Corporate Social Responsibility: A Complementary Perspective of Community and Corporate Leaders

Research studies on Corporate Social Responsibility (CRS) often focus on revealing corporate leaders’ attitudes toward various issues of CSR. The position of the present paper is that to understand CSR, we must grasp the collaborative perspective of CSR, and discern the attitudes of community leaders as well as corporate leaders. To this end, the study compares attitudes of community leaders with those of corporate leaders in three localities in Israel. The study examines various issues of CSR, highlighting the benefits to both community and corporation of reciprocal relations. Results from t‐tests confirmed significant differences between the groups. Some important implications for CSR particularly in terms of collaboration between community and corporation are discussed.     

Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication

By engaging in corporate social responsibility (CSR) activities, companies can not only generate favorable stakeholder attitudes and better support behaviors (e.g. purchase, seeking employment, investing in the company), but also, over the long run, build corporate image, strengthen stakeholder–company relationships, and enhance stakeholders' advocacy behaviors. However, stakeholders' low awareness of and unfavorable attributions towards companies' CSR activities remain critical impediments in companies' attempts to maximize business benefits from their CSR activities, highlighting a need for companies to communicate CSR more effectively to stakeholders. In light of these challenges, a conceptual framework of CSR communication is presented and its different aspects are analyzed, from message content and communication channels to company- and stakeholder-specific factors that influence the effectiveness of CSR communication.     

企业社会责任的财务评价探讨

随着社会的进步,企业社会责任问题变得越来越引人注目.企业作为社会的组织,既具有经济性质,又具有社会性质.企业经济性质决定企业的经济责任,企业的社会性质要求企业承担除经济责任以外的社会责任,与国家法律、生态环境、伦理道德等其他社会责任等紧密相关.因此,企业的财务评价也应该对这些方面进行评价才是科学完整的.本文从企业社会责任及社会责任财务评价的基本理论出发,对现行的企业财务评价问题进行分析,探讨引入企业社会责任、构建企业法律责任、生态责任、伦理责任等分析评价指标,完善财务评价体系的相关问题.     

企业社会责任与企业伦理关系分析

企业社会责任与企业伦理是何关系既是一个理论问题,也是一个现实问题。跳出仅仅从概念视角分析文献中实际采用的定义的局限,提出“3+2”的分析框架,即从三个视角(基本概念、学科领域和社会运动)、两个层面(现实层面和理论层面)分析企业社会责任和企业伦理的关系。分析表明:企业社会责任概念与企业伦理概念之间的关系,不同于企业社会责任领域与企业伦理领域之间的关系,也不同于企业社会责任运动与企业伦理运动之间的关系;同样是企业社会责任和企业伦理概念之间、领域之间和运动之间的关系,现实层面的关系和理论层面的关系也有差异;企业社会责任和企业伦理既非互不相干,亦非完全等同,也不是简单的一个包含另一个的关系,而是既有区别,又有联系的关系。     

企业社会责任信息披露、媒体关注度与企业财务绩效关系研究

基于我国A股上市公司发布的企业社会责任报告,在探究中国情境下企业社会责任信息披露、媒体关注度与企业财务绩效的相互关系后,发现企业社会责任信息披露与企业财务绩效之间存在相互制约和相互促进的关系。此外,验证了媒体关注度在社会责任信息披露和企业财务绩效的交互关系中存在中介效应。     

企业社会责任一致性对财务绩效的影响研究

基于工具性利益相关者理论,以A股上市公司为研究对象,考察了企业社会责任时间和结构这两类一致性对财务绩效的影响,并检验了信任因素在该过程的中介作用,以及企业社会责任水平和不同利益相关者关注的调节效应。研究表明:企业持续地承担社会责任(时间一致性)有助于提升财务绩效,而公平地承担社会责任(结构一致性)则对财务绩效有负面影响;信任因素是一致性和财务绩效之间的中介机制,“时间/结构一致性—信任—财务绩效”是社会责任发挥作用的逻辑路径之一;企业社会责任整体水平的提升将强化结构一致性的负面作用,而外部利益相关者中分析师的关注会强化时间一致性的积极影响;对于结构一致性而言,包括公众和分析师在内的外部利益相关者的关注会强化其负面影响,而内部独立董事的关注则有助于缓和这一负面影响。     

基于企业社会责任的财务能力分析

传统财务分析单纯从经济责任角度分析企业的偿债能力、营运能力、盈利能力和发展能力等财务能力,强调财务效率.在当今知识经济时代,高新技术迅猛发展,信息技术广泛应用,对财务能力的分析也已上升到了企业社会责任的高度.本文研究了企业社会责任的涵义、特征意义,以及社会责任对企业财务能力的影响和二者的辩证关系,从我国仍处于经济转轨的特殊时期,企业社会责任观尚未完全树立的大前提来看,我们应该逐步树立起基于企业社会责任的财务能力分析体系的宏观意识.     

