营销创新、企业社会责任与企业绩效关系的实证研究

文章将营销创新作为调节变量,并将营销创新划分为渐进式营销创新和突破式营销创新,将企业划分为财务绩效与非财务绩效,构建了企业社会责任对企业绩效影响的概念模型,并进行了实证检验。研究发现,企业社会责任对企业非财务绩效具有正向积极影响,营销创新在企业社会责任和企业财务绩效关系与企业社会责任和企业非财务绩效关系均起着调节作用。     

碳排放权交易下财务绩效对碳绩效的影响研究

本文基于2010—2020年实行碳交易试点地区所有A股上市公司的数据,采用双向固定效应模型分析企业财务绩效和碳绩效的关系,并引入环境社会责任为中介变量、碳排放权交易及绿色技术创新为调节变量。研究结果表明：企业财务绩效对碳绩效存在显著正向影响;环境社会责任在两者关系中充当正向且显著的中介作用,且该结论在多项稳健性检验中得到验证。同时,碳排放权交易和绿色技术创新在财务绩效对碳绩效的影响中具有正向调节作用。异质性检验结果显示,国有企业的财务绩效对碳绩效的正向影响更加显著。进一步研究显示,碳绩效亦可显著改善财务绩效,两者相互影响。此研究为我国企业长期发展提供了战略思维,旨在实现经济和环境效益的可持续平衡,呼吁管理者关注环境社会责任,为企业早日实现经济绩效与环境绩效共赢提供支持。     

企业社会责任信息披露、媒体关注度与企业财务绩效关系研究

基于我国A股上市公司发布的企业社会责任报告,在探究中国情境下企业社会责任信息披露、媒体关注度与企业财务绩效的相互关系后,发现企业社会责任信息披露与企业财务绩效之间存在相互制约和相互促进的关系。此外,验证了媒体关注度在社会责任信息披露和企业财务绩效的交互关系中存在中介效应。     

高管团队薪酬差异与企业绩效关系研究:行业特征的跨层调节作用

高管团队薪酬差异与企业绩效关系是公司治理和人力资源管理领域的热点议题之一,但已有的研究结论并不一致.本研究基于锦标赛理论和社会比较理论,以992家上市公司为样本,运用阶层线性模型研究二者之间的关系及行业特征的调节作用.结果发现:(1)高管团队垂直薪酬差异与企业绩效呈正相关关系;(2)高管团队垂直薪酬差异与水平薪酬差异对企业绩效具有交互作用;(3)行业内高管薪酬差异程度对高管团队垂直薪酬差异与企业绩效关系存在跨层负向调节作用,同时对水平薪酬差异与企业绩效关系存在跨层正向调节作用;(4)行业内技术密集性对高管团队水平薪酬差异与企业绩效关系存在跨层正向调节作用.本研究为不同行业特征下的企业进行合理的高管团队薪酬结构设计提供了借鉴与参考.     

政治关联、财务绩效与企业社会责任——来自中国化工行业上市公司的证据

以2007-2011年中国化工行业上市公司为样本,实证考察了政治关联、财务绩效和企业社会责任之间的关系。将政治关联划分为代表委员类和政府官员类两种类型。研究发现,不同类别的政治关联方式对企业社会责任的影响路径存在显著差异。具体表现为,高管的代表委员类政治关联正向作用于企业财务绩效,而财务绩效的提升会促使其更好地履行社会责任。而且,在控制了财务绩效的影响后,代表委员类政治关联对企业社会责任仍具有显著的正向影响,其政治关联的级别越高,企业的社会责任表现越好。这说明财务绩效在两者之间起着部分中介作用;然而,政府官员类政治关联会降低企业的财务绩效。在控制了财务绩效的影响后,其对企业社会责任的影响并不显著,表明了财务绩效在政府官员类政治关联和企业社会责任之间起着完全的中介作用。     

政治关联与企业绩效关系的Meta分析

采用Meta分析的方法对国内外学术界有关政治关联与企业绩效关系的33篇文献进行了研究。结果表明,政治关联与企业绩效之间有着复杂的关系。一般而言,政治关联对于企业的价值有着积极的影响,而对财务绩效的影响不明显;但是在我国,政治关联对企业的价值和某些财务绩效指标都有显著正面影响,且这种影响高于总体水平。     

新产品开发过程中的外部参与对企业绩效的影响

基于资源依赖理论、社会资本理论、创新搜索理论和信息处理理论,探讨新产品开发过程中的供应商参与和客户参与对企业绩效不同维度(运作绩效和财务绩效)的影响作用以及IT能力的调节效应.利用176家中国制造企业的调研数据,采用多元线性回归和调节效应的检验方法对研究假设进行实证检验.研究结果表明,供应商参与对企业财务绩效有显著的正向影响,对企业运作绩效的影响不显著;客户参与对企业运作绩效和财务绩效的提升都有显著的推动作用;IT能力正向调节供应商参与与企业财务绩效之间的关系.     

