After the ‘Organic Industrial Complex’: An ontological expedition through commercial organic agriculture in New Zealand

This article uses the evolving understandings of commercial organic agriculture within two research programmes in New Zealand to address three problematic claims and associated framings that have underpinned analysis of the political economy of commercial organic agriculture. These three framings are: 1) that recent commercial developments in organic agriculture have become organised around a grand binary of large-scale, corporate, industrialised organic agriculture that is inhabited by pragmatic newcomers to the industry, against a small-scale, local, authentic remnant of the original organic social movement. This grand binary is most popularly recognisable in the claim by author Michael Pollan of the existence of an ‘Organic Industrial Complex’ that is slowly subsuming authentic organic agriculture. This relates to claim 2) that commercialisation creates inevitable pressures by which organic agriculture becomes ‘conventionalised’. Finally, claim 3) positions organic agriculture alone as the only option for enabling improved environmental outcomes in agriculture. The Greening Food and ARGOS research programmes in New Zealand have studied the emergence of commercial forms of organic and other ‘sustainable’ agriculture in the period since 1995. A series of key engagements are highlighted in the unfolding history of these two programmes which demonstrate moments of transition in understandings of commercial organic, particularly in relation to situations of engagements between the research team and wider actors in the organic sector. These key engagements establish a clear sense in which the three major framings around the political economy of organic commercialisation could not explain the unfolding dynamics of the New Zealand organic sector. Rather, engagement with diverse actors enabled a whole new set of theoretical questions that opened up new areas of politics, contestation and elaboration of commercial forms of organic agriculture – particularly around shifts in power to the retail end of the agri-food chain, around new forms of agri-food governance, and around the politics of new audit systems. Within these shifts, the ontology of some of the researchers within these projects underwent parallel transformation. These transformative influences operated in two simultaneous directions. While the engaged research strategy of the two programmes clearly discomforted the researchers’ underlying assumptions for framing the major trajectories of commercial organic development, the presence of the two research programmes also had an important enactive power in the sector by both rendering ‘thinkable’ particular trajectories and economic experiments and also by reinforcing a ‘metric-centric’ tendency in the evolution of global environmental audit systems. Seen in this light, these engagements open up new questions about the research programmes themselves in terms of the emerging politics of what Philip Lowe describes as a more ‘enactive’ rural sociology and help direct attention to an emerging ‘ontological turn’ in the practice and politics of research.     

Conventionalization, civic engagement, and the sustainability of organic agriculture

It is often assumed that organic farming is synonymous with sustainable agriculture. The broad goals of sustainable agriculture include economic profitability, environmental stewardship, and community vitality. However, the “question of sustainability” (Ikerd, 2008) can be asked of any type of farming, including organic production. One way to assess sustainability is to consider farmers’ perceptions of the sustainability of their operations. I draw on data from a survey of certified organic producers in Washington State to broaden our understanding of the sustainability of organic agriculture. Specifically, I consider certified organic producers’ perceptions of the degree to which their operations contribute to broad sustainable agriculture goals. Moreover, I use multiple regression to investigate how these perceived contributions are influenced by farm conventionalization variables (e.g., organic acreage, non-organic sales, and specialization) and civic engagement variables (e.g., direct marketing, community group membership, and participation in sustainable/organic agriculture organizations) while controlling for farmer demographics and farm location. Farm conventionalization appears to have a significant negative effect on perceived contributions to environmental and social sustainability, but a significant positive effect on perceived contribution to economic sustainability. Civic engagement appears to have a significant positive effect on perceived contributions to environmental and social sustainability, but no effect on perceived contribution to economic sustainability.     

“The Only Thing That Isn't Sustainable . . . Is the Farmer”: Social Sustainability and the Politics of Class among Pacific Northwest Farmers Engaged in Sustainable Farming

Using interviews and participant observation at Pacific Northwest sustainable farming operations, this article analyzes the complex ways that class privileges and labor practices impact the social sustainability of sustainable agriculture. While the farmers in this study were highly aware of and reflexive about the class politics of sustainable agriculture, they also participated in a classed system that restricts access to sustainable farming as an occupation even as it exploits the labor of the farmer in order to regulate prices. In particular, the farmers in the study benefited from educational privileges and often‐lucrative off‐farm income, they expressed a desire to make their goods more accessible and affordable even as they marketed their foods to their upper‐middle‐class consumers, and they used their own idealism as justification to exploit their own difficult labor on the farm. Using a qualitative, ethnographic approach, this research explores the negotiations between farmers' social ideals and the actual practice of sustainable agriculture in a capitalist system.     

