Product Design and Supply Chain Coordination Under Extended Producer Responsibility

Extended Producer Responsibility (EPR) legislation focuses on the life‐cycle environmental performance of products and has significant implications for management theory and practice. In this paper, we examine the influence of EPR policy parameters on product design and coordination incentives in a durable product supply chain. We model a manufacturer supplying a remanufacturable product to a customer over multiple periods. The manufacturer invests in two design attributes of the product that impact costs incurred by the supply chain—performance, which affects the environmental impact of the product during use, and remanufacturability, which affects the environmental impact post‐use. Consistent with the goals of EPR policies, the manufacturer and the customer are required to share the environmental costs incurred over the product's life cycle. The customer has a continuing need for the services of the product and optimizes between the costs of product replacement and the costs incurred during use. We demonstrate how charges during use and post‐use can be used as levers to encourage environmentally favorable product design. We analyze the impact of supply chain coordination on design choices and profit and discuss contracts that can be used to achieve coordination, both under symmetric and asymmetric information about customer attributes.     

Managing Slow‐Moving Perishables in the Grocery Industry

We address the value of information and value of centralized control in the context of a two‐echelon, serial supply chain with one retailer and one supplier that provide a single perishable product to consumers. Our analysis is relevant for managing slow‐moving perishable products with fixed lot sizes and expiration dates of a week or less. We evaluate two supply chain structures. In the first structure, referred to as decentralized information sharing, the retailer shares its demand, inventory, and ordering policy with the supplier, yet both facilities make their own profit‐maximizing replenishment decisions. In the second structure, centralized control, incentives are aligned and the replenishment decisions are coordinated. The latter supply chain structure corresponds to the industry practices of company‐owned stores or vendor‐managed inventory. We measure the value of information and value of centralized control as the marginal improvement in expected profits that a supply chain achieves relative to the case when no information is shared and decision making is decentralized. Key assumptions of our model include stochastic demand, lost sales, and fixed order quantities. We establish the importance of information sharing and centralized control in the supply chain and identify conditions under which benefits are realized. As opposed to previous work on the value of information, the major benefit in our setting is driven by the supplier's ability to provide the retailer with fresher product. By isolating the benefit by firm, we show that sharing information is not always Pareto‐improving for both supply chain partners in the decentralized setting.     

Supply Chain Integration,Product Modularity,and Market Valuation: Evidence from the Solar Energy Industry

Supply chain integration is increasingly seen as a method to obtain flexibility and, consequently, to provide competitive advantage for firms within a supply chain. Product modularity, either in concert with or independent of such integration, can also produce flexibility for firms within a supply chain. In this proof‐of‐concept research, we explore whether the supply chain network affects each constituent firm's market valuation and how decisions regarding the level of supply chain integration and the usage of product modularity are associated with the value of the supply chain. We develop a method to identify and measure the supply chain's effect on each constituent firm's market valuation. Results indicate that greater integration is associated with a higher supply chain valuation, whereas increasing aggregated product modularity across the supply chain relates to a lower supply chain value. However, when combined, the interaction of aggregated product modularity and supply chain integration is positively associated with the supply chain's valuation.     

Addressing Supply–Demand Imbalance: Designing Efficient Remanufacturing Strategies

The management of remanufacturing inventory system is often challenged by mismatched supply (i.e., returned units, called cores) and demand. Typically, the demand for remanufactured units is high and exceeds the supply early in a product's lifetime, and drops below the supply late in the lifetime. This supply–demand imbalance motivates us to study a switching strategy to facilitate the decision‐making process. This strategy deploys a push mode at the early stage of a product's lifetime, which remanufactures scarce cores to stock to responsively satisfy the high demand, and switches to a pull mode as the product approaches obsolescence to accurately match the low demand with supply. In addition, the strategy further simplifies the decision‐making process by ignoring the impact of leftover cores at the end of each decision period. We show that the optimal policy of the switching strategy possesses a simple, multi‐dimensional base‐stock structure, which aims to remanufacture units from the i best‐quality categories up to the ith state‐independent base‐stock level. An extensive numerical study shows that the switching strategy delivers close‐to‐optimal and robust performance: the strategy only incurs an average profit loss of 1.21% and a maximum of 2.27%, compared with the optimal one. The numerical study also shows when a pure push or pull strategy, a special case of the switching strategy, delivers good performance. The study offers the managerial insight that firms can use simple, easy‐to‐implement strategies to efficiently manage the remanufacturing inventory system.     