我国物流企业信息技术水平与企业绩效关系的实证研究

本文以我国淮海经济区物流企业作为调查对象,进行物流企业信息技术水平与企业绩效关系的实证研究。研究首先验证了物流企业信息技术水平与企业绩效存在显著正相关关系。文章进一步分析得出:物流企业的信息技术处理能力、信息技术网络能力与企业绩效都高度相关,其中,信息技术处理能力与企业服务绩效相关程度最高,信息技术网络能力与企业财务绩效的相关程度最高;而物流企业的信息技术规模与企业服务绩效、企业财务绩效的相关程度相对较低。     

环境责任承担、媒体报道与企业绩效研究

环境责任承担的水平对公司财务绩效有着显著的正面影响;企业可以实现绿色经济持续发展,公益环境绩效策略比实施管理绩效和生产环境绩效在短期内更能为企业带来经济效益;正面媒体监督在环境责任承担与企业财务绩效之间存在显著的正向调节效应,企业的清洁生产、绿色创新等环保措施,可以通过媒体监督强化其价值的创造,媒体监督作为外部监督的重要部分,通过信息传递更加规范了企业的治理环境,提高企业价值。研究结果为环境责任承担对企业绩效的影响提供了新的视角和证据,丰富了企业绩效的影响因素研究,同时也为企业自主积极承担环境责任,实现其与财务绩效之间的良性循环提供经验证据。     

企业社会责任与企业绩效关系中企业社会资本的调节作用

学术界对企业社会责任与企业绩效的关系进行了广泛的研究,但较少探讨在转型经济条件下企业社会责任与企业绩效关系的影响因素。本文基于企业社会资本的视角,通过二手数据考察企业社会资本在企业社会责任与企业绩效关系中的影响作用。研究结果发现,企业横向联系对企业社会责任与企业绩效的关系起到了倒U型的调节作用。     

Rethinking the Corporate Financial–Social Performance Relationship: Examining the Complex,Multistakeholder Notion of Corporate Social Performance

The corporate financial performance (CFP)–corporate social performance (CSP) relationship has been investigated many times over the past few decades, yet the notion of CSP has generally been understood to be a single, monolithic aspect of corporate strategy. This article examines the common CFP–CSP understanding in three distinct ways: (1) by extending the evaluation of CSP as a complex, multistakeholder notion; (2) by analyzing CSP's relationship with the firm's financial performance at a given point in time as a lead (independent) variable in the relationship and as a lag (dependent) variable in the relationship; and (3) for both positive and negative stakeholder relationships. The results indicate that the employee emerges as the stakeholder group most strongly linked to CFP, followed by the consumer stakeholder. The natural environment and the community stakeholder group are minimally associated with CFP. General support is found for a CFP–CSP relationship at a given point in time, with some support found for CSP as a lead (independent) variable. When used as a measure of financial performance, return on assets is more often correlated with CSP than is return on equity. These results and their implications are discussed.     

企业社会责任一致性对财务绩效的影响研究

基于工具性利益相关者理论,以A股上市公司为研究对象,考察了企业社会责任时间和结构这两类一致性对财务绩效的影响,并检验了信任因素在该过程的中介作用,以及企业社会责任水平和不同利益相关者关注的调节效应。研究表明:企业持续地承担社会责任(时间一致性)有助于提升财务绩效,而公平地承担社会责任(结构一致性)则对财务绩效有负面影响;信任因素是一致性和财务绩效之间的中介机制,“时间/结构一致性—信任—财务绩效”是社会责任发挥作用的逻辑路径之一;企业社会责任整体水平的提升将强化结构一致性的负面作用,而外部利益相关者中分析师的关注会强化时间一致性的积极影响;对于结构一致性而言,包括公众和分析师在内的外部利益相关者的关注会强化其负面影响,而内部独立董事的关注则有助于缓和这一负面影响。     

Doing Well by Reporting Good: Reporting Corporate Responsibility and Corporate Performance

This article aimed to examine the impacts of reporting‐type corporate responsibility activities (CRA‐R) on corporate social and financial performance. Academic research has explored how varying attributes of markets, industry sectors and firms might shape corporate social and financial performance, but includes little effort to examine the impacts of different kinds of CRA on corporate performance. We build on debate about the value of firms' reporting activities related to corporate responsibility. Recent literature suggests that CRA‐R is superficial marketing or “greenwashing.” Despite this viewpoint, corporate reporting activities related to responsibility are rising. In order to solve this puzzle, this article explores the impact of CRA‐R on corporate performance. First, drawing from the institutional perspective, we propose that CRA‐R will positively impact corporate social performance (CSP) oriented toward secondary stakeholders. Second, combining the stakeholder–agency perspective and corporate responsibility literature, we motivate the hypotheses that CRA‐R positively influences corporate financial performance (CFP). Empirical testing with a unique dataset of large US corporations selected in the Fortune 500 support the proposed hypotheses. In particular, both corporate social responsibility and Global Reporting Initiative (GRI) activities positively influence corporate environmental performance, and financial performance. In particular, GRI reporting is a strong indicator to impact both social and financial performance. Our findings indicate that CRA‐R should not simply reflect shallow motivations, but deliver value to noninvestor stakeholders as well as investors.     

