数字经济背景下电商企业数据化运营探讨

我国积极推动数字经济发展,电子商务作为数字经济的重要组成部分,也在促进企业数字化转型。电商企业依托大数据及数据分析,对经营过程的各项信息数据进行采集、分析、处理,从而进行数据化运营。文章分析电商企业进行数据化运营的必要条件,探讨电商企业数据化运营的应用场景、层次、关键指标和流程,并提出电商企业实施数据化运营的策略。     

电商平台资金约束下电商闭环供应链的回收决策研究

考虑电商平台独自承担服务成本还是与再造商共同承担服务成本，同时考虑电商平台是否选择贷款策略解除资金约束，本文构建了资金约束下的电商闭环供应链博弈模型。通过对四种决策模型的决策进行分析，给出再造商分担回收服务成本的条件和电商平台选择贷款的条件。文章研究表明：当电商平台存在资金约束时，再造商分担电商平台部分服务成本的同时，也分割了电商平台的部分利润，但是这对双方来说是一种“双赢”的结果。当电商平台不选择贷款策略时，自有资金越多，对再造商越有利；但是当电商平台选择贷款策略时，自有资金越多，对电商平台越有利，对再造商不再产生影响。而且，自有资金越多，再造商分担回收服务成本的比例会减小，回收服务水平提升度会减小。同时开展再造商分担回收服务成本和电商平台向银行贷款两种策略，是解除资金约束的最优选择。     

电商闭环供应链中的“让利”公平关切回收决策研究

针对单一再造商和单一电商平台构成的两阶段电商闭环供应链,本文研究了电商闭环供应链的三种回收决策模型：再造商无公平关切的分散决策模型、再造商让利公平关切的分散决策模型以及联合决策模型。然后,求解分析模型,给出每种模式的最优回收策略,并对三种模式的最优决策进行比较分析。在此基础之上,进一步设计电商闭环供应链的"回收成本共担联合收益共享"契约,实现系统的协调。最后,采用数值分析对模型结论进行验证。研究发现：（1）再造商的公平关切行为是一种"让利"行为：虽然对自身收益不利,但是对电商平台和消费者都有利,当让利公平关切程度不高于0.5时,对系统利润起到促进作用,但是当让利程度超高0.5时,会造成系统利润下降。因此再造商往往迫于一定的压力实施让利公平关切,并且让利程度有限,一般不超过0.5。从长远来看,再造商的让利公平关切能够稳固EC-CLSC的稳定运行。（2）联合决策下,废旧品回收价格达到最高,电商平台佣金最低,系统利润最优,采用文章设计的"回收成本共担联合收益共享"契约可以实现系统协调。（3）在协调机制中,再造商分担电商平台的成本比例恰好等于分得的系统利润比例。而且随着佣金的降低,再造商分担电商平台服务成本的比例和电商平台分享再造商收益的比例均会增加。这些结论丰富完善了电商闭环供应链的理论基础,为电商闭环供应链成员的决策提供一定的理论参考。     

“电商直播+助农”模式下消费者农产品购买意愿影响因素研究

“三农”问题与国家现代化建设全局休戚与共，“电商直播+助农”是一种基于数字技术和网购环境衍生的扶贫新模式。该文构建了助农直播的闭环模式，补充了现有的助农直播理论和案例分析研究，对418份有效问卷进行定量研究，得出了助农直播模式下消费者农产品购买意愿影响因素模型，并提出了借助直播提升人们关注度和购买意愿的基本思路。     

基于SWOT分析的格力电器发展战略研究

格力电器从空调做起,发展壮大,在销售额突破1000亿后提出再造一个格力的发展目标。格力电器专注于空调产品,然而这一领域有诸多厂商,市场竞争激烈,为了保障格力电器2000亿销售目标的顺利实现,格力电器必须明确未来的发展战略。本文通过SWOT分析,对格力电器进行全面的剖析,并对其未来所应采取的发展战略展开了分析和研究。     

“互联网+金融教育”的行动设想与启示

在我国,互联网正在被融合进不同的经济发展领域,“互联网+金融”激活并提升了传统金融,创造出包括移动支付、第三方支付、众筹、P2P网贷等模式的互联网金融;“互联网+商务创造出电商产业,互联网与商务相的结合,利用互联网平台的长尾效应,催生了像阿里巴巴这样的网络商务巨头;“互联网+通信”,推动了电信化产业的高速发展。“互联网+物流”也正在改变中国传统的供应链模式。“互联网+”的下一个节点将是谁？我们拭目以待！     

