Power in the production of spaces transformed by rural tourism

The article critiques Halfacree's conceptualisation of rural space for masking the workings of power within ‘black boxes’ such as structural coherence and trial by space. One consequence is that rural change's social activities and also their social and personal consequences are cloaked, thereby rendering the localised fault lines of rurality analytically out of reach. Halfacree's conceptualisation is developed further by attaching a conceptual extension comprising three hubs: an immaterial hub, a material hub, and a personal hub. This is done as an attempt to give Halfacree's tool for deconstructing the social production of rural space analytical sensitivity to the actors engaged in the processes implied by social production. In order to demonstrate the analytical potential of the extended Halfacree approach, the conceptual model is applied to a case study: data from two communities undergoing rapid change, as they shifted from being dominated by primary industry to becoming tourism destinations.     

Home sweet home: The emotional construction of places

The social sciences have recently shown a revival of interest in space and place. In this “spatial turn” the place is seen as a “place-in-process” (Thrift, 2008) and as the emergent result of constant re-involvement processes based on the continuous re-definition and re-construction of its meaning. Moreover, elderly people's homes have acquired a renewed importance in the wake of an aging in place strategy in social and health policies. This study describes the processes of situatedness of place that occur during the widowhood. Involving ten older widows, our analysis identifies four distinct processes in the construction of the situated meaning of a place: ‘Heart displacement’, ‘The showcase of the self’, ‘Refuge’ and ‘Introjection of external spaces’.     

Moving from sustainable management to sustainable governance of natural resources: The role of social learning processes in rural India,Bolivia and Mali

The present paper discusses a conceptual, methodological and practical framework within which the limitations of the conventional notion of natural resource management (NRM) can be overcome. NRM is understood as the application of scientific ecological knowledge to resource management. By including a consideration of the normative imperatives that arise from scientific ecological knowledge and submitting them to public scrutiny, ‘sustainable management of natural resources’ can be recontextualised as ‘sustainable governance of natural resources’. This in turn makes it possible to place the politically neutralising discourse of ‘management’ in a space for wider societal debate, in which the different actors involved can deliberate and negotiate the norms, rules and power relations related to natural resource use and sustainable development. The transformation of sustainable management into sustainable governance of natural resources can be conceptualised as a social learning process involving scientists, experts, politicians and local actors, and their corresponding scientific and non-scientific knowledges. The social learning process is the result of what Habermas has described as ‘communicative action’, in contrast to ‘strategic action’. Sustainable governance of natural resources thus requires a new space for communicative action aiming at shared, intersubjectively validated definitions of actual situations and the goals and means required for transforming current norms, rules and power relations in order to achieve sustainable development. Case studies from rural India, Bolivia and Mali explore the potentials and limitations for broadening communicative action through an intensification of social learning processes at the interface of local and external knowledge. Key factors that enable or hinder the transformation of sustainable management into sustainable governance of natural resources through social learning processes and communicative action are discussed.     

Voluntarism as a mediator of the experience of growing old in evolving rural spaces and changing rural places

This paper examines voluntarism as a response to the challenges faced by people growing old in rural communities that are themselves being transformed in fundamental ways, both socially and demographically. Informed by evolving theorisations within the rural aging and geographies of voluntarism literatures, we outline the key processes in space and consequent impacts in place that have affected the experience of growing old in rural communities. We identify the changes in service systems that have led to concerns about ‘vulnerable people in vulnerable places’ and explore this idea in regional contexts ranging from the agricultural heartland to the resource hinterland of Canada. We argue that a distinction needs to be made between the impacts of long and short cycles of change flowing across rural space and attention paid to voluntarism as a critical process at the intersection of broad shifts in service and settlement systems and particular changes in rural communities. Specifically, we suggest that the ‘local dynamics of voluntarism’ involving the activities of voluntary organisations, community groups and individual volunteers in particular communities can be understood, at once, as a ‘barometer of change’, a ‘mechanism of adjustment’ and a ‘space of resistance’, and we draw on recent case studies of rural voluntarism to illustrate this three-part distinction. In considering the transformative potential of voluntarism for the experience of aging in place, our findings suggest that public discourse, as reflected in media coverage, tends to romanticise voluntarism at the expense of a more nuanced and critical appreciation of its importance to the future of aging rural communities and their elderly residents. The research raises timely questions about academic-versus-popular conceptions of aging in evolving rural spaces and changing rural places.     

