Reclaiming,proclaiming, and maintaining collective identity in the #YoSoy132 movement in Mexico: an examination of digital frontstage and backstage activism through social media and instant messaging platforms

This article starts from the recognition that digital social movements studies have progressively disregarded collective identity and the importance of internal communicative dynamics in contemporary social movements, in favour of the study of the technological affordances and the organizational capabilities of social media. Based on a two-year multimodal ethnography of the Mexican #YoSoy132 movement, the article demonstrates that the concept of collective identity is still able to yield relevant insights into the study of current movements, especially in connection with the use of social media platforms. Through the appropriations of social media, Mexican students were able to oppose the negative identification fabricated by the PRI party, reclaim their agency and their role as heirs of a long tradition of rebellion, generate collective identification processes, and find ‘comfort zones’ to lower the costs of activism, reinforcing their internal cohesion and solidarity. The article stresses the importance of the internal communicative dynamics that develop in the backstage of social media (Facebook chats and groups) and through instant messaging services (WhatsApp), thus rediscovering the pivotal linkage between collective identity and internal communication that characterized the first wave of research on digital social movements. The findings point out how that internal cohesion and collective identity are fundamentally shaped and reinforced in the social media backstage by practices of ‘ludic activism’, which indicates that social media represent not only the organizational backbone of contemporary social movements, but also multifaceted ecologies where a new, expressive and humorous ‘communicative resistance grammar’ emerges.     

PARTICIPANT NARRATIVES AND COLLECTIVE IDENTITY IN A METAPHYSICAL MOVEMENT

In this article we explore social movement solidarity through an examination of narratives offered by participants in a metaphysical movement. Drawing from contemporary social movement theory, we focus on how members develop a carefully built collective identity that perpetuates movement goals and ideology. Data for this project are drawn from in-depth interviews with local psychics, participant observation in various metaphysical fairs, and document analysis. We find that the movement's collective identity is centered around several narratives that help establish boundaries, identify antagonists, and create a collective consciousness. Together these narratives form a web of belief that binds members to the movement. The data we present in this article have implications for understanding other expressive movements, as well as for social movement theory in general.     

Anti-War Activism: New Media and Protest in the Information Age

This starts out by distinguishing between communication and communication mediums when examining social movement-powered formations of collective identity and collective action. We then focus on communication mediums to examine the different ways that old and new media are utilized in urban social movements under neoliberal capitalism. Based on shifts in the political economy and correspondingly in the contemporary composition of the working class, we focus on the Media Mobilizing Project in Philadelphia to argue that contemporary urban social movements and networks utilize a multi-media platform to further class-based politics. The respective use of old or new media depends on important contextual questions, regarding technology access and geographic aspects of movement building work.     

The Contribution of Social Movement Theory to Understanding Terrorism

The study of terrorism and political violence has been characterized by a lack of generalizable theory and methodology. This essay proposes that social movement theory can contribute a necessary conceptual framework for understanding terrorism and thus reviews the relevant literature and discusses possible applications. Terrorism is a form of contentious politics, analyzable with the basic social movement approach of mobilizing resources, political opportunity structure, and framing. Cultural perspectives call attention to issues of collective identity that allow for sustained militancy, and movement research recommends alternative conceptions of terrorist networks. Previous research on movement radicalization, repression, and cycles of contention has direct bearing on militancy. Emerging perspectives on transnational collective action and the diffusion of tactics and issues informs an understanding of contemporary international terrorism. Research on movement outcomes suggests broader ways of considering the efficacy of political violence. Finally, methodological debates within the study of social movements are relevant for research on terrorism. In sum, a social movement approach to terrorism has much to contribute, and research on terrorism could have important extensions and implications for social movement theory.     

