Mediated public diplomacy in the digital age: Exploring the Saudi and the U.S. governments’ agenda-building during Trump’s visit to the Middle East

This study analyzed the agenda-building capacity of political public relations messages of the Saudi and the U.S. governments during Donald Trump’s visit to the Middle East and scrutinized their influence on the media coverage and public opinion. The findings indicate that all three levels of agenda-building received solid empirical support from the data: governmental information subsidies significantly influenced media coverage and public opinion on the level of issues and stakeholders (1st level), their attributes (2nd level), and networked co-occurrences of issues/stakeholders (3rd level of agenda-building). Traditional information subsidies emerged as a powerful tool driving the agenda-building process. The study confirms the effective capacity of public relations communication to build the media and the public agendas in non-Western media culture and expands the applicability of the agenda-building network analysis research to the Middle Eastern media market.     

Agenda building effects by 2008 presidential candidates on global media coverage and public opinion

Grounded in first and second level agenda building and agenda setting, the relationships among public relations, global media, and public opinion were explored in the context of the 2008 United States presidential election. Two candidates’ speeches, press releases, and foreign media coverage were analyzed and compared with global public opinion. The results showed that object salience (issue and candidate) relationships were found between public relations messages and global media coverage while affective attribute (tone) salience relationships were partially found among public relations messages, global media, and public opinion.     

DETERMINANTS OF PUBLIC OPINION ABOUT AIDS

Findings from analyses presented in this paper, using data froma Roper survey, suggest that the role of attitudes toward homosexualsshould be at the center of future explorations of the relationshipbetween the media coverage of AIDS and public opinion. Whilethe available data are limited, our analyses raise the possibilitythat anti-gay attitudes constrain the ability of the media toeffectively communicate information about risk factors and howthe disease is transmitted. Researchers need to explore thepossibility that anti-gay attitudes stand between media informationand public knowledge and public opinion.     

The International Economy and Presidential Approval

There is widespread consensus that the state of the economymatters for presidents' standing in public opinion. To thispoint, however, the economy that has been taken to influencepresidential approval has been exclusively domestic. We showthat the domestic economy continued to matter in the 1990s,but so too did America's international economic performance,as measured by the national trade balance and inflation in theprice of imported goods. We further show that not all tradingpartners are equal in their implications for the president'spublic standing. Disadvantageous trade relations with Canadahave no effect on the president's approval ratings, while similarrelations with Japan depress them significantly. We explainthis difference by patterns of media coverage, showing thatthe volume of media coverage of trade relations with the twocountries has contrasting effects on presidential approval ratings.     

Producing and reconstructing knowledge on China in Singapore: perspectives from the academics and mass media

In Singapore, intellectuals, especially those in media and education, are considered as the driving force of formatting public opinion over the social imagination of China and Chineseness. This article, largely based on oral histories of some Singaporean scholars and media professionals and memoirs of related figures, analyzes the choice and acquisition of their knowledge on China. Through the analysis and comparison of their construction of knowledge on China, this article also discusses the accuracy of their understanding of China and how such understandings were formed along with their personal experiences from domestic socialization, education, and professional accumulation. The authors consequently map out the process of how public intellectuals from mass media and academia transform their knowledge imagination of China into the professional opinions that help to reconstruct and shift Singaporean’s impression and understandings of China.     

Printing press without copyright: a historical analysis of printing and publishing in Song,China

This study looks at the effect of China's political freedom, economic development and public relations efforts on the US media's coverage of China, and on Americans' opinions of China in the past 30 years. China's political freedom was found to be significant in predicting US media coverage of China and Americans' opinion of China, with more freedom leading to more positive coverage and more favorable opinions. More positive news coverage is related to more favorable American opinions of China when controlling for political and economic development and for public relations efforts. The number of public relations contracts China has signed with the US is also related to the increase in positive US media coverage of China.     

A Postmodern Turn for Social Media Research: Theory and Research Directions for Public Relations Scholarship

The public relations literature on social media has focused primarily on how social media platforms can be leveraged to the advantage of organizations for relationship building and so-called dialogue with publics. Yet most research has positioned relationships in social media merely as opportunities for information exchange, perpetuating models of public relations grounded in systems theory that ignore power imbalances. Consequently, this article offers insights from postmodernist theories to first deconstruct existing research and then offer suggestions for future social media scholarship. The article argues that social media scholars have privileged dominant rational models of social engagement. Dissensus and disorder, according to Lyotard, may be as legitimate and more liberatory states of discourse for marginalized publics. Postmodern theories of language games and differential consciousness are also positioned as ways in which social media theory and practice may be advanced. The article thus complicates how relationships are theorized in contemporary scholarship and challenges both scholars and practitioners to rethink approaches to social media practice through a postmodern lens.     

Information subsidies and agenda-building during the Israel–Lebanon crisis

This study examined the impact of information subsidies on media coverage during a crisis. Using the July 2006 Israel–Lebanon conflict as a backdrop, this research reviewed access that U.S. military public affairs officers provided the media and analyzed subsequent coverage for the presence of the military's message. Coverage was more neutral to positive than negative. Items containing organizational messages were more positive; those quoting practitioner-facilitated sources introduced organizational messages into coverage and generated more positive coverage. Access to information subsidies had a positive impact on coverage and aided in the successful transfer of attribute salience from practitioners to the media.     

