The rise and fall of collective identity in networked movements: communication protocols,Facebook, and the anti-Berlusconi protest

This paper explores the impact of communication protocols on the development of collective identity in networked movements. It focuses primarily on how communication protocols change patterns of interactions and power relationships among the constituents of social movements. The paper suggests that the communication protocols of commercial social networking media lead to organizational centralization and fragmentation in social movements by eroding one of the preconditions of collective identity, namely solidarity. The empirical material presented is part of a PhD dissertation on a political protest movement and their use of Facebook as a core communication and organizational platform. The data gathering is multi-methodological and relies on both qualitative and quantitative data collection techniques in the form of a historical analysis of interaction patterns, and a content analysis of online conversations among activists.     

Parenting as Activism: Identity Alignment and Activist Persistence in the White Power Movement

This article addresses the relationship between identity and activism and discusses implications for social movement persistence. We explain how individuals negotiate opportunities as parents to align and extend an activist identity with a movement's collective expectations. Specifically, we focus on how participants in the U.S. white power movement use parenting as a key role to express commitment to the movement, develop correspondence among competing and potentially conflicting identities, and ultimately sustain their activism. We suggest that parenting may provide unique opportunities for activists in many movements to align personal, social, and collective movement identities and simultaneously affirm their identities as parents and persist as social movement activists.     

Turning to the Internet for Help on Sensitive Medical Problems

The purpose of the present study was to examine how members of an online bulletin board group concerned with sleep paralysis (SP) use the Internet to establish what it means to experience the symptoms associated with a mysterious sleep disorder. Data from 646 posts to the bulletin board, and from ten in- depth interviews with select bulletin board users, revealed that board participants constructed their disorder in three different ways: while some considered it a purely physiological problem, others believed it to be a demonic attack or a paranormal phenomenon. Results indicated that people suffering from SP are driven to the Internet by their desire to make sense of their terrifying nocturnal experiences. Rather than dispelling the myths surrounding this sleep disorder, the Internet in this study was, however, found to reinforce them by offering a forum for the discussion of alternative explanatory frameworks.     

Culture Within Sites,Culture as Resources,and Culture as Wider Contexts: A Typology of How Culture Works in Social Movement Theory

Sociologists of social movements agree that culture matters for studying collective action, and have proposed a variety of theoretical concepts to understand culture and mobilization, including framing, free spaces, and collective identity. Despite this, what we mean when we say “culture matters” remains unclear. In this paper, I draw on 30 years of social movement theory and research to construct a typology of three ways that culture is seen as shaping social movement activity: (i) culture renders particular sites fruitful for social movements to mobilize out of; (ii) culture serves as a resource that assists in movement action; and (iii) culture provides wider contexts that shape movement activity. This typology represents the analytic building blocks of theories about culture and social movements, and is presented towards the end of clarifying and sharpening our theoretical concepts. The paper concludes with suggestions for future research that draw on, refine, and extend these three building blocks.     

Music and Social Movements

Music is a key component of social movements. This article addresses the relationship between music and social movements through four foci: collective identity, free space, emotions, and social movement culture. Collective identity is developed and nurtured within free spaces through the use of music. These spaces are often rife with emotions that are instrumental in development of collective identity. A social movement culture may develop as these processes unfold. Music is part of this culture and serves as an important mechanism for solidarity when participants move beyond free spaces to more contested ones. Examples of song lyrics demonstrate these processes. Research on music and social movements, it is argued here, can be enhanced by addressing technology and popular culture.     

COLLECTIVE IDENTITY IN THE STRAIGHT EDGE MOVEMENT:

Although social movement scholars generally study movement organizations, a great deal of significant collective action occurs in diffuse, noninstitutional contexts. This article uses the straight edge movement to explore the less structured aspects of movement activity and discuss the roles collective identity plays in diffuse movements. The straight edge collective identity promotes individual action within the context of a commitment to a strong identity. This paper shows how a strong collective identity is the foundation of diffuse movements, providing "structure," a basis for commitment, and guidelines for individualized participation. Finally, the article demonstrates that organizational conceptualizations of social movements fail to capture important avenues of cultural protest.     