Translation sociology and social capital in rural development initiatives. A case study from the Italian Alps

This article analyses the results of a European ‘research and demonstration’ project promoting multifunctional and sustainable agriculture in Alpine regions through a participatory approach. It focuses in particular on initiatives undertaken by a local farmers group in the Italian Alpine area of Val di Sole, the purpose being to draw attention to the role of social dynamics in fostering sustainable rural development in a participatory context. In order to accomplish this objective, two key sociological approaches to the study of rural development, namely social capital and the sociology of translation, are considered. The former focuses on the relational capital available to a group of actors and which can be mobilised in a development initiative. The latter views change in social practices as resulting from a cycle of phases where the problem, its solution, and the identity of the actors are constantly transformed and negotiated. By contrasting the two theoretical approaches in relation to the outcomes of two specific actions implemented in the valley we suggest that the sociology of translation offers a more effective tool with which to capture the complexity of social dynamics involved in a rural development initiative.     

Postman Pat and me: Everyday encounters with an icon of idyllic rurality

It is, by now, well accepted that those of us who live with/in contemporary Anglocentric popular culture are presented, from birth, with manifold icons and imaginings of the English countryside as idyllic. Indeed, the idea that, through such popular representations, we encounter and ‘consume’ this sense of ‘rural idyll’ – and a particular, underlying, ideologically laden set of idea(l)s – has been well rehearsed. However, this paper reflects upon a question which has hitherto been often overlooked: what is the (practical, tangible) nature of this ‘consumption’? Approaching this question, the paper re-presents a succession of encounters with one icon of idyllic rurality: Postman Pat. In so doing, the paper develops an understanding of some complex – and frequently banal, odd, happenstance, taken-for-granted – happenings and practices which are fundamentally part of the ‘consumption’ of ‘rural idyll’.     

Local rural product as a ‘relic’ spatial strategy in globalised rural spaces: Evidence from County Clare (Ireland)

Using a case study from County Clare (Ireland), this study critically analyses notions of ‘local’ rural production. It investigates where rural businesses source the different components of their products and how these interrelate with the locality, how local businesses use the notion of ‘local’ in their product branding, and what the socio-economic and political constraints and opportunities are for businesses seeking to foreground the ‘local’ in their business marketing. Echoing critical studies on the notion and use of ‘local’ in rural product branding (e.g. Burnett and Danson, 2004; Ilbery and Maye's; Feagan, 2007; Darby et al., 2008; Giovannucci et al., 2010), we argue that even remote rural areas such as County Clare in western Ireland have become so embedded in globalised economic and decision-making pathways that the ‘local’ in rural product branding only remains ‘local’ as a relic process associated with past localized rural production activities.     

Ethnicizing poverty through social security provision in rural Hungary

Rural poverty has become an increasingly ethnicised category for the majority society in contemporary Hungary. The article aims to explore the process and practice of social exclusion and ethnicisation in relation to mutual effects of post-socialist welfare restructuring and changing discourse on poverty in the post-socialist rural reality. The empirical data were gathered during ethnographic fieldwork carried out in a village in 2009 and 2010. Employing a relational, processual concept of ethnicity, this paper focuses on the ways in which the Magyar majority applies the approach of ‘groupism’ to imagine and discuss Roma as an ethnically bounded, distinctive group with a considerable set of distinguishable ethnic traits and degree of homogeneity. To point out how the discursive context influences social care and in what way the local implementation of social provision is able to formulate this context the paper deconstructs the local notion of ‘Roma ethnic group’ along with understandings of deservingness and social entitlement. It goes on to show the dual role that local state actors play in this process. The article concludes that both ideologies and practices of social care legitimise the identification of Roma as an ethnic category negatively equating this group with notions of deservingness and thus institutionalising ethnicised poverty.     

