Local rural product as a ‘relic’ spatial strategy in globalised rural spaces: Evidence from County Clare (Ireland)

Using a case study from County Clare (Ireland), this study critically analyses notions of ‘local’ rural production. It investigates where rural businesses source the different components of their products and how these interrelate with the locality, how local businesses use the notion of ‘local’ in their product branding, and what the socio-economic and political constraints and opportunities are for businesses seeking to foreground the ‘local’ in their business marketing. Echoing critical studies on the notion and use of ‘local’ in rural product branding (e.g. Burnett and Danson, 2004; Ilbery and Maye's; Feagan, 2007; Darby et al., 2008; Giovannucci et al., 2010), we argue that even remote rural areas such as County Clare in western Ireland have become so embedded in globalised economic and decision-making pathways that the ‘local’ in rural product branding only remains ‘local’ as a relic process associated with past localized rural production activities.     

Coming out and coming back: Rural gay migration and the city

This research focuses on the complex meaning and role of the city in American and French rural gay men’s imaginary and life experience. It explores how gay men who grew up in the country build their sense of self through back-and-forth movement from rural to urban spaces. Therefore, it questions traditional gay migration studies, which have often equated gay migration and rural–urban migration, positing a unidirectional pattern. After contextualizing rural male homosexuality, this paper presents four life itineraries which highlight the central role the city has for rural gay men when exploring their same-sex desires and attractions. Based on the analysis of their life narratives, we show that for most of them, their coming out, their first same-sex experience, and coming to terms with their sexuality happens “far from home” in a city or a college town. However, this research suggests that the city has a more ambivalent role for rural gay men. While the city exists as a space of social practices where alternative sexualities can be experienced and explored, at the same time for many rural gay men the city remains substantially unattractive. In their view, the perceived “effeminizing power” of the city questions and challenges their attraction for this space. Therefore, the experience of the city becomes both liberating and disciplinary – liberating because it allows the exploration of their same-sex desires and attractions, disciplinary because it (re)presents a gay identity in which they find no resonance. Thus this research indicates that rural gay migration to the urban spaces, which is key to identity formation, includes not only departure to the city but also a necessary return to the country to maintain rural gay men’s understanding of themselves.     

Of organic farmers and ‘good farmers’: Changing habitus in rural England

In recent years, numerous studies have identified the importance of cultural constructions of ‘good farming’ to farming practice. In this paper, we develop the 'good farming' construct through an empirical study of organic and conventional farmers, focussing on how change occurs. Drawing on Bourdieu's concepts of cultural capital, habitus and fields, we argue that the dynamics of the ‘rules of the game’ in the agricultural field have simultaneously led to a broadening of the ‘good farming’ ideal, and to a fragmentation, whereby individual farmers prioritise a subset of this broad range. We demonstrate that gradual devaluation of existing ways to achieve cultural capital is essential to the development of new symbolic values. In line with this, we offer a critique of the implied static nature of cultural capital in the studies of farmer responses to agri-environmental schemes. We also point out that the alterations in perception and practices of farmers who converted to organic farming for 'pragmatic' reasons may be greater than sometimes implied.     

Building Community-Based Alliances Between GLBTQQA Youth and Adults in Rural Settings

SUMMARY

This article discusses the need for community-based, gay-straight, youth-adult alliances in rural settings and provides a beginning framework for how to create this type of organization. It describes an emerging local community-based alliance of gay, lesbian, bisexual, transgender, queer, questioning, and youth and adult allies. Unlike school-based gay-straight alliances, this group, known as Prism, is open to youth from several schools in a college town and nearby rural communities.     

Developing integrated rural tourism: Actor practices in the English/Welsh border

This paper examines community attitudes and distinctive practices that shape local responses to integrated rural tourism (IRT) development in the lagging rural region of the English/Welsh border area. The focus is on how actors acquire attributes as a result of their relations with others and how these assumed identities are performed in, by and through these relations. The location of this lagging rural region is particularly interesting as it is divided by a national boundary which not only impacts on administrative, planning and tourism marketing structures, but also contributes to the construction of fluid place identities (Murdoch and Pratt, 1997 describe ‘fluid space’ as having ‘no fixed points of reference, no privileged points of view, simply a swirling, viscous, partially stable, partially enclosed movement of social entities’ (p. 64) that may be described as Welsh, English, or a mixture of both. In order to reflect the variety of opinions and concerns in the region, responses were drawn from different actor-groups: local businesses, resource controllers, gatekeepers, institutions, community members and visitors. Results indicate that, while most were in favour of a greater integration of tourism with actors' aspirations, local resources and activities, there was an element of longing for a deux ex machina to put in place real change in the region.     