COLLECTIVE MOBILIZATION AND IDENTITY FROM THE UNDERGROUND: The Deployment of "Oppositional Capital" in the Harm Reduction Movement

Within social movement literature, the concept of collective identity is used to discuss the process through which political activists create in-group cohesion and distinguish themselves from society at large. Newer approaches to collective identity focus on the negotiation of boundaries as social movement agents interact with social structural forces. However, in their adoption of a perspective that holds identity as a process, these social movement studies neglect the more tangible cultural elements that actors manipulate when they express collective identity. This research project adopts a subcultural perspective in the Birmingham tradition to address the question of how social movement actors reapporpriate symbolic expressions of identity and what meaning systems they draw from that enable them to redefine "stigmatization" as "status" This article offers the concept of "oppositional capital" as a general framework for analyzing the symbolic work that social movement actors perform in their expressions of collective identity. For the purposes of analysis, the primary elements of oppositional symbolic expressions are divided into the four categories of distinction, antagonism, political activism, and popular cultural aesthetics. This article applies the concept of oppositional capital to representations of collective identity of a radical branch of political activism within the social movement of harm reduction. Specifically, it analyzes the zine, Junkphood to describe how actors within this social movement cohort are able to present their collective identity as part of an alternative status system by drawing from an economy of signs that are generally recognized as oppositional.     

The Mobilization Against the 2005 Treaty Establishing a Constitution for Europe: A French Mobilization for Another Europe

ABSTRACT

Offering a contribution to cultural approaches to studying social movements, this paper explores how people incorporate social change efforts into broader self-projects. I use the contemporary abstinence pledge movement as an archetypal example of a lifestyle movement, a movement that advocates for lifestyle change as its primary challenge to perceived cultural problems. To capture the public face crafted by this movement, I coded complete website content for ten pledge organizations, as well as their print and social media presence. The data demonstrate: how pledge organizations explicitly target culture, rather than pressuring the state to enact policy change; how participants employ individualized tactics while still believing in their collective power to engender change; and that pledgers craft a moral self, engaging in ‘personal’ identity work. Expanding the lifestyle movement literature to think about outcomes and influence, I then show how pledgers contest perceptions of movement success, redefining effectiveness towards abstract, long-term, and subjective measures. I conclude by locating lifestyle movements in the context of late modernity and suggesting how theorists might use and further develop the concept in the future.     

COLLECTIVE IDENTITY IN THE STRAIGHT EDGE MOVEMENT:

Although social movement scholars generally study movement organizations, a great deal of significant collective action occurs in diffuse, noninstitutional contexts. This article uses the straight edge movement to explore the less structured aspects of movement activity and discuss the roles collective identity plays in diffuse movements. The straight edge collective identity promotes individual action within the context of a commitment to a strong identity. This paper shows how a strong collective identity is the foundation of diffuse movements, providing "structure," a basis for commitment, and guidelines for individualized participation. Finally, the article demonstrates that organizational conceptualizations of social movements fail to capture important avenues of cultural protest.     

Clothing and social movements: Tibet and the politics of dress

The ‘cultural turn’ in social movement studies has brought a renewed outlook on new social movements and lifestyle movements. In this development on the symbolic challenge of contemporary movements, research has expanded to both music and art. However, little is known about the role of clothing in movements and how activists use it for social change. In making the case for a greater consideration of clothing’s tactical use in identity work, this paper explores the case of the Tibetan Lhakar movement. I argue that for Lhakar activists, clothing is the materialization of the political consciousness of the movement and symbolically acts as a mechanism of communication in shaping its political goals. By using social media to observe individualized collective actions of wearing Tibetan clothing, the paper demonstrates how activists frame and create new political opportunity structures for civic participation in a one party state that controls all speech and movement.     

Ideological Primary Groups in Contemporary Cultural Movements

Abstract

This paper argues that “post-modern” societies generate movements for cultural change in models “of” and “for” identity and consciousness, rather than traditional kinds of social movements aiming at structural changes in institutional arrangements. The distinctive and crucial unit in comtemporary cultural movements is what we have termed the “ideological group.” These groups are similar to the “ideological informal groups” which recruited members of traditional social movements on the basis of personal contacts and confidence, and which rested on shared “inner convictions.” Like other, earlier, ideological groups, they focus on the construction and legitimation of a shared symbolic interpretation, and ideology of a dissatisfying reality as well as their own personal and collective identity in relation to it. However, contemporary movement groups have been influenced considerably by the sensitivity training-encounter-group dynamics techniques associated with the intensive group movement. The result is a new interest in artificial primary relations among sociologically homogeneous peers for joining socio-cultural analyses with psychological interpretations of common personal experiences. The processes generated in these ideological primary groups lead to the collective construction of new or modified ideological interpretations of reality which contain different, more satisfying, models “of” and “for” personal and group identity, and “consciousness.”     