Dimensions of corporate social responsibility (CSR) skepticism and their impacts on public evaluations toward CSR

This study attempts to examine the dimensions of corporate social responsibility (CSR) skepticism and to identify the strongest predictor by testing the relationships between the skepticism constructs and public responses. The study further examines the role of cynicism either as an antecedent, a moderator, or a component of CSR skepticism. Through a series of model tests, three factors of CSR skepticism were identified to better predict public responses to CSR: (a) skepticism toward a company’s altruism, (b) disbelief of CSR messages and CSR activities, and (c) skepticism toward CSR informativeness. Skepticism toward a company’s altruism was identified as the strongest predictor in determining negative public response to CSR, whereas cynicism did not have much predictive power to explain public response to CSR; as a result, it was excluded from the final dimensions of CSR skepticism.     

Revisiting the SMCC model: How Chinese public relations practitioners handle social-mediated crises

As social media are used widely by Chinese organizations, this study comprehensively examines how Chinese public relations practitioners cope with social mediated crisis and how culture interacts with social mediated crisis response. An in-depth interview was conducted to collect data from 23 Chinese public relations practitioners who had experience in dealing with crises and issues via social media. The results showed that Chinese public relations practitioners use diverse social media platforms to satisfy the publics’ needs and social media usage preferences. In addition, the results also showed the importance of matching information platform and information sources in response to social-mediated crises. Furthermore, we revealed how the uniqueness of Chinese culture moderated information platforms and information sources, such as face-saving strategies, collaborating with opinion leaders and influencers to shape the publics’ opinions, using no response, apologizing, and self-mockery, and emphasizing the importance of media relations.     

THE SHORT-TERM EFFECT OF ELECTION POLLS ON FOREIGN EXCHANGE RATES: THE 1988 CANCDIAN FEDERAL ELECTION

Polls do not simply measure public opinion; they also providevital information that the public can use to form opinions andto make decisions. Using multiple regression analysis, the authorsfound that published polls had a powerful impact on the valueof the Canadian dollar during the 1988 Canadian federal election.This appears to have been due to the unprecedented importanceof economic issues in the federal campaign, the distinctivepositions taken by the major political parties with respectto the U.S.-Canadian Free Trade Agreement, and to the proliferationof "horse-race" polls in the media. These results have implicationsfor understanding the behavior of other elite groups, such asfinancial contributors and volunteer campaign workers, who mayalso use published horse-race polls to handicap election outcomes.     

Pluralistic ignorance in Sino–Hong Kong conflicts: the perception of mainland Chinese people living in Hong Kong

This study examined pluralistic ignorance in the context of conflicts between Hong Kongers and mainland Chinese in Hong Kong. This focus differs from past studies, which have mainly explored in-group pluralistic ignorance regarding whether people could correctly perceive the opinions of others who belonged to the same social group as they did. The present study investigated whether people could correctly perceive the public opinion of a collective to which they did not belong. Using two representative samples of mainland Chinese students and local students from three universities in Hong Kong, this study found that mainland students overestimated the local public’s unfavorability regarding Chinese mainlanders and the Chinese government. This overestimation was found to be positively associated with their attention to media content about the Sino–Hong Kong relationship and the extent to which they perceived the pertinent media content to be biased toward Hong Kong but negatively associated with their interpersonal communications with Hong Kongers about issues regarding the Sino–Hong Kong relationship. The overestimation of the local public’s unfavorability of Chinese mainlanders and the Chinese government reduced the willingness of mainland students to stay in Hong Kong for further study, work, or domicile. Based on the findings of this study, further research on pluralistic ignorance is recommended in order to determine how migrants perceive the mainstream opinion in the society to which they migrate.     

Revisiting the Effectiveness of Base Crisis Response Strategies in Comparison of Reputation Management Crisis Responses

This experimental study found that employing reputation management crisis-response strategies was no better than adopting only the base crisis-response strategy (i.e., instructing and adjusting information) in terms of generating positive responses from the public. Two-sided messages (i.e., sharing both positive and negative information) in crisis communication were found to be more effective than one-sided messages in a victim crisis. In addition, even in a preventable crisis, one-sided messages (i.e., sharing only positive information) were not more effective than two-sided messages. Finally, the study found little support for Situational Crisis Communication Theory (SCCT)'s recommendations for the best crisis response strategy selections.     

Does ethnic origin determine integration success? A comparison of immigration policies in Germany and Japan

The paper analyzes public policy and public opinion responses toward immigrants in Germany and Japan, two countries whose immigration policies have relied on blood purity (jus sanguinis). The paper retraces the rationale for jus sanguinis and contends that it was adopted at the turn of the century in both countries out of political convenience. The principles and goals of immigration policies are compared cautioning that better principles must not mean better outcomes.

