Culture Within Sites,Culture as Resources,and Culture as Wider Contexts: A Typology of How Culture Works in Social Movement Theory

Sociologists of social movements agree that culture matters for studying collective action, and have proposed a variety of theoretical concepts to understand culture and mobilization, including framing, free spaces, and collective identity. Despite this, what we mean when we say “culture matters” remains unclear. In this paper, I draw on 30 years of social movement theory and research to construct a typology of three ways that culture is seen as shaping social movement activity: (i) culture renders particular sites fruitful for social movements to mobilize out of; (ii) culture serves as a resource that assists in movement action; and (iii) culture provides wider contexts that shape movement activity. This typology represents the analytic building blocks of theories about culture and social movements, and is presented towards the end of clarifying and sharpening our theoretical concepts. The paper concludes with suggestions for future research that draw on, refine, and extend these three building blocks.     

Everyday politics,social practices and movement networks: daily life in Barcelona's social centres

The relations between everyday life and political participation are of interest for much contemporary social science. Yet studies of social movement protest still pay disproportionate attention to moments of mobilization, and to movements with clear organizational boundaries, tactics and goals. Exceptions have explored collective identity, ‘free spaces’ and prefigurative politics, but such processes are framed as important only in accounting for movements in abeyance, or in explaining movement persistence. This article focuses on the social practices taking place in and around social movement spaces, showing that political meanings, knowledge and alternative forms of social organization are continually being developed and cultivated. Social centres in Barcelona, Spain, autonomous political spaces hosting cultural and educational events, protest campaigns and alternative living arrangements, are used as empirical case studies. Daily practices of food provisioning, distributing space and dividing labour are politicized and politicizing as they unfold and develop over time and through diverse networks around social centres. Following Melucci, such latent processes set the conditions for social movements and mobilization to occur. However, they not only underpin mobilization, but are themselves politically expressive and prefigurative, with multiple layers of latency and visibility identifiable in performances of practices. The variety of political forms – adversarial, expressive, theoretical, and routinized everyday practices, allow diverse identities, materialities and meanings to overlap in movement spaces, and help explain networks of mutual support between loosely knit networks of activists and non‐activists. An approach which focuses on practices and networks rather than mobilization and collective actors, it is argued, helps show how everyday life and political protest are mutually constitutive.     

Haunted by the specter of communism: Collective identity and resource mobilization in the demise of the Workers Alliance of America

This article seeks to integrate identity-oriented and strategic models of collective action better by drawing on Pierre Bourdieu’s theory of classification struggles. On the one hand, the article extends culture to the realm of interest by highlighting the role collective identity plays in one of the key processes that strategic models of collective action foreground: the mobilization of resources. The article extends culture to the realm of interest in another way as well: by challenging the notion that labor movements are fundamentally different from or antithetical to the identity-oriented new social movements. On the other hand, the article also extends the idea of interest to culture. Rather than viewing collective identity as something formed prior to political struggle and according to a different logic, I show that collective identity is constructed in and through struggles over classificatory schemes. These include struggles between movements and their opponents as well as struggles within movements. The article provides empirical evidence for these theoretical claims with a study of the demise of the Workers Alliance of America, a powerful, nation-wide movement of the unemployed formed in the United States in 1935 and dissolved in 1941.     

Social Movement Endurance: Collective Identity and the Rastafari

In this paper we argue that a movement's longevity depends on its ability to develop and sustain a strong sense of collective identity. We investigate social movement endurance by examining the Rastafari, whose membership is comprised primarily of disadvantaged Jamaicans of African descent. While many social movements fade after a short-lived peak, the Rastafari not only has persisted, but it also has become globally important. Despite its radical posture and its perceived threat to the Jamaican established order, the movement has prevailed for more than six decades. On the basis of a number of concepts derived from different theoretical traditions in social movement theory, we examine the dynamic processes involved in the construction of collective identity among the Rastafari. We are particularly interested in the concepts of "cognitive liberation,""movement culture/boundary structure," and "the politics of signification." These concepts allow us to describe and analyze the key dimensions of the Rastafarian collective identity. This framework, we argue, enhances our understanding of collective identity as well as the processes contributing to social movement longevity.     

