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1.
We examine the use of consumer cash mail‐in rebates offered by a manufacturer in a Stackelberg game where the manufacturer is the leader and the retailer is the follower. Our analysis indicates that rebates are profitable for manufacturers if consumers are inconsistent in the sense that their rebate valuation when they make purchase decisions is independent of their redemption probabilities when they make redemption decisions. If the manufacturer keeps the wholesale price unchanged, then the rebate increases the retailer's profit by a larger amount than the increase in the manufacturer's profit. If the manufacturer jointly optimizes the wholesale price and rebate, then the increase in the manufacturer's profit is twice the increase in the retailer's profit. The retailer responds to rebates by increasing the retail price, which increases the margin paid by consumers who do not redeem the rebate. On average, consumer surplus decreases when it is optimal for manufacturers to offer rebates. We suggest incentive schemes that make it worthwhile for retailers to limit the price increase. In these incentive schemes, the manufacturer imposes a negative relationship between the rebate value and the retail price. We show that such incentives increase supply chain profits.  相似文献   

2.
刘意  谢康  邓弘林 《管理世界》2020,(3):164-182
现有研究多聚焦于大数据对产品研发流程与绩效的影响,对基于经验的产品研发转变为数据驱动的产品研发的转型路径、实现机制与转型范式缺乏理论探讨。本文基于组织惯例适应性变革的整合视角,通过对韩都衣舍的纵向案例研究,提出从基于经验的产品研发转变为数据驱动的产品研发的两阶段转型模型,剖析了数据驱动的产品研发转型的组织惯例适应性变革机制,提出了数据驱动的产品研发转型范式理论模型,对"数据驱动"的内涵进行了创新性阐述。本文从转型路径、实现机制与转型范式3个方面构建了数据驱动的产品研发转型理论,研究结论对数字经济时代数据驱动产品创新的企业实践提供了政策启示。  相似文献   

3.
通过一家钢琴制造企业的纵向案例研究,试图破解中国企业在中西方文化差异及信息不对称的情况下,通过“引智”学习方式设计、提升外国专家对企业的信任水平以利于专家知识向企业内部转移.研究发现:为实现企业战略目标,企业“引智”学习方式实时更迭发挥了重要作用.企业先后选择了以问题为导向、以项目为导向的学习和组织内部前馈式学习,帮助企业实现了解决技术问题、改造现有产品和开发高端产品3个阶段的战略目标;企业通过“问题导向 项目导向 组织内部”的学习方式设计,构建起从低水平到高水平的组织信任;通过选择与信任水平相匹配的“引智”学习方式,能够显著提升企业技术能力.  相似文献   

4.
This erratum contains the appendix that was omitted from the original paper by H. Akkermans and B. Vos, “Amplification in service supply chains: an exploratory study from the telecom industry”, Production and Operations Management, 12, 2, 204–223.  相似文献   

5.
本文是城市商业银行新服务开发的一项比较案例研究。新服务开发活动中,组织文化会影响组织内员工知识转移行为,而员工知识转移行为会影响新服务开发绩效。本文确认了地域性中小金融服务企业情境下它们之间的因果关系,并得到其具体影响方式,构建了一个三者之间相互作用的综合模型。  相似文献   

6.
许晖  李巍  王梁 《管理学报》2011,8(3):323-331
在回顾市场知识管理理论及营销动态能力理论的基础上,运用规范的案例研究方法,以天津奥的斯公司为研究对象,通过单一案例研究方法系统构建了企业市场知识体系,以及市场知识管理的"GDR循环模式",并深入分析市场知识管理对企业营销动态能力构建的影响机制,归纳提炼出基于市场知识管理的营销动态能力构建模型。  相似文献   

7.
In this paper we investigate the key causal linkages in supply chain management. We propose a conceptual framework and test this framework on data from 215 North American manufacturing firms using structural equation modeling techniques. Three major research issues are addressed in this study: Do sourcing decisions affect the degree to which firms achieve manufacturing goals of cost, flexibility, dependability, and quality? Does the degree of manufacturing goal achievement lead to higher customer responsiveness? Does the degree of manufacturing goal achievement lead to higher internal manufacturing performance? The study examines the relationship among sourcing decisions, manufacturing goals, customer responsiveness, and manufacturing performance. The results support the notion that an integrated supply chain involves aligning sourcing decisions to achieve manufacturing goals that are set to respond favorably to the needs of customers.  相似文献   

8.
This research analyzes the internal service supply chain of a perioperative surgical services department of a nonacademic community hospital using the theory of swift and even flow as a theoretical lens. Performance data were gathered using an in‐depth case study and it was determined that the swift and even flow constructs did affect flow speed and variance, but did not account for all the effects observed. To understand the need for departments to coordinate their efforts with each other and how this affected flow, further analysis was conducted using insights from Pagell's (2004) theory of internal integration and Gittell's (2002) research about coordinating mechanisms. The findings suggest the need to incorporate a variable measuring supply chain coordination into the theory of swift and even flow.  相似文献   

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