The unity of social movements

A coherent intellectual structure for social movement studies has recently been emerging over a range of theoretical and empirical studies. This structure counterposes ‘within social movements’ a diverse range of collective actions against the unity imposed by a collective identity. However, theorisations of this collective identity have so far failed to address the contradiction between structure and agency. A definition of collective identity for social movements that is not caught in the structure/agency divide is proposed by defining the appropriate level of abstraction for such a definition, defining why movements are unified and then how.     

Music and Social Movements

Music is a key component of social movements. This article addresses the relationship between music and social movements through four foci: collective identity, free space, emotions, and social movement culture. Collective identity is developed and nurtured within free spaces through the use of music. These spaces are often rife with emotions that are instrumental in development of collective identity. A social movement culture may develop as these processes unfold. Music is part of this culture and serves as an important mechanism for solidarity when participants move beyond free spaces to more contested ones. Examples of song lyrics demonstrate these processes. Research on music and social movements, it is argued here, can be enhanced by addressing technology and popular culture.     

Multitudinous identities: a qualitative and network analysis of the 15M collective identity

The emergence of network-movements since 2011 has opened the debate around the way in which social media and networked practices make possible innovative forms of collective identity. We briefly review the literature on social movements and ‘collective identity’, and show the tension between different positions stressing either organization or culture, the personal or the collective, aggregative or networking logics. We argue that the 15M (indignados) network-movement in Spain demands conceptual and methodological innovations. Its rapid emergence, endurance, diversity, multifaceted development and adaptive capacity, posit numerous theoretical and methodological challenges. We show how the use of structural and dynamic analysis of interaction networks (in combination with qualitative data) is a valuable tool to track the shape and change of what we term the ‘systemic dimension’ of collective identities in network-movements. In particular, we introduce a novel method for synchrony detection in Facebook activity to identify the distributed, yet integrated, coordinated activity behind collective identities. Applying this analytical strategy to the 15M movement, we show how it displays a specific form of systemic collective identity we call ‘multitudinous identity’, characterized by social transversality and internal heterogeneity, as well as a transient and distributed leadership driven by action initiatives. Our approach attends to the role of distributed interaction and transient leadership at a mesoscale level of organizational dynamics, which may contribute to contemporary discussions of collective identity in network-movements.     

Double‐edged swords? Collective identity and solidarity in the environment movement1

Perhaps by virtue of its theoretical slipperiness, collective identity is often hailed as an important feature of social movements for the role it plays in unifying activists and organizations, and so helping them to develop shared concerns and engage in collective action. However, this paper argues that collective identity is the result of group rather than movement level processes, and although it can unite activists within a single movement organization, it is not always beneficial for the broader social movement. Although movements consist of networks of activists and organizations that have a broad shared concern, differing collective identities within the movement can actually be quite divisive. Based on case studies of three organizations in the environmental movement, this paper shows that activists who are most committed to an organization with an encompassing collective identity develop a strong sense of solidarity with other activists similarly committed to that organization. The resultant solidarity leads to the construction of a 'we-them' dichotomy between organizations within the same movement, increasing the chances of hostility between organizations and factions within the movement.     

Subcultural Identity Work in Social Movements: Barriers to Collective Identity Changes and Overcoming Them

Over time, social movements must contend with a vast array of forces that can lead to changes in the movement's collective identity. As such changes may impact the alignment of movements and their membership, this study explores how changes are perceived by members and how they are interactively addressed. Drawing on ethnographic data gathered from two Native American social movement organizations, this study specifically asks why some changes suggested by movement members might be pursued and others are not. While movement members felt that there were a number of barriers to changes in their movements, the study revealed that it was the resonance of collective memories – presented during interactions as narrative commemorations – that encouraged the pursuit of suggested changes or the maintenance of a status quo.     

Social Movements and Collective Memory

This article summarizes key findings and provides suggestions for further research in the literature that combines social movements and collective memory. Existing reviews of the collective memory literature highlight the macro and micro levels of analysis; studying movements and memory adds a meso level of analysis. This review covers all three levels and for each level discusses research methods, the social consequences of memory activism, recurring patterns, and explanations. Suggestions for future research emphasize the concept of repertoire and its relation to memory. Tactical repertoires and cultural repertoires provide the resources needed to construct collective memories, and repertoires empower memory activists to engage the political sphere, create change, and nurture solidarity within movement organizations. Because the idea of a repertoire uncovers a process of remembering and is already a widely used term in social movement studies, it provides a resonant tool for future movement and memory research.     

