Introduction to Innovation WITHIN and ACROSS Borders: A Review and Future Directions

Innovation is an integral part of every firm's ongoing operations. While new product and service creation is an essential task to ensure a firm's immediate success in the marketplace, process and supply chain innovations can also create a unique source of competitive advantage for the future. Encouraging innovative thinking, developing new innovations, and managing the processes by which those innovations are developed are critical aspects of today's firm. Consequently, research which aids in the creation and maintenance of innovative firms is an important topic of inquiry for research communities on innovation management, including the operations management and information systems communities. We review the literature in this important area and offer suggestions for future research on the following topics: innovation within a firm and across the supply chain, technology management, and new product and service development.     

Enabling disruptive innovations through the use of customer analysis methods

The theory of disruptive innovation has had a profound effect on academic literature and management mindsets. Nevertheless, the processes that are required to develop disruptive innovations are not yet well understood. An essential part of creating disruptive innovations is gathering the right information on potential and current customers. The research questions that are addressed in this paper deal with the suitability of customer analysis methods for providing this information. The customer analysis model that is formulated in this paper summarizes the results of a literature review regarding the requirements of customer analysis for the success of disruptive innovations. With insights on context, customers, constraints and effects, the model reveals what information is needed to successfully shape the disruptive innovation process. Following the literature on disruptive and radical innovation, a group of eight customer analysis methods is selected and assessed. The analysis reveals that none of the existing methods can generate all of the required information. By combining and modifying the associated methods, the requirements of the proposed model and, by extension, the market can be met. Managers who follow the suggestions of this paper will develop a better understanding of current and potential customers and, therefore, unveil the potential of disruptive innovations.     

Cautions on the Use of the SERVQUAL Measure to Assess the Quality of Information Systems Services

The SERVQUAL questionnaire (Parasuraman, Zeithaml, & Berry, 1988) is one of the preeminent instruments for measuring the quality of services as perceived by the customer. In a recent Decision Sciences article, Kettinger and Lee (1995) suggested the use of a modified SERVQUAL instrument to assess the quality of the services supplied by an information services provider. However, a number of problems with the SERVQUAL instrument are discussed in the literature. This article provides an illustrative example utilizing data collected from 138 executive and information systems professional customers of a multibillion dollar information services provider in order to examine the validity and reliability of Kettinger and Lee's (1995) modified SERVQUAL instrument. Results of analyses do not confirm the findings of Kettinger and Lee. Moreover, it appears that the use of difference scores in calculating SERVQUAL contributes to problems with the reliability, discriminant validity, convergent validity, and predictive validity of the measure. These findings suggest that caution should be exercised in the use of SERVQUAL scores and that further work is needed in the development of measures for assessing the quality of information services.     

A Psychometric Evaluation of the Expectations,Perceptions, and Difference‐Scores Generated by the IS‐Adapted SERVQUAL Instrument

This article describes the results of a study assessing the psychometric properties of the expectations and perceptions‐of‐performance instruments and the difference‐score data contained within the information systems (IS)‐Adapted SERVQUAL measurement paradigm. The central claim of this study is: In order for rational inferences to be made about service expectations, service performance perceptions, or the gap between them, each of the two instruments must exhibit reasonable psychometric properties in isolation before difference‐scores are taken. Analysis of data from a field study (N= 401) through structural equation modeling (SEM) techniques produces empirical evidence indicating that both of the instruments exhibit low psychometric quality and yet the difference‐scores exhibit “psychometric inflation.” That is, the quality of the difference‐score data is in many ways apparently superior to the raw data from both instruments. Negative conclusions are reached as to the efficacy of either individual instrument and, thus, the full IS‐Adapted SERVQUAL paradigm. Questions and prospects for further research in this important area of service quality measurement/management are presented, and a potentially rich future for IS service quality is outlined. It is strongly suggested that future IS service quality research be based on development of a new instrument, grounded in attributes endemic to IS services and developed using the best available development techniques.     