‘The Rotten Banana’ fires back: The story of a Danish discourse of inclusive rurality in the making

The popularity of a particular term – the Rotten Banana – has paralleled the one-sided centralisation of public services since the Danish Municipal Reform of 2007. The Rotten Banana denotes peripheral Denmark, which takes a geographically curved form that resembles a banana, and it symbolises the belief that rural areas are backward and (too) costly. This article shows how the negative connotations of rural areas have come to outweigh the positive ones and to legitimise liberal visions of the ‘sustainable’ welfare state. Whereas previous studies on the perceptions of rural dwellers have focused on the discourses of rurality that produce rural outsiders, this article builds on the work of de Certeau and of Laclau and Mouffe. Based on both quantitative and qualitative data, the study shows how, in Denmark, negative connotations and centralisation have together spurred a new and political mobilisation in many parts of the ‘banana’. Through skilful ‘consumption’, rural dwellers have adapted the alienating liberalist ‘logic of equivalence’ to their own use and produced a ‘logic of difference’, thus challenging the predominant political discourse of rurality. As a result, the Danish Liberal government was forced to introduce a new and more inclusive rural policy in September of 2010 and grant rural dwellers a political voice in parliament.     

Beyond rural idylls: Imperfect lesbian utopias at Michigan Womyn’s music festival

Whilst rural idylls have dominated some discussions of rural social difference, little attention has been paid to rural utopias. Imagined, material and discursive experiences of utopian rural ideals are critically examined in this paper. It takes as its focus the Michigan Womyn’s Music Festival - an annual US womyn-only festival - in order to understand the mutual construction of empowering rural spaces and non(hetero)normative women’s bodies. The first part of the paper moves away from the current focus on ‘rural idylls’ to understand social difference and ruralities, and argues that the notion of ‘rural utopia’ is a useful framework to reconsider rural possibilities for those considered ‘other’ to dominant (heterosexual) hegemonies. The context of the festival and qualitative empirical research methodologies are explained. In the second part of the paper four themes that arose from this research are explored. Firstly, the ‘free expression’ of sexualities, including sex and relationships is seen as creating a ‘slice of lesbian rural utopia’ at Michfest. Secondly, rural utopian understandings of Michfest as womyn’s space where diverse bodily aesthetics are celebrated are compared and contrasted to urban spaces, and particularly the gendered embodiments of ‘everyday’ life. Third, while womyn’s bodies may contest heteronormative performances of femininity, they also reiterate normative and embodied versions of ‘women’, creating womyn’s space through the controversial ‘womyn-born-womyn’ entry policy. Fourth, rural tensions are examined around the negotiation of work (voluntary and paid). The paper concludes by arguing that a focus on imperfect (lesbian) utopias furthers our understanding of gender, sexuality and rurality.     

The ‘green green grass of home’? Return migration to rural Ireland

There have been calls recently to challenge some of the orthodoxies of counterurbanisation. This paper contributes to this by highlighting the complexity of rural in-migration processes, through a focus on rural return migration. There has been a significant increase in return migration to the Republic of Ireland (ROI) since 1996. The paper is based on the life narratives of some of the 1980s generation of emigrants who have recently returned to live in Ireland. It focuses on those Irish return migrants who spent a substantial part of their lives in the large urban centres of Britain and the US, and are currently living in rural Ireland. Their narratives of return are explored in terms of discourses of rurality, in particular through notions of a rural idyll and belonging/not belonging. It is argued that return migrants draw on classic counterurbanisation discourses in their narratives of return, but that these are interwoven with notions of family/kinship. Furthermore, the idyllisation of rural life is complicated by aspects of the specificity of the position of the return migrant. It is suggested that rural return migrants are positioned somewhere between locals and incomers, reflecting the complexity of Irish rural repopulation processes, and that the phenomenon of rural return complicates accepted understandings of counterurbanisation.     

