New rural livelihoods or museums of production? Quality food initiatives in practice

In recent years, the European Union’s stated commitment to the principle of multifunctionality within its Common Agricultural Policy has fostered a resurgence of interest in recovering and protecting the heritage and traditions associated with local agricultural products. In spite of, or perhaps because of, the growing political and economic salience of heritage-based initiatives, however, we argue that it is important to interrogate the meanings and assumptions that underlie notions of heritage and tradition. In this paper, we use case study research from France and Poland to explore the potential contradictions associated with heritage-based food systems. While quality initiatives create essential spaces for maintaining rural livelihoods in the face of the homogenizing trends in the global agro-food system, particularly for regions where traditional agriculture has been economically marginalized, they also have the potential to undermine local specificity and privilege powerful extralocal actors at the expense of local communities. We pay particular attention to how, in practice, these initiatives may (1) reduce the diversity of available products, (2) create static notions of culture and (3) fundamentally change or distort the character of products in promoting the shift from local to extralocal markets. Our analysis suggests that a more careful investigation of heritage-based initiatives’ vulnerabilities is warranted, particularly with respect to the varied nature of local contexts. Initiatives that merely codify cultural products without taking the social-organizational context into account risk becoming little more than “museums of production.”     

Geographical indications, terroir, and socioeconomic and ecological sustainability: The case of tequila

In this paper, we use the case of tequila to examine the potential for geographical indications (GIs) to contribute to socioeconomic and environmental sustainability. GIs are place-based names (e.g., Champagne, Roquefort) that convey the geographical origin, as well as the cultural and historical identity, of agricultural products. The GI for tequila was established by the Mexican government in 1974, making it the oldest GI, and one of the best-recognized, outside of Europe. Here, we examine the social, economic, and ecological impacts that the agave–tequila industry has had on one community in tequila's region of origin, the town of Amatitán. We show that persistent cycles of surplus and shortage of agave and changing production relations in the agave–tequila industry have led to: (1) economic insecurity among farm households; (2) increased use of chemical inputs, at the expense of more labor-intensive cultivation practices; and (3) overall declines in fertilizer application, especially during periods in which there is a surplus of agave. We argue that the negative effects of the agave–tequila industry on the local economy and environment are due to the failure of the GI for tequila to value the ways in which the terroir of tequila's region of origin have contributed to its specific properties. We conclude by using this case to discuss more generally the relationship between the protection of place-based products (known collectively as geographical indications) and social and environmental sustainability.     

A Localized Masculine Crisis: Local Men's Subordination within the Marcellus Shale Region's Masculine Structure

Rural economic decline in the United States has contributed to new situational conditions under which men construct masculinity. Under these conditions, men define jobs and activities that were feminized during periods of economic stability as masculine. One exception to rural economic decline for men is economic growth associated with oil and natural gas development in geographical hot spots throughout the United States and around the world. Employment opportunities in the oil and gas industry largely favor men; however, it is unclear what effect this development has on local men because itinerant extralocal male workers complete most of the labor. This article conceptualizes masculinity as a social structure, and uses economic reports and theoretically distinct literatures on natural‐resource‐based masculinities and energy boomtowns to illuminate how multinational energy companies and a predominantly extralocal, male itinerant workforce in Pennsylvania's Marcellus Shale region cause adverse situational conditions for local men's constructions of masculinity. Within the new masculine structure, extralocal men's constructions of hegemonic masculinity become more important for defining the local socially dominant masculinity, which subordinates local men's constructions of nonhegemonic masculinities in their own communities. The article concludes with a discussion of how the oil and gas industry's hegemonic masculinity impedes sustainable economic development and community well‐being.     

The Value of Domestic Supply Chains: Producers,Wholesalers, and Urban Consumers in Colombia

Global value chains are potential links between smallholder farmers in developing countries and lucrative markets in industrialised nations. However, food access for poor consumers in Third World cities depends largely on traditional domestic supply chains. This article focuses on the market for perishables in Colombia, which is dominated by peasant farming and ranching, wholesale (spot) markets, and small, family‐run corner stores and butchers. Here, evidence suggests that, despite characterisation of traditional supply chains as inefficient, they provide critical outlets for smallholders' heterogeneous production while simultaneously ensuring availability of cheap food for poor urban consumers.     

Sociological Understandings of Conduct for a Noncanonical Activity Theory: Exploring Intersections and Complementarities

Following a discussion of activity theory as an approach to human development originally rooted in transformational change, we review the historical context and diverse conceptualizations of social conduct from the field of sociology. The discussion of social conduct is broken into theories of social action, theories of enactment, and contemporary sociological attempts at critical integration of the two across local and extralocal social processes. We conclude with an assessment of these sociological contributions in relation to what we term the threefold dialectic of material production, local and extralocal dimensions of intersubjective exchanges, and subjectivity that is fundamental to noncanonical understandings of activity theory.     