考虑延时效应的供应链动态合作广告策略研究

广告的延时效应是供应链广告过程中的普遍现象,对供应链合作广告策略的制定具有重要影响.文章研究当产品品牌信誉受广告延时效应影响时供应链的合作广告策略问题,建立了含有时间延迟的品牌信誉动态模型和考虑品牌信誉的产品销售量模型.运用极大值原理,得到了制造商和零售商在分散式决策和集中式决策下的最优广告投入、品牌信誉和利润,以及分散式决策下制造商的最优合作广告参与率.研究发现:在集中式决策下制造商和零售商的最优广告投入和产品销售量均高于分散式决策下的相应值;延迟时间存在一个阈值,当延迟时间低于该阈值时,集中式决策下的供应链利润较高,反之则分散式决策下的供应链利润较高.研究结果为供应链合作广告策略的制定及供应链决策机制的选择提供了一定的参考.最后,通过数值算例分析了广告延迟时间对供应链最优广告策略及决策机制的影响.     

The Perishability of Online Grocers*

In this article we explore the profitability of different operations models used by online grocers and develop a linear demand model in a competitive setting to better understand the trade‐offs made by two competing online grocers in choices for distribution strategy (leverage or direct) and product focus (perishable or nonperishable). We find that the results derived in the duopoly setting are different from those in a monopolistic setting. Specifically, we determine that there is a threshold value for the secondary competitive effects in the demand function that determines how the prices and profitability of an online grocer will be affected by the supply chain length of its competitor. There is also a threshold value for the ratio of supply chain lengths of the two competitors that determines whether product perishability increases or decreases profits. We demonstrate that the existence of this threshold is robust when considering capacity constraints. Further, we show, assuming that supply chain length can be optimized, how the relative size of the infrastructure change cost (when compared with that of the competitor) coupled with the perishability of the product determines the profitability of an investment leading to a shorter supply chain.     

Contracting for Capacity under Renegotiation: Partner Preferences and the Value of Anticipating Renegotiation

This paper studies contract renegotiation in a stylized supply chain model. Two original equipment manufacturers (OEMs) sign fixed‐quantity contracts with a contract manufacturer (CM) prior to demand realization. Contract renegotiation after demand realization allows the OEMs to use capacity that is more or less than what they contracted for. We assume that the extra profit due to efficient allocation of capacity is allocated to the supply chain parties according to the egalitarian rule and investigate when an OEM's expected post‐renegotiation profit is maximized. We aim to understand how an OEM's expected post‐renegotiation profit is affected by her ability to negotiate a low wholesale price in the initial contract as well as the ability of the other OEM to do the same. Regardless of whether renegotiation is anticipated or not at the time of the initial contract, we find that an OEM, who had weak buyer power vis‐a‐vis the CM and was unable to negotiate a low wholesale price in the initial contract, may benefit more from renegotiation than a stronger OEM. In addition, we show that how the expected post‐renegotiation profit of an OEM changes with demand variance or anticipating renegotiation depends on the strength of the OEM's buyer power. Finally, we numerically test the robustness of our results in a supply chain with three OEMs and also identify when the OEMs prefer to leave the CM out of the renegotiation.     

Managing Perishables with Time and Temperature History

We address the use and value of time and temperature information to manage perishables in the context of a retailer that sells a random lifetime product subject to stochastic demand and lost sales. The product's lifetime is largely determined by the temperature history and the flow time through the supply chain. We compare the case in which information on flow time and temperature history is available and used for inventory management to a base case in which such information is not available. We formulate the two cases as Markov Decision Processes and evaluate the value of information through an extensive simulation using representative, real world supply chain parameters.     