Technology‐Based New Product Development Partnerships*

Hypotheses were developed to capture the dynamic capabilities that result from interfirm partnerships during the joint new product development (NPD) process—the ability to build, integrate, and reconfigure existing resources to adapt to rapidly changing environments. These capabilities, in turn, were proposed to have a positive impact on NPD performance outcomes: (a) proportion of new product success and (b) superior new product commercialization. In contexts where the locus of innovation is rapidly changing, the impact of interfirm NPD dynamic capabilities was hypothesized to be diminished in high‐technology contexts, especially for buyers (original equipment manufacturers) and to a lesser extent for suppliers. Still, technology‐based interfirm NPD partnerships were predicted to ultimately outperform low‐technology ones in both NPD performance outcomes. Finally, information technology (IT) support for NPD was hypothesized to influence the interfirm NPD partnership's dynamic capabilities. Using survey data from 72 auto company managers and their suppliers, the proposed model in which IT support for NPD influences the success of interfirm NPD partnerships through the mediating role of interfirm NPD partnership dynamic capabilities in high‐ and low‐technology contexts was generally supported. The results shed light on the nature of technology‐based interfirm NPD partnerships and have implications for their success. Theoretical and managerial implications are discussed.     

When and with whom to cooperate? Investigating effects of cooperation stage and type on innovation capabilities and success

In times of saturated markets and decreasing product life cycles, the continuous development and successful launch of innovations are essential for profit-oriented organizations of any kind. Interorganizational cooperation enables companies to get better access to knowledge and capabilities in order to generate and successfully introduce innovations. While scientific research and management practice have acknowledged the importance of cooperation, little research effort is dedicated to empirically determine the effectiveness of cooperation intensity within different stages of the innovation process (cooperation stage) and with different partners (cooperation type). This article aims to fill these gaps by empirically examining the effects of cooperation intensity with different kinds of partners (horizontal, vertical and institutional cooperation) in different stages of new product development (concept and product development as well as implementation stage) on innovation capabilities and success of individual companies. Drawing upon a sample of 154 high-tech companies from the German B-2-B sector, our results reveal that it is in general beneficial for a company to cooperate. However, cooperation in concept and product development primarily improves a company's innovation capabilities while cooperation in the implementation stage primarily enhances innovation success of a company. With respect to cooperation type, vertical, horizontal as well as institutional cooperation significantly enhance innovation capabilities and success of a company. However, cooperation with institutional partners was found to be the most important contributor throughout all stages.     

The FAIRSERV Model: Consumer Reactions to Services Based on a Multidimensional Evaluation of Service Fairness

The current dominant conceptualization of consumer reactions to services is the SERVQUAL model. This article proposes the FAIRSERV model as an alternative or additional conceptualization of consumer reactions to services. FAIRSERV involves seeing service evaluation through the lens of organizational fairness (justice) theory applied to the relationship between the service consumer and the service provider. FAIRSERV is premised on the claim that, especially in relational service contexts, consumers are interested in service fairness as well as service quality (service favorableness) as represented by SERVQUAL. Service fairness or justice is a multidimensional construct based on equity theory. In this article, the FAIRSERV model is tested with the SERVQUAL model in the context of information system services. The two models are used to predict service satisfaction and repatronage intention. The FAIRSERV model appears to add a significant new set of predictors of service satisfaction and repatronage intention that should be considered in the future by service providers.     

A Note on SERVQUAL Reliability and Validity in Information System Service Quality Measurement

Today's information system function includes a large service component. Recent research has examined the SERVQUAL instrument as a possible measure to assist managers and researchers in evaluating service quality. To further examine the appropriateness of the SERVQUAL measure, a large industry sample serves to verify the anticipated structure of the instrument. In addition, a high correlation with a common measure of user satisfaction indicates that the SERVQUAL metric may indeed represent accurate views of user perception. As such, the SERVQUAL instrument can serve as a useful indicator for information system managers attempting to identify areas of needed service improvement and to researchers seeking a success measure of information system services.     

In search of optimal management of the purchasing–marketing interface for new product development

Abstract

Growing dependence on suppliers for production and innovation, together with increasing consumer demands, has prompted recent discussions of the importance of purchasing–marketing functional integration. However, empirical studies are needed to understand how to manage this interface within a new product development (NPD) context. This study, grounded in information processing theory, proposes a new model to classify integrating mechanisms as either information-sharing forums or optimizers. This model further postulates the greater capacity of optimizer mechanisms for improving NPD commercial and financial performance, as well as speed. The empirical results, obtained from a sample of 141 firms, show that forums only improve NPD speed, whereas optimizer mechanisms evoke better commercial and financial performance. This study therefore highlights the potential of different integrating mechanisms and contributes to the on-going debate about the very concept of functional integration itself.     

