Consumption and digital commodities in the everyday

The category of the everyday has designated in social theory the remainder, what is left over after the important regions of politics and production. This left consumption in the under-theorized domain of the everyday. Since Veblen – and more recently Baudrillard and de Certeau – consumption has been reconfigured as significant in its own right, as a complex, articulated area related directly to culture. Liberal thinkers have also claimed consumer activity as central to society, as the domain where the individual is realized. This paper will review these positions and attempt to develop an understanding of consumption in daily life in relation to digital cultural objects. It will also argue that these mediated commodities, in the practices of appropriation connected with them, configure subjects in ways that are difficult to reconcile with existing structures of domination.     

Styling the periphery: Linguistic and cultural takeup in Bangladesh and Mongolia

Focusing on online interactions among young adults in Bangladesh and Mongolia – two countries located politically, culturally and economically on the Asian periphery – this paper looks at how young adults use linguistic and cultural resources in their online interactions as part of a complex and emergent stylization of place. On the one hand, they appropriate the cultural and linguistic flows according to their locations and engage in a playful stylization and reconfiguration of what the local means. On the other hand, they engage in stylization and reflexive language use, often involving exaggerated linguistic variation, mixing, and other semiotic resources in order to produce and perform a range of social and cultural identities. The paper hence shows how the circulation and takeup of popular cultural flows around Asia can involve diverse processes of linguistic and cultural stylization.     

Futurelessness,migration, or a lucky break: narrative tropes of the ‘blocked future’ among Serbian high school students

ABSTRACT

This article uses ethnographic discourse analysis to understand how Serbian high school students at ‘Belgrade Professional’ (BP) respond to coursework and discussions about their individual futures. Contextualizing the conversations at BP within broader local and international social forces, the paper shows how students’ perceptions of their future chances are mediated by both the school’s outdated promises of secure skilled employment and a broad understanding of Western liberal democracies as ‘meritocratic’. In short, I argue that BP students recognize the elective ‘choice biography’ as a real pathway to adulthood. However, they primarily imagine the choice biography as existing outside of Serbia, while feeling constrained by – even hostile to – such an idea within the country. To counter choice biography framings of futures in Serbia, students mobilize a discourse I call the ‘blocked future’, comprised of three related narrative tropes informed by the decades-long recession: domestic futurelessness, meritocracy abroad, and local chance. These narrative tropes illuminate the emerging cultural structures in Serbia which reflect how people cope with and processes the conflicting structural demands and unfulfilled promises of the post-socialist transition in everyday life.     

Consuming Projects in Uncertain Times: Making Selves in the Galilee1

Abstract Reception and identification processes, crucial to understand situations of political conflict, have been studied in relation to particular events, rituals, or media. This article proposes a different approach. It explores how ordinary people, through projects of their own which exhibit particular forms of intentional cultural production and consumption, manifest historically situated notions of selves. I use the idea of “projects” to understand the interconnections between global consumer culture, identity, and nationalism as they are manifested in the everyday lives of Palestinian citizens of Israel. To exemplify these interconnections, I focus on two significant, creative projects through which Palestinian inhabitants of the Western Galilee shape and manifest selves in history. Though these projects appear very different on the surface, they are used to address the same central question – that is, to understand how senses of self in history and attending identities are materially and discursively constituted by members of a national minority in the ever-present context of political conflict. They show that people are not passive consumers of homogenizing rituals and discourse and reveal how, through a bricolage of objects and ideas, people inscribe intentions, meanings, ways of thinking, and self-narration in places and histories.     

Corporate Social Responsibility: Perceptions and practices among SMEs in Colombia

This study sought to understand the perceptions and practices of Corporate Social Responsibility (CSR) among a sample of Colombian SMEs. The data were collected using a selfadministered, online questionnaire (54 SMEs), and from interviews with five opinion leaders and two, representatives of SMEs permitted to assess the activities, motivations, stakeholders, decision-making, processes, communication processes, resource allocation, evaluation, and the benefits of CSR among Colombian SMEs. Colombian SMEs practice informal internal and external CSR characterized by being, influenced by cultural and contextual aspects of the country's society. Customers, employees and, shareholders are the most important stakeholders for SMEs in Colombia. Colombian culture places, importance on interpersonal relationships and these were displayed in the evidence gathered for this study. The perceived benefits of CSR practices by SMEs such as improved organizational culture, attracting and maintaining best employees, improving image and reputation and improve customer loyalty, also reflect the importance SMEs give to satisfying their most relevant stakeholders.     