Distribution Channel Strategies for a Manufacturer with Complementary Products

In this article, we consider distribution channel strategies for an incumbent manufacturer who produces two complementary products and must determine whether or not to have another company to sell its products. We identify factors that affect the manufacturer's motivation to use dual‐channel distribution. Our results show that both complementarity between complements and product substitutability between firms influence the manufacturer's channel strategy. We find that if the potential entrant does not produce the complement of the primary product, a higher complementary effect for the complement will weaken the motivation of the incumbent to add an indirect channel. We also find that the incumbent has a stronger incentive to add the indirect channel when a product's substitutability is high. Furthermore, we show that when the two channels have the same pricing power, the incumbent has a stronger incentive to sell through the indirect channel in a higher pricing power environment.     

Dynamic Supply Risk Management with Signal‐Based Forecast,Multi‐Sourcing,and Discretionary Selling

We examine the critical role of advance supply signals—such as suppliers’ financial health and production viability—in dynamic supply risk management. The firm operates an inventory system with multiple demand classes and multiple suppliers. The sales are discretionary and the suppliers are susceptible to both systematic and operational risks. We develop a hierarchical Markov model that captures the essential features of advance supply signals, and integrate it with procurement and selling decisions. We characterize the optimal procurement and selling policy, and the strategic relationship between signal‐based forecast, multi‐sourcing, and discretionary selling. We show that higher demand heterogeneity may reduce the value of discretionary selling, and that the mean value‐based forecast may outperform the stationary distribution‐based forecast. This work advances our understanding on when and how to use advance supply signals in dynamic risk management. Future supply risk erodes profitability but enhances the marginal value of current inventory. A signal of future supply shortage raises both base stock and demand rationing levels, thereby boosting the current production and tightening the current sales. Signal‐based dynamic forecast effectively guides the firm's procurement and selling decisions. Its value critically depends on supply volatility and scarcity. Ignoring advance supply signals can result in misleading recommendations and severe losses. Signal‐based dynamic supply forecast should be used when: (a) supply uncertainty is substantial, (b) supply‐demand ratio is moderate, (c) forecast precision is high, and (d) supplier heterogeneity is high.     

Product Design for Life‐Cycle Mismatch

Life‐cycle mismatch occurs when the life cycle of a product does not coincide with the life cycles of the parts used in that product. This is particularly a problem with products that contain electronic components that sometimes have life spans of only two years. The cost of mitigating component obsolescence, which may require redesigning the product, is often considerable. Thus, prudent product design necessitates the selection of electronic components and product architecture, considering the cost of mitigating an obsolete design and other costs related to the design and manufacture of a product. Accordingly, we develop and analyze a model that shows how a product design can be effectively tailored to a particular product's life cycle.     

Fresh-product supply chain management with logistics outsourcing

We consider a supply chain in which a producer supplies a fresh product, through a third-party logistics (3PL) provider, to a distant market where a distributor purchases and sells it to end customers. The product is perishable, both the quantity and quality of which may deteriorate during the process of transportation. The market demand is random, sensitive to the selling price as well as the freshness of the product. We derive the optimal decisions for the three supply chain members, including the 3PL provider's transportation fee, the producer's shipping quantity and wholesale price, and the distributor's purchasing quantity and retail price. We find that the presence of the 3PL provider in the supply chain has a significant impact on its performance. We propose an incentive scheme to coordinate the supply chain. The scheme consists of two contracts, including a wholesale-market clearance (WMC) contract between the producer and the distributor, and a wholesale-price-discount sharing (WDS) contract between the producer and the 3PL provider. We show that the proposed contracts can eliminate the two sources of “double marginalization” that exist in the three-tier supply chain, and induce the three parties to act in a coordinated way.     