Transition pathways towards a robust ecologization of agriculture and the need for system redesign. Cases from organic farming and IPM

The growing criticism of intensive agricultural practices that lead to a deterioration of natural resources and a decrease of biodiversity has progressively led to more environmental constraints being put on agricultural activities through an “ecologization” of agricultural policies. The aims of these policies have been to protect environmentally sensitive areas, to improve groundwater quality and, more recently, to develop organic farming and/or reduce pesticide use. However, these efforts are still a far cry from a robust ecologization of agricultural practices. In order to identify the conditions for the implementation of such an ecologization, the changes in practices from conventional agriculture towards organic farming and integrated pest management (IPM) are investigated using a sociological study of farmers’ trajectories, coupled with the ESR (Efficiency-Substitution-Redesign) framework developed by biological and agricultural scientists. This combined approach reveals that a robust ecologization of agricultural practices requires us to take into account the specific and variable tempo of farmers’ trajectories and to redesign not only technical agricultural systems but also interactions within larger agrifood systems.     

Barriers to the Adoption of Sustainable Agriculture on Rented Land: An Examination of Contesting Social Fields*

Abstract While over half of the cropland in the United States is rented, interest in land tenancy within sociological circles has been sporadic at best. In light of the prevalence of rented land in agriculture—particularly in the Midwest—it is vital that further research be conducted to investigate the effect that the rental relationship has upon the various aspects of rural life. This paper takes a step in this direction by examining the social dynamics among landlords, tenants, and agricultural agency professionals to better understand how those dynamics affect the adoption of sustainable agricultural methods on rented land. This paper is theoretically informed by the writings of Pierre Bourdieu, particularly his theory of practice and his concepts of “habitus” and “field.” Toward this end, I argue that multiple (yet overlapping) social fields make up the social body of production agriculture, leading to contestation and field reconstruction. In developing this argument, a strategy for change is presented in accordance with the conceptual postulates of Bourdieu's theory of practice to promote a more widespread utilization of sustainable agricultural practices on rented land.     

Being close: The quality of social relationships in a local organic cereal and bread network in Lower Austria

Experience of the drawbacks of a globalised and industrialised food system has generated interest in localised food systems. Local food networks are regarded as more sustainable food provision systems since they are assumed to have high levels of social embeddedness and relations of regard. This paper explores the social relations between food actors and how ‘local’ and ‘organic’ are expressed by detailing how actors describe qualities of their intra-network relationships, how they understand ‘local’ and how they are connected within the food system. A study from the province of Lower Austria in Austria, where organic cereals and bread are produced and marketed, serves to illuminate these issues. Actors agreed that geographical closeness contributed to the social closeness they experienced and that social relationships were a strong reason for being in the network. However, the meaning of ‘local’ was elastic depending on where inputs and consumers could be found. Furthermore, despite strong commitment to organic production methods and the local market, actors faced constraints that made them hybrids between organic and conventional, and between locally focused and globally dependent. Thus, the binary thinking along the local-global and organic-conventional divide does not hold. While it is important to not make a causal link between high quality of social relationships and local food networks, the case described here indicates the possibility of such a link.     

The Political and Economic Consequences of Defining Sustainable Agriculture in the US

Despite the increasing popularity of sustainably produced foods, a concrete definition of sustainable agriculture has been elusive. Even the US Department of Agriculture’s (USDA) article, “What is Sustainable Agriculture?” starts with the idea that “Some terms defy definition. ‘Sustainable agriculture’ has become one of them” (Gold 2011). This essay explores (1) the history of sustainable agriculture as a concept in the United States, (2) the political and economic forces that have impacted and stifled the process of defining sustainable agriculture, and (3) the implications for social justice that come with creating a specific definition of sustainable agriculture. Recognizing that the ability to define a varied set of agricultural practices as “sustainable” (or not) is an important source of political, economic, or social power, this essay explains how such processes might impact the future of food systems in the United States.     

