共查询到20条相似文献,搜索用时 46 毫秒
1.
2011年,被业内人士称为智能手机元年。这一年,智能手机以强大的功能和便捷的操作,获得越来越多消费者的青睐,正在成为市场的主流。而在GSM时代经受了国际大牌多年压制的国产手机品牌,在这个全新的竞争平台上,看到了春天的希望。目前,在国内3大运营商关于3种3G制式手机的集中采购招标和深度定制活动中,国产品牌已明显优于外资。 相似文献
2.
3.
5.
6.
8.
<正> 从经济理论的角度来看,商品的价格应是商品内在品质与价值的表现,人们在商品中凝结了多少劳动,商品便应有多高的价格。但实际不然,在市场机制作用下,价格可以一定程度上偏离价值坐标,这种偏离价值坐标的定价策略,就是背离定价。 相似文献
9.
10.
本文针对策略型消费者网络购物问题,在考虑策略型消费者对产品估值不确定以及具有预期后悔行为下,研究了退货策略对消费者购买决策以及在线零售商运作决策的影响。以最大化在线零售商利润为目标,本文分别构建了退货策略与不退货策略下的利润模型。研究表明:消费者对产品估值的不确定性水平会降低零售商的利润,预期后悔会加剧零售商利润的降低;退货策略有利于缓解估值不确定与预期后悔对零售商的损害,且在退货策略下,消费者的预期后悔行为有利于增加零售商的利润。因此在线零售商的最优决策受产品匹配率以及高价值消费者比例的影响,无论零售商是否实施退货策略,零售价较低时市场完全覆盖下的最优订购量与最优利润并不总是优于零售价较高时市场部分覆盖策略下的,从而为在线零售商的退货略选择提供决策支持。 相似文献
11.
12.
企业采取要素品牌策略的根本动机,就是借助要素品牌提高产品独特性,获取竞争优势。然而,当企业突出产品独特性的营销做法与消费者目标冲突时,企业所付出的努力就会白费。本文通过实验研究发现,虽然联合要素品牌策略与自有要素品牌策略相比更能够提高产品独特性评价,但这一作用会受一些边界条件的限制。当产品性质为私人产品时,无论是相依型还是独立型的消费者,联合要素品牌策略都比自有要素品牌策略更能提高产品独特性评价。然而,当产品性质为公众产品时,对于相依型(而非独立型)自我建构的个体而言,联合要素品牌策略的优势不再显著。 相似文献
13.
Yuwen Chen Asoo J. Vakharia Aydin Alptekinolu 《Production and Operations Management》2008,17(6):587-598
Motivated by the proliferation of multifunction products, we investigate product portfolio decisions of a single firm by analyzing the impact of three major factors. First, because multifunction products provide complete or partial functionalities of single‐function products, we incorporate substitution or cannibalization effects between the potential products. Second, we explicitly model the variable costs of manufacturing the single‐function and multifunction products. Third, we examine the firm's pricing decisions because of their impact on the degree of cannibalization between the multifunction product and one or more single‐function products. Using an economic model, we first characterize the firm's optimal product portfolio (through a quantity‐based decision), which in turn determines the market equilibrium prices for each product in its portfolio. Some of the unique insights stemming from our analysis are: (a) the optimal product portfolio choice is driven primarily by maximum profit margins for the single‐function products weighted by the demand substitution effects; and (b) from a product design perspective, the complete functionality of the base single‐function product is always included in the optimal product offering, but this is not necessarily the case with the complete functionality of the nonbase single‐function product. 相似文献
14.
Abstract. The paper tests predictions of a traditional intra‐household bargaining model which, under reasonable assumptions, shows that lack of bargaining power in the value chain significantly reduces the capacity for obtaining benefits from increased product demand arising from trade liberalization and therefore is positively associated with child labour. Cross‐sectional and panel negative binomial estimates in a sample of emerging countries support this hypothesis. They show that proxies of domestic workers’ bargaining power in the international division of labour (such as the share of primary product exports) are significantly related to child labour, net of the effect of traditional controls such as parental income, quality of education, international aid, and trade liberalization. The positive impact of the share of primary product exports on child labour outlines a potential paradox. The paradox suggests that trade liberalization does not always have straightforward positive effects on social indicators and that its short‐run effects on income distribution and distribution of skills and market power across countries need to be carefully evaluated. 相似文献
15.