Factors Constraining Building Effective and Fair Geographical Indications for Coffee: Insights from a Dominican Case Study

The commodity nature of green coffee is the main cause of the ‘coffee paradox’ (falling producer prices and rising consumer prices). Geographical Indications (GIs) may be an effective ‘decommodifier’ of the coffee market, but many constraints have to be overcome. Based on an analysis of how the characteristics of the coffee production system shape the positions of local stakeholders and, thus, the GI building process, this article identifies some constraining factors that can seriously undermine the capacity the GI has to decommodify the market and attain a fairer distribution of the benefits for local producers.     

The Chinese Cashmere Industry: A Global Value Chain Analysis

Growth and internationalisation of the Chinese economy have reconfigured the global value chains of many commodities with important implications for industry and rural and regional development both in and outside China. This article analyses the chain for cashmere, all stages of which have gravitated to China, and the impacts on rural development, especially for herders in remote pastoral regions. Traditionally a high‐value product, cashmere has become increasingly generic and adulterated over the past decade. More formal and closer integration of Chinese actors into the global industry and re‐orienting policy from supply‐side intervention to the enforcement of standards would enhance the competitiveness of Chinese cashmere in international fibre markets.     

Entrepreneurial In‐migration and Neoendogenous Rural Development

The social, cultural, and economic transitions in rural areas across the globe lead us to critique the traditional “top‐down” or “bottom‐up” distinction as being outdated for contemporary rural policy. In Europe and the United States in particular, high rates of counterurbanization heighten the need for new ways of thinking about rural development. To address this, we describe the emergence of neoendogenous development theories in the United Kingdom and elucidate further on the economic implications of this approach for rural development. In particular, we examine the role of local and extralocal networks and population flows as facilitators of neoendogenous development based on our independent studies in northeast England and northern Scotland. This approach highlights the importance of diverse forms of capital in rural economies and examines the role of social networks in the utilization of these resources. In‐migrant business owners are a valuable research focus as they provide a link between the “local” and the “extralocal,” allowing greater insight into the creation and evolution of network ties in relation to economic activity in rural areas.     

Translating women's human rights in a globalizing world: the spiral process in reducing gender injustice in Baroda,India

In this article we analyse the translation of global women's rights ideas in a local context, based on an ethnographic study of three women's organizations from Baroda, Gujarat state, India. On a macro‐level, the local social and cultural norms, the development context, and the nature and role of the state strongly shaped the translation process. Micro processes of translation depend on the organization's core activity, the actors who direct the translation and where they are culturally anchored. Translation involves meaning‐making, which consists of several simultaneous processes, including recuperation, hybridization, simplification and compartmentalization. The direction of the translation process is not linear, but resembles a spiral with ideas moving from global to local to global. Lastly, there are different types of translators, including converters, generators, conveyers, adaptors and transformers.     

Social Capital,Organic Agriculture,and Sustainable Livelihood Security: Rethinking Agrarian Change in Mexico*

Abstract This paper explores the relevance of extra local market linkages and local‐level social capital to sustainable livelihood outcomes in two agrarian communities on Mexico's Baja Peninsula. Contextualized by the specificity of Mexico's transition from state‐directed rural development to neoliberally‐guided rural development in the 1990s, findings suggest that market linkages can intersect with pre‐existing social capital to both create new and destroy preexisting social capital, thus shaping the direction of development and inequality outcomes. The nature of a community's social fabric is often a result of long‐standing historical legacies. In the communities presented, the quantity and quality of social capital was intricately connected to their history of state‐sponsored or market agriculture; the nature of local institutions, with particular emphasis on the formation and evolution of the ejido; and the access to and availability of natural resources, namely land and water, which are both intricately connected to market access options. Moving beyond a simple demonstration that social capital matters, this analysis explores the complex and dynamic interaction between local‐level social capital and extralocal market linkages. In doing so, it contributes to the larger debate on how the historical legacy of populist reforms and the social and political institutions created during state populism have nuanced the trajectory of neoliberal development in Mexico.     