It is reiterated that Germany has made a politically motivated move away from the ethnic monocultural concept, whereas Japan still hangs on more or less to the old model of silent and subtle assimilation. The more dissuasive Japanese model of tight immigration control, deportation and monocultural assimilation isthen compared to the more permissive German immigration model. A comparison of identity discourses in the form of Japanese Nihonjinron and German Leitkultur shows that both countries struggle with identifying and asserting their core values and that this has a negative impact on integration issues. The paper concludes that Germany has failed to bear the full consequences of its ambitious plans by taking into account the values, beliefs and worldviews of its immigrants, whereas Japan continues to treat immigrants as temporary guests denying any need for long-term integration.     

新媒体视角下廊坊市社会舆情教育与管理研究

新媒体对社会舆情具有双重影响：一方面,公众可以借此学习各种知识,关注社会发展,推动社会进步;另一方面,新媒体使日常舆论引导难度逐渐增大,政府公信力受到影响,网络信息安全面临挑战。面对此种情况,针对新媒体认识不足等突出问题,廊坊市应采取有效措施,优化社会舆论环境,建立新媒体舆情监测预警系统,科学调解控制社会舆情,拓宽公众表达渠道,促进社会政治经济健康发展。     

The problem of intersectionality as an approach to digital activism: the Women’s March on Washington’s attempt to unite all women

ABSTRACT

This study examined the convergence of activism and intersectionality to understand how communicators create messages about social justice issues using social media. This is particularly relevant for public relations today, as digital activism almost ubiquitously involves bringing together conflicting publics who are active and social media-savvy, meanwhile maintaining an organizational brand/mission. Using the 2017 Women’s March on Washington (WMW) as an object of study, we explored how campaign messages reflected principles of intersectionality, consensus- and dissensus-based communication, and organizational self-reflection. We conducted a thematic analysis of posts from the WMW’s social media accounts as well as media quotes by the organizational leaders to get at the leaders’ intentions in their message design. Data suggested that messages of inclusivity as well as of necessary discord were employed to enact political change for WMW’s publics. We argue that although the WMW was not wholly intersectional, particularly in determining its political agenda, the efforts toward intersectionality are notable for theory-building and reflective practice, particularly for social mediated campaigns. The study proposes a theory for digital intersectional communication to guide future research and advocacy work.     

SOCIAL IDENTIFICATION AND PUBLIC OPINION: EFFECTS OF COMMUNICATING GROUP CONFLICT

Public opinion formation is a social and communicative process,and individuals' opinions thus depend in many ways upon thesocial context surrounding public issues. Consequently thisresearch investigates the interaction between people's socialidentities and mass media reports of public issues emphasizingconflicts of opinion between social groups. Current theory andresearch on social identification and intergroup behavior areused to develop a three-stage model of the cognitive, perceptual,and behavioral processes which may be triggered by media reportsof group conflict. According to the model, a news report emphasizinggroup conflict over an issue (1) cues its recipients to thinkabout the issue through their particular group perspective,which (2) leads to polarized or exaggerated perceptions of groupopinions, and finally (3) leads to expressions of personal opinionconsistent with these exaggerated perceptions of group norms.Factors contributing to and inhibiting this kind of responseare also incorporated into the model. Analyses of experimentaldata from college undergraduates who read and responded to experimentallyprepared newspaper articles covering a campus issue are reviewed.The results are found generally to support the social identificationmodel and serve to illustrate how media reports emphasizinggroup conflicts may play an important role in the formationof public opinion.     

"THE NEWS MEDIA, THE PROBLEM FRAME, AND THE PRODUCTION OF FEAR"

The role of the news media in promoting a public discourse of fear is examined. A conceptual model is offered that is based on recent developments in communication formats and frames. The emphasis is on the impact of media forms and frames for guiding the selection and presentation of reports emphasizing fear (e.g., crime, drugs, violence). A "problem frame' compatible with format and entertainment needs is used by the news media as a secular version of a morality play. This promotes messages that resonate fear. The role of the problem frame is described as part of the process for promoting widespread messages stressing fear and danger. Materials from a qualitative content analysis approach, "tracking discourse,' of selected news media illustrate how the focus and content of "fear' shifts over a period of time. Conceptual and methodological implications of this approach are discussed.
The sociological imagination…consists of the capacity to shift from one perspective to another, and in the process to build up an adequate view of a total society and its components.
C. Wright Mills, The Sociological Imagination .     

Will you (still) love me tomorrow: Pro-Americanism and the China factor in Asia

This study seeks to investigate how amiable attitudes toward the United States as an ideal development model can be decreased by a predisposition toward accepting China as a favorable regional power. The empirical results from performing regression analysis of survey data in 13 Asian countries show that a positive evaluation of China in terms of its democratization level and having good influence in one's own country negatively correlate with a liking of the United States. The middle class is less likely to be pro-American. Higher national income leads to a lower evaluation of the importance of the United States, probably revealing a self-congratulatory tone in public opinion. This study concludes that the United States is not loved wholeheartedly by the public opinion of this region. Neither is China sought after as a development model. For most Asians, Japan appears to be a popular choice, besides choosing one's own country.