电商企业会计核算问题及对策研究

互联网技术的飞速发展,促进了传统贸易方式的变革。以网络技术为依托,传统的线下交易模式发展成为线上交易的电子商务。虽然电子商务大大提高了人们生活的便利性,但是对电商企业而言,会计核算的环境也发生了巨大的变化。电商企业会计核算与实体企业的会计核算有较大区别,我国针对电商企业会计核算制度的制定正趋于完善,还存在技术漏洞及数据安全风险、电商会计核算监管困难、会计核算主体不明确等问题,文章基于以上问题提出相应的解决策略。     

新媒体环境下电商营销的发展趋势研究

现代电子商务的快速发展,使得人们越来越习惯于利用网络进行购物,电商已经成为贸易主流模式,吸引了越来越多的企业参与其中并不断创新自身网络营销手段。随着行业进入整合期和成熟期,电子商务营销内部的行业竞争进一步加剧,电商企业获取客户的成本也进一步提升。在激烈的市场竞争环境下,网络使用的普及率必将提高。电商企业在新媒体环境下发挥自身优势,保持稳定增长速度,将成为其今后工作的主要方向。     

新经济环境下电商平台风险管理探讨——以拼多多为例

2020年7月,我国提出以国内大循环为主体、国内国际双循环相互促进的新经济模式。在此过程中,具有信息化、互动化和高效化特点的电商平台是一个值得研究的对象。因此,本文从风险管理的视角切入案例研究,依据国务院国资委发布的《中央企业全面风险管理指引》等文件,运用案例分析法,分析新经济环境下我国拼多多这一具有代表性的电商平台在战略、市场、财务、法律和运营等方面存在的主要风险,由点及面,为电商平台应对风险提出相关建议。本文认为需要建立严格的平台准入制度,并且采取相关利益主体协同作战、风控部门加强重大风险监控、跟进电商平台服务机制等措施以推动电商平台的可持续发展。     

浅析微信营销的发展趋势

随着3G智能网络的发展,以网络平台为中心的传统营销模式已无法满足人们日益增长的消费需求,移动电商逐渐成为电子商业的主流趋势。微信作为一种新兴的社交软件,不仅为人们的生活带来了便利,而且而且为企业提供了一种新的营销渠道。目前,越来越多的手机用户开始使用微信,微信营销有着很大的发展空间。     

Educational Landscapes and Urban Development. Contextual and Spatial Interfaces and Linkages

In the broad sociopolitical discussion on education quality within the last decade, it has become apparent that education is gaining importance for urban development, as well as space and the urban context are important dimensions of education. This becomes particularly evident in concepts for local educational landscapes (Ger. Bildungslandschaften). The young field of research on educational landscapes is currently lacking empirical research from spatial and planning sciences. In the paper, the current state of scientific research on educational landscapes in Germany and Europe and first insights to contextual and spatial interfaces and linkages between education and urban development in general are presented.     

Inventory Models with Continuous and Poisson Demands and Discounted and Average Costs

We develop a new, unified approach to treating continuous‐time stochastic inventory problems with both the average and discounted cost criteria. The approach involves the development of an adjusted discounted cycle cost formula, which has an appealing intuitive interpretation. We show for the first time that an (s, S) policy is optimal in the case of demand having a compound Poisson component as well as a constant rate component. Our demand structure simultaneously generalizes the classical EOQ model and the inventory models with Poisson demand, and we indicate the reasons why this task has been a difficult one. We do not require the surplus cost function to be convex or quasi‐convex as has been assumed in the literature. Finally, we show that the optimal s is unique, but we do not know if optimal S is unique.     

E-governance and Corruption-developments and Issues in Ethiopia

This paper reports the results of a survey of 400 respondents in Ethiopia about factors generating corruption and the potential of e-Governance to mitigate corruption. It is suggested that e-Governance can help not only in weeding out corruption but also in the establishment of sounder government citizen relationships in Ethiopia. While e-Governance cannot cure all the structural factors that breed corruption in the society, strategic implementation of e-Governance can help improve the critical variable in combating corruption-government citizen relationships. It is argued that while e-Governance initiatives can make important contributions to improving public services they can best do so by helping improve overall relationships between governments and citizens.

CEO and Chairperson characteristics and firm performance

This paper focuses on the relationship between Chief Executive Officer (CEO) and Chairperson characteristics and firm performance. Specifically, the study examines the association between the characteristics of the CEO and the Chairperson of the board and firm performance. Using a sample of S&P 500 firms, the evidence found suggests that demographic and experience-related characteristics may be associated with the market valuation and financial performance of the firm. In particular, the reported results indicate a positive relationship between the presence of female CEOs or Chairs and firm performance, thus suggesting that gender-based differences may affect the CEO’s/Chairperson’s success. Moreover, the findings concerning the age of the CEO or Chair are mixed, while their experience and quality appear positively related to firm performance. Interestingly, a CEO or Chairperson holding multiple board seats is negatively associated with firm performance, whereas CEO duality has a positive relationship with Tobin’s Q and the return on assets (ROA) of the firm.     

