NATIONAL POLITICS ON TWITTER

The increasing use of Twitter by politicians, journalists, political strategists and citizens has made it an important part of the networked sphere in which political issues are publicly negotiated. The growing number of studies investigating the relationship between Twitter and politics supports this claim. To the knowledge of the authors, this is the first study that examines the interrelation of individuals on the basis of their professions, their topics and their connection to mass media. Taking the example of Austria, they developed a user-centred method that overcomes the limitations inherent to other approaches in this field. The different types of data they gathered – Twitter user data, 1,375 newspaper articles and manually coded 145,356 tweets – allowed them to perform several analyses which provided insights into the structure and topics of a national public Twittersphere. Their results show that the network formed by Austria's most relevant political Twitter users is dominated by an elite of political professionals but open to outside participation. The topic analysis reveals the emergence of niche authorities and the periodic divergence of the political discourse on Twitter with that of mass media. The article concludes with a summary of how these phenomena relate to political participation.     

Exploring online opinion leadership in the network paradigm: An analysis of influential users on Twitter shaping conversations around anthem protests by prominent athletes

The current study seeks to extend the network paradigm in public relations research by exploring the role of online opinion leaders in Twitter conversations around anthem protests by prominent athletes. The aim of the study is twofold: (1) identify opinion leaders involved in Twitter conversations related to anthem protests by Colin Kaepernick and Megan Rapinoe, and (2) further understand how and why social media users participate in conversations online about controversial subjects. The study combines social network analysis with in-depth interviews to adopt a more holistic framework for studying online opinion leadership in the context of public relations research. Ultimately, results from this study extend the network paradigm in public relations by examining the role of individual users in the construction of the discursive landscape around issue networks. Additionally, findings suggest that online opinion leaders should be differentiated from social media influencers in public relations scholarship as they reflect the movement away from Homo Economicus toward Homo Dialogicus (Kent & Taylor, 2016) and their capacity to facilitate the formation of publics and counterpublics around particular issues.     

Supplementing a survey with respondent Twitter data to measure e-cigarette information exposure

ABSTRACT

Social media data are increasingly used by researchers to gain insights on individuals’ behaviors and opinions. Platforms like Twitter provide access to individuals’ postings, networks of friends and followers, and the content to which they are exposed. This article presents the methods and results of an exploratory study to supplement survey data with respondents’ Twitter postings, networks of Twitter friends and followers, and information to which they were exposed about e-cigarettes. Twitter use is important to consider in e-cigarette research and other topics influenced by online information sharing and exposure. Further, Twitter metadata provide direct measures of user’s friends and followers as opposed to survey self-reports. We find that Twitter metadata provide similar information to survey questions on Twitter network size without inducing recall error or other measurement issues. Using sentiment coding and machine learning methods, we find Twitter can elucidate on topics difficult to measure via surveys such as online expressed opinions and network composition. We present and discuss models predicting whether respondents’ tweet positively about e-cigarettes using survey and Twitter data, finding the combined data to provide broader measures than either source alone.     

Public Sociology on Twitter: a Space for Public Pedagogy?

Research has examined various elements of Twitter; however, no scholarship has explored how sociologists currently use the platform. This empirically driven paper explores how individuals that self-identify as sociologists on Twitter use the popular micro-blogging social media site. A total of 152,977 tweets from Twitter profiles of 130 sociologists were collected and examined using qualitative media analysis. The potential use of Twitter allows the sociologist to become both the generator and interlocutor of dialogue with publics. We frame our data analysis and discussion around the core theme of expertise - namely, the role that expertise plays in the use of Twitter by sociologists. Our findings indicate that when sociologists used Twitter as sociologists (i.e., drawing upon their stated research expertise) little direct engagement with publics occurred. Thus, while sociologists appear to be using Twitter as a space for public sociology, the use of this interactive platform is mostly limited to the generation of content, a finding consistent with Burawoy’s traditional form of public sociology. Suggestions for future research are noted.     