Revisiting the Corporate Social and Financial Performance Link: A Contingency Approach

This study draws on and extends contingency theory, in relation to stakeholder theory to understand the corporate social performance (CSP) and financial performance (CFP) link, by evaluating under what circumstances CSP influences CFP. Contingencies include stakeholder configurations/salience and crisis conditions. Using differentiated measures of CSP, this study examined financial effects of various specific stakeholder facing activities pre‐ and post‐crisis in the food/beverage and pharmaceutical industries, and in firms selling search versus experience goods. The results indicate that pre‐crisis CSP is related to post‐crisis financial effects, but the relationships are dependent on the interactions among the contingencies studied, so investments in certain social areas improve CFP, whereas others may hurt it. This confirms that a finer grained approach should be taken to the examination of CSP and CFP. On a practical basis, it shows that deep stakeholder knowledge and attention to complementary factors to CSP, such as advertising, must be understood, so CSP activities are of benefit to the firm.     

Corporate Social and Financial Performance: The Role of Size,Industry, Risk,R&D and Advertising Expenses as Control Variables

This article investigates the role of commonly specified control variables in moderating the relationship between corporate social performance (CSP) and corporate financial performance (CFP). In addition, there are separate measures for positive (strengths) social actions, and for negative (concerns) social actions. The results support the positive relationship between CSP and CFP. The best model, as determined using factorial analysis of variance, is one which has the following control variables: size, industry, risk, and research and development expenditures. In examining the CSP/CFP relationship, researchers must control for these variables, in order to properly specify the model.     

媒体关注下的CSR信息披露与企业财务绩效关系研究及启示——基于我国A股上市公司CSR报告的实证研究

企业社会责任(CSR)及信息披露已成为当前社会各界共同关注的热点问题。本文利用独立机构发布的我国A股上市公司CSR报告的评级数据,验证了当前时代背景下我国企业社会责任信息披露与企业财务绩效的关系,以及作为信息传递媒介和"公众日程设置者"的媒体的关注对于二者关系的影响作用。研究发现,高水平披露社会责任信息的企业的绩效明显高于低水平企业,但是这种作用关系是在媒体关注度这一变量的完全中介作用之下实现的。这一新发现不仅丰富和拓展了企业社会责任及信息披露的理论研究框架,对于基于战略性CSR思维制定相关战略的企业管理者也深具启发意义。     

机构投资者持股偏好、筛选策略与企业社会绩效

以中国上市公司为研究对象,采用最小二乘法和两阶段最小二乘法,借助EViews工具,检验中国机构投资者持股与企业社会绩效的关系,以考察机构投资者基于企业社会绩效的持股偏好和筛选策略,选取2005年至2009年沪深两市918家上市公司为样本进行实证检验。研究结果表明,机构投资者表现出对企业社会绩效的持股偏好,在制定持股决策时会考虑企业社会绩效,尤其是近两年的企业社会绩效。进一步对机构投资者进行分类研究表明,各类机构投资者持股与企业社会绩效关系的差异性较大,仅有基金表现出类似的持股偏好。机构投资者整体和基金的持股偏好是源于筛选策略的介入,正面筛选策略比负面筛选策略对持股偏好的影响程度更大,即机构投资者制定投资决策时以正面筛选策略为主要手段,负面筛选策略为辅。     

Measuring Corporate Social Performance: A Review

This paper reviews the literature on corporate social performance (CSP) measurement and sets that literature into a theoretical context. Following a review of CSP theory development and the literature on relationships between CSP and corporate financial performance, Wood's CSP model ( Wood, D.J. (1991 ). Corporate social performance revisited. Academy of Management Review , 16, pp. 691–718) is used as an organizing device to present and discuss studies that use particular measures of CSP. Conclusions emphasize the need for CSP scholars to refocus on stakeholders and society, and to incorporate relevant literatures from other scholarly domains.     

Operational Productivity,Corporate Social Performance,Financial Performance,and Risk in Manufacturing Firms

We examine the relationship between Operational Productivity (OP), Corporate Social Performance (CSP), Financial Performance (FP), and risk. Our sample frame comprises 476 firms in nine US manufacturing industries during the period 1999–2009. We employ DEA‐based measures for OP and CSP, two operationalizations for FP to reflect current profitability and market value, and two operationalizations for risk to reflect bankruptcy risk and stock price volatility. We confirm that OP is essential for good financial performance and reduced risk (as expected), but the main effects of CSP are mixed. Importantly, we find that OP moderates the CSP–FP and CSP–risk relationships. Specifically, if OP is poor, CSP is of limited benefit to FP or risk. However, at or above a threshold level of OP, firms can use CSP to build upon it to yield further improvements in FP and reductions in risk. We discuss the implications of our findings for theory and practice.