A personal-communicative evaluation approach to CEO advocacy & employee relations

Acknowledging the importance of CEO advocacy in employee relations, this study proposed a personal-communicative evaluation model of CEO advocacy, which postulates that CEO advocacy creates (intended and unintended) organizational changes. Taking both employees’ personal domain (i.e., value congruence, legitimacy of leadership representation, and personal issue involvement) and communication domain (i.e., salience) considered, this study examined how both domains influence employees’ meaning reconstruction process, which drives employees’ sense of belonging. Conducting an online survey with 429 employees in the U.S., the study found that employee-CEO value congruence had a positive effect on employees’ sense of belonging, but violations of employees’ expectations of a CEO’s role in representing the entire company on the issue (either over-representing or under-representing) offset the positive effects of value fit on employees’ sense of belonging. Both theoretical and practical implications for effective CEO advocacy are discussed.     

Culture and internal communication in Chile: Linking ethical organizational culture,transparent communication,and employee advocacy

The current study examines how an ethical organizational culture relates with employee advocacy behaviors through the mediating role of transparent communication and perceived relationship investment. Through a quantitative survey with 350 employees who work for a variety of organizations, the study’s results indicated that an ethical organizational culture plays a critical role in nurturing transparent communication and perceived relationship investment, which in turn, cultivate employee advocacy behaviors. Additionally, the impact of transparent communication on employee advocacy is partially mediated by perceived relationship investment. Relevant theoretical and practical implications are discussed.     

CEO credibility,perceived organizational reputation,and employee engagement

The current study explores how corporate leadership influences the effectiveness of internal public relations by linking CEO credibility, employee evaluation of the organizational reputation, and employee engagement. An online survey of 157 employees from a Fortune 500 company shows that CEO credibility is positively associated with perceived organizational reputation and employee engagement. Perceived organizational reputation significantly and positively affects employee engagement. Employee perception of organizational reputation fully mediates CEO credibility impact on employee engagement.     

Creating a positive emotional culture: Effect of internal communication and impact on employee supportive behaviors

The study surveyed 506 employees in the United States to test the effect of internal communication (i.e., corporate-level symmetrical and leadership-level responsive communications) on fostering a positive emotional culture characterized by companionate love, joy, pride, and gratitude. In addition, we tested the interplay between corporate internal communication and a positive emotional culture and its influence on supportive employee behaviors, specifically, organizational citizenship behavior (OCB) and employee advocacy. Results indicated that symmetrical communication and responsive leadership communication cultivated a positive emotional culture in organizations. Such culture also fostered employee OCB and advocacy. Moreover, corporate symmetrical communication directly and positively influenced employee OCB. Finally, this study found that employee OCB positively affected employee advocacy. The theoretical and practical implications of the findings for public relations scholars and practitioners were discussed.     

“Vision,passion, and care:” The impact of charismatic executive leadership communication on employee trust and support for organizational change

This study explored how charismatic executive leadership communication during change influences employees’ attitudinal and behavioral reaction toward change. Specifically, it proposed and tested a conceptual model that links charismatic executive leadership communication during change, characterized by envisioning, energizing, and enabling behaviors, employee organizational trust during change, and employees’ openness to change and behavioral support for change (i.e., cooperation and championing). Through an online survey of 439 employees who had experienced a company-wide organizational change in the past two years in the United States, results showed that charismatic executive leadership communication during change positively influenced employee organizational trust, openness to change, and behavioral support for change. Employee trust toward the organization during change positively influenced employee openness to change, which in turn, contributed to employee behavioral support for change. Employee trust was revealed as a partial mediator for the positive impact of charismatic executive leadership communication during change on employee openness to change and behavioral support for change. Theoretical and practical implications of the findings are discussed.     

Bridging transformational leadership,transparent communication,and employee openness to change: The mediating role of trust

Based on a random sample of employees (n = 439) in the United States, this study examined the effect of transformational leadership and transparent organizational communication on cultivating employee organizational trust during an organizational change event. We also investigated the interplay between transformational leadership, transparent communication, and organizational trust, and their impact on employee openness to change. The findings suggested that transformational leadership and transparent communication were positively associated with employee organizational trust, which in turn, positively influenced employee openness to change. Theoretical and managerial contributions of the study were discussed.     

Cultivating employee creativity through strategic internal communication: The role of leadership,symmetry, and feedback seeking behaviors

Using a survey of 405 full-time employees, this study examined how organizations’ internal communication influenced by leadership communication at the supervisory- and senior-levels impacts employee creativity and how employees’ feedback-seeking behaviors mediate these relationships. The results suggest that leadership communication at the supervisory and senior levels positively influence symmetrical internal communication system. The analysis also shows that symmetrical internal communication and leadership communication cause employees to seek more feedback from different interpersonal sources including supervisors, coworkers, and peers in other departments, which in turn enhances creativity. This paper concludes with a discussion of the theoretical and practical implications of these findings for public relations and internal communication.     