What is Flint? Place,storytelling, and social media narrative reclamation during the Flint water crisis

ABSTRACT

The Flint Water Crisis became a national news story in January of 2016, when major publishers such as The New York Times began covering the story. In the same month, an influx of social media activism occurred in response to the crisis, with citizens developing hashtag campaigns such as #FlintFwd in order to disseminate news and stories from a citizen’s perspective; these campaigns often positioned Flint positively ? as a recovering community ? rather than a city in the middle of a public health crisis, and often addressed not a national public but a local audience. This paper considers Flint-based social media activity to investigate the emergence of place-based activism within the ostensibly global network of social media. In doing so, it identifies three key themes; 1) leveraging social media to forward a critique of deficient journalistic storytelling; 2) using the affective process of storytelling via social media to claim authority over their own material offline existence, and 3) using place-based storytelling to implicate others as witnesses via the global network of social media. These themes coalesce around a distinctly critical logic of connectivity. This logic extends the notion of connectivity articulated by Van Dijck and Poell [2013. Understanding social media logic. Media and Communication, 1(1), 2–14.] and the strategies of platform activism explored by Tufekci [2017. Twitter and tear gas: The power and fragility of networked protest. New Haven: Yale University Press.] to explain how social media works to expose discrepancies between the public story of the water crisis and material, lived conditions of Flint, rendering visible a discursive identity of Flint thus far unrecognized.     

Talking War: How Elite U.S. Newspaper Editorials and Opinion Pieces Debated the Attack on Iraq

Abstract

This paper examines how elite newspaper editorials and opinion pieces (hereafter collectively called op-eds) debated the attack on Iraq. The period examined was the two months preceding Congress's October 2002 authorization of the use of force against Iraq. The 292 op-ed pieces examined represent one of the most extensive looks at such op-ed activity in the United States.

There were several major findings. First, contrary to some liberal charges, the commentary overall was more critical than supportive of the administration. On the other side, however, if the elite press was not slavishly supportive of U.S. foreign policy, its criticisms were also rather muted. Supported therefore is the view that the elite media keep respectable opinion on foreign policy within a narrow range that excludes the most damaging criticism. Most notably missing from the print debate on Iraq in this period was much objection to the attack on specifically legal or moral grounds. The avoidance by the elite press of legal and moral language arguably helped convey the general impression that no legal or moral considerations were at stake. At the very least, it is shown, this sector of the public sphere did little to help the nation as a whole to deliberate morally about war.     

LGBTQI+ icons between resistance and normalization: looking for mediatization of emotions in hashtags

ABSTRACT

The mediatization of emotions emerges as an affordance of social media, the study of which involves paying attention to digital practices and to the construction and expression of public affection. This happens both for the great events and for the daily demonstrations of support or its denial. In this article we work on the phenomenon of the mediatization of emotions linked to two LGBTQI+ icons and expressed in hashtags on Twitter. Placing it in a specific context – the one of well-known television characters who have declared their homosexual orientation or transgender identity. The objective is to understand if the cloud of feelings they have created on Twitter is to be attributed to a true globally mediatized emotional exchange, or just an expression of emotions on the social media, and discover which emotional dynamics, linked to the LGBTQI+ world, they express.     

The Islamic Soccer League in Israel: Setting Moral Boundaries by Taming the Wild

This article strives to use the institutional and discursive strategies employed by the Islamic Movement in Israel in the soccer sphere to illustrate wider theoretical arguments about setting boundaries of inclusion and exclusion in the public sphere. The Islamic Movement uses an isolationist strategy, by creating the independent Islamic Soccer League. In contrast, social agents who strive to promote integration in Israeli society or, alternatively, Arab-Palestinian national pride encourage the involvement of Arab teams and players in the Israeli Football Association. The article argues that the isolationist strategy is inherent in the attempts of a religious movement to articulate a definition of collective identity that is based on a sacred moral code. Then, relying mainly on the contents of the sports sections of the Islamic press, the article analyzes the inevitable tensions stemming from the use of an institution with a strong secular orientation for the purpose of reproducing religious identity.     

An examination of the role of online social media in journalists’ source mix

Using telephone surveys of business/financial journalists in the United States (n = 200), this research investigates the agenda-building role of social media content in journalists’ work. Understanding that more non-public relations content from user-generated and social network sites, like YouTube and Twitter, are fast becoming resources for journalists to get story ideas, break scandals, and find sources, we began this scholarly work to determine the frequency of such uses of social media. Overall, findings indicate very little use of social media by these business journalists. Results and implications for public relations practitioners are discussed in detail.     