Smallholder participation and certification of organic farm products in Mexico

Organic and other environmental and social marketing devices seek to connect producers and consumers more directly and reward environmentally and socially superior production systems. Some researchers have observed that these schemes may introduce mechanisms of exclusion, creating an elite group of certified smallholders while putting non-certified farmers at a distinct disadvantage and introducing division among people whose true interest may lie more in relations of solidarity and cooperation. The trade and regulatory environment that smallholder coops must navigate is increasingly complex and adaptation to its requirements has important implications for farmer organizations. Standards applied to certify smallholder production systems tend to be developed with regard to first-world consumer interests and imposed in a top–down fashion by certification agencies and intermediaries, with little or no farmer participation. Especially in the tropics, agricultural standards that reflect temperate country conditions may place unnecessary burdens on growers who attempt to meet agronomic norms that are irrelevant to local agroecologies. After providing a summary of organic farming and certification in Mexico over the past two decades, we discuss three emerging trends: the advent of contract agriculture in organic production, the appearance of a new, environmentally-based coffee certification system intended to favor bird conservation, and a recent government program to support transition to organic production. All three trends involve certain contradictions, both with the foundational social and ecological goals of organic agriculture and with the interests of small farmers.     

Measuring corporate social performance: The problem of values

Debates over the social performance of corporations have carried with them implicit evaluations of that performance. The apparent subjectivity and bias of these informal evaluations has led to the development of more formalized corporate social performance assessment methodologies — social audits. In this paper it is argued that these social audits are also influenced by subjectivity and bias considerations; and thru the case study of a social audit of a corporate safety program, the underlying value issues at the core of these influences are explored. The value implications of the various social audit methodologies in use are discussed; and several value sensitive stages/elements of social audit research and evaluation research in general are identified. Recommendations set forth for minimizing the negative consequences of value-influenced evaluations are a value-explicit evaluation approach, greater standardization of evaluation procedures, a dialectic evaluation approach, and better informed evaluation consumers.     

Consuming conventions: sustainable consumption, ecological citizenship and the worlds of worth

In light of the recognition that current patterns of consumption in the developed world are environmentally damaging, the question of sustainable consumption has become increasingly prominent in public and policy discourse. This paper joins an emerging body of work that critiques the behaviorist perspectives that currently dominate the field and specifically, a case is made for using conventions theory (Boltanski and Thévenot, 1991) to complement the ‘social practices’ approach to consumption, sustainability and everyday life. Drawing on a qualitative study of persons who identified themselves as attempting to live in ways that are environmentally more friendly, the analysis first explores the ways in which sustainable consumption intersects and overlaps with other practices and imperatives. Attention is paid to the competing demands of day to day living and the ways in which cultural conventions work - or not - to legitimate practices of sustainable consumption. The second part of the analysis discusses the citizenship relations that are articulated through practices of sustainable consumption and here, attention is paid to the conventions that underpin the imperative to reduce the environmental impacts of personal consumption. Taken together, I consider the possibility that environmental conventions might be emerging from the empirical material alongside the ways in which these might operate in support of sustainable consumption. To conclude I suggest that the experiments in practice encountered here are unlikely to generate the conventions through which sustainable forms of consumption can be normalized and integrated into everyday lives.     

Conversion to Organic Dairy Production in the Netherlands: Opportunities and Constraints*

Abstract Organic agriculture is perceived as being more sustainable than conventional agriculture. However, while there is a growing interest in, and market for, organic products, large‐scale conversion to organic agriculture is not taking place. Even though conversion from conventional to organic dairy production is not especially difficult in theory, conversion is slow in this specific sector. The conversion process to organic agriculture is often analyzed by investigating farmer motivations and attitudes. However, since modern agricultural production is organized in production chains, which are in turn subject to stakeholder influence, a wider focus that includes these interrelationships might provide new insights regarding the lagging conversion. Based on document analysis, policy analysis, and interviews, this article investigates opportunities for, and barriers to, conversion to organic dairy production in the Netherlands within the setting of the chain network. Opportunities and barriers are found at three levels within the chain network: the actor level, the chain level, and the network level. We conclude that, despite some involvement in organic production and a positive disposition toward it, the chain network is not ready for a large‐scale conversion.     