Relational rurals: Some thoughts on relating things and theory in rural studies

This paper considers how shifts within the social sciences towards conceptualising spatiality in relational terms have unfolded in rural studies in particular ways over the past decade or so. A period in which networks, connections, flows and mobility have all established themselves as compelling conceptual frames for research, the rural has increasingly been recast in relational terms as a multi-authored and multi-faceted space, constituted through local-global interconnections and their place specific, sometimes contested, manifestations. In this way, the multiple meanings of the rural continues to be a focus of critical concern, as are the implications ‘of’ and ‘in’ rural spaces for some of the major issues currently being faced by governments and citizens around the world; including climate change and food security. Apprehending the complexity of the rural in these terms, we argue, requires not only thinking space relationally, but at the same time being epistemologically relational or theoretically pluralist. That is, recognising the co-constituent production of rural space through material and discursive phenomenon, processes and practices, and thus the value of existing theoretical resources (social constructionism, political and economic materialism) in relation with the critical and rigorous appraisal of ‘new’ concepts and ideas to better comprehend rural space in its multidimensional complexity and particularity. To this end, we identify Cindi Katz's notion of ‘countertopography’ as a promising conceptual and methodological addition to the rural scholar's toolkit insofar as it attends to a politics of location and differentation in relation to global processes. We conclude our discussion by sketching out possible objects of countertopographical analysis for understanding ongoing processes of change in rural space(s).     

Gympie’s country music Muster: Creating a cultural economy from a local tradition

This paper provides an historical analysis of the National Country Music Muster, a country music festival held in a forest outside of Gympie, a town in rural southeast Queensland, Australia, between the period 1982 and 2006 (the first twenty-five years of the event). This article analyses the origins of the Muster, demonstrating how local events are often developed as a result of regional traditions and assets, or ‘countryside capital’ (Garrod et al., 2006). While this countryside capital was used to develop the Muster, this paper will demonstrate the event created its own capital, which the Gympie community has then utilised. The Muster has enabled the development of community capacity in three key ways: community not-for-profit groups have received increased income through participation as volunteers at the Muster; collaborative efforts between groups have developed senses of community on site; and the Muster has fostered social capital development by encouraging volunteer groups to work on site, all of which, of course, ensures the Muster continues to operate. Additionally, the Muster has provided the impetus for the creation of two country music focused cultural institutions in Gympie, as well as several spin-off events, which seek to capitalise on the increased traffic through town during the Muster period. Each of these institutions and spin off events has helped embed country music within Gympie’s cultural economy. Further, they provide a clear demonstration of a rural community actively and creatively deploying its cultural capital in order both to buttress itself against fluctuations in the town’s fortunes and to assert a locally relevant country identity.     

Voluntarism as a mediator of the experience of growing old in evolving rural spaces and changing rural places

This paper examines voluntarism as a response to the challenges faced by people growing old in rural communities that are themselves being transformed in fundamental ways, both socially and demographically. Informed by evolving theorisations within the rural aging and geographies of voluntarism literatures, we outline the key processes in space and consequent impacts in place that have affected the experience of growing old in rural communities. We identify the changes in service systems that have led to concerns about ‘vulnerable people in vulnerable places’ and explore this idea in regional contexts ranging from the agricultural heartland to the resource hinterland of Canada. We argue that a distinction needs to be made between the impacts of long and short cycles of change flowing across rural space and attention paid to voluntarism as a critical process at the intersection of broad shifts in service and settlement systems and particular changes in rural communities. Specifically, we suggest that the ‘local dynamics of voluntarism’ involving the activities of voluntary organisations, community groups and individual volunteers in particular communities can be understood, at once, as a ‘barometer of change’, a ‘mechanism of adjustment’ and a ‘space of resistance’, and we draw on recent case studies of rural voluntarism to illustrate this three-part distinction. In considering the transformative potential of voluntarism for the experience of aging in place, our findings suggest that public discourse, as reflected in media coverage, tends to romanticise voluntarism at the expense of a more nuanced and critical appreciation of its importance to the future of aging rural communities and their elderly residents. The research raises timely questions about academic-versus-popular conceptions of aging in evolving rural spaces and changing rural places.     