From stress to distress: Conceptualizing the British family farming patriarchal way of life

‘Rural stress’ and ‘farming stress’ are terms that have become commonly appropriated by British health-based academic disciplines, the medical profession and social support networks, especially since the agricultural ‘crises’ of B.S.E. and Foot and Mouth disease. Looking beyond the media headlines, it is apparent that the terms in fact are colloquial catch-alls for visible psychological and physiological outcomes shown by individuals. Seldom have the underlying causes and origins of presentable medical outcomes been probed, particularly within the context of the patriarchal and traditionally patrilineal way of life which family forms of farming business activity in Britain encapsulate. Thus, this paper argues that insufficient attention has been paid to the conceptualization of the terms. They have become both over-used and ill-defined in their application to British family farm individuals and their life situations. A conceptual framework is outlined that attempts to shift the stress research agenda into the unilluminated spaces of the family farming ‘way of life’ and focus instead on ‘distress’. Drawing upon theorization from agricultural and feminist geography together with cultural approaches from rural geography, four distinct clusters of distress originate from the thoughts of individuals and the social practices now required to enact patriarchal family farming gender identities. These are explored using case study evidence from ethnographic repeated life history interviews with members of seven farming families in Powys, Mid Wales, an area dominated by family forms of farming business. Future research agendas need to be based firmly on the distressing reality of patriarchal family farming and also be inclusive of those who, having rejected the associated way of life, now lie beyond the farm gate.     

Chilling out in ‘cosmopolitan country’: Urban/rural hybridity and the construction of Daylesford as a ‘lesbian and gay rural idyll’

This paper advances scholarship on ‘lesbian and gay rural idylls’. A growing literature examines how ‘lesbian and gay rural idylls’ are not only produced in opposition to the urban, but are themselves urban constructs. We extend these contentions by exploring the processes of idyllisation suffusing lesbian and gay festival tourism in Daylesford, a town in non-metropolitan Victoria, Australia. We find that Daylesford’s idyllisation by the lesbian and gay tourism industry blurs the urban/rural binary, and instead hybridises rurality and urbanity in the tourism images and practices of ‘cosmopolitan country’ associated with the town. Research findings from Daylesford are analysed to examine how the dynamics of tourism marketing and festival attendance help produce and articulate this hybrid variant of the ‘lesbian and gay rural idyll’. We utilise two sets of mostly qualitative data for this inquiry: travel commentaries in the news media, and a survey conducted in Daylesford at the 2006 ChillOut Festival, Australia’s largest lesbian and gay rural festival.     

Ecological embeddedness: An interrogation and refinement of the concept within the context of alternative food networks in the UK

Among their many ‘alternative’ characteristics, food networks that seek to reconfigure the relationship between producers and consumers are understood as having the potential to be beneficial for the rural environment and landscape. One of the ways in which this characteristic has been conceptualised is through the notion of ‘ecological embeddedness’. Although the roots of this concept lie in economic sociology, where the social embeddedness of economic relations has been the focus of interest, agro-food researchers have extended its meaning to suggest that alternative or ‘quality’ food production can also be seen as increasingly embedded in ‘natural’ or ecological processes. However, this paper argues that until now the notion of ecological embeddedness has lacked conceptual clarity. As such, the aim is to interrogate and refine the concept of embeddedness, specifically as it pertains to ecologies within the context of food production on-farm. Ecological embeddedness, it is argued, must encompass more than just recognition of the general influence of the natural environment on economic activity. Specifically, it must reflect a change in the relations between economic actors and the natural environment that produces a benefit to both. The paper also establishes how the concept of ecological embeddedness might be operationalised in research practice as a means of exploring the ecological dimensions of alternative food networks. An illustration of this empirical application is provided. The paper concludes by asserting the value of ecological embeddedness as a concept, in spite of the observed limitations of embeddedness in other contexts and the challenges that are associated with its ecological application.     

