Reordering Public and Private in Iranian Cyberspace: Identity,Politics, and Mobilization

The capacity of cyberspace to bypass some of the spatial divisions that underpin social inequality endows it with political significance. This article examines some of the ways in which cyberspace has contributed to redrawing the boundaries between public and private and some of the consequences of this for people, things, and ideas in Iran and the Iranian diaspora. It shows how cyberspace influences a wide range of political phenomena including political mobilization and censorship, intergenerational communication, identity formation, sexuality, sense of belonging, and forms and location of symbolic capital. The relationship between net users in the diaspora and cyberspace involves a circuit of reorderings of one's understanding of the diaspora, one's contact with it in cyberspace, of one's own ideas on the basis of what one finds there, and of social relationships established and maintained in cyberspace. Paradoxically, the very richness and diversity of the ideas and opinions found in Iranian cyberspace may undermine the idea of there actually being a single Iranian diaspora.     

Teaching Tacting of Private Events Based on Public Accompaniments: Effects of Contingencies,Audience Control,and Stimulus Complexity

Our current understanding of the role of private events in the science of behavior is based largely on Skinner’s natural science interpretation of private events. Skinner described public accompaniments as one source of control for a verbal community to differentially reinforce verbal behavior regarding private events. In this study, we developed an experimental analogue to study variables influencing tacting of private events. The participant had exclusive access to one set of stimuli (the private stimuli), and the experimenter attempted to teach tacts for private stimuli based on their correspondence with public stimuli accessible to both the experimenter and participant. Results of experiments 1 and 2 demonstrated that reports of private stimuli were a function of degree of public-private correspondence, reinforcement contingency, and audience control. In some cases, we encountered reports controlled exclusively by public stimuli. Results of experiment 3 showed that public control was less likely when public stimuli were more complex and the experimenter had a unique behavioral history with respect to those stimuli that was not shared by the learner. The orderly patterns of data obtained suggest that analogue arrangements might be a useful, and even necessary, starting point for experimental investigations of how private events may enter into the analysis of behavior.     

An initial investigation on the use of ‘Return on Investment” in public relations practice

‘Return on Investment’ (ROI) is usually defined in management and marketing literature as a measure of financial effectiveness that is concerned with the returns on capital employed in business (profit-making) activities. In public relations practice, however, ROI appears to be used in a much looser form to indicate the results of activity. This quantitative research using an online survey instrument investigated practitioner understanding of the term, primarily in the UK, with the aim of preparing a benchmark on their understanding of the ROI concept and usage of ROI as a measurement of the effectiveness of public relations activity. These findings resulted: (1) two-thirds of PR practitioners regularly use the term ROI when planning and evaluating communication activity; (2) ROI is related mainly to communication objectives (66.7%) which are more widely used than financially related ROIs (12.8%); (3) there is a clear difference in ROI practices between consultants/freelances and in-house colleagues. Nearly three-quarters of consultants and freelances (73.1%) offered an ROI formula to clients but only 26.3% of in-house practitioners have one; and (4) on the oft-discussed question of an industry-wide ROI formula, only 35.6% supported the proposition with 64.4% opposed. The survey also found that practitioner concepts of ROI are very narrowly expressed, mainly in relation to media outputs.     

Interactional perspectives on the mistreatment of older and vulnerable people in long‐term care settings

This article draws on a study aimed at developing theoretical and methodological understanding of the abuse and neglect (mistreatment) of older people in long‐term care settings such as care homes and hospitals. It presents an interactionist account of mistreatment of older people in such establishments. Starting with an outline of definitional issues surrounding the topic, the allied concept of dignity is also briefly explored, and one important model described; we present dignity as the converse of mistreatment. The article argues for the potential of a positioning theory analysis of mistreatment. Positioning theory proposes that interactions are based on taking of ‘positions’, clusters of rights and duties to act in certain ways and impose particular meanings, which enable or prohibit access to certain storylines. It is argued that ‘malignant’ positioning can contribute to the creation of a climate that allows mistreatment to take place, or fails to prohibit its development. Mistreatment of people with dementia is used as an illustration, and it is argued that this is potentially generated by negative feedback loops of behaviour patterns, interpretations and malignant positioning by staff or family carers and subsequent response to these interpretations by the person with dementia. Positioning theory also allows for an explanation of the importance and impact of organizational cultures and social factors such as ageism. Individual staff members take positions, use meanings and develop storylines imbued with such factors. This understanding therefore overcomes some of the potential confusions created by concepts such as organizational or institutional abuse, removing the need to ascribe intentions and personal responsibility to such constructs. The article concludes with some suggestions for further research to develop an understanding of the kinds of cultures that allow mistreatment and consequently to inform the development of protective measures.     

‘They are just good people…generally good people’: perspectives of young men on relationships with social care workers in the UK

The perspectives of marginalised young men on what they value in relationships with social care workers are under‐researched and have not received adequate attention within policy and practice literatures. Moreover, problematic assumptions about gender pervade much political and cultural commentary. Research findings from a study of 50 young men, aged between 16 and 25, attending a range of social care services, are highly significant in this context. They highlight young men's investment in a language of care and respect and their rejection of categorical presumptions. However, the services were steeped in practices and understandings of their marginalisation and offered important opportunities for recognition.     

‘I am not poor. Poor children live in Africa’: Social identity and children's perspectives on growing up in contexts of poverty and deprivation in the Netherlands

This study focuses on problems children living in contexts of poverty face in daily life and how they perceive poverty. Findings are based on research with children (8–12 years) from impoverished areas in the Netherlands. Besides the problems as identified by the children, such as the poor quality of playgrounds and the lack of money for activities, we identified a striking paradox, namely the taboo on or denial of poverty versus the pervasiveness of poverty. To understand and handle this contradiction, we reflect on representation of children growing up in contexts of poverty through a social identity framework.