The Uplands after neoliberalism? – The role of the small farm in rural sustainability

The modernist project foresaw no role for small farms, but this can no longer be regarded as axiomatic as neoliberalism enters what Peck et al. call its “zombie phase”. This paper asks what contribution small farms in the uplands can make to societies’ goals, what role they might play in the sustainability of rural communities in such regions, and how this contribution might be supported by state policies. In Scotland and in Norway these questions have recently been the subject of policy debates which appear to offer exceptions or alternatives to neoliberal universalism, and these are considered specifically in this paper. In each case support for small farms is seen as necessary to maintain ‘lights in the windows’ of remoter rural areas. Moreover, each highlights the vital role of the state in offering not only financial support but also in regulating land transfers and occupancy. It is argued that the dismantling of such regulatory powers depletes the state’s ability to manage the tensions between continuity and change which are at the heart of sustainable rural development. The paper concludes that small farms can persist and can contribute to rural sustainability in ways that have been infrequently recognised under neoliberalism.     

‘Farming miners’ or ‘mining farmers’?: Diamond mining and rural development in post-conflict Sierra Leone

Sierra Leone is currently emerging from a brutal civil war that lasted most of the 1990s, and now has the dubious distinction of being ranked among the world's poorest countries. As thousands of displaced people move back to their villages, a large proportion of the predominantly farm-based rural population are growing food crops for the first time in a decade. Alluvial diamond mining makes an important contribution to the national economy, though some would argue that Sierra Leone's diamonds are a ‘resource curse’. Drawing upon research undertaken in the 1970s and also in the post-conflict period, the paper provides a longitudinal perspective on the complex links between the farming and mining sectors. Recent field research in Sierra Leone's Eastern Province, indicates that many links between farming and diamond mining have actually been maintained despite severe dislocation. These links could play a key role in rejuvenating market-oriented food production, providing the much-needed impetus for post-war rural development. In charting a future development trajectory, the paper recognizes the urgent need for an effective management scheme for both mining and marketing diamonds, given the potentially destabilizing effect on the country of the uncontrolled exploitation of this valuable resource. In this context, a recent community-based, integrated management initiative adopted by one local NGO, the Peace Diamond Alliance, is examined. If meaningful rural development is to be achieved among desperately poor communities, development strategies must be based on a detailed understanding of the nature of inter-locking livelihoods in the agricultural and mining sectors.     

Region,Social Identities,and Disclosure Practices as Predictors of Heterosexist Discrimination Against Sexual Minorities in the United States

Exposure to heterosexist discrimination may vary by a person's place of residency. Utilizing a minority stress perspective, an online survey of self‐identified lesbian, gay, and bisexual (LGB) individuals (n = 285) examined whether rural and small town inhabitants experienced greater exposure to six types of enacted stigma. After comparing the frequency of enacted stigma by community type, findings demonstrated that rural LGBs reported experiencing more homophobic statements, property damage, and employment discrimination than urban LGBs. Small town LGBs also encountered additional amounts of housing discrimination and were more often chased by strangers compared with urban sexual minorities. Finally, disclosure practices and hierarchies based on race and social class also influenced exposure to discrimination. The importance of spatial factors often intensified when respondents disclosed their sexual identity more publicly. When exploring racial and class differences, affluent sexual minorities experienced less employment discrimination and white sexual minorities were less likely to experience several forms of heterosexist events (especially being punched and kicked).     

Disrupting Cultural Selves: Constructing Gay and Lesbian Identities in Rural Locales

Research points to the increasing geographical diversity of gays and lesbians, in contrast to cultural narratives that link gay and lesbian sexualities to urban spaces. Examining the sexual identity constructions of rural gays and lesbians thus provides an opportunity to analyze the connection between cultural and personal levels of narrative identity. Drawing on data from thirty interviews with rural gays and lesbians, I address how this group negotiates cultural narratives about queerness and constructs sexual identities in rural locales. I find that their interpretations of geography make clear distinctions between urban/rural and draw on elements in rural culture. These interpretations provide resources to modify cultural understandings that narrate gay/lesbian identities in rural areas as closeted, hidden, and oppressed.     

Characterising rural businesses – Tales from the paperman

A case study of a self-termed ‘rural business’ is used to deconstruct the concept of a rural business and shed light on specific features of ‘operating in a rural area’ and ‘serving a rural population’. Alongside ‘selling a rural product’, the paper claims that these make up three parameters for categorising rural businesses. Highlighting these unique or niche features of a rural business makes is possible to recognise values that extend beyond financial measures. As such, this research provides a mechanism to support rural policy aimed at delivering both economic and community development objectives.     