Gendered Elements of the Alternative Agriculture Paradigm

Abstract The alternative agriculture paradigm has been a useful device to both define and direct a social movement toward a more sustainable agriculture. But because that paradigm was defined by male movement leaders, it reflects their gendered perspective and may be lacking elements that make it more useful for both women and men. In-depth interviews of women involved in sustainable farming organizations and on family farms experimenting with new practices validated the elements of the Beus and Dunlap paradigm: independence, decentralization, community, harmony with nature, diversity, and restraint, but also suggested the addition of two other elements that the women identified as part of an alternative agriculture vision: quality family life and spirituality. The highly gendered nature of agriculture in the V.S. and Canada, where male identity is highly conflated with the role of farmer in the conventional paradigm, may make it more difficult for men who have just joined the' movement to articulate the aspects of quality family life and spirituality which the women saw as critical.     

Organic coasts? Regulatory challenges of certifying integrated shrimp–mangrove production systems in Vietnam

The Vietnamese government aims to expand the scale of Naturland certified organic production in integrated shrimp–mangrove farming systems across the coast of Ca Mau province by 2015. In doing so the division between public and private regulation has become blurred. We analyze the government's goal by examining the regulatory challenges of using organic certification as a means of linking farm-level management to the sustainability of coastal (mangrove) landscapes. The results show the importance of farmer perceptions of sustainable farm and landscape management, fair benefit sharing mechanisms in the certified value chain, and legitimate private sector-led auditing. We conclude that in order to overcome conflicts of interest and legitimate representation in organic certification, the social and economic conditions of production require regulatory intervention from provincial and local level government. To achieve benefits beyond the scale of the farm, the role of shrimp producers should be redefined as partners in rather than targets of regulation.     

Of organic farmers and ‘good farmers’: Changing habitus in rural England

In recent years, numerous studies have identified the importance of cultural constructions of ‘good farming’ to farming practice. In this paper, we develop the 'good farming' construct through an empirical study of organic and conventional farmers, focussing on how change occurs. Drawing on Bourdieu's concepts of cultural capital, habitus and fields, we argue that the dynamics of the ‘rules of the game’ in the agricultural field have simultaneously led to a broadening of the ‘good farming’ ideal, and to a fragmentation, whereby individual farmers prioritise a subset of this broad range. We demonstrate that gradual devaluation of existing ways to achieve cultural capital is essential to the development of new symbolic values. In line with this, we offer a critique of the implied static nature of cultural capital in the studies of farmer responses to agri-environmental schemes. We also point out that the alterations in perception and practices of farmers who converted to organic farming for 'pragmatic' reasons may be greater than sometimes implied.     

Alternative and Conventional Agricultural Paradigms: Evidence From Farming in Southwest Saskatchewan*

Abstract Agricultural analysts have suggested that the emergence of an alternative agriculture system represents more than changes in practices; it is also thought to represent a shift in environmental beliefs, values, attitudes, and norms. This means that conventional and alternative systems of agriculture represent distinct paradigms which are informed by two contradictory worldviews. Insofar as this claim is correct, it is possible to delineate, target, and promote one paradigm, depending on the system of agriculture that policy makers wish to encourage. In this paper we seek to clarify the practical application of the two agricultural paradigms by examining the practices, beliefs, values, norms, and attitudes of farmers in southwest Saskatchewan, part of the semi‐arid section of the North American Great Plains. Findings support the view that different farming systems correspond to different worldviews. Strong confidence in the market, however, is not limited to conventional farmers, as suggested by the literature.     