Sharing Responsibility for Product Recovery Across the Supply Chain

Extended producer responsibility (EPR) programs typically hold the producer—a single actor defined by the regulator—responsible for the environmental impacts of end‐of‐life products. This is despite emphasis on the need to involve all actors in the supply chain in order to best achieve the aims of EPR. In this paper, we examine the economic and environmental implications of product recovery mandates and shared responsibility within a supply chain. We use a two‐echelon model consisting of a supplier and a manufacturer to determine the impacts of product collection and recycling mandates on the incentive to recycle and resulting profits in the integrated and decentralized supply chains. For the decentralized supply chain, we demonstrate how the sharing of responsibility for product recovery between the echelons can improve total supply chain profit and suggest a contract menu that can Pareto‐improve profits. To examine both the economic and environmental performance associated with responsibility sharing, we propose a social welfare construct that includes supply chain profit, consumer surplus, and the externalities associated with virgin material extraction, product consumption, and disposal of nonrecycled products. Using a numerical example, we discuss how responsibility sharing may or may not improve social welfare. The results of this paper are of value to firms either anticipating or subject to product recovery legislation, and to social planners that attempt to balance economic and environmental impacts and ensure fairness of such legislation.     

Optimal Procurement Design of an Assembly Supply Chain with Information Asymmetry

We study a decentralized assembly supply chain in which an assembler (she) assembles a set of n components, each produced by a different supplier (he), into a final product to satisfy an uncertain market demand. Each supplier holds private cost information to himself, for which the assembler only has a subjective estimate. Furthermore, the assembler believes that the suppliers' costs follow a joint discrete probability distribution. The assembler aims to design an optimal menu of contracts to maximize her own expected profit. The assembler's problem is a complex multi‐dimensional constrained optimization problem. We prove that there exists a unique optimal menu of contracts for the assembler, and we further develop an efficient algorithm with a complexity of O(n) to compute the optimal contract. In addition, we conduct a comprehensive sensitivity analysis to analyze how environmental parameters affect individual firm's performance and the value of information to the assembler, to each supplier, and to the supply chain. Our results suggest that each supplier's private cost information becomes more valuable to the assembler and each supplier when the average market demand increases or when the final product unit revenue increases. Surprisingly, when a supplier's cost volatility increases and its mean remains the same, the value of information to the assembler or to each supplier does not necessarily increase. Furthermore, we show that when the suppliers' cost distributions become more positively correlated, the suppliers are always worse off, but the assembler is better off. However, the value of information for the assembler might increase or decrease.     

面向道德风险的易逝品供应链声誉演化研究

易逝品供应链协调问题常见于单期报童问题背景,而实际中供应链成员之间更常见的是多期合作与博弈关系。鉴于此,本论文将易逝品供应链协调问题的研究背景拓展至多期合作情形,在单边道德风险框架下研究制造商声誉的形成与演化过程,发现了易逝品供应链中制造商声誉的演化机制。最后对结论进行了数值分析和验证,并分析了各主要参数的结论的影响。     

On the Preference to Avoid Ex Post Inventory Errors

The value of demand information underlies many supply chain strategies that aim at better matching supply and demand. This study reports on the results of a laboratory experiment designed to estimate the behavioral value of demand information. Relative to the commonly assumed benchmark of a rational risk‐neutral decision maker, we find that decision makers are consistently willing to pay too much for the option to eliminate the risk of supply not matching demand. Contrary to intuition, we show that risk aversion does not explain this result. We posit that demand information provides behavioral value because it mitigates regret from ex post inventory errors.     

