The informational affective tie mechanism: on the role of uncertainty,context, and attention in caring

Based on the growing evidence on caring and enduring relationships displayed by species across the evolutionary ladder, the ubiquity and importance of environmental uncertainty faced by all organisms, and the adaptational principle that learning may involve preference learning besides instrumental reinforcement learning, this paper proposes a novel information theoretic model of affective bonding, focusing on humans. A special case of the proposed “informational affective tie mechanism” (iATM) turns out to be the model of Bault, Fahrenfort, Pelloux, Ridderinkhof, and van Winden: An affective social tie mechanism, Journal of Economic Psychology, 2017, 61, 152–175. In further contrast to the latter model, the iATM model allows for the role of multiple contexts and distributed attention. Moreover, it provides a dynamic, context related, endogenous representation of the well-known social value orientation construct, facilitating the propagation of caring as observed in the literature. Empirical support is provided along different dimensions. Although the model is not estimated in full detail, a necessary condition regarding its parameters is shown to be fulfilled. Furthermore, experimental findings concerning various well-known games can be tracked under plausible calibration. In addition, the mechanism can be linked to neurobiological evidence concerning maternal (and paternal) care – as the presumed primordial caregiving system – and the signaling role of oxytocin. Finally, the evidence concerning non-human species is addressed, as well as the role of norms and reciprocity.     

Why does everybody hate me? Balance,status, and homophily: The triumvirate of signed tie formation

Despite being one of the foundational theories of signed (positive/negative) tie formation, the evidence for balance theory is far from conclusive. A recent promising alternative is status theory, but a theoretical and explanatory gap still remains, with a dearth of theories and evidence. We put forward and test eight separate theories of signed tie formation on two face-to-face networks of friendship and esteem of 282 students. We use dimension reduction (factor analysis) on the results tables comparing the predictions of these eight theories for 50 ERGM parameters with our estimated models. We find three main paradigms explain the majority of signed network formation: balance, status, and homophily.     

Positive and negative tie perceptual accuracy: Pollyanna principle vs. negative asymmetry explanations

We examine the affective content of ties and explore whether negative affective tie content is systematically advantaged or disadvantaged when recalling the social network as compared to positive affective tie content. We test this in three workgroups from two organizations and analyze differences in perceptual accuracy comparing negative and positive affective tie perception. We theorize that ego will be more accurate for others’ positive than negative ties due to generalized positivity bias, or the Pollyanna principle. We also theorize that ego will be more accurate for their own negative ties due to negative asymmetry perspective, as ego will attend more to those ties that pose a personal threat. Findings suggest that observers were more accurate overall about their own and others’ positive compared to negative affective ties. We conclude that the Pollyanna principle is an important factor in explaining perceptions in naturalistic cognitive networks. Supplementary analysis showed that negative ties were more likely to be missed and imagined and having a valenced tie toward another person influences perceptions of that persons’ network ties. Finally, we find that balanced and imbalanced triads were also important factors of relative accuracy. The study’s contribution, limitations, and future research are also discussed.     

How social ties contribute to collective actions on social media: A social capital approach

In public relations research into civic engagement, the influence of social ties on the individual level has not been adequately studied from a social capital perspective. To fill this gap, this study conducts a one-factor between subjects experiment to examine the difference, if any, between the social influence of strong ties and of weak ties on individuals’ participation intentions in regard to collective actions. This study postulates collective efficacy as a factor possibly associated with the intention to participate in collective actions. The study findings suggest that advocacy about certain social causes, such as veterans affairs, have globally positive effects on publics’ civic engagement intentions, regardless of the norms of the social network with which the individuals are connected. Furthermore, collective efficacy was found to be positively associated with participation in collective actions. The theoretical and practical implications of these findings are discussed.     

The social economics of ethical consumption: Theoretical considerations and empirical evidence

Recent years have seen rising discussion of ethical consumption as a means of stemming global warming, challenging unsavory business practices, and promoting other pro-social goals. This paper first lays out a conceptual framework for understanding the spread of ethical consumption, in which heterogeneous preferences and sensitivity to social norms feature centrally. It then presents empirical evidence from a well-known nationally representative survey on factors associated with tendencies to ‘buy ethically’. It is found that, ceteris paribus, people are more likely to buy ethically when others around them do too, consistent with a role of social norms in promoting ethical-consumption behaviors.     

The role of beliefs,trust, and risk in contributions to a public good

This paper experimentally investigates if and how beliefs, trust, and risk attitudes are associated with cooperative behavior. By applying incentivized elicitation methods to measure these concepts, we find that beliefs about others’ cooperation and trust are positively correlated with cooperation in a public goods game. However, even though contributing to a public good resembles a situation of making decisions under strategic uncertainty, elicited risk preferences do not seem to explain cooperation in a systematic way.     