Victims and Vamps,Madonnas and Whores

This article explores how the US ‘war on drugs’ depends on certain notions of femininity and womanhood. In particular, I examine how female drug couriers from the Americas are constructed at US border sites of international airports in the 1990s. I find that female drug couriers are described in terms of victims and vamps – a take off of the madonna/whore dichotomy. The victim and vamp discourses, I argue, are the performative enactments of a security state that operates according to a racialized logic of masculinist protection. I hold in tension the circulation of the victim/vamp discourses with the story of Paula, a Colombian woman who was caught trafficking heroin in hidden compartments of her suitcase. I use Paula's story to call attention to the political work in dismissing women as agents in the international drug trade.     

Cross‐cultural civility in global civil society: transnational cooperation in Chinese NGOs

Transnational networks and organizations are often hailed as embodiments and carriers of global civil society, yet these assessments remain incomplete due to a lack of empirical research on their internal dynamics. In this article, I investigate whether or not transnational NGOs embody the cooperation across multiple social, cultural and political cleavages central to definitions of global civil society by exploring how multiple memberships are negotiated in the context of their everyday tasks. Using organizational documents and interview data with staff of two Protestant Christian development NGOs in China, I analyse how actors within these transnational organizations successfully manage their multiple memberships in national polities, national cultures, religious communities and a world culture. While multiple memberships exhibit the potential both to enable and to constrain an NGO's organizational tasks, the key to making such ties enabling are staff who act as skilful cross‐cultural brokers. Thus, the type of social capital required to render multiple memberships beneficial and not harmful to the organizations also makes these organizations true indicators of a developing global civil society.     

Blurred discourses: how market isomorphism constrains and enables collective action in civil society

Abstract Civil society – both national and transnational – is produced through the activities and discourses of a plurality of social actors, including political parties, NGOs and (new) social movements, media organizations, third sector organizations, market firms, and professional and trade associations. To understand the current dynamics of civil society, we need to combine the concept of the plurality with the investigation of a second phenomenon: namely, that in our globalized landscape master ideas and patterns of practices travel and materialize not only across national borders but also across different spheres of institutional life. In opposition to mainstream diffusionist explanations of the travel of ideas, we use Latour and Callon's translation model as a theoretical tool for reading an ‘exemplary’ case study taken from a broader Italian research programme. In particular, our aim is to provide some insights about how the current emphasis on economic performance and managerialization is translated into organizational processes of everyday activity regarding one of the most traditional collective actors of civil society, the third sector organization. The case considered here is a cooperative, whose origins are rooted in an encounter with Africa, and which is now engaged in a fair trade network. Specifically, we depict the complex system of meaning and practices that characterize this field when economic categories and priorities (for example rationalization, calculative action and efficiency) meet and blend with more conventional and expected logics of action (for example solidarity, emancipation and expressive behaviour) that are embedded within it.     

A revised approach to racism in youth multiculture: the significance of schoolyard conversations about sex,dating and desire

Anxieties about social cohesion in multicultural societies have prompted scrutiny of how young people negotiate culturally diverse spaces. A key perspective of the literature at the intersections of youth studies and urban multiculture is that young people shift between racist and convivial modes of relationality to navigate their complex social worlds. Drawing on ethnographic fieldwork in a culturally diverse high school in Melbourne, Australia, I suggest that this binary framing fails to capture some of the diverse logics and practices within multicultural youth sociality. Reconciling dichotomous conceptual frames that position young people as moving back-and-forth between forms of exclusion and openness, I propose an alternative frame – a perverse form of everyday cosmopolitanism – through which to consider young people’s intercultural relations. To do this, I draw on young people’s conversations about sex, dating and desire as an entry point for new theorising about racism. Race and ethnicity were cornerstones of students’ frequent discussions about sexual ‘tastes’ and activity, discourses that have racist histories and effects. However, students did not understand their social world in such terms. These students’ social practices offer a situated illustration of how racism can function as part of a more inclusive cosmopolitan ethos in young lives, which I term ‘perverse cosmopolitanism’.     

New York City's Latino ethnolinguistic repertoire and the negotiation of latinidad in conversation

Latino collective politics has received greater attention from scholars and policy analysts than the micro‐processes of everyday interaction among U.S. Latinos – the stuff with which collective efforts are constructed. In this article, I argue that latinidad – a sense of shared Latino identity – is best understood by taking into account the negotiations of collective identities in everyday, situated social practices. I ask: how do Latinos invoke latinidad in their everyday interactions, and to what end? In doing so, I present a conversation between two New York City Latinos, Roberto and William, who subtly invoke latinidad as they explore a possible business connection. Through discourse analysis of their exchange, I show that within one conversation two people can invoke latinidad through the adoption of different strategies of affiliation. Drawing on Benor's ( 2010 ) ethnolinguistic repertoire framework, I show some of the linguistic resources that New York City Latinos access to index latinidad. I find that Benor's framework could be expanded to account for the arsenal of distinctive linguistic features used by members of panethnic groups. For U.S. Latinos, such an arsenal includes features of multiple varieties of both Spanish and English. The results further suggest that shared Latino identity implies a basis for cooperation, in this case, cooperation with the potential to yield economic benefits.     