Teaching Note—Tweeting Macro Practice: Social Media in the Social Work Classroom

ABSTRACT

Despite its ubiquity, social work educators are just beginning to harness social media in teaching. In this teaching note, we discuss our use of Twitter in a bachelor’s-level macro Human Behavior in the Social Environment course. We present results from a survey of 45 students designed to assess their perceptions of Twitter use in the classroom and, in particular, as a macro social work learning tool. Students appreciated using social media in the course and reported that Twitter was a valuable professional social work tool. We explore how social work educators can provide an innovative classroom experience that incorporates ethical and professional use of social media and demonstrate how we used Twitter to apply macro practice competencies.     

What’s not to Like?: A Qualitative Study of Young Women Politicians’ Self-Framing on Twitter

ABSTRACT

Twitter provides women politicians with a platform for practising political public relations and the opportunity to circumvent traditional barriers to their visibility. To explore how young women use Twitter to frame themselves during election campaigns, this study undertook a thematic analysis of tweets sent by politicians Nikki Kaye and Jacinda Ardern during New Zealand’s 2014 general election campaign. A likability frame dominated their messaging, supported by subsidiary frames of the busy local MP and the relational politician. Choices of interpersonal and intimized situations showcased these attributes. Although the messaging was arguably effective, there are longer-term consequences for women with respect to the likability/competence double bind. Further and systematic incorporation of gender into the field of political public relations would strengthen this emerging discipline and add value to existing research around women’s electoral viability.     

Transforming the public sphere: the case of Moscow’s city libraries

ABSTRACT

This article aims to explore the link between civil society and the public sphere in present-day Russia by studying a recent library reform project in Moscow. In 2013, a comprehensive reconstruction of Moscow's network of 448 public libraries was initiated by a group of intellectuals, architects and urbanists. The project team aimed at modernizing Moscow's city libraries by making them more accessible and appealing to the public. The reconstruction gained support from the city administration that sought to strengthen the function of public libraries as cultural and educational institutions and, at the same time, improve the city's image in the eyes of its citizens. The article poses the question of whether this reform has been successful in making Moscow's city libraries more open, accessible and inviting for the public, and whether the reform has contributed to the development of a public sphere in the city by providing new spaces for participation and civic engagement. The article explores the reform process based on interviews with key informants and document analysis. It looks into the project objectives, its implementation process and its legacy. The analysis of the library reform project revealed contradictory results, as the reform did not develop beyond the pilot phase, but was stopped due to fading support from the city administration. Overall, the library reform thus remained an unfinished process. For developing the public sphere, the legacy of the reform project is ambivalent. On the one hand, the project has proved that creating new public spaces in Moscow is possible. On the other hand, it showed that the public sphere remains limited in today's Russia, as civic initiatives cannot develop beyond a cultural niche project. Due to a lack of political support for societal pluralism, a true autonomous public sphere remains beyond reach in present-day Russia.     

Sect,Church, and Organizational Change

Abstract

Advances in research on national and local influence structures suggest that comparative study of the relationships among the influential in the context of the centralization of power and decision-making is both possible and fruitful. Techniques based on graph theory may be used to operationalize the concept of centralization. We applied Nieminen's (1973) index of centrality to a sample of the elite of the Valle region of Columbia.

Positional, reputational and decisional methods were combined to select the sample, and relationships among respondents in a regionally active core of the elite were mapped from the organizational affiliations they had in common. The adjacency matrix produced by these data showed that direct links among the leaders were structured by organizational brokers in several of the seven cities in the region. The derivative distance matrix and index of centrality incorporate the indirect relationships that exist. All but one person in the sector are closely interrelated in a network, or one clique. An individual's centrality to the network appears to be associated with indicators of status rather than class, but the possibility that differences within this sector of the elite may arise from the interplay of class and status in an industrializing society disappears when the effects of the one deviant case are removed. Reinforced by this finding, we conclude instead that this subset of the elite forms a group of people likely to be in the kind of contact and communication with one another from which consensus emerges. Centrality to a network therefore becomes an indicator of centralization.     