Country backwater to virtual village? Rural studies and ‘the cultural turn’

In recent years, there has been something of a resurgence in rural studies, which has become somewhat more mainstream than previously in the academic space of social science. Increasing numbers of people have taken on important dualistic questions of society/space, nature/culture structure/agency and self/other from the perspective of rural studies. However, it is the ‘cultural turn’ in wider social science which has lent both respectability and excitement to the nexus with rurality, particularly with new foci on landscape, otherness and the spatiality of nature. With a conceptual fascination with difference, and a methodological fascination with ethnography, cultural studies have provided a significant palimpsestual overlay onto existing landscapes of knowledge. This paper seeks to convey some of the excitements and challenges which have been generated by this resurgence. Cultural studies of the rural have emphasized important new perspectives on real and hyperreal countrysides, but have also served to re-emphasize existing unresolved issues about politics, ethics and morality in rural research.     

Ageing in the bush: The role of rural places in maintaining identity for long term rural residents and retirement migrants in north-east Victoria,Australia

As a consequence of local population ageing, which is more pronounced in rural areas, the issue of maintaining a positive quality of life for rural older people is attracting significant attention. While environmental psychology theory has advocated the role of place identity in defining the self, there has been little applied research exploring how this occurs in later life. This exploratory, qualitative study (n = 16) utilises 6 and 7 identity process theory to investigate how rural older Australians (retirement migrants and long-term residents) use place to sustain and build a sense of self at a time when many are susceptible to age-related loss. The paper draws on the concepts of distinctiveness, continuity, self-esteem and self-efficacy in order to explore how place identity is supported and maintained. Findings suggest that rural places are beneficial in terms of identity maintenance, with differences between long term and more recent rural residents. Furthermore, findings also highlight that place-related change or growth can potentially threaten older people’s identification as a ‘rural’ person.     

Constructing ruralities: The case of the Hobbitstee,Netherlands

Rural intentional communities withdraw from mainstream urban space, rejecting its materialism and consumption. In creating their own places in the countryside, they produce new spaces of rurality. Constructions of rurality by intentional communities can be perceived as ‘out of place’ by local populations. This article draws on a wider study on the life-course of intentional communities, i.e. processes of growth, persistence, transformation, decline, and disintegration. We focus on ruralities as social constructions, by discussing the example of the community of the Hobbitstee in its relation with its rural surroundings in the Netherlands. This is done through an analysis of the life course of the Hobbitstee since its establishment in 1969 onwards. The results show that relations between locals and community members are characterised by diversity and multiplicity. In general, their constructions of rurality gradually and partly developed from conflicting to converging.     

Beyond bifurcation: Examining the conventions of organic agriculture in New Zealand

The last 10 years have witnessed numerous attempts to evaluate the merits of new theoretical approaches – ranging from Actor Network Theory to ‘post-structural’ Political Economy and inhabiting a ‘post-Political Economy’ theoretical space – to the explanation of global agricultural change. This article examines Convention Theory (CT) as one such alternative approach, assessing its potential in the context of ongoing change within commercial organic agriculture in New Zealand. More specifically, CT is used to expose the insufficiency of recent ideas of conventionalisation and bifurcation, both reflecting more traditional Political Economic approaches, as explanatory concepts for the emerging condition of the New Zealand organic sector. In this paper, the concept of worlds of justification as developed in CT is utilised to address the emerging complexity of organic production. While farmers supplying a more diversified domestic market can be distinguished from those supplying export markets, an exclusive focus on such distinctions ignores the influential role of extra-economic factors on the viability of organic production systems. Thus, in addition to what are classified as market and industrial worlds in CT, the paper addresses aspects of civic, green, domestic, inspired and renown worlds. Producers' selections of organic certification organisations are used to demonstrate the interaction of these worlds in the development of the organic sector in New Zealand. The article concludes with the imperative to move ‘beyond bifurcation’ and acknowledge the greater complexity of negotiated outcomes that might be achieved from a CT perspective than from existing political economy-derived models like conventionalisation and bifurcation.     