Communicating across,within and between,cultures: Toward inclusion and social change

In this article, I provide some reflections on the theme of this special issue and the recent World Public Relations Forum, “Communication across cultures”. In doing so, I was initially tempted to respond with a “how to”, but instead asked myself a fundamental question: “Who is communicating with whom, and why? ” The reason I pose this question is because we need to take stock of our assumptions and the perspectives we take as communication scholars and practitioners. As we face the new opportunities and challenges of global, highly mobile, and increasingly diverse and digitally savvy publics, we also need to clarify some of our assumptions. To expound on this, I will touch on the global, mobile and multicultural context; then discuss how inclusion must be combined with a focus on diversity, and conclude with a call for practitioners communicating across, within and between cultures to advocate for social change.     

Beauty and social capital: Being attractive shapes social networks

It is a fact of life that being beautiful is advantageous (Hamermesh, 2011). Whether we consider incomes or the marriage market, the more attractive one is, the better one does. Drawing on psychological research that explains why beauty pays, we hypothesize that more attractive people will exploit social network opportunities differently than less attractive people and, consequently, their networks will comprise more beneficial features. As predicted, results of an experiment showed that more attractive people were more likely to select for themselves more profitable broker positions in networks relative to other positions and relative to less attractive people. Relying on network data supplied by young professionals, in a follow-up study we found that the networks of more attractive people were relatively less dense, as the findings of Study 1 would imply. We discuss the implications for our work as well as highlight the need for further research into an understudied, but potentially influential brokerage contingency factor—physical appeal.     

Investor preferences for positive social externalities and state-owned enterprises’ facilitated access to capital

State-ownership of commercial companies exists around the world, and it is important to understand its effect on financing and investment decisions. Empirically, firms that are partially state-owned (SOE) usually profit from easier access to capital. We propose a novel explanation for this: investors’ social preferences can affect capital allocation if SOEs are perceived as socially beneficial. In support of this we found that people attribute social benefits more to SOEs than to private firms, and their propensity to invest depends on this attitude. Further, in an incentivized modified stochastic public goods game, participants invested in risky options with positive externalities even when the aggregate of private return and externality was lower than the return of an investment option with only private returns. For the case of the EU, we discuss alternative explanations such as state guarantees and political lending in the light of regulations of state aid. We conclude that even if these regulations prohibit direct or indirect state aid for SOEs, state-ownership can affect capital allocation through investors’ social preferences.     

Engaging communities: Ostrom's economic commons,social capital and public relations

This article discusses the research of economics Nobelist Elinor Ostrom. It argues her analysis of long term community co-operation contains important insights for public relations, especially in the area of community engagement. Informed by Ostrom's focus on common pool resource management, the article highlights the importance of organisations adopting an attitude of mutuality to the external stakeholder environment. It also associates public relations practice with the promotion of a social commons. It then examines Ostrom's insights on the role that face-to-face communication plays in the generation of social capital and the norms of behaviour that promote co-operation. The article ends with a discussion of the implications of these findings for the practice of public relations in organisations and suggests areas for further research.     

The civility of social capital: Public relations in the public sphere,civil society,and democracy

Scholars have analyzed public relations’ role in democracy via proxy concepts like the public sphere and civil society. However, some have critiqued the public sphere on grounds of equal access and portrayed civil society as a guise for first-world imperialism. These critiques have implications for the role of public relations in the public sphere and civil society. This article suggests the normative role of public relations in democracy is best perceived as creating the social capital that facilitates access to spheres of public discussion and in maintaining relationships among those organizations that check state power. To that end, the paper argues that social capital does much to advance public relations theory and prescribe the role of public relations in democracy. Several implications for public relations from a social capital perspective are offered, including the creation of generalized societal trust, the building of cross-cutting or “weak” ties, the engagement of media on behalf of subaltern counterpublics, and the (re)creation of community or a fully functioning society.     

Avoidance in negative ties: Inhibiting closure,reciprocity, and homophily

Theorising of negative ties has focused on simplex negative tie networks or multiplex signed tie networks. We examine the fundamental differences between positive and negative tie networks measured on the same set of actors. We test six mechanisms of tie formation on face-to-face positive (affect/esteem) and negative (dislike/disesteem) networks of 282 university students. While popularity, activity, and entrainment are present in both networks, closure, reciprocity, and homophily are largely absent from negative tie networks. We argue this arises because avoidance is inherent to negative sentiments. Avoidance reduces information transfer through negative ties and short-circuits cumulative causation.     

Socially distributing public relations: Twitter,Haiti, and interactivity in social media

Social media and communication technology have shifted the power of communication from public relations practitioners to social media users who may not have a recognized role or defined interest in an organization. What results is a social model of public relations in which traditional public relations responsibilities are distributed to social media users, and which depends on interactivity, legitimacy, and a user's social stake. This study explores social public relations through a qualitative analysis of user involvement on Twitter regarding relief efforts to support Haiti following the 7.0 earthquake that hit Port-Au-Prince in January, 2010. This analysis of Twitter posts also expands understanding of interactivity online and demonstrates social media user fulfillment of public relations objectives.     