The Social Imaginaries of Women's Peace Activism in Northern Uganda

The metanarrative of global feminism is often constructed as a progressive and emancipatory movement emanating from the West and fostering radical politics elsewhere in the world. Such a view is not only ethnocentric but, critically, it fails to engage with the complex ways in which feminist politics travel and are evinced in specific localities. In this article, I seek to understand how marginalized women in the “Global South” – particularly in Africa – interpret, experience and negotiate feminist ideas to wield political power within the context of their social and moral worlds. I focus on women's organized resistance to violence and armed conflict, known as “women's peace activism.” Using a case study of a women's peace movement in Uganda mediated by an international feminist organization called Isis Women's International Cross-Cultural Exchange, I conducted in-depth qualitative interviews with a wide range of activists in the organization and in its network in postconflict areas in Northern Uganda. I argue that the feminist peace discourse is most meaningful when its universal values of equity and securing the dignity of women are appropriated and re-signified through the cultural institutions and the collective memory of activists in their local settings.     

Cop Rock: Protest,Identity, and Dancing Riot Police in Jordan

Social movement scholars have long studied actors' mobilization into and continued involvement in social movement organizations. A more recent trend in social movement literature concerns cultural activism that takes place primarily outside of social movement organizations. Here I use the vegan movement to explore modes of participation in such diffuse cultural movements. As with many cultural movements, there are more practicing vegans than there are members of vegan movement organizations. Using data from ethnographic interviews with vegans, this article focuses on vegans who are unaffiliated with a vegan movement organization. The sample contains two distinctive groups of vegans – those in the punk subculture and those who were not – and investigates how they defined and practiced veganism differently. Taking a relational approach to the data, I analyze the social networks of these punk and non-punk vegans. Focusing on discourse, support, and network embeddedness, I argue that maintaining participation in the vegan movement depends more upon having supportive social networks than having willpower, motivation, or a collective vegan identity. This study demonstrates how culture and social networks function to provide support for cultural movement participation.     

Metrolingual multitasking and spatial repertoires: ‘Pizza mo two minutes coming’

Drawing on data from two restaurants in Sydney and Tokyo, this paper describes the ways in which linguistic resources, everyday tasks and social space are intertwined in terms of metrolingual multitasking. Rather than the demolinguistic enumeration of mappable multilingualism or the language‐to‐language or language‐to‐person focus of translingualism, metrolingualism focuses on everyday language practices and their relations to urban space. In order to capture the dynamism of the urban linguistic landscape, this paper explores this relationship between metrolingual multitasking – the ways in which linguistic resources, activities and urban space are bound together – and spatial repertoires – the linguistic resources available in a particular place – arguing that a focus on resources, repertoires, space, place and activity helps us understand how multilingualism from below operates in complex urban places.     

BRANDING,CELEBRITIZATION AND THE LIFESTYLE EXPERT

The lifestyle expert – a figure whose knowledge is tied to the ordinary and the everyday – has emerged as a major cultural authority in recent times. This article examines the role and status of ‘ordinary experts’, such as Martha Stewart and Jamie Oliver, in relation to processes of ‘celebritization’ and branding. Linking these processes to broader shifts around the domestication and privatization of public culture and citizenship, I discuss the branding of lifestyle advice in the context of the emergence of informational capitalism and the growing role of the consumer in providing branded lifestyles with value and meaning. Arguing that the privatized modes of lifestyle consumption modelled by figures like Stewart and Oliver have emerged as a pre-eminent site of social relations, communality and lifestyle ‘activism’, the essay concludes with a discussion of what kind of civic politics might emerge out of this context.     

TRAUMA TRAINING AND THE REPARATIVE WORK OF JOURNALISM

This article examines discourses of trauma and affective labor in the emergence of trauma training in US journalism. In a body of training texts and films used in US journalism schools, crime and disaster journalism are being refigured as affective encounters between reporters and victims; in the process, training builds a language of trauma that describes and models the news making process as potentially reparative: as an epistemological meeting point between existing knowledge of social traumas and a training apparatus that enables constructs of trauma to do the cultural production of news differently. Rather than treat the emergence of trauma training initiatives as further evidence of the hegemony of therapeutic politics, I draw from Eve Kosofsky Sedgwick's calls for reparative critique, in which transformations in the process of news production may reveal the work of affective labor and its emotional intensities as key, but often unacknowledged, features of cultural production. Analysis of training films and manuals in these curricula, on the one hand, shows their attachments to a medical discourse of trauma that borrows language and constructs from the trauma science literature, replicating forms of referentiality between wounded bodies and traumatized psyches. However, their translation into representational practices and modes of conduct for reporters – as witnesses to others' testimonies – also pose ways of understanding the burdens and affective responsibilities professions like journalism increasingly bear for displaying and interpreting social change and political upheaval.     

