Neighborhoods in the Network Society the e-Neighbors study

This study examines whether the Internet is increasingly a part of everyday neighborhood interactions, and in what specific contexts Internet use affords the formation of local social ties. Studies of Internet and community have found that information and communication technologies provide new opportunities for social interaction, but that they may also increase privatism by isolating people in their homes. This paper argues that while the Internet may encourage communication across great distances, it may also facilitate interactions near the home. Unlike traditional community networking studies, which focus on bridging the digital divide, this study focuses on bridging the divide between the electronic and parochial realms. Detailed, longitudinal social network surveys were completed with the residents of four contrasting neighborhoods over a period of three years. Three of the four neighborhoods were provided with a neighborhood email discussion list and a neighborhood website. Hierarchical linear modeling (HLM) was used to model over time the number of strong and weak ties, emailed, met in-person, and talked to on the telephone. The neighborhood email lists were also analyzed for content. The results suggest that with experience using the Internet, the size of local social networks and email communication with local networks increases. The addition of a neighborhood email list further increases the number of weak neighborhood ties, but does not increase communication multiplexity. However, neighborhood effects reduce the influence of everyday Internet use, as well as the experimental intervention, in communities that lack the context to support local tie formation.     

Public diplomacy meets social media: A study of the U.S. Embassy's blogs and micro-blogs

With the evolution of communication technologies, traditional public diplomacy is transforming. This study examines the practice of the U.S. Embassy's public diplomatic communication via social media, namely Chinese mainstream blogging and micro-blogging, sites using Tencent for a case study. This study analyzes the embassy's blog and micro-blog entries and an interview with the embassy's public diplomacy officer. Based on the content analysis and interview, this study discerns the key features of the U.S. Embassy's public diplomatic communication using social media and further suggests that the common values and interests related to the global public as well as experience-sharing and relationship-building might become the focus of new public diplomacy research.     

Crisis managers losing control of the message: A pilot study of the Virginia Tech shooting

This pilot study examined the role citizen generated content plays in the coverage of crisis situations and discusses implications for public relations practitioners who must respond to this type of coverage. A content analysis of newspapers and the websites of cable and broadcast news networks revealed reporters were more likely to use citizen generated content during the first stage of the crisis and were more likely to use non-official technology sources, or citizen generated content, than official technology sources such as web-based news releases and official statements.     

Media labeling versus the US disability community identity: a study of shifting cultural language

This study examines disability terminology to explore how the news media frame cultural representations of the disability community. More specifically, the paper examines the impact of the Americans with Disabilities Act on journalist's language choices about disability topics. A content analysis of news stories using disability terms in The Washington Post and The New York Times during the past decade was conducted. The paper illustrates that disability community identity continues to be formed, transformed and maintained through news media presentations of disability terminology. The paper argues that the US Disability Rights Movement had some success during the 1990s in putting forth language that advances its aims, though the study also suggests that some journalists continue to use terms that perpetuate limiting, narrow stereotypes about people with disabilities.     

Institutionalizing public relations: A case study of Chinese government crisis communication on the 2008 Sichuan earthquake

Research is needed on the “institutionalization” of public relations as a strategic-management function. How and why public relations ought to be institutionalized certainly remains highly debatable. This study, thus, engages the current debate on the necessity and advantages of the institutionalization of public relation by taking on Chinese government crisis communication in the 2008 Sichuan earthquake as a test case.This study employs both qualitative and quantitative methods, consisting largely of online and textual research, convenient and confidential telephone interviews, content analysis of government communication materials, and intercept surveys in Beijing (China's capital city) and Chengdu (the provincial capital of the Sichuan Province where the earthquake hits).The study finds that the institutionalization of government public relations in China has visible results, especially, in the areas of crisis communication and management, as well as stakeholder-relationship building. Within the Chinese context, it suggests, “institutionalization” of the government public relations tends to render legitimacy to public relations practice and empower the practitioners by according PR practice a strategic function toward the achievement of public-institution effectiveness. Although a preliminary analysis, this study supports the argument on the necessity and advantages for PR practice becoming institutionalized.     