Othering the rural: About the construction of rural masculinities and the unspoken urban hegemonic ideal in Swedish media

Studies within the field of rural geography have lately to a noticeable extent enriched the theme of the creation of masculinities and femininities focussing on social constructions of the rural, as well as social constructions of gender. In this study I aim to discuss some expressed discourses of the rural in order to illuminate the power relation between the urban and the rural and the spatial implications of the construction of masculinities and femininities.Taking three Swedish television productions as a point of departure, I will argue that an urban hegemony exists and that the programmes reveal how rural masculinities are constructed. The aim is firstly to add a spatial dimension to the constructions of masculinities, and secondly to show how media builds up and emphasises a gap between the rural and the urban in these constructions. Cutting-edge media is of interest, as it is active in reproducing certain practices and also in identifying who is following the norm and who is deviating from it. The three television productions highlight the construction of rural masculinities in terms of seeking help and being ‘backward’; that rural men are unequal and traditional as well as deviating and out of place.     

The organizational shaping of collective identity: The case of lesbian and gay film festivals in New York

Using information gathered during fieldwork on New York lesbian and gay film festival organizations, this paper argues that scholarship on identity has not paid sufficient attention to the organizational mediation of collective identity. The shape of collective identity—how internal instabilities and diversities are accommodated, in this case—depends not only on the emergent characteristics of the “collective,” but also on the resolution of challenges particular to organizational fields. Two very differently conceived lesbian and gay festival organizations, sites at which decision making about collective identity is ongoing and self-conscious, are examined. The analysis traces how each responds to two related tasks: maintaining community legitimacy, which requires racial diversification, and surviving within an altered institutional environment. Rather than imposition from “above” or construction from “below,” the adaptive responses by organizations (to changes in both community expectations and the resource environment) transform the collective identity formulations reaching public visibility. Earlier versions of this paper were presented at the Colloquium Series of the Center for Lesbian and Gay Studies, City University of New York, 1995, and at the Annual Meeting of the American Sociological Association, Washington, DC, 1995.     

Ageing in the bush: The role of rural places in maintaining identity for long term rural residents and retirement migrants in north-east Victoria,Australia

As a consequence of local population ageing, which is more pronounced in rural areas, the issue of maintaining a positive quality of life for rural older people is attracting significant attention. While environmental psychology theory has advocated the role of place identity in defining the self, there has been little applied research exploring how this occurs in later life. This exploratory, qualitative study (n = 16) utilises 6 and 7 identity process theory to investigate how rural older Australians (retirement migrants and long-term residents) use place to sustain and build a sense of self at a time when many are susceptible to age-related loss. The paper draws on the concepts of distinctiveness, continuity, self-esteem and self-efficacy in order to explore how place identity is supported and maintained. Findings suggest that rural places are beneficial in terms of identity maintenance, with differences between long term and more recent rural residents. Furthermore, findings also highlight that place-related change or growth can potentially threaten older people’s identification as a ‘rural’ person.     

Reluctant rural regionalists

Recently, scholars have begun to explore questions of regionalism and regionalization in rural contexts. Regionalism is often understood and presented as a pragmatic solution to intractable problems of fragmentation, inefficiency, accountability, spillover and neglect in the face of economic restructuring and other external threats. These arguments have long been deployed in the top-down restructuring of rural public administration; for example, the amalgamation of service districts to keep schools, hospitals and other facilities open in the face of declining population. At the same time, regionalization may be understood as a ‘means’ or process of becoming through the formation of new and shared regional identities, “structures of expectation” and institutions. Between 1996 and 2004 the number of municipalities in the Canadian Province of Ontario was reduced by more than 40 percent from 815 to 445. Evidence suggests that many of these amalgamations were undertaken reluctantly. In this paper we examine the issue of regionalism from the perspective of one rural municipality—the former silver mining centre of Cobalt, Ontario—that has resisted amalgamation. We argue that its resistance to amalgamation is a consequence of the conflictual social relationships that have been inscribed into the landscape over the past century. Using documentary and archival materials, supplemented by contemporary survey and ethnographic data, we trace how successive generations of miners, mine-owners, government officials, politicians and residents have constructed Cobalt as a distinct place. We show that this oppositional identity belies the extent to which the town and its citizens are embedded in regional housing, labour and consumer markets.