UNDERSTANDING MUSIC IN MOVEMENTS: The White Power Music Scene

Relying on the analysis of ethnographic and documentary data, this article explains how U.S. White Power Movement (WPM) activists use music to produce collective occasions and experiences that we conceptualize as the movement's music scene. We use the concept "music scene" to refer to the full range of movement occasions in which music is the organizing principle. Members experience these not as discrete events, but as interconnected sets of situations that form a relatively coherent movement music scene. We emphasize three analytically distinct dimensions of this scene—local, translocal, and virtual—and specify how each contributes to emotionally loaded experiences that nurture collective identity. Participants claim that strong feelings of dignity, pride, pleasure, love, kinship, and fellowship are supported through involvement in the WPM music scene. These emotions play a central role in vitalizing and sustaining member commitments to movement ideals.     

Music in Movement: Cultural Politics and Old and New Social Movements

After a period of interdisciplinary openness, contemporary sociology has only recently rediscovered culture. This is especially true of political sociology, where institutional and network analyses, as well as rational choice models, have dominated. This article will offer another approach by focusing on the role of music and the visual arts in relation to the formation of collective identity, collective memory and collective action. Drawing on my own research on the Civil Rights movement in the United States and the memory of slavery in the formation of African-American identity, and its opposite, the place of white power music in contemporary neo-fascist movements, I will outline a model of culture as more than a mobilization resource and of the arts as political mediators.     

Songwriting and Activism: A Young Singer's Efforts to Write Himself into the Traditions of an Activist Group

This article examines how music functions as a vehicle by which people may place themselves in social movements. Centering questions of culture, the article describes how an environmentalist group based in the northeastern USA used music to: (1) assert a collective identity; (2) project a past, present and future; and (3) forge relationships among group members and between group members and the general public. Against this background, the article considers how a young activist used music to take on and adapt a movement identity and position himself within the movement's traditions and social relations. In a discourse analysis of a song this young activist composed and performed at the group's summer music festival, the article shows how he adapted a range of cultural resources to reimagine and place himself within the group's relations of time and social space.     

PARTICIPANT NARRATIVES AND COLLECTIVE IDENTITY IN A METAPHYSICAL MOVEMENT

In this article we explore social movement solidarity through an examination of narratives offered by participants in a metaphysical movement. Drawing from contemporary social movement theory, we focus on how members develop a carefully built collective identity that perpetuates movement goals and ideology. Data for this project are drawn from in-depth interviews with local psychics, participant observation in various metaphysical fairs, and document analysis. We find that the movement's collective identity is centered around several narratives that help establish boundaries, identify antagonists, and create a collective consciousness. Together these narratives form a web of belief that binds members to the movement. The data we present in this article have implications for understanding other expressive movements, as well as for social movement theory in general.     

Modelling free social spaces and the diffusion of social mobilization

Free social spaces have long been emphasized in the social movement literature. Under names such as safe spaces, social havens, and counterpublics, they have been characterized as protective shelters against prevailing hegemonic ideologies and as hubs for the diffusion of ideas and ideologies. However, the vast literature on these spaces has predominantly focused on internal dynamics and processes, thus neglecting how they relate to the diffusion of collective mobilization. Inspired by formal modeling in collective action research, we develop a network model to investigate how the structural properties of free social spaces impact the diffusion of collective mobilization. Our results show that the assumption of clustering is enough for structural effects to emerge, and that clustering furthermore interacts synergistically with political deviance. This indicates that it is not only internal dynamics that play a role in the relevance of free social spaces for collective action. Our approach also illustrates how formal modeling can deepen our understanding of diffusion processes in collective mobilizations through analysis of emergent structural effects.     

Double‐edged swords? Collective identity and solidarity in the environment movement1

Perhaps by virtue of its theoretical slipperiness, collective identity is often hailed as an important feature of social movements for the role it plays in unifying activists and organizations, and so helping them to develop shared concerns and engage in collective action. However, this paper argues that collective identity is the result of group rather than movement level processes, and although it can unite activists within a single movement organization, it is not always beneficial for the broader social movement. Although movements consist of networks of activists and organizations that have a broad shared concern, differing collective identities within the movement can actually be quite divisive. Based on case studies of three organizations in the environmental movement, this paper shows that activists who are most committed to an organization with an encompassing collective identity develop a strong sense of solidarity with other activists similarly committed to that organization. The resultant solidarity leads to the construction of a 'we-them' dichotomy between organizations within the same movement, increasing the chances of hostility between organizations and factions within the movement.     