Increasing employee advocacy through supervisor motivating language: The mediating role of psychological conditions

To fill the research gap and expand the body of knowledge on leadership communication and internal communication, the current study investigates the effect of leader motivating language on psychological safety, job meaningfulness, and psychological availability, and employee advocacy in the United States and India. Through a web survey of 441 participants from the U.S and 354 participants from India, the study confirmed that leader motivating language is positively related with psychological safety, job meaningfulness, psychological availability, and employee advocacy in the United States and India. The study also looked at the relationship that psychological safety, work meaningfulness, and psychological availability have with employee advocacy, a concept that has been described as an indicator of public relations effectiveness and the ultimate test of a relationship between an organization and its employees.     

The Role of Public Relations With Internal Activists

Abstract

Within the context of benefits/outsourcing reviews at a small, Eastern U.S. college, this qualitiative case study examined potential internal activism, employee/organizational leadership communication strategies, and ensuing changes in internal public relations practices/structure. Findings revealed that employees implemented activist strategies in response to perceived communication gaps, prompting organizational leadership to increase solictiation of employee input and commit to ongoing, two-way symmetrical communication; structural changes in internal public relations practices and reporting relationships also resulted. Extending previous activism research findings to internal publics as activists, in this study I suggest that the prodrome of potential employee activism should inform future public relations practice.     

Supervisor humor styles and employee advocacy: A serial mediation model

This study examines how supervisor humor styles influence employee advocacy by building the linkage between affiliative humor, aggressive humor, supervisor authenticity, employee-organization relationships, and employee advocacy. Through a quantitative survey with 350 employees who work for a variety of organizations, the study’s results indicated that the relationship between supervisor humor style and employee advocacy is fully mediated by supervisor authenticity and employee-organization relationships. Significant theoretical and practical implications are discussed.     

Strategic communication of corporate social responsibility (CSR): Effects of stated motives and corporate reputation on stakeholder responses

This study examined stakeholder responses toward two communication strategies of CSR motives: stating both self- and society-serving motives or only society-serving motives. How the effect of stated motives differs by corporate reputation was studied as well. The study found that acknowledging a self-serving motive reduces skeptical attribution and enhances stakeholders’ favorable intent to support, seek employment with, invest in, and purchase from the company. Possible backlash effects were detected when companies with poor reputations emphasize only society-serving motives and omit self-serving motives.     

Navigating change in the era of COVID-19: The role of top leaders’ charismatic rhetoric and employees’ organizational identification

The Novel Coronavirus (COVID-19) pandemic has had tremendous and swift effects on organizational change. This study examined how organizations can leverage leadership and employee resources to facilitate positive change outcomes. Drawing from the self-concept based motivational theory of charismatic leadership and substitutes for leadership theory, the current study proposed a theoretical model connecting top leaders’ charismatic rhetoric, employees’ affective commitment to change, and employees’ turnover intention. Furthermore, the study investigated contingencies that may modify the relationship between leadership communication and followers’ outcomes. Results from an online panel of 417 U.S. employees showed that top leaders’ use of charismatic rhetoric during change led to followers’ affective commitment to change, which decreased their turnover intention. Furthermore, employees’ organizational identification moderated this relationship. When employees have low identification with their organizations, top leaders’ charismatic rhetoric to address the immediate change is more needed.     

The role of corporate social responsibility (CSR) and internal CSR communication in predicting employee engagement: Perspectives from the United Arab Emirates (UAE)

This study examined relationships among employees’ perception of CSR, three models of internal CSR communication and employee engagement. The findings, based on 516 valid survey responses from employees across different sectors in the United Arab Emirates, revealed that internal communication of CSR, both one-way and two-way symmetrical, predicted employee perceptions of CSR, with two-way asymmetrical communication being a negative predictor; perceptions of CSR predicted employee engagement; social and sustainable dimensions of CSR most strongly predicted social and affective dimensions of employee engagement; and both two-way symmetrical communication of CSR and employee perceptions of CSR strongly predicted employee engagement. Implications for theory and practice are discussed.     

Employees’ prosocial behavioral intentions through empowerment in CSR decision-making

This study theorizes and empirically tests a conceptual framework to understand how a company can better motivate its employees to carry out persistent prosocial behavior and develop positive organization-employee relationships through corporate social responsibility (CSR) involvement. A managerial approach, employee participative decision making in CSR, is examined for its impact on the prosocial behavioral outcome among employees and the relational outcome for the organization. Furthermore, a psychological mechanism that emphasizes employees’ perceived need satisfaction is examined as the underlying explanation that drives the effectiveness of the managerial approach. The study results support that empowering employees to co-construct CSR decisions with top management is effective in satisfying employees’ basic psychological needs for autonomy, competence, and relatedness. This in turn increases the employees’ intention to maintain long-lasting involvement in CSR and improves their relationships with the company. This study provides important implications for public relations professionals and organizational leaders on how to improve their internal CSR communication and involvement practice and cultivate desirable organization-employee relationships.     