Bread in the Economy of Qualities: The Creative Reconstitution of the Canada‐UK Commodity Chain for Wheat

This article traces the creative reconstitution of the Canada‐UK wheat‐bread commodity chain since the 1990s. In the mid‐1990s, the Canadian Wheat Board (CWB) and a British bakery, Warburtons, pioneered an innovative identity‐preserved sourcing relationship that ties contracted prairie wheat growers to consumers of premium bread in the United Kingdom. The CWB‐Warburtons contract is emblematic of the increasing importance of quality claims, traceability, and private standards in the reorganization of agrifood supply chains. Yet the case is unique in two important ways. First, in the context of supermarket leadership in the coordination of quality chains, the program was established by two unlikely actors—a state marketing agency and a branded food manufacturer. Second, the quality chain centers on a semifresh, manufactured food staple (bread), whereas most quality chains are organized around fresh produce, meat, and dairy products. The CWB‐Warburtons story thus provides evidence of diversity and complexity in the shift toward the supermarket‐driven “economy of qualities.” I interpret these changes by locating them in broader processes of historical change. Led by the CWB and Warburtons, the shift toward quality in commodity chains for wheat bread is reconfiguring relations among key social actors in the prairie wheat economy as well as the UK bread market.     

Cultural mediation through vernacularization: framing rights claims through the day‐off campaign for migrant domestic workers in Singapore

Scholarship on civil society in Singapore has tended to emphasize the structural and institutional constraints on civil society space. Conversely, little attention is paid to the broader cultural and discursive realms in which civil society and state actors operate. This article seeks to address this gap by analysing the day‐off campaign for migrant domestic workers in Singapore. We demonstrate that by employing the cultural mediation strategy of vernacularization, civil society was able to frame migrant rights claims in a manner that resonated with the institutional logics and cultural repertoire of Singapore society. Civil society actors gained headway by adapting the discourse on migrant rights to Singapore's socio‐cultural and political context in three ways: by reframing rights claims into a moral appeal; by appealing to the cost‐benefit logics of Singaporean employers of migrant domestic workers; and by situating the provision of migrant labour protections as a relative market position.     

Botswana’s beef global commodity chain: Explaining the resistance to change

In an era of increasing global agricultural trade, many firms and farms seek to upgrade their agricultural commodity chains to become better integrated into global markets. Utilizing a global commodity chain (GCC) approach, this analysis unravels the challenges to and the potential consequences of upgrading Botswana’s beef commodity chain. Specifically, the argument is made that political, economic, and cultural influences in the GCC contribute to distinctive driving factors that have prevented upgrading or niche marketing of Botswana’s beef. In comparison to two other countries in the region (South Africa and Namibia) that have upgraded their beef GCCs, Botswana’s producer driven GCC has not upgraded due in large part to the existence of three disparate producer groups: commercial feedlot, commercial extensive grazing, and communal producers. The diverse expectations, norms, daily practices and identities of the various actors in Botswana’s beef GCC contribute to contradictory policies and practices. This study reveals that cultural differences in a GCC can affect the capacity of the actors to upgrade the chain. Although culture does not drive or determine the action of actors in a commodity chain, it does shape the meanings associated with particular commodities and influences the ways in which actors think and behave. Moreover, if upgrading strategies are culturally alien or alienating to a significant segment of actors within the chain, upgrading efforts will be resisted by those alienated actors.     

Governing the transnational organic cotton network from Benin

In this article, we attempt to conceptualize the historical development and the governance structure of the transnational organic cotton network from Benin. We aim to discover how the organic cotton production‐consumption network is governed locally and internationally. Existing bodies of literature on international agricultural production networks, in particular the Global Value Chains (GVC) perspective, focus on economic dimensions, but find it difficult to incorporate the sustainability dimension. We favour widening the concept of GVCs beyond economics by acknowledging and including environmental rationalities and the representatives of their interests, not as external elements, but rather as co‐governing or co‐structuring factors (or actors) of sustainable value chains. Our findings reveal that beyond the traditional producer versus buyer dualism, intermediate stakeholders, namely transnational and local environmental NGO networks, are instrumental in the construction, maintenance and transformation of the organic cotton network. It is also apparent that farmers' leaders play an important role in mediating and (re)building trust among organic farmers, though they exert insufficient vertical power in the organic cotton network to control it.     

New rural territories: Regulating the differentiated rural spaces

Taking the differentiating countryside as a major feature of rural spatial change, this paper explores some of the key development spheres which are influencing the process of differentiation with reference to the British case. Combinations of local and non-local networks, supply chains and regulatory systems incorporate different rural spaces. Four particular development spheres: mass food markets, quality food markets, agriculturally related changes and rural restructuring implicate, in their different combinations, the different rural spaces. This analytical framework raises some important concerns for the governance of differentiating rural space in its regional context. In particular, it suggests that notions of integration and holism of rural spaces will be difficult to achieve; and that governance and regulation becomes highly variable according to the relative significance of local/non-local networks. In conclusion, the implications of the analysis are examined in relation to the growing rural development policy discourse. This suggests the need for more regionally and spatially orientated policy which is more customized to the internal and external conditions different regional-rural spaces experience.     