Mitigating Supply Uncertainty: The Interplay Between Diversification and Pricing

We consider a firm's sourcing problem from one reliable supplier and one unreliable supplier in two price‐setting scenarios. In the committed pricing scenario, the firm makes the pricing decision before the supply uncertainty is resolved. In the responsive pricing scenario, the firm's pricing decision is made after the supply uncertainty is resolved. For the committed pricing scenario, we develop a condition on supply uncertainty that guarantees the unimodality of the firm's objective function. By comparing the firm's optimal diversification decisions in the two pricing scenarios, we examine the interplay of supply diversification strategy and responsive pricing strategy in mitigating supply uncertainty. While both strategies are effective in mitigating supply uncertainty, we show that they are not necessarily substitutes. The relationship between these two strategies depends on two adverse effects caused by supply uncertainty: the lost‐revenue effect and the lost‐goodwill effect. More specifically, when the lost‐revenue effect dominates the lost‐goodwill effect, these two strategies are complements; otherwise, they are substitutes. Furthermore, we examine the impact of market size, price sensitivity, supplier reliability, and failure rebate on the interplay between these two strategies, and discuss the implications of our results. Finally, we extend our analysis to the case of two unreliable suppliers and show that the insights regarding the interplay between diversification and pricing continue to hold.     

Value of and Interaction between Production Postponement and Information Sharing Strategies for Supply Chain Firms

We analyze the value of and interaction between production postponement and information sharing, which are two distinct strategies to reduce manufacturers’ uncertainty about demand. In both single‐level and two‐level supply chains, from the manufacturer's perspective, while information sharing is always valuable, production postponement can sometimes be detrimental. Furthermore, the value of production postponement is not merely driven by savings in inventory holding cost as postponement enables the manufacturer to avoid both excess and shortfall in production. We find that production postponement and information sharing strategies may substitute, complement, or conflict with each other, depending on the extent of the increase in the unit production cost when production is postponed. In a two‐level supply chain, from the retailer's perspective, information sharing and production postponement can be beneficial or detrimental. When information sharing is beneficial to the retailer, the retailer always shares her demand information with the manufacturer voluntarily. In addition, this voluntary information sharing is truthful because inflated or deflated demand information hurts the retailer through a higher wholesale price or a stock‐out. However, the retailer never shares her demand information voluntarily if the manufacturer has already adopted production postponement because production postponement and information sharing strategies always conflict with each other. Even when the retailer does not benefit from information sharing, we show that the manufacturer can always design an incentive mechanism to induce the retailer to share the demand information, irrespective of whether the manufacturer has already implemented production postponement or not. The above findings underscore the need for a careful assessment of demand uncertainty‐reduction strategies before the supply chain players embark upon them.     

Product Life‐Cycle Management of Packaged Software

A software product becomes less valuable for its consumers over time due to technological and economic obsolescence. As a result, firms have an opportunity to introduce and sell upgrades that provide higher utility to consumers compared to an older and out‐of‐date software product. In a market that is growing and consists of homogeneous customers, we prove that the optimal upgrade intervals are monotonically increasing throughout the product's life cycle solely because of demand and cost considerations. This finding is in conformity with empirical evidence, thus validating our theoretical model. We then present comparative statics results to show that increase in the rate of obsolescence or network externalities may sometimes increase upgrade intervals for early upgrades and decrease these for later upgrades in the product's life cycle, but increase in market growth rate always decreases these intervals. Further, when successive software upgrades are forward compatible, upgrade intervals are longer than when they are not. Finally, we present three separate extensions of our model to showcase the robustness of our results. Since upgrade development costs depend on upgrade intervals, these insights help managers understand how costing for upgrades changes over the product's life cycle.     

Price Incentives and Coordination in a Two‐Product Decentralized Supply Chain

We investigate pricing incentives for competing retailers who distribute two variants of a manufacturer's product in a decentralized supply chain. Under a two‐dimensional Hotelling model, we derive decentralized retailers' prices for the products, and distortions in pricing when compared to centrally optimal prices. We show that price distortions decrease as consumers' travel cost between retailers increases, due to less intense competition. However, price distortions do not change monotonically in consumers' switching cost between products within stores. To fix decentralized retailers' price distortions, we construct a two‐part pricing contract that coordinates the supply chain. We show that the coordinating contract is Pareto‐improving and analyze increase in the supply chain profit under coordination.