The Requirements of Community: An Online Survey of the Social Work Access Network (SWAN)

SUMMARY

This study details the typical user profile of visitors to the Social Work Access Network (SWAN) website. The online survey methodology is discussed along with data that benchmarks expected response rates for this method. User preferences for additional content and interactive opportunities as well as user satisfaction with the current site are described. It is concluded that the social work professionals must seek new ways to define, organize and implement a portal on the World Wide Web by building partnerships among sites offering social work content. In support of this, SWAN must evolve to provide a platform for discussion among the social work community through online gatherings using chat and bulletin board technologies.     

Anti-War Activism: New Media and Protest in the Information Age

This starts out by distinguishing between communication and communication mediums when examining social movement-powered formations of collective identity and collective action. We then focus on communication mediums to examine the different ways that old and new media are utilized in urban social movements under neoliberal capitalism. Based on shifts in the political economy and correspondingly in the contemporary composition of the working class, we focus on the Media Mobilizing Project in Philadelphia to argue that contemporary urban social movements and networks utilize a multi-media platform to further class-based politics. The respective use of old or new media depends on important contextual questions, regarding technology access and geographic aspects of movement building work.     

Protest avatars as memetic signifiers: political profile pictures and the construction of collective identity on social media in the 2011 protest wave

Protest avatars, digital images that act as collective symbols for protest movements, have been widely used by supporters of the 2011 protest wave, from Egypt to Spain and the United States. From photos of Egyptian martyr Khaled Said, to protest posters and multiple variations of Anonymous' mask, a great variety of images have been adopted as profile pictures by Internet users to express their support for various causes and protest movements and communicate it to all their Internet peers. In this article, I explore protest avatars as forms of identification of protest movements in a digital era. I argue that protest avatars can be described as ‘memetic signifiers’ because (a) they are marked by a vagueness and inclusivity that distinguishes them from traditional protest symbols and (b) lend themselves to be used as memes for viral diffusion on social networks. In adopting these icons, participants experience a collective fusion in an online crowd, whose gathering is manifested in the very ‘masking’ of participants behind protest avatars. These forms of collective identification, while powerful in the short term, can however prove quite volatile, with Internet users often discarding avatars with relative ease, raising the question whether they can provide durable foundational elements of contemporary social movements.     

The Shape of Queer

ABSTRACT

The rise of queer theory and activism have posed problems of identity and of goals. Queer theory has problemaiized identity, including queer identity: who or what is queer? Queer activism, on the other hand, has been fraught with those challenging sexual boundaries and those for whom “queer” is just the new name for gays and lesbians. Many of these latter activists reject earlier politics, and are in danger of returning to interest-group liberalism as a result. This paper sketches these problems and argues that wholesale rejection of lesbian-feminism and gay liberation is a mistake. The broader vision of these movements offers the possibility of articulation with other movements for change, and this possibility must be renewed and rethought.     

The unity of social movements

A coherent intellectual structure for social movement studies has recently been emerging over a range of theoretical and empirical studies. This structure counterposes ‘within social movements’ a diverse range of collective actions against the unity imposed by a collective identity. However, theorisations of this collective identity have so far failed to address the contradiction between structure and agency. A definition of collective identity for social movements that is not caught in the structure/agency divide is proposed by defining the appropriate level of abstraction for such a definition, defining why movements are unified and then how.     

Collective Identity in Social Movements: Central Concepts and Debates

The concept of collective identity has been used extensively by social movement scholars seeking to explain how social movements generate and sustain commitment and cohesion between actors over time. Despite its wide application, collective identity is a notoriously abstract concept. This article focuses on the use of the concept in the literature on contemporary social movements and offers a comprehensive theoretical overview. The central elements of collective identity in the social movement literature are developed, and some key differences in interpretations are highlighted. Finally, some contemporary debates around the continuing usefulness and limitations of the concept of collective identity are explored, with a special emphasis on the challenges of applying the concept to movements that define themselves in terms of heterogeneity, diversity and inclusiveness.     