Movement‐Based Influence: Resource Mobilization,Intense Interaction,and the Rise of Modernist Architecture

We argue that the long‐term influence of actors in fields of cultural production depends on the opportunities for resource mobilization offered by external conditions combined with intense interaction among actors. Using a unique data set of 1,143 architects active between 1890 and 1940, at a time of large‐scale socioeconomic transformations and political disruption, we find by multiple regression analysis that exposure to industrialization and political upheaval, and halo effects in an architect's network of collaborators predict greater ultimate impact, while urbanization and professional affiliations do not. Theory of social movements and theory of cultural production thus have important implications for each other.     

Global Norms vs. Global Actors: International Politics,Muslim Identity,and Support for Shariʿa

Many scholars argue that local cultures are an impediment to the diffusion of “global” norms. Others point out that local populations domesticate global cultural elements by integrating them into preexisting cultures, generating hybridized systems. In the current study, I argue that local cultures are not necessarily impediments to cultural change and hybridization is only one aspect of cultural domestication. Instead, I find that individuals attribute global norms to local cultural objects as a means for disassociating putatively universal norms from the powerful actors that dominate international politics. I illustrate this process using the case of support for shari?a (sometimes called Islamic law) in majority‐Muslim countries. Results of multimethod analyses show that with the exception of attitudes about gender roles and sexuality, Muslims who support implementing shari?a do not systematically object to many so‐called global norms; in fact, they may express more enthusiasm about democracy, tolerance for people of other religions, optimism about scientific advances, and concern for environmental preservation than those who oppose implementing shari?a. Likewise, many Muslims assert their full participation in global society on terms not dictated by Western actors by repackaging ostensibly universal norms as components of the unambiguously local shari?a.     

Petrochemical Pollution and the Suppression of Environmental Protest

While research has established how elite actors can work to protect structures that contribute to environmental harm, relatively less is known about the cultural resources that can serve elite interests at the local level. In cases of localized pollution, multiple groups have vested interests in protecting corporate legitimacy. We draw on treadmill of production theory and collective identity to analyze a case of community petrochemical contamination. Specifically, we asked: (1) how elite actors appropriated cultural resources to protect productivity following a legitimization crisis; and (2) how discursive retaliation matters in understanding the pathways to violence when protest threatens an industrial community's economic identity. Our data for this research included in-depth interviews, newspaper coverage, and archival data. Findings indicate that the corporation, the city, and corporate employees responded to local environmental activism with a discursive campaign that ultimately paved the way for widespread threats and retaliation against the residents. This research highlights the ways in which local proponents of the energy industry can take advantage of cultural resources to suppress challengers to the industry.     

Reflexive Accumulation and Global Restructuring: Retailers and Cultural Processes in the Australian Poultry Industry1

Abstract Chicken consumption in Australia resembles that in the U.S., but a comparison of the restructuring of poultry production in both countries shows some significant differences. This finding raises the question of what lies behind the emergence of similar consumption norms when consumption is often explained in terms of production regimes. The article explores the success of Australian producers in rejecting global free trade pressures while acquiescing to supply chain arrangements introduced by supermarkets. It describes how Australian producers have benefitted from two cultural phenomena: the arrival of Kentucky Fried Chicken and a dietary low fat regimen. It argues that an internationalized food service sector—including supermarket and fast-food chains—and western dietary advice are responsible for chicken's popularity in Australia. The theory of reflexive accumulation is used to explain the power of retailers and cultural producers in a food system increasingly dominated by “high value foods.” Further, reflexive accumulation can help to explain both the present restructuring of the Australian poultry complex and the unevenness of agri-food restructuring in general.     

Value Chain Development and the Agrarian Question: Actor Perspectives on Native Potato Production in the Highlands of Peru

Value chain development seeks to integrate smallholder farmers into competitive markets to promote economic and social development. This article, conceptually based on the agrarian question, considers how the perspectives of various value chain actors, with particular focus on smallholders, have important implications for the outcomes of these market‐oriented initiatives. Utilizing Long’s concept of social interface, we present a mixed‐methods case study that analyzes how smallholders, an NGO, and agrifood corporations, including PepsiCo, partnered to establish value chains for native potatoes in the Peruvian highlands. We find that a thorough understanding of the various perspectives held by value chain actors provides important insight into why value chain initiatives have divergent trajectories. Based on the findings, we conclude that accounting for how actors are responding to development initiatives and one another helps explain development outcomes and that therefore the agrarian question remains relevant in current agricultural development discourse and practice.