A bibliographic study of public relations in Spanish media and communication journals, 2000–2012

This study analyses the trends and visibility of research on public relations in the most relevant Spanish media and communication journals between the years 2000 and 2012. Bibliometrics and content analysis are used to show the reduced presence of articles on public relations in these publications. A trend towards gender parity in authorship is confirmed in the sample, as well as a plurality of universities and a variety of research themes. The study also proves preference for generic questions rather than for specialised topics. Another finding is that almost one fourth of the specific articles on this discipline do not contain the term “public relations”. This can hint towards the need to have a specific high-impact publication on public relations to bring together and provide visibility to the contributions of researchers in this field.     

Perceptions of efficacy in the use of contemporary film in social work education: An exploratory study

This article discusses the use of contemporary film in social work education, including the theoretical rationale for the inclusion of film from the perspective of narrative and adult learning theory as well as the application of the case method to the use of film. The student viewpoint and perspective is provided through the results of an exploratory research study with 109 Baccalaureate social work students who completed a survey questionnaire following a classroom activity involving a contemporary film. Analysis of the quantitative data and qualitative comments indicates that students believe that film is a beneficial adjunct to textbook and lecture content.     

A self-psychological study of a shared gambling fantasy in Eugene O'Neill's Hughie

This paper presents an applied psychoanalytic study of Eugene O'Neill's two-character play, Hughie. Applying the constructs of self psychology, the play illustrates both the narcissistic features and the emotional and behavioral characteristics of compulsive gamblers. The study focuses particular attention on the role of narcissistic fantasies—with both grandiose and megalomaniacal features—in affecting, temporarily, the mood of the characters. Moreover, it is shown that a shared gambling fantasy—a winner among winners—enables them to experience a sense of camaraderie, humanness, and the illusion of kinship.     

Exploring types of interference between work and non-work: using a diary study approach

Studies of work and family issues have used predominately between-subject cross-sectional designs. While some researchers have called for more longitudinal studies, others have suggested that a more strategic way forward for the field is the use of daily diary studies (Frone, Russell, & Cooper, 1992). This study explores different types of interference between work and non-work domains, using a diary study methodology. This study consisted of a two-week diary study among 12 Irish employees. Analysis involved a two-step procedure involving both content analysis and interpretative phenomenological analysis (IPA). Results indicated that while individuals reported strain-based and time-based interference, evidence was also found of interference concerning persistent and intrusive thoughts. Despite some limitations to the study, this paper demonstrates that diary studies represent an opportunity for researchers to explore work and non-work experiences in a sensitive and ecologically valid way.     

Comparing advertising and editorials: An experimental study in TV and print

Publicity represents one of the most visible elements of public relations and as such draws a lot of attention from both within and outside the profession. Public relations practitioners seem to rely on the concept that news in the media has a superior value to advertising, if both messages are similar in content. This study aimed to establish the relationship between advertising and news editorials in terms of communication effects. Since public relations specialists claim that editorials are more credible and have greater impact than advertising it is clear how the results of this study could have potentially important implications for both advertising and public relations professionals.     

A study of the consumption of Chinese online fortune telling services

This study examines consumer behavior in the online fortune telling market. Both quantitative and qualitative data were collected and analyzed through a content analysis of websites, in-depth interviews with website owners, and online consumer surveys. Focus group discussions were conducted to uncover a general profile of and the motives for users who visited fortune telling websites in Taiwan, Hong Kong, and mainland China. In addition, a survey of 6,088 members of major fortune telling websites was conducted in order to identify a dynamic psychological model to explain online fortune telling behavior and attitudes. Three types of explanatory variables were used as predictors – demographics, psychological orientations, and motivations. Results from the analyses indicate that the majority of users were attracted to the fortune telling websites by free trial services. Personal relationship fortunes were the most popular service item consumed by both male and female users. Some consistent patterns regarding the effects of the predictor variables on online fortune telling behavior and attitudes were reported and discussed. The three types of predictors in question all contributed to different online fortune telling behavior and attitudes. Results and implications are reported and discussed.     