Labor and Production Barriers to the Reduction of Agricultural Chemical Inputs1

Abstract Advocates of sustainable agriculture consider farmer flexibility and innovativeness a key element in efforts to develop farm practices that reduce chemical inputs. In contrast to labor displacing technologies, farming with reduced chemical inputs may increase labor demands. Consequently, concerns about labor supply may affect farmer adaptability in reducing chemical inputs. This research addresses two specific questions. First, how concerned are farmers about the availability of labor needed to reduce chemical inputs? Second, do farmers view production problems as insurmountable without chemicals because of labor constraints? The majority of farmers surveyed agree that it is difficult to reduce chemical inputs because additional labor is hard to find, and their own labor inputs would have to increase. Results of OLS regression analysis show that whether the farmer hires workers affects the relationship between perceived labor and production barriers. Labor supply is less elastic for farmers who hire no labor, and they have less access to social networks that would provide them with sources of the additional workers needed if chemical inputs were reduced. The significance of these results for the development of sources of information that enhance farmer adaptability is discussed.     

Integrating Environmental Issues into Social Work Practice: Lessons Learnt from Domestic Energy Auditing

Abstract

This study of domestic energy audit practice draws on current literature and focuses on a program at Kildonan UnitingCare. It explores and highlights the relevance of natural environmental issues for social work practice and includes practical ideas for addressing financial, social, and environmental issues within case work practice and advocacy. The overlap between energy audit and social work practice is said to apply to both service user issues and the professional skill base of social workers. Finally, a transformation in social work thinking practice and education is suggested, within a vision that is community focused and holistically integrated.     

Farm Work Satisfaction and Acceptance of Sustainability Goals by Australian Organic and Conventional Farmers1

Abstract Farmer dependence on large-scale organizations for inputs to production is an attribute of Australian agriculture and has changed the character of farm work and how farmers see the future of agriculture. We discuss how these changes are related to farmer satisfaction with their work and their commitment to an alternative or conventional agricultural paradigm. Organic and conventional farmers are compared and findings show that organic farmers experience higher levels of work satisfaction and endorse the alternative agricultural paradigm more strongly than conventional growers. Personal success in using organic methods explains differences between organic farmers in their work satisfaction and commitments to the alternative paradigm. Similarly, conventional farmers confident about the future of their farms are satisfied with their work and express some commitment to the sustainability paradigm. Organic and conventional farmers share concerns about environmental sustainability, but are thinking differently about what sustainable farming is and how it will affect the future of Australian agriculture.     

Endogenous preferences and sustainable development

This paper focuses on the relevance of endogenous preferences for the explanation of consumer behavior and its role for sustainable development. The demand side has received far less attention in the sustainability discussion than the production side. There seems, however, little doubt that consumption is equally as important for achieving sustainability (e.g., F. Duchin, G.-M. Lange, The Future of the Environment: Ecological Economics and Technological Change, Oxford University Press, New York, 1994). While the influence of social interaction of preferences has been pointed out by economists for centuries, this link is generally submerged in the standard economic assumption of individual interest maximizing behavior. With reference to a specific type of local food market (community supported agriculture groups, CSA), this paper investigates consumer behavior and its relevance for sustainable development. Several studies have investigated CSAs’ contributions to different aspects of sustainable development and barriers to their expansion. One aspect usually left out is the change in preferences after interaction with the farmer/s and other market participants for several years. This learning aspect may, however, prove crucial to identify paths towards sustainable development.     

Translation sociology and social capital in rural development initiatives. A case study from the Italian Alps

This article analyses the results of a European ‘research and demonstration’ project promoting multifunctional and sustainable agriculture in Alpine regions through a participatory approach. It focuses in particular on initiatives undertaken by a local farmers group in the Italian Alpine area of Val di Sole, the purpose being to draw attention to the role of social dynamics in fostering sustainable rural development in a participatory context. In order to accomplish this objective, two key sociological approaches to the study of rural development, namely social capital and the sociology of translation, are considered. The former focuses on the relational capital available to a group of actors and which can be mobilised in a development initiative. The latter views change in social practices as resulting from a cycle of phases where the problem, its solution, and the identity of the actors are constantly transformed and negotiated. By contrasting the two theoretical approaches in relation to the outcomes of two specific actions implemented in the valley we suggest that the sociology of translation offers a more effective tool with which to capture the complexity of social dynamics involved in a rural development initiative.