Social Movements and Ethnographic Methodologies: An Analysis Using Case Study Examples

This paper defines and discusses the viability and applicability of specific ethnographic methods for the study and theorising of social movements and related social mobilisation. Ethnographic methods are shown to be one tool in a box of available methods, but are perhaps especially suited for the in‐depth study of social movements and social networks. Pros and cons of such methods are identified, using examples drawn from an ethnographic narrative comprising over a decade of research; ethnography of UK environmental direct activists, and more recent ethnography of UK publics engaging with human genetic technologies. Ethnography enables developments in latent social interactions to be identified in the field, providing data sources that inform social analysis and the development of theoretical stakes. This ethnographic narrative has contributed to the theorising of complexity in movement collective identity and complex social mobilisation patterns; namely the theorising of social movement. Findings can be disseminated to a range of stakeholders, including the research participants. Thus, ethnography can be both a method for studying social movements and a means of ‘upstream’ public engagement, understanding what is happening at the grassroots, with the aim of enabling capacity building between all actors in the research process. This methodological rationale is defined as ‘action research’.     

Social Movement Endurance: Collective Identity and the Rastafari

In this paper we argue that a movement's longevity depends on its ability to develop and sustain a strong sense of collective identity. We investigate social movement endurance by examining the Rastafari, whose membership is comprised primarily of disadvantaged Jamaicans of African descent. While many social movements fade after a short-lived peak, the Rastafari not only has persisted, but it also has become globally important. Despite its radical posture and its perceived threat to the Jamaican established order, the movement has prevailed for more than six decades. On the basis of a number of concepts derived from different theoretical traditions in social movement theory, we examine the dynamic processes involved in the construction of collective identity among the Rastafari. We are particularly interested in the concepts of "cognitive liberation,""movement culture/boundary structure," and "the politics of signification." These concepts allow us to describe and analyze the key dimensions of the Rastafarian collective identity. This framework, we argue, enhances our understanding of collective identity as well as the processes contributing to social movement longevity.     

‘Not that kind of atheist’: scepticism as a lifestyle movement

This article examines atheist activists from a lifestyle movement perspective. I focus on how atheist activists adopt the term ‘sceptic’ as a distinct identity marker to represent their growing interest in other types of activism beyond atheist community building and criticism of religious beliefs. My data come from thirty-five interviews with Canadian atheist activists and participant observation in the province of Alberta. In contrast to previous social movement approaches to atheist activism, I deemphasize the importance of collective identity and instead attend to personal identity as the site of social change. My findings show that being a sceptic is a personally meaningful identity in the context of a relatively weak secularist collective identity. Moreover, atheist activists who also identify as sceptics wish to expand the boundaries of the atheist movement to include individualistic projects of personal affirmation based on science and critical thinking. This work contributes to our understanding of the everyday activities of activists who engage in individual action in the absence of a strong collective identity. In particular, this article expands our understanding of lifestyle movements beyond the current focus on socially conscious consumption. Instead, I return to the roots of lifestyle movement theory, that is, how one’s everyday choices serve as a form of protest. Finally, this work contributes to atheism scholarship, which has neglected the diversity of individual identities within atheist organisations and among atheist activists.     

PARTICIPANT NARRATIVES AND COLLECTIVE IDENTITY IN A METAPHYSICAL MOVEMENT

In this article we explore social movement solidarity through an examination of narratives offered by participants in a metaphysical movement. Drawing from contemporary social movement theory, we focus on how members develop a carefully built collective identity that perpetuates movement goals and ideology. Data for this project are drawn from in-depth interviews with local psychics, participant observation in various metaphysical fairs, and document analysis. We find that the movement's collective identity is centered around several narratives that help establish boundaries, identify antagonists, and create a collective consciousness. Together these narratives form a web of belief that binds members to the movement. The data we present in this article have implications for understanding other expressive movements, as well as for social movement theory in general.     