Dialogic communication in the health care context: A case study of Kaiser Permanente's social media practices

This case study examines how one of the largest not-for-profit health care organizations in the US, Kaiser Permanente, uses social media to communicate with its stakeholders. Through content analysis and interviews, this study identifies the communication models reflected in a sample of social media posts and examines the organization's approach to using social media. The study finds evidence of both one-way and two-way communication models, as well as principles of dialogic communication. The implications of these findings are discussed.     

Engaging publics in the mobile era: A study of Chinese charitable foundations’ use of WeChat

WeChat, the most widely used social mobile application nowadays in China, marks the advent of a mobile communication age that has reshaped Chinese people’s lifestyles. Understanding Chinese nonprofits’ communication performance on WeChat is a nascent field of study that calls for public relations scholars’ attention and investigation. By observing the most transparent Chinese charitable foundations, this study conducted a quantitative content analysis to examine their use of WeChat for dialogic communication with publics. Particularly, this study examined the dialogic features employed on the official WeChat accounts of these foundations as well as the public engagement functions fulfilled by their WeChat posts. The findings indicate that the dialogic potential of WeChat has not been fully utilized by the Chinese foundations. The official accounts have been relatively successful in fulfilling the provision of useful information toward interested publics, but most of them still have not created a dialogic loop with their audience. The WeChat posts primarily act as information sources but also perform the salient function of calling upon actions. In addition, certain communication strategies were identified in the posts to attract audience attention and to promote organizational activities, such as the incorporation of multimedia content and popular online events.     

Evaluating and rethinking the case study

This paper will first explore briefly how the case study fell out of favour as a legitimate research tool, and how case study researchers responded to the critique that case study research lacked internal and external validity. Some case study advocates attempted to meet this critique by using the case to compare different theoretical predictions, dividing the case into subcases, or treating the case as an experiment. A more effective response distinguishes between ‘extensive’ and ‘intensive’ research designs, and critiques the extensive model. The paper then provides a clarification of purpose and a revived emphasis on theory, history, and intervention to develop the case study method. This paper will begin to construct a comprehensive case study methodology independent of the old critiques, and will show the crucial place which case studies must occupy in our craft.     

Outcomes of an interdisciplinary study abroad course: learning Spanish and multicultural education concurrently

This study reports the outcomes of undergraduate students completing a pilot Interdisciplinary Intensive Course Abroad (IICA) with a service learning component. The IICA model is comprised of a three-part sequence of study that includes a seven-week course on campus, followed by three weeks of study abroad, and a summative seven-week course back on campus. The additional summative component gives students the opportunity to bring together their newly acquired knowledge and skills, and to reflect on how to integrate these experiences in their future. The sequence integrates discipline-specific content studies with foreign language classes, and grounds them with a study abroad experience. A mixed-method design was used to measure students’ development of language skills, understanding of multicultural education concepts, and intercultural skills. Primary data sources were pre/post-assessments, student field notes and reflections, and a post-course survey. Results indicated that students gained confidence in their Spanish skills and were likely to enroll in further Spanish courses, their ability to define multicultural education concepts increased, and service learning, homestays abroad, and their time in an indigenous reservation contributed to development of intercultural skills.     