Race and the beauty premium: Mechanical Turk workers’ evaluations of Twitter accounts

ABSTRACT

Race, gender, and physical attractiveness strongly affect perceptions of trustworthiness and subsequent face-to-face interactions. This study examines how social media users’ perceived gender, race, and physical attractiveness can impact their standing online. We test these broad hypotheses by having Amazon Mechanical Turk (MTurk) workers evaluate a sample of 816 Twitter accounts. Our results show a ‘beauty premium,’ where MTurk workers say they are more likely to follow Twitter accounts with attractive pro?le photos, and attractive photos are positively associated with evaluations of trust. However, very attractive Black male and female Twitter accounts are associated with lower evaluations of trust compared to their White counterparts. These findings suggest that social media users’ social characteristics, perceived from their username or profile image, can replicate offline inequality online.     

News and information leadership in the digital age

This paper examines information networks on social media to draw conclusions about influence relationships among members of the mass media. The project considers social networks and information patterns using Twitter data, first at the newspaper level and second at the journalist level. Using a computational approach, we look for evidence of elite-directed information flows, as well as exploring whether we find evidence of an increase in the democratization of newsmaking. This study finds that elite voices continue to dominate information networks in the digital age; however, it also finds evidence that information can move expeditiously from journalists in local and regional outlets to elite ones, and vice versa. We move further to explore the content of tweets among the journalist network, finding that there are substantial, direct interactions among elite and regional and local journalists. Our results taken together uncover new network patterns and provide a novel insight on the role of information technologies in newsmaking in the digital age.     

Public diplomacy networks: China’s public diplomacy communication practices in twitter during Two Sessions

This study illustrates the Two Sessions and proposes the concept of public diplomacy network to investigate the effect of China’s public diplomacy communication on Twitter. Twitter data comprising 14,874 tweets and 7773 users was collected during March 5 to March 20 in 2018, the combination of social network analysis and content analysis were employed from a holistic, relational and networked approach. The results present public diplomacy networks’ structural characteristics, key participants’ networking patterns, communication strategies, issue participation, and homophily effect that participants who take the same attitude towards China (negative & neutral or positive) are clustered in each group. In conclusion, although China’s state-owed media takes the lead in public diplomacy communication, foreign practitioners dominate the NGOs, researchers, correspondents, and generally take negative attitude towards China. China’s media outlets underperform in allying closely, and China is entrenched in traditional one-way monologue. The theoretical, methodological and practical implications are addressed.     

The civility of social capital: Public relations in the public sphere,civil society,and democracy

Scholars have analyzed public relations’ role in democracy via proxy concepts like the public sphere and civil society. However, some have critiqued the public sphere on grounds of equal access and portrayed civil society as a guise for first-world imperialism. These critiques have implications for the role of public relations in the public sphere and civil society. This article suggests the normative role of public relations in democracy is best perceived as creating the social capital that facilitates access to spheres of public discussion and in maintaining relationships among those organizations that check state power. To that end, the paper argues that social capital does much to advance public relations theory and prescribe the role of public relations in democracy. Several implications for public relations from a social capital perspective are offered, including the creation of generalized societal trust, the building of cross-cutting or “weak” ties, the engagement of media on behalf of subaltern counterpublics, and the (re)creation of community or a fully functioning society.     

Tweeting democracy? Examining Twitter as an online public relations strategy for congressional campaigns’

Considering the integral relationship between public relations and democracy (Martinelli, 2011) coupled with the growing use of social media for democratic aims (Smith, 2011) the current study examines the effectiveness of Twitter as a public relations communications tool for congressional campaigns. Specifically, as a means of testing Twitter's effectiveness in informing and engaging voters, congressional candidate and political party Twitter use for all 435 U.S. House of Representatives races (N = 1284) are compared with 2010 election outcomes. Results indicate that candidates’ Twitter use significantly increased their odds of winning, controlling for incumbency and Party ID. Additionally, significant differences between incumbents’ and challengers’ Twitter use during the election cycle emerged, which has important implications for public relations practices aimed at achieving democratic outcomes.     

Reasons for low levels of interactivity: (Non-) interactive CSR communication in twitter

The interactivity levels of online CSR communication are typically low. This study explores the reasons for the low levels of interactivity in the popular social media tool Twitter. An analysis of 41,864 Twitter messages (tweets) from the thirty most central corporate accounts in a CSR Twitter network is conducted. Comparisons (t-test) between CSR tweets and general tweets and between specialized CSR Twitter accounts and general accounts reveal that the low levels of interactivity are due to a reactive interaction approach and a lack of specialization.