How can stigma contribute to our understanding of the formation and mobilization of collective identities in health social movements?

Scholars across several theoretical traditions have become increasingly interested in understanding the underlying factors and mechanisms that contribute to the formation and mobilization of collective identities in health social movements (HSMs). In this essay, I make the case that stigma can serve as a useful theoretical and conceptual framework in understanding the processes through which collective identities emerge and mobilize around health‐related issues. I begin by introducing the concepts of HSMs, collective identity and stigma and reviewing how scholars have defined these concepts. Next, I establish theoretical, conceptual, and empirical links among stigma, collective identity, and HSMs. I conclude by further specifying how and why stigma can serve as a unifying framework for medical sociologists, social psychologists, and social movement researchers to advance scholarship on HSMs.     

The Women's Suffrage Movement

ABSTRACT

The women's suffrage movement is explored as a social movement and an argument is made that analysis of the outcomes of social movements is central to those engaged in effecting social change. A set of five factors that influenced the movement's success is explored. These factors are: (1) The framing processes of the Women's Suffrage Movement (WSM) enhanced collective and individual identity, while fueling participants' emotions and actions; (2) A movement community developed that supported the goals of the WSM and held a radical flank effect; (3) External resources were constant; (4) The WSM experienced an infusion of new ideas as a result of cross-national interaction; and (5) The WSM benefited from committed and innovative leaders throughout the movement. These factors are not viewed as exhaustive; rather they are components that were critical to success.     

Reclaiming,proclaiming, and maintaining collective identity in the #YoSoy132 movement in Mexico: an examination of digital frontstage and backstage activism through social media and instant messaging platforms

This article starts from the recognition that digital social movements studies have progressively disregarded collective identity and the importance of internal communicative dynamics in contemporary social movements, in favour of the study of the technological affordances and the organizational capabilities of social media. Based on a two-year multimodal ethnography of the Mexican #YoSoy132 movement, the article demonstrates that the concept of collective identity is still able to yield relevant insights into the study of current movements, especially in connection with the use of social media platforms. Through the appropriations of social media, Mexican students were able to oppose the negative identification fabricated by the PRI party, reclaim their agency and their role as heirs of a long tradition of rebellion, generate collective identification processes, and find ‘comfort zones’ to lower the costs of activism, reinforcing their internal cohesion and solidarity. The article stresses the importance of the internal communicative dynamics that develop in the backstage of social media (Facebook chats and groups) and through instant messaging services (WhatsApp), thus rediscovering the pivotal linkage between collective identity and internal communication that characterized the first wave of research on digital social movements. The findings point out how that internal cohesion and collective identity are fundamentally shaped and reinforced in the social media backstage by practices of ‘ludic activism’, which indicates that social media represent not only the organizational backbone of contemporary social movements, but also multifaceted ecologies where a new, expressive and humorous ‘communicative resistance grammar’ emerges.     

The role of emotions during the Arab Spring in Tunisia and Egypt in light of repertoires

ABSTRACT

This article examines the role of emotions during the Arab Spring in Tunisia and Egypt in the context of collective level emotions in mobilizations. Emotions are understood as a catalyst whose mechanism of action is performed through repertories. This article seeks to answer how emotions, having a triggering role, are performed through repertoires while accelerating mobilization against authoritarian orders, creating the intersection of individual and collective level emotions in public spheres of Tunisia and Egypt, and thus affecting the transnational diffusion of emotions. The significant reason to address emotions is to explain what stimulated the Arab Spring and how it spread over the region starting from Tunisia and Egypt. This article synthesizes two literatures: International Relations (IR) and social movements studies in light of emotions and components of repertoires which are as follows: collective action, collective identity, symbolic politics, network society and information politics.     