"Are You an African?" The Politics of Self-Construction in Status-Based Social Movements

Current debates over identity politics hinge on the question of whether status-based social movements encourage parochialism and self-interest or create possibilities for mutual recognition across lines of difference. Our article explores this question through comparative, ethnographic study of two racially progressive social movements, "pro-black" abolitionism and "conscious" hip hop. We argue that status-based social movements not only enable collective identity, but also the personal identities or selves of their participants. Beliefs about the self create openings and obstacles to mutual recognition and progressive social action. Our analysis centers on the challenges that an influx of progressive, anti-racist whites posed to each movement. We examine first how each movement configured movement participation and racial identity and then how whites crafted strategic narratives of the self to account for their participation in a status-based movement they were not directly implicated in. We conclude with an analysis of the implications of these narratives for a critical politics of recognition. Keywords: identity politics, social movements, race, self, hip hop.     

The Construction of Sexual Identities in an Online Gay,Lesbian, and Bisexual Bulletin Board System

An online bulletin board system was used to focus on how sexual minority gay, lesbian, and bisexual (GLB) individuals perceive and display their individual and collective sexual identities through textual and visual communication processes. While exploring sexual identity construction, four major themes emerged: “coming out,” separation, equality and civil rights, and misconceptions. Concepts of identity negotiation theory help to conceptualize the observed sexual identity construction processes. This work provides insight into how GLB individuals around the world perceive, construct, and perform their sexuality as well as how they perceive the majority culture as viewing them.     

Reclaiming,proclaiming, and maintaining collective identity in the #YoSoy132 movement in Mexico: an examination of digital frontstage and backstage activism through social media and instant messaging platforms

This article starts from the recognition that digital social movements studies have progressively disregarded collective identity and the importance of internal communicative dynamics in contemporary social movements, in favour of the study of the technological affordances and the organizational capabilities of social media. Based on a two-year multimodal ethnography of the Mexican #YoSoy132 movement, the article demonstrates that the concept of collective identity is still able to yield relevant insights into the study of current movements, especially in connection with the use of social media platforms. Through the appropriations of social media, Mexican students were able to oppose the negative identification fabricated by the PRI party, reclaim their agency and their role as heirs of a long tradition of rebellion, generate collective identification processes, and find ‘comfort zones’ to lower the costs of activism, reinforcing their internal cohesion and solidarity. The article stresses the importance of the internal communicative dynamics that develop in the backstage of social media (Facebook chats and groups) and through instant messaging services (WhatsApp), thus rediscovering the pivotal linkage between collective identity and internal communication that characterized the first wave of research on digital social movements. The findings point out how that internal cohesion and collective identity are fundamentally shaped and reinforced in the social media backstage by practices of ‘ludic activism’, which indicates that social media represent not only the organizational backbone of contemporary social movements, but also multifaceted ecologies where a new, expressive and humorous ‘communicative resistance grammar’ emerges.     

Ideological Primary Groups in Contemporary Cultural Movements

Abstract

This paper argues that “post-modern” societies generate movements for cultural change in models “of” and “for” identity and consciousness, rather than traditional kinds of social movements aiming at structural changes in institutional arrangements. The distinctive and crucial unit in comtemporary cultural movements is what we have termed the “ideological group.” These groups are similar to the “ideological informal groups” which recruited members of traditional social movements on the basis of personal contacts and confidence, and which rested on shared “inner convictions.” Like other, earlier, ideological groups, they focus on the construction and legitimation of a shared symbolic interpretation, and ideology of a dissatisfying reality as well as their own personal and collective identity in relation to it. However, contemporary movement groups have been influenced considerably by the sensitivity training-encounter-group dynamics techniques associated with the intensive group movement. The result is a new interest in artificial primary relations among sociologically homogeneous peers for joining socio-cultural analyses with psychological interpretations of common personal experiences. The processes generated in these ideological primary groups lead to the collective construction of new or modified ideological interpretations of reality which contain different, more satisfying, models “of” and “for” personal and group identity, and “consciousness.”