Bilal Gokpinar Wallace J. Hopp Seyed M. R. Iravani 《Production and Operations Management》2013,22(6):1509-1523
Changes in the global economy and technological advances are stimulating increased geographic distribution of new product design and development efforts. For large organizations that design and develop complex products, this geographic distribution has added a new layer of complexity to product development operations. In this empirical study of a large auto manufacturer, we examine the operational performance implications of splitting the design of vehicle subsystems across multiple geographic locations. Our results indicate that global distribution diminishes the chance of completing tasks on time and degrades subsystem design quality. Finally, by examining the interplay between subsystem centrality and global distribution, we found that higher centrality in the product architecture amplifies the impact of global distribution on subsystem error rates. 相似文献
16.
17.
The computer software industry is an extreme example of rapid new product introduction. However, many consumers are sophisticated enough to anticipate the availability of upgrades in the future. This creates the possibility that consumers might either postpone purchase or buy early on and never upgrade. In response, many software producers offer special upgrade pricing to old customers in order to mitigate the effects of strategic consumer behavior. We analyze the optimality of upgrade pricing by characterizing the relationship between magnitude of product improvement and the equilibrium pricing structure, particularly in the context of user upgrade costs. This upgrade cost (such as the cost of upgrading complementary hardware or drivers) is incurred by the user when she buys the new version but is not captured by the upgrade price for the software. Our approach is to formulate a game theoretic model where consumers can look ahead and anticipate prices and product qualities while the firm can offer special upgrade pricing. We classify upgrades as minor, moderate or large based on the primitive parameters. We find that at sufficiently large user costs, upgrade pricing is an effective tool for minor and large upgrades but not moderate upgrades. Thus, upgrade pricing is suboptimal for the firm for a middle range of product improvement. User upgrade costs have both direct and indirect effects on the pricing decision. The indirect effect arises because the upgrade cost is a critical factor in determining whether all old consumers would upgrade to a new product or not, and this further alters the product improvement threshold at which special upgrade pricing becomes optimal. Finally, we also analyze the impact of upgrade pricing on the total coverage of the market. 相似文献
18.
19.
Andrew Sweeting 《Econometrica : journal of the Econometric Society》2013,81(5):1763-1803
This article predicts how radio station formats would change if, as was recently proposed, music stations were made to pay fees for musical performance rights. It does so by estimating and solving, using parametric approximations to firms' value functions, a dynamic model that captures important features of the industry such as vertical and horizontal product differentiation, demographic variation in programming tastes, and multi‐station ownership. The estimated model predicts that high fees would cause the number of music stations to fall significantly and quite quickly. For example, a fee equal to 10% of revenues would cause a 4.6% drop in the number of music stations within 2 1/2 years, and a 9.4% drop in the long run. The size of the change is limited, however, by the fact that many listeners, particularly in demographics that are valued by advertisers, have strong preferences for music programming. 相似文献
20.
David Xiaosong Peng Gregory R. Heim Debasish N. Mallick 《Production and Operations Management》2014,23(8):1421-1438
Collaboration is an essential element of new product development (NPD). This research examines the associations between four types of information technology (IT) tools and NPD collaboration. The relationships between NPD practices and NPD collaboration are also examined. Drawing on organizational information processing theory, we propose that the relationships between IT tools and NPD collaboration will be moderated differently by three project complexity dimensions, namely, product size, project novelty, and task interdependence, due to the differing nature of information processing necessitated by each project complexity dimension. Likewise, the moderation effects of the project complexity dimensions on the relationship between NPD practices and NPD collaboration will also be different. We test our hypotheses using data from a sample of NPD projects in three manufacturing industries. We find that IT tools are associated with collaboration to a greater extent when product size is relatively large. In contrast, IT tools exhibit a smaller association with collaboration when project novelty or task interdependence is relatively high. NPD practices are found to be more significantly associated with NPD collaboration under the contingency of high project novelty or high task interdependence. The findings provide insights about circumstances where several popular IT tools are more likely to facilitate collaboration, thus informing an NPD team's IT adoption and use decisions. 相似文献