Success Factors of New Product Development: A Review of the Empirical Literature

The continuous development and market introduction of new products can be an important determinant of sustained company performance. For approximately 30 years, conceptual and empirical research has been undertaken to identify the critical success factors of new products. This paper reviews the findings of empirical work into the success factors of new product development (NPD). It is the prime objective of this work to summarize the most important findings in a compact and structured way. In addition, shortcomings of previous empirical work on NPD success factors will be discussed and suggestions for improvement in future empirical NPD studies will be made.     

Market Orientation,Internal Process,and External Network: A Qualitative Comparative Analysis of Key Decisional Alternatives in the New Service Development*

Scholars from different disciplines acknowledge the importance of studying new service development (NSD), which is considered a central process for sustaining a superior competitive advantage of service firms. Although extant literature provides several important insights into how NSD processes are structured and organized, there is much less evidence on what makes NSD processes successful, that is, capable of contributing to a firm's sales and profits. In other words, which are the decisions that maximize the likelihood of developing successful new services? Drawing on the emerging “service‐dominant logic” paradigm, we address this question by developing an NSD framework with three main decisional nodes: market orientation, internal process organization, and external network. Using a qualitative comparative analysis technique, we discovered combinations of alternatives that maximize likelihood of establishing a successful service innovation. Specifically, we tested our NSD framework in the context of hospitality services and found that successful NSD can be achieved through two sets of decisions. The first one includes the presence of a proactive market orientation (PMO) and a formal top‐down innovative process, but the absence of a responsive market orientation. The second one includes the presence of both responsive and PMO and an open innovation model. No single element was a sufficient condition for NSD success, though PMO was a necessary condition. Several implications for theory and decision‐making practice are discussed on the basis of our findings.     

Dynamic Capability Building in Service Value Networks for Achieving Service Innovation

Service organizations increasingly create new service offerings that are the result of collaborative arrangements operating on a value network level. This leads to the notion of “elevated service offerings,” our definition of service innovation, implying new or enhanced service offerings that can only be eventuated as a result of partnering, and one that could not be delivered on individual organizational merits. Using empirical data from a large telecommunications company, we demonstrate through structural equation modeling (SEM) that higher‐order dynamic capabilities in services are generated as a result of collaboration between stakeholders. Furthermore, it is through collaboration and education of the stakeholders that additional higher‐order capabilities emerge (customer engagement [CuE], collaborative agility [CA], entrepreneurial alertness [EA], and collaborative innovative capacity), all of which influence the service innovation outcome. Our study also reveals empirical evidence for an ongoing process of continuous dynamic capability building in accordance with the changing dynamics of business. Managers of service organizations should recognize the potential embedded in these higher‐order skill sets, starting from collaboration, learning, and management of creative ideas for both strategic and operational benefits. Moreover, the capabilities of CA, EA, and CuE are even more important in managing the flexibility, timely delivery, and reliability of service offerings. Managers should take measures to inculcate, promote, and manage these dynamic capability skill sets to foster innovation in services.     

Towards an integrative framework of innovation network for new product development project

The increasing complexity of product and radical changing environment lead companies towards innovation network (IN) collaboration. Although recent researches highlight the importance and benefits of innovation network (IN) to new product development (NPD), this subject is still developing and it has the potential to expand into new dimensions. However, there is a significant lack in the literature regarding holistic, systematic and integrated framework when it comes to manipulating the challenge of true NPD projects. The current researches mainly focus on the strategy level which provides less application guidance for NPD. Thus, in this work, the authors propose an integrative framework of innovation network for NPD based on the literature review. In addition, a case study of new refrigerator development reveals the feasibility and potentials of the overall framework to its broad usage in industry.     

Managing Internet Product Returns: A Focus on Effective Service Operations

Product returns present one of the biggest operational challenges in the world of Internet retailing due to the sheer volume and cost of processing returns. But returns also represent an often‐missed opportunity to manage customer relationships and build customer loyalty to the retailer. Based upon data from a survey of 464 customers of five different Internet retailers, this article explores how firms' returns management systems affect loyalty intentions. We draw upon extant literature in the fields of Internet retailing, service quality, supply chain management, and customer satisfaction/loyalty to develop a model and a set of hypotheses relating ten latent variables in the service returns offering area. Our resulting structural equation model provides evidence of the impact of the returns management system upon customer loyalty intentions. The model also identifies effects on loyalty intentions arising from customers' satisfaction with, and perceptions of, the value of the returns service offered. These findings will help inform managers' choices regarding investment in the returns management system as an element of service quality improvement and a potential means of improved profitability. In addition, this study's empirical exploration and testing of a returns management model in the Internet retailing environment is a contribution to the currently underrepresented body of academic literature linking marketing and supply chain management in the context of end consumers.     