论企业伦理责任在企业社会责任中的核心地位

企业社会责任受到国内外广泛关注已有时日,但企业社会责任定义尚未有共识;企业社会责任实践与企业社会责任观念提出初衷不尽一致的状况依然存在。究其原因,与企业社会责任的核心是什么这个问题一直没有得到应有的重视不无关系。由此,首先界定了企业伦理责任并回答了相关问题;其次,论证了为何企业伦理责任是企业社会责任的核心;最后,讨论了明确提出企业伦理责任及其在企业社会责任中的核心地位对未来研究和实践的重要意义。     

The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice

In this review, the primary subject is the 'business case' for corporate social responsibility (CSR). The business case refers to the underlying arguments or rationales supporting or documenting why the business community should accept and advance the CSR 'cause'. The business case is concerned with the primary question: What do the business community and organizations get out of CSR? That is, how do they benefit tangibly from engaging in CSR policies, activities and practices? The business case refers to the bottom-line financial and other reasons for businesses pursuing CSR strategies and policies. In developing this business case, the paper first provides some historical background and perspective. In addition, it provides a brief discussion of the evolving understandings of CSR and some of the long-established, traditional arguments that have been made both for and against the idea of business assuming any responsibility to society beyond profit-seeking and maximizing its own financial well-being. Finally, the paper addresses the business case in more detail. The goal is to describe and summarize what the business case means and to review some of the concepts, research and practice that have come to characterize this developing idea.     

媒体治理与企业社会责任

以沪市上市公司为样本,基于利益相关者理论,在综合采用熵权法度量企业社会责任的指标权重与指数法测算企业社会责任的基础上,研究了媒体监督对企业社会责任的影响,并考察了政府干预与行业特征在影响媒体治理效应方面的作用.研究发现:①媒体监督对上市公司的社会责任有显著的正向影响,并且相较于一般性的报道,媒体的负面报道在其中起到的作用更为显著;②考虑到广告、声誉等经济动机,媒体监督对企业社会责任的影响在竞争性行业、环境高敏感性行业以及消费者高敏感性行业中表现得更加显著;③在地方政府干预程度较高的地区,媒体在督促企业履行社会责任方面的监督作用会弱于市场化程度高的地区.     

Corporate Social Responsibility als Integrationsherausforderung

The increasing debate on Corporate Social Responsibility (CSR) in science as well as in practice reflects the relevance of ethical questions for management. However, it is still unclear which responsibilities can be ascribed to corporations and how they can deal with such attributions on an operational level. The blurring and ambivalence in the discussion about CSR indicate a need for a theoretical clarification which is traced back to a not yet satisfactorily resolved integration of the constructs “profits” and “ethics”. The aim of the article is to provide a theoretical structure which is tailored to offer reliable focal points for a sophisticated handling of conflicts between profits and ethics.     

企业社会责任、媒体报道与股价崩盘风险

理论上企业披露社会责任信息既可能抑制股价崩盘风险,亦可能加剧股价崩盘风险;新闻媒体作为社会责任披露的重要载体在其中既可能弱化也可能强化这种影响,对这些问题的探讨是近年来公司金融领域研究的热点,但学者对当前的研究结果尚存在较多争论。鉴于此,本文首先在理论上导出社会责任披露对股价崩盘风险的双向作用机制,然后引入新闻媒体研究其可能的传导途径。基于我国A股市场所有上市公司2010-2018年面板数据的研究结果显示：上市公司通过披露企业社会责任指数能够显著降低股价崩盘风险;企业履行社会责任会显著增加媒体报道的数量,而媒体报道数量增加能够显著抑制股价崩盘风险,即媒体报道在企业社会责任影响股价崩盘风险的过程中起到中介作用;进一步的拓展研究发现：企业社会责任指数中的股东责任对股价崩盘风险影响最大,而供应商、客户和消费者权益、社会责任的影响不显著;与中性媒体报道相比,正面媒体报道和负面媒体报道的中介作用效果更强。     

外部环境、内部资源与企业社会责任

外部环境和内部资源如何影响企业履行社会责任?本文以中国制造业上市公司2011-2013年数据为样本,研究制度环境(舆论压力)和市场环境(竞争强度)对企业履行社会责任的影响,以及企业内部两种类型资源的调节作用。研究表明,舆论压力会促进企业履行社会责任,而竞争强度与企业履行社会责任呈"∩"形关系。进一步研究发现,企业资源(政治关系和冗余资源)正向调节外部环境对企业履行社会责任的影响。     

Corporate Control of Information: Business and the Freedom of Expression

Control over information is essential to business. This has become increasingly true in an era in which technological advances have enabled the rapid globalization of business. This article explores the implications of this control of information for freedom of speech and information. Four different situations are considered: censorship of the Internet by search engines albeit at the direction of a government; restrictions on Internet content by Internet Services Providers acting on their own; decisions by retail businesses not to sell various DVDs, CDs, etc. to their customers; and legal suits brought against individuals and groups by businesses seeking to prevent the further spread of information they deem injurious to their products or activities. The paper seeks to sort out the various rights and values involved in these cases, when a business may be justifiably said to be violating individuals' rights to freedom of information, and when customers and citizens do not have justified complaints against business decisions not to provide them with certain information products.     

经济政策不确定性与企业社会责任北大核心CSSCI

本文以2010—2017年我国A股上市公司为样本,探讨了经济政策不确定性如何影响企业社会责任。实证结果显示,经济政策不确定性越高,企业履行社会责任的程度越高。经过内生性处理和稳健性检验后结论依然成立。这一关系在内部控制水平较低和盈余波动性较大的企业更加显著,在国有企业、有政治关联和政府干预程度较高地区的非国有企业更加显著。经济政策不确定性通过影响企业面临的系统性风险进而影响企业社会责任的履行程度。研究结论表明,面对外部经济政策不确定性时,一方面,企业可能会根据自身经营管理的风险,将社会责任履行作为应对风险的一种工具;另一方面,政府有动机引导企业积极履行社会责任,以在经济政策不确定性上升时更好实现政府目标。