Clothing and social movements: Tibet and the politics of dress

The ‘cultural turn’ in social movement studies has brought a renewed outlook on new social movements and lifestyle movements. In this development on the symbolic challenge of contemporary movements, research has expanded to both music and art. However, little is known about the role of clothing in movements and how activists use it for social change. In making the case for a greater consideration of clothing’s tactical use in identity work, this paper explores the case of the Tibetan Lhakar movement. I argue that for Lhakar activists, clothing is the materialization of the political consciousness of the movement and symbolically acts as a mechanism of communication in shaping its political goals. By using social media to observe individualized collective actions of wearing Tibetan clothing, the paper demonstrates how activists frame and create new political opportunity structures for civic participation in a one party state that controls all speech and movement.     

Collective Identity in Social Movements: Central Concepts and Debates

The concept of collective identity has been used extensively by social movement scholars seeking to explain how social movements generate and sustain commitment and cohesion between actors over time. Despite its wide application, collective identity is a notoriously abstract concept. This article focuses on the use of the concept in the literature on contemporary social movements and offers a comprehensive theoretical overview. The central elements of collective identity in the social movement literature are developed, and some key differences in interpretations are highlighted. Finally, some contemporary debates around the continuing usefulness and limitations of the concept of collective identity are explored, with a special emphasis on the challenges of applying the concept to movements that define themselves in terms of heterogeneity, diversity and inclusiveness.     

COLLECTIVE IDENTITY IN THE STRAIGHT EDGE MOVEMENT:

Although social movement scholars generally study movement organizations, a great deal of significant collective action occurs in diffuse, noninstitutional contexts. This article uses the straight edge movement to explore the less structured aspects of movement activity and discuss the roles collective identity plays in diffuse movements. The straight edge collective identity promotes individual action within the context of a commitment to a strong identity. This paper shows how a strong collective identity is the foundation of diffuse movements, providing "structure," a basis for commitment, and guidelines for individualized participation. Finally, the article demonstrates that organizational conceptualizations of social movements fail to capture important avenues of cultural protest.     

Social Movements and Tactical Choice

For much of the past 40 years, the study of social movement tactics has viewed organizers' choices as driven by a desire to maximize efficacy and efficiency within a context of scarce resources and structural constraints. As sociologists increasingly turned toward culture, a new orientation emerged to view tactical choice as a process of gathering, interpreting, and evaluating information within dynamic, uncertain, and often‐contradictory contexts. The importance of the cultural turn has been amply demonstrated in studies of such things as identities, emotions, and collective action frames, but the full implications of its insights continue to be discovered. Four insights in particular warrant greater attention: many core concepts in the study of social movements have an interpretive, subjective, and contingent nature; tactics are a means of communication; social structures are imbued with culture, and culture is thoroughly structured; and social movements sometimes behave irrationally, and what appears to be irrational behavior often is in fact rational. I briefly discuss three areas of scholarship – collective identities, diffusion, and institutional fields – that demonstrate innovative ways that sociologists continue to combine and incorporate these insights and point the way toward a more sophisticated understanding of social movements and tactical choice.     

'When you're trying something on you picture yourself in a place where they are playing this kind of music'– musically sponsored agency in the British clothing retail sector

Despite the philosophical tradition from Plato onward, sociologists have not yet explored in full music's role as an active ingredient in social formation. This project has been left to environmental psychologists and market researchers who are more interested in 'what' music can cause than in exploring its mechanisms of operation and the implications of these mechanisms for the constitution of social agency. This paper draws upon ethnographic research in and around High Street retail outlets to examine music's role in shaping consumer agency – in-store conduct, purchase behaviour subjectivity, identity. Exploring music in this way illuminates the interface of material culture, social action and subjectivity. Music is used by retailers to signal target clientele and brand image and to structure the temporal dimensions of the retail to environment over the day, week and year. It is also used to structure in-store conduct. It is more important in relation to younger shoppers and to 'browsers'. Some stores rely upon unacknowledged skill of sales assistants, who often act as ambassador users of store products, to make and implement local music policies. Music provides contextualization cues that may structure in-store subjectivity and clients' orientations to themselves as consumers and to goods on display. The heightened degree of aesthetic reflexivity exhibited by younger shoppers may be part of a transformation of the processes in and through which agency is produced and reproduced, one that is linked to an ascendancy of commercial control over agency's constitution.