服务质量决定要因顾客满足和行动意图的影响--在中国服务产业的应用

为维持现有顾客和创造新顾客,服务企业必须知道怎样实施服务质量战略来增加顾客满足和行动意图,因为服务质量、顾客满足和顾客行动意图之间存在着因果关系.本研究把整体服务质量分解为相互作用质量、物理环境质量、结果质量三个决定要因,并对服务质量决定要因对顾客满足和行动意图的影响进行了研究,实证检验在中国服务产业中进行.对研究模型的验证结果支持本研究提出的所有因果假设,即构成整体服务质量的三个决定要因对顾客满足具有显著的正向影响,顾客满足对行动意图具有显著的正向影响.而且,对于中国顾客来说,服务质量决定要因对顾客满足的相对影响力依次为"结果质量"＞"相互作用质量"＞"物理环境质量".     

知识管理过程对新产品开发绩效的影响研究

知识管理是高动荡外部环境下影响新产品开发成败的决定性因素,本文构建了知识管理过程对新产品开发绩效影响的理论模型,研究了知识管理的基本过程及其对新产品开发绩效的影响,并考察了产品创新性和环境动荡性的调节作用。利用来自中国十一个省市206个新产品开发项目的问卷调查数据进行实证分析。研究结果表明知识获取和知识整合对新产品开发绩效具有显著影响,环境动荡性正向调节知识获取、创造、整合与新产品开发绩效关系,而知识创造对新产品开发绩效的影响不显著,产品创新性对知识获取、创造、整合与新产品开发绩效之间关系的调节影响均不显著。     

日本制造企业新产品开发过程中模糊前端创新的效果分析

本文对日本制造企业新产品开发(NPD)过程中模糊前端(FFE)创新成功的关键因素进行了大样本分析,开发并构建了FFE创新要素与NPD项目绩效之间的因果关系模型.根据513家日本制造企业NPD项目的调查数据,运用AMOS验证因果关系模型,我们得出两个重要结论:在FFE阶段,技术和市场的不确定性减少越多,NPD项目的效率越高;开发前项目初始规划强度越大,开发过程中市场和技术的不确定性就越少.而且相对服务企业而言,制造企业的管理层更容易做出对降低市场不确定性有重大影响的初始规划.     

Gaining Competitive Advantages: Analyzing the Gap between Expectations and Perceptions of Service Quality

Universities have obligations to fulfill the needs of two customers –students and industry. Students must be intellectually prepared to meet the challenges of a highly competitive global environment. One approach in meeting this challenge is to focus on `Service Quality.' The purpose of this paper is to review the relevant research literature and theorize several propositions about SERVQUAL in the higher educational environment. The research considers the gap between expected services and perceived services and how these dimensions of SERVQUAL may be utilized to improve service quality and customer satisfaction.     

卷烟物流服务质量评估指标的实证遴选及其应用

SERVQUAL量表作为一个基本框架,被广泛应用于竞争性行业的服务质量评估,本文尝试将其应用到具有垄断特征的卷烟物流行业,初步遴选出了34个指标作为卷烟物流服务质量的理论评估指标.基于行业专家的两次较大规模的问卷调查数据,采用隶属度分析和重要性分析方法,对理论评估指标进行实证遴选,最终形成了由硬件保障性、配送可靠性、客户导向性和成本经济性4个构面共12个指标构成的卷烟物流服务质量评估体系,并采用层次分析法确定了指标权重.该指标体系体现了主观性与客观性、科学性与可操作性的结合.以浙江省9个地市卷烟物流服务质量评估为例,测试了评估体系的可行性.     

软件业的服务创新

本文在传统服务创新和制造业技术创新的理论基础上,将软件业——这一快速发展且极具潜力的行业作为研究对象,提出了软件业的服务创新模式。同时,根据美国和西欧等国学者对服务业的研究理论,结合对国际著名软件公司服务创新举措的考察,对国内较为成功的软件公司进行了实证研究。