David and Goliath: causes and effects of coopetition between start-ups and corporates

Coopetition (collaboration between competitors) among young firms (i.e. start-ups) and larger, more established firms (i.e. corporates) may be beneficial for both partners as each party typically has something to offer that is missing in the other. Start-ups often develop innovative ideas, are flexible and agile, willing to take risks, and aspire to achieve high growth, but they tend to lack the required resources, capabilities, and knowledge due to their newness and smallness. Corporates have resources, routines, and experience that enable them to work efficiently but lack a certain innovation capability. Research has suggested that coopetition represents an opportunity for start-ups facing restrictions in resources, while corporates benefit from start-ups’ innovative ideas. However, it is yet unknown whether start-ups and corporates engage in coopetition with each other and, if so, how and why they do this. This study seeks to fill this void by exploring the motives of coopeting start-ups and corporates, how they manage their coopetitive relationship, and what implications occur including potential benefits and risks. We present a multiple case study based on qualitative data collected through 70 interviews with Austrian-based start-ups and corporates representing 35 coopetitive partnerships. Discussing the findings based on our data, we propose relationships concerning coopetition and its role to enlarge resource- and technology-bases as well as its role in the development of dynamic capabilities.     

Career orientations and career success among research,and development and engineering professionals

Managing the careers of research, development and engineering (RD&E) professionals is important to the strategic use of RD&E in the economy. Appropriate mechanisms for motivating RD&E professionals will probably emerge as a critical success factor for organizations that want to compete in world markets. This study examines dimensions and levels of career orientation and their correlations with individual and work-related outcome variables among 78 RD&E professionals. The findings reveal a rich diversity of career orientation in RD&E professionals. The data strongly suggest that RD&E professionals are service, lifestyle and security oriented. However, they scored low on technical orientation and entrepreneurship. This paper suggests that the dual career ladder is not an effective device for managing RD&E professionals. Organizations must be careful to provide career paths that retain and motivate workers and, more importantly, find matches between organizational needs and individuals' needs, and restructure jobs accordingly. The authors offer suggestions for future research and identify implications for management.     

Work and shopping overflow — Consequences and differentiation among selected psychological and demographic characteristics

Contemporary individuals are forced to deal with excessive stimulation, which causes an overload in the cognitive and emotional areas. The purpose of this paper is to investigate the possible factors differentiating the perceived level of work and shopping overflow experienced by individuals and consequences of these states. Two psychological variables: cognitive control and sensation seeking, are chosen as potential factors differentiating the perceived levels of overflow. We assume that individuals with high cognitive control and sensation seeking will report lower levels of both types of examined overflows. Experiencing low overflow levels may manifest in the search for additional stimuli, rather than in the desire to limit them. Two indexes of behavior connected to seeking extra stimulation are selected: one belonging to the area of consumer behavior (readiness to participate in the experience economy) and one belonging to vocational behavior (choosing a boundaryless career). The quantitative study is conducted on a sample of 297 management students who are currently employed. The research results support the relation between cognitive control and perceived level of work and shopping overflow. Individuals who can cognitively control the situation and the incoming stimuli report lower levels of overflow. No significant relationship between sensation seeking and the level of overflow is found. The demographic variables that influence the perceived overflow are age and salary for work overflow and age for shopping overflow. As far as consequences of overflow are concerned, a low level of shopping overflow is related to readiness to participate in the experience economy. However, there is no link between work overflow and preferred career pattern. The managerial implications for human resource management and marketing strategy design are discussed.     

Review and reappraisal of modelling and predicting mental workload in single- and multi-task environments

The concept of mental workload has long been recognized as an important factor in individual performance within complex systems. It is documented that either overload or underload may degrade performance, and further affect the efficiency of the whole system. Therefore, systems designers need some explicit models to predict the mental workload imposed on individuals by the system at an early design phase so that alternative system designs can be evaluated. In examining mental-workload literature, it is found that few predictive mental-workload models have considered factors specific to individuals. This research aims to develop a practical framework for predicting mental workload in both single- and multi-task environments considering such individual factors. In order to describe mental workload more precisely and more completely, a framework for mentalworkload definitions, which contains instantaneous workload, average workload, accumulated workload, peak workload and overall workload, is proposed. In order to model individual factors, two new variables, i.e. effective workload and ineffective workload, are introduced to model the taskgenerated workload and individual-generated workload. The extension of the model to multi-task environments is also discussed. The proposed conceptual models are domain-independent and could be used to guide the development of operational models for different specific tasks.