Social Movement Endurance: Collective Identity and the Rastafari

In this paper we argue that a movement's longevity depends on its ability to develop and sustain a strong sense of collective identity. We investigate social movement endurance by examining the Rastafari, whose membership is comprised primarily of disadvantaged Jamaicans of African descent. While many social movements fade after a short-lived peak, the Rastafari not only has persisted, but it also has become globally important. Despite its radical posture and its perceived threat to the Jamaican established order, the movement has prevailed for more than six decades. On the basis of a number of concepts derived from different theoretical traditions in social movement theory, we examine the dynamic processes involved in the construction of collective identity among the Rastafari. We are particularly interested in the concepts of "cognitive liberation,""movement culture/boundary structure," and "the politics of signification." These concepts allow us to describe and analyze the key dimensions of the Rastafarian collective identity. This framework, we argue, enhances our understanding of collective identity as well as the processes contributing to social movement longevity.     

Political Elites and the Culture of Social Movements

While sociologists have paid a great deal of attention to how political elites matter for the emergence and development of social movements, they have focused less explicitly on how political elites matter for the culture of social movements. This essay reviews work that directly and indirectly addresses this relationship, showing how political elites matter for various aspects of movement culture, like collective identity and framing. It also reviews literature that suggests how movement culture comes to impact political elites. The essay concludes by drawing from very recent scholarship to argue that to best understand political elites and the culture of social movements, we need to think about culture and structure as intertwined and to understand how relations matters in the construction of meaning.     

Everyday politics,social practices and movement networks: daily life in Barcelona's social centres

The relations between everyday life and political participation are of interest for much contemporary social science. Yet studies of social movement protest still pay disproportionate attention to moments of mobilization, and to movements with clear organizational boundaries, tactics and goals. Exceptions have explored collective identity, ‘free spaces’ and prefigurative politics, but such processes are framed as important only in accounting for movements in abeyance, or in explaining movement persistence. This article focuses on the social practices taking place in and around social movement spaces, showing that political meanings, knowledge and alternative forms of social organization are continually being developed and cultivated. Social centres in Barcelona, Spain, autonomous political spaces hosting cultural and educational events, protest campaigns and alternative living arrangements, are used as empirical case studies. Daily practices of food provisioning, distributing space and dividing labour are politicized and politicizing as they unfold and develop over time and through diverse networks around social centres. Following Melucci, such latent processes set the conditions for social movements and mobilization to occur. However, they not only underpin mobilization, but are themselves politically expressive and prefigurative, with multiple layers of latency and visibility identifiable in performances of practices. The variety of political forms – adversarial, expressive, theoretical, and routinized everyday practices, allow diverse identities, materialities and meanings to overlap in movement spaces, and help explain networks of mutual support between loosely knit networks of activists and non‐activists. An approach which focuses on practices and networks rather than mobilization and collective actors, it is argued, helps show how everyday life and political protest are mutually constitutive.     

Cop Rock: Protest,Identity, and Dancing Riot Police in Jordan

Social movement scholars have long studied actors' mobilization into and continued involvement in social movement organizations. A more recent trend in social movement literature concerns cultural activism that takes place primarily outside of social movement organizations. Here I use the vegan movement to explore modes of participation in such diffuse cultural movements. As with many cultural movements, there are more practicing vegans than there are members of vegan movement organizations. Using data from ethnographic interviews with vegans, this article focuses on vegans who are unaffiliated with a vegan movement organization. The sample contains two distinctive groups of vegans – those in the punk subculture and those who were not – and investigates how they defined and practiced veganism differently. Taking a relational approach to the data, I analyze the social networks of these punk and non-punk vegans. Focusing on discourse, support, and network embeddedness, I argue that maintaining participation in the vegan movement depends more upon having supportive social networks than having willpower, motivation, or a collective vegan identity. This study demonstrates how culture and social networks function to provide support for cultural movement participation.