From attitudes to social networks: National gender-role attitudes and gender differences in late-life social relationships

Studies often find gender differences in social networks in later life, but are these findings universal, or do they differ in various cultural contexts? To address this research gap, the current study examines the association between gender differences in social relationships and country-level gender-role attitudes. We combined data from the Survey of Health, Ageing and Retirement in Europe (SHARE) of individuals aged 50 years and older with country-level data on gender-role attitudes from the European Values Survey (EVS) for 15 European countries. We estimated a series of multivariate hierarchical regression models that predicted the size of the personal social network, its emotional closeness, and the proportion of the spouse, children, and friends in the network. The results indicated gender differences in social network characteristics. Women reported larger social networks and were more likely to have larger proportions of children and friends but smaller proportions of the spouse in their social networks. The magnitude of gender differences was associated with country-level gender-role attitudes. In countries with more egalitarian gender-role attitudes, women had larger networks with a larger proportion of friends compared to men. In countries with more traditional gender-role attitudes, women had larger proportions of their children and spouse in their social networks and had emotionally closer networks. Our findings suggest that the societal context and opportunity structures for social interactions play an important role in shaping the structure of women’s and men’s social relationships in later life.     

Adam Smith and Musgrave’s concept of merit good

In this paper I claim that Adam Smith distinguished between economic activities without labeling these distinctions; and, that those distinctions correspond with the modern concepts of private, public and merit good. Musgrave introduced the concept of merit good, but he himself (and several commentators) limited the applicability of the concept merit good. I argue that a close reading of Adam Smith solidifies the distinction conceptualized by the modern ideas of public and merit good; gives the concept merit good a broader domain of applicability; and makes of the ideas of public and merit good concepts which are ideal concepts, and can therefore be applicable jointly and in degrees to particular economic activities.     

Interpersonal risk assessment and social preferences: An experimental study

We investigate interpersonal risk assessment, that is how individuals use either their own or their partner’s monetary resources to offset the risk that affects them or their partner. The observed behavior is in line with the predictions of a simple piecewise linear model of social preferences. Overall, individuals opportunistically draw from others’ resources to offset risk; furthermore, they display higher levels of risk aversion when delegated to choose for others rather than when choosing for themselves. However, different social types differ in the assessment of interpersonal risk. Considering our results, we suggest that studies dealing with interpersonal risk assessment should not only focus on risk preferences, but also take into account social preferences.     

Public relations and customer service: Employer perspectives of social media proficiency

Social media has enhanced integration between marketing and public relations. As such, public relations professionals have had to adapt and grow their knowledge and skillsets to stay relevant and current throughout the evolution of the digital landscape (Gesualdi, 2019). One of the growing areas of focus for public relations professionals has been customer service skills online. This specialization, often referred to as social care or social customer service, has been promoted and discussed heavily in industry circles and publications, but not in academic research. This study focuses on the survey results from 396 employers exploring the social media skills they most prefer university graduates to possess when entering the workforce. The results indicate that public relations and customer service are the social media skills most sought after by employers of university graduates ahead of proficiency in areas such as social media content production, strategy development and analytics. The potential implications of these findings to the public relations profession are examined and future research is also discussed.     

Theory of mind,perceived intentions and reciprocal behaviour: Evidence from individuals with Autism Spectrum Disorder

Evidence suggests that departures from pure self-interest are due, at least partly, to individuals conditioning their behaviour on the perceived intentions of others. We present a new experiment that refines the study of intention-based other-regarding motives. Using a series of mini-ultimatum games that have been extensively studied in the literature, we compare the behaviour of normally-developing (ND) children to that of children with Autism Spectrum Disorder (ASD), who typically lack the ability to attribute intentions to the observed actions of others. We find that ND children’s rejection behaviour responds systematically to changes in the set of available options, in line with previous findings. ASD children’s rejections are virtually unaffected by the intentions that could be inferred from the games’ strategy space. These differences are mainly driven by ASD children with low mentalising abilities.     

Revisiting gendered assumptions of practitioner power: An exploratory study examining the role of social media expertise

The purpose of this exploratory study was to expand upon previous literatures in public relations power, and fill the need for more scholarship regarding practitioners’ perceptions of social media work, power, and gender. Findings from a survey of PRSA members showed that there is a gendered difference in power perception between males and females regardless of their PR roles or level of experience, but social media expertise was perceived equally between both genders. We argue that while social media expertise may serve to reduce a gendered power divide in public relations, continued critical exploration of social media and gender inequality is necessary.