The social construction of the medical malpractice crisis: A case study of Massachusetts physicians

This study used observations from the 1985 Massachusetts malpractice insurance rate hearings, semistructured interviews conducted in 1985–1986, a survey of Massachusetts physicians in February 1988, and newspaper reports from theBoston Globe. Physicians and the Massachusetts Medical Society have promoted the medical malpractice crisis as an economic one. The after-expense income of most physicians, however, has remained relatively constant. The more serious threat to physicians appears to be the reduction of their autonomy. It is concluded that the medical malpractice crisis has been socially constructed in economic rather than autonomy terms because, traditionally, economics has been a more acceptable basis for labor unrest in the United States. Constructing malpractice as an economic crisis presents a more viable argument for stemming social change adverse to the medical profession.An earlier version of this paper was presented at the 57th annual meeting of the Eastern Sociological Society, May 1987, Boston, Massachusetts.     

An exploratory study on content and style as driving factors facilitating dialogic communication between corporations and publics on social media in China

Global corporations publicize on social networking sites (SNSs) to foster dialogic communication with publics as a form of building relationships. Yet the link between the content and style of the corporation communication from different cultural backgrounds and publics’ responses in the form of likes and retweets is under-researched. This empirical study explored how global corporations from China and Germany employ factors such as useful content topics and culturally-influenced communication styles to cultivate dialogic communication with publics on Sina Weibo, the largest SNS in China. Although both German and Chinese corporations similarly posted a range of content on products/services, corporate appeal and relationship building with no distinct significant differences in their communication styles, publics’ response varied noticeably in that they were more receptive to content on products/services disseminated by German corporations yet had greater responses to content on corporate appeal posted by Chinese corporations. In addition, publics were more inclined to react favorably to messages presented in an individualistic style of communication by German companies and messages in a collectivistic style by Chinese companies. The implications of how to effectively use SNS to engage in dialogue with publics are highlighted.     

Translational research: implications for the study of work and family

ABSTRACT

Translational research facilitates the application of knowledge gained from research, bridging the divide between research and practice. In the context of work and family studies, translational research can take a variety of forms, depending upon the degree of engagement with stakeholders or end-users of the research. In this study, we defined and examined indicators of translational research in exemplary work and family research publications, in an effort to shed light on the adaptation of translational research perspectives to the work and family field. Using content analysis, we examined indicators of translational research in the 46 articles nominated for the 2018 Rosabeth Moss Kanter Award for work and family research. Of the 46 articles in the study, 24 (52.2%) included content suggesting translational research. The most common indicators of translational research involved presenting practical and policy applications or implications of research findings, while fewer articles mentioned developing sustained research-practice partnerships or engaging stakeholders in study design or implementation. We identify several implications of these findings for work and family scholars, academic organizations, professional associations, and the field of work and family research as a whole.     

Public relations strategies for creating mass media content: A case study of the National Basketball Association

In the relationship among public relations, mass media, and the audience, it is often the mass media who are deemed the power brokers in their ability to potentially influence an audience. The agenda-setting theoretical framework operates from the perspective of the mass media having the power to transfer the salience of an issue to the public. Perhaps, however, to much power is granted to the mass media without the consideration of the processes by which mass media content is selected and framed. This raises the question: who sets the public agenda? Public relations practitioners have the ability to assist the production of mass media content through various proactive public relations strategies that are designed to promote and present the organization they represent in the most positive manner. A case study of the National Basketball Association (NBA) reveals several public relations and promotional strategies, which indicate that much of the creation of NBA related mass media content is directed by the NBA itself.John A. Fortunato is an assistant professor of Communication at Saint Peter’s College, Jersey City, NJ.     

A follow-up study of adopted children from Romania

Romania became notorious in recent history for the problems in its child welfare system. A black cloud continues to hang over the country since media reports, such as 20/20's Shame of a Nation, and other writings and broadcasts have focused worldwide attention on the child welfare problems in Romania. During this same time period from 1990 to 1993, several thousand children were adopted from Romania by North American families. This study describes the positive and negative aspects of children adopted from Romania. It gives particular attention to the experiences of families who adopted children from institutional settings compared to other placements.A version of this paper was presented at the 21st Annual North American Council on Adoptable Children Conference, Norfolk, Virginia, August 3–6, 1995.