Why Leadership Matters to Internal Communication: Linking Transformational Leadership,Symmetrical Communication,and Employee Outcomes

This study examines how organizational leadership influences excellent internal communication by building the linkage between transformational leadership, symmetrical communication, and employee attitudinal and behavioral outcomes. The results showed that transformational leadership positively influences the organization's symmetrical communication system and employee–organization relationships. The effects of transformational leadership on employee relational outcomes are partially mediated by symmetrical internal communication. Symmetrical communication demonstrates large positive effect on the quality of employee–organization relationships, which in turn leads to employee advocacy. Effects of symmetrical internal communication on employee advocacy are fully mediated by employee–organization relationships. Significant theoretical and practical implications are discussed.     

Organizational resilience and employee work-role performance after a crisis situation: exploring the effects of organizational resilience on internal crisis communication

ABSTRACT

The purpose of this study is to explore the positive outcomes of organizational resilience to see how resilient employees can support an organization by adapting to and initiating changes during the recovery process following a crisis. This study focuses on organizational resilience generated by employees, as a resilient system, through their psychological ability and positive communication behaviors. Resilient employees can help their organization bounce back to normal functioning following a crisis. A nationwide survey (N = 830) was conducted among full-time employees in the U.S. to examine the positive effect of organizational resilience on employee work-role performance. The results indicate that organizational resilience was positively and significantly associated with: employees’ intentions for proficiency, adaptivity and proactivity of organizational members, thus contributing to organizational effectiveness after a crisis situation.     

The Effects of Authentic Leadership on Strategic Internal Communication and Employee-Organization Relationships

This study examines how strategic leadership influences excellent internal public relations by establishing the linkage between authentic leadership, symmetrical and transparent communication, and employee–organization relationships. The results showed that authentic leadership as an antecedent factor plays a critical role in nurturing an organization's symmetrical and transparent communication system, which in turn, cultivates quality employee–organization relationships. An organization's symmetrical communication worldview greatly fosters its day-to-day transparent communication practice. Transparent communication, characterized by information substantiality, accountability, and employee participation, largely contributes to employee trust, control mutuality, commitment, and satisfaction. The impact of symmetrical communication on employees' relational outcomes is fully mediated via transparent communication. Significant theoretical and practical implications of the findings are discussed.     

Fordern und f?rdern

The group manager, who has close contact with his employees, is especially adequate to support these according to their interests and abilities. In this study we identified 12 leadership behaviors that enhance employees?? competencies and career advancement by analyzing 36 interviews with (potential) managers from companies operating in the fields of science and technology. These behaviors contain both ways of supporting through direct contact (feedback, training measures, promotion, trust, instrumental and informational support, management by objectives, emotional support and appraisal, recognizing potential, role model behavior) as well as ways of supporting by providing a competence and career enhancing job design (delegation of challenging tasks, job control, person-job-fit). The outcome shows that that job design is a key factor. In addition, the company??s role turned out to be another major factor influencing the employee??s professional progress. Practical recommendations for enhancing employee??s motivation and empowerment are given. These can also be the base for future related additional research.     

Issue contention and consumers’ reactions to corporate social responsibility: Challenging the dyadic assumptions

Two experiments (one fictitious on environmental CSR and one real-life on a company’s social advocacy on gun violence) were conducted to examine how issue contention affects consumers’ reactions to corporate social responsibility (CSR). Results of the two experiments suggest that while issue contention does not lower consumers’ agency, it makes consumers less likely to engage the organization based on their values and beliefs (i.e., symbolic avoidance) regardless of the organization’s viewpoints. The results also suggest that this effect does not directly extend to actual purchase intention, which indicates that actual purchase intention is confounded by both symbolic interactions and tangible factors such as price and corporate expertise. Results of the two experiments provide important implications for public relations research, challenging the dyadic assumptions of organization-public interactions and relationships and calling for further attention on inter-publics and inter-organizations dynamics.     

De-motivating employees’ negative communication behaviors on anonymous social media: The role of public relations

This study focuses on employees’ negative communication behaviors on anonymous social media and explores the effects of organizational antecedents on reducing their motives. Specifically, the effects of organizations’ symmetrical communication and organization-employee relationship (OER) on individuals’ social media usage motives (e.g., vent negative feelings, warn others) and negative behavioral intentions are examined. Results of an online survey of full-time employees in the United States show that the effects of OER on employees’ negative communication behavior intentions are mediated by their social media motives. Symmetrical communication had a large positive effect on OER, which in turn decreased their motives to share negative contents on anonymous social media. Theoretical and practical implications for public relations and employee behaviors are discussed.