Electric animals: New models of everyday life?

The literature on everyday life has only imperfectly taken to itself the influence of modern information and communications technology, generally through the work of authors like Benjamin and the lettristes like de Certeau and Virilio. Part of the reason for this relative absence seems to be a concern that these technologies are, in some way, inauthentic. But such a reaction is no longer adequate. As software plasters the everyday world with a new and active surface, so the character of the everyday world is being changed. This change is based on theoretical models of the world that are written into software and which have as one of their key roots particular notions of biology. How can one understand this new kind of everyday life in which theoretical models of biology come back to haunt the surfaces that define us as they are incorporated in all manner of increasingly ‘lively’ devices? Obviously, a series of characterizations could be made but this paper proposes that one of the best of these may turn out to be that of the companion animal. Everyday life is chock full of these animals yet they too are hardly ever remarked upon in the literature: their strange familiarity is so obvious that they are deemed to be unworthy of notice. However, as software makes the world increasingly lively, perhaps we should start to think of its agency, especially as it is incarnated in various increasingly mobile objects, as calling forth similar kinds of relationship of dominance and affection – and a pressing ethical task.     

The Power of Corridors: connecting doors, mobilising materials, plotting openness

This paper is based on an ethnographic study of corridors in a large university building, originally built to house local government in the early 20^th century. By attending to their huge physical presence in the everyday culture of an institution, the paper shows how corridors matter. Too often invoked as iconic, intangible metaphors, the presence of corridors as cultural materials can be forgotten. Conversely, as incidental – or even detrimental – remnants of past design trends, they are perceived parts of a divisive, hierarchical organisation of space. As the open-plan office, indoor street, forum and atrium displace them in a new design for 'openness', the study focuses on the mobilisation of corridors in the daily, sometimes momentary re-arrangements of meaning in an organisation. In conclusion, I discuss how the new architecture of 'openness' might be reconfigured through mobile understandings of everyday 'openings' and 'closings'.     

The North American Naturalization Gap: An Institutional Approach to Citizenship Acquisition in the United States and Canada1

Using 1990 U.S. Census 5% PUMS and 1991 Canadian Census 3% public and 20% restricted microfiles, this article demonstrates the existence of a North American naturalization gap: immigrants living in Canada are on average much more likely to be citizens than their counterparts in the United States, and they acquire citizenship much faster than those living south of the border. Current theories explaining naturalization differences – focusing on citizenship laws, group traits or the characteristics of individual migrants – fail to explain the naturalization gap. Instead, I propose an institutional approach to citizenship acquisition. States' normative stances regarding immigrant integration (interventionist or autonomous) generate integrated or disconnected institutional configurations between government, ethnic organizations and individuals. Evidence from a case study of Portuguese immigrants living in Massachusetts and Ontario suggests that in Toronto government bureaucrats and federal policy encourage citizenship through symbolic support and instrumental aid to ethnic organizations and community leaders. In contrast, Boston area grassroots groups are expected to mobilize and aid their constituents without direct state support, resulting in lower citizenship levels.     

The time and space of everyday life

This article argues that everyday life is related to all social relations and activities, including both the ‘official’ practices that are codified and normalized and the ‘unofficial’ practices and articulations of experience. Indeed, everyday day life is seen as the single plane of immanence in which these two forms of practice and articulation interrelate and affect one another. The lived experience of everyday life is multidimensional, composed of various social fields of practice that are articulated, codified and normalized to different degrees and in different ways (either officially or unofficially). Moving through these fields in daily life, we are aware of passing through different zones of time and space. There are aspects of everyday relations and practices more open to government, institutionalization, and official codification, while others are more resistant and provide the basis for opposition and social movements. Everyday life is a mixture of diverse and differentially produced and articulated forms, each combining time and space in a unique way. What we refer to as ‘institutions’ associated with the state or the economy are attempts to fix social practice in time and space – to contain it in specific geographical sites and codify it in official discourses. The relations and practices more often associated with everyday life – such as friendship, love, comradeship and relations of communication – are more fluid, open and dispersed across time and space. However, the two should not be uncoupled in social analysis, as they are necessarily interrelated in processes of social and political change. This is especially so in contemporary capitalism or, as Lefebvre called it, the ‘bureaucratic society of controlled consumption’.