The political economy of alternative trade: Social and environmental certification in the South African wine industry

Despite recent critical analyses of the nature and impacts of social and environmental certification, the increasingly complex landscape of voluntary, industry and third-party codes and certification processes that have emerged in specific sectors is poorly understood. In particular, little is known about the potential threats posed by an increasingly complex and contested ‘ethical’ landscape in undermining radical initiatives designed to bring about improvements to material and social well-being. In response, this paper explores the current dynamics of social and environmental certification in the South African wine industry. Drawing on fieldwork in the UK and Western Cape, the paper analyses the overlapping and sometimes conflictual processes of social and environmental certification, and the role of key drivers in establishing them within the wine industry. It explores whether attempts to capture a portion of the expanding market for ‘ethical’ wines and the expansion of corporate interests in ‘responsibility’ and ‘ethics’ work to depoliticize the meaning and nature of transformation. The implications of the findings are that, in the absence of legislative requirements to transform the wine industry, social codes and civic conventions are likely to remain significant, but that greater understanding is required of the different meanings and outcomes of transformation and empowerment being deployed within the industry. The paper concludes that a significant problem facing transformation and alternative trade in the wine industry, and more broadly, lies in the growing gap between the abstract ethical discourse of corporate actors, on the one hand, and the moral experience of workers on the other.     

Othering the rural: About the construction of rural masculinities and the unspoken urban hegemonic ideal in Swedish media

Studies within the field of rural geography have lately to a noticeable extent enriched the theme of the creation of masculinities and femininities focussing on social constructions of the rural, as well as social constructions of gender. In this study I aim to discuss some expressed discourses of the rural in order to illuminate the power relation between the urban and the rural and the spatial implications of the construction of masculinities and femininities.Taking three Swedish television productions as a point of departure, I will argue that an urban hegemony exists and that the programmes reveal how rural masculinities are constructed. The aim is firstly to add a spatial dimension to the constructions of masculinities, and secondly to show how media builds up and emphasises a gap between the rural and the urban in these constructions. Cutting-edge media is of interest, as it is active in reproducing certain practices and also in identifying who is following the norm and who is deviating from it. The three television productions highlight the construction of rural masculinities in terms of seeking help and being ‘backward’; that rural men are unequal and traditional as well as deviating and out of place.     

Producing Postman Pat: The popular cultural construction of idyllic rurality

This paper concerns the popular cultural representation of English rurality. It focuses upon Postman Pat, a popular cultural phenomenon which has come to be routinely cited as exemplary and iconic of contemporary imaginings of the English countryside as idyllic. The idea that Anglocentric popular culture (re)produces this sort of ‘rural idyll’ – and that these idylls are particularly laden with cultural and ideological baggage – has been well rehearsed. However, this paper considers a question which has too often been overlooked or taken for granted: how, exactly – and I mean literally, actually, in detail, in practice – does this sort of idyllic rurality come to be constructed? Through conversations with two key figures in the creation of Postman Pat, the paper begins to develop an understanding of some of the everyday, banal, nitty gritty practices, decisions and encounters which must be understood as fundamentally part of the production of (this) ‘rural idyll’.     

Characterising rural businesses – Tales from the paperman

A case study of a self-termed ‘rural business’ is used to deconstruct the concept of a rural business and shed light on specific features of ‘operating in a rural area’ and ‘serving a rural population’. Alongside ‘selling a rural product’, the paper claims that these make up three parameters for categorising rural businesses. Highlighting these unique or niche features of a rural business makes is possible to recognise values that extend beyond financial measures. As such, this research provides a mechanism to support rural policy aimed at delivering both economic and community development objectives.