Sexual Misgivings: Producing Un/Marked Knowledge in Neoliberal Marriage Promotion Policies

This article draws on what Brekhus has called “the sociology of the unmarked” to illuminate the construction of knowledge in the debate over heterosexual marriage's significance in society. It conducts a qualitative content analysis of archival data written by marriage advocates from 1990 to 2010 and finds that marriage advocates use discourses that incorporate unmarked assumptions concerning heterosexuality and marked knowledge about single motherhood and same‐sex marriage that is linked to neoliberal ideals of individual responsibility and self‐reliant family life. This article uncovers how cultural battles over marriage's significance are connected to a neoliberal discourse of individual responsibility, negotiated through boundary work that marks single motherhood and same‐sex marriage as in need of special consideration.     

New forms of writing,new visual competencies

This article discusses two crucial issues in the social semiotics of visual communication. The first is the move from accounts of specific semiotic modes towards an integrated multimodal approach to visual communication in which the analysis of images becomes less central than the analysis of semiotic resources such as composition, movement and colour, which are common to a range of semiotic modes including images, graphics, typography, fashion, product design, exhibition design and architecture. The second is a new emphasis on the discourses, practices and technologies that regulate the use of semiotic resources, and on studying the take‐up of semiotic resources by users in relation to these regulatory discourses, practices and technology. Here, the article will discuss a number of semiotic ‘regimes’, including codification, tradition, expertise, best practice or role modelling, and technological control. The article ends with a discussion of the way normative discourses are built into the latest visual communication technologies (e.g. PowerPoint, HTML, Photoshop, Illustrator) and an affirmation of the need for a critical and well‐contextualised semiotics of visual technology.     

Making Sense of Neoliberal Subjectivity: A Discourse Analysis of Media Language on Self-development

The influence of neoliberalism on culture and subjectivity is well documented. This paper contributes to understanding of how neoliberal ideology enters into the production of subjectivity. While subject formation takes place in multiple and contradictory ways and across multiple social sites, we focus on the increasingly popular media discourse of self-development, and examine it as a technology of neoliberal subjectification. Drawing on Foucauldian understandings, we analyze data from two different newspapers from two different national contexts, both of which are heavily influenced by neoliberalism. Based on our analysis, we detail four interrelated discourses—rationality, autonomy and responsibility, entrepreneurship, and positivity and self-confidence—demonstrating how these discourses constitute the neoliberal subject in ways consonant with neoliberal governmentality. There is no observable resistance to subject positions offered within these discourses. Self-development discourse instills stronger individualism in society, while constraining collective identity, and thus provides social control and contributes to preserving status quo of neoliberal societies.     

Critical discourse analysis of perspectives on knowledge and the knowledge society within the Sustainable Development Goals

Critical discourse analysis (CDA) is employed to analyze discourses of knowledge and the knowledge society in the Sustainable Development Goals (SDGs). Discourse analysis is a collective name for a number of scientific methodologies for analyzing semiosis, namely how meaning is created and communicated though written, vocal or sign language. Employing a genealogical approach which locates discourses in the field of prior discourses, two prior discourses of the knowledge society are identified in the key document of the SDGs. The concepts knowledge and knowledge society are found to have a marginal position within the main policy document “Transforming our world,” adopted by the United Nations in September 2015. The techno‐scientific‐economic discourse is found to be dominant at the level of implementation and of goals, while there is some evidence of the pluralist‐participatory discourse at the level of vision and strategy. Analysis of some of the policy advice provided by international organizations and civil society indicates that more pluralist‐participatory discourses on knowledge were represented when the SDGs were being formulated. Developed countries and the corporate sector were very influential in determining the final text and were probably instrumental in excluding more transformational discourses and maintaining the status quo.     

‘They just seem to live their lives in their own little world’: lay perceptions of autism

The prevalence of autism spectrum disorders is believed to be higher than that of other conditions, such as Down syndrome or diabetes, yet few studies have explored the ideas lay people have about autism. Semi‐structured interviews were used to explore how 10 lay people with no knowledge or experience of autism conceptualised autism. Interpretative phenomenological analysis and discourse analysis illuminated four discourses: (1) autism as transgressing normative expectancies; (2) dependency and functional ability discourse; (3) autism and the discourse of mental status; (4) autism and explanatory discourses. Participants demonstrated clear views (although not necessarily correct) about the nature, origins and manifestations of autism. They drew upon their understanding of normal child development to make these assessments and they made judgements about the ability of individuals with autism to attain social independence. It is recommended that interactions between lay people and people with autism may help develop positive conceptualisations of autism.     

The epigenomic self in personalized medicine: between responsibility and empowerment

This paper focuses on two areas of innovation currently articulating the agenda of personalized medicine (PM): the discourse of empowerment in health-care reforms and the rise of molecular epigenomics. We align these two developments as discursive and technical resources, focusing on their nascent interplay in shaping alternative sociotechnical imaginaries of PM. Our work aims at inaugurating an intellectual programme on the distinct futures of policy- and identity-making that are being catalysed around epigenomic technoscience, as well as to provide an operational map of its potential synergies with pre-existing socio-political discourses of empowerment in PM. This roadmap advances our understanding of how the intersection of epigenomics with dominant policy discourses becomes a resource to shape roles and obligations of citizens, patients and health-care actors in the emergence of PM.     

Voices in discourses: Dialogism, Critical Discourse Analysis and ethnic identity

In this article we attempt to combine the Bakhtinian, dialogical philosophy of language and critical discourse analysis (CDA) with our analysis of ethnic identity. The data we discuss are an interview with a Sami journalist who works in the Sami media. We analyse the interview from the points of view of dialogism and CDA to illustrate how identity must be understood as something which is both individual and social in nature. We reject the earlier essentialist interpretations of identity which see it as purely individual and psychological in nature. At the same time, we argue that those views of identity that see it as exclusively socially constructed can be misleading as well. We aim to illustrate our individual‐cum‐social viewpoint by discussing how identity is represented through a variety of voices and a variety of discourses. We discuss ethnic identity as related both to social level discourses that our subject drew on – such as the discourses of the journalistic profession or ethnicity and to 'voices' that bear witness to his experiences as an individual and his individual life course.     

THE RISE OF THE POPULAR INVESTOR: Financial Knowledge and Investing in England and France, 1840–1880

This article examines the knowledge frame in which financial investing became a popular, socially legitimate, and desirable activity in England and France in the nineteenth century. The empirical basis underlying the arguments of the article is provided by investor manuals, newspaper reports, advice brochures, stock price lists, financial charts, and novels from the period. The analysis focuses on the instruments and processes making possible a financial knowledge that could be legitimately acquired and utilized by separate, unrelated, individual actors dispersed over the territory. The core argument is that this knowledge should be understood as an integrative social practice—that is, as a nexus of legitimating discourses, rules, skills, and cognitive instruments that transformed financial investing into a socially desirable activity. At the same time, they generated forms of financial knowledge that were no longer embedded in local conditions, but could be transported across various contexts. The dominant modes of evaluating financial securities include the new instruments of balance sheet analysis, problem solving, and charts. In this integrative nexus of discourses and cognitive instruments, financial activities became first and foremost an object of knowledge. The investor's social and personal responsibilities became dependent upon his financial knowledge. This stance, together with the social desirability of financial investing and with the cognitive instruments provided to individual, dispersed actors, constitutes the ground for the expansion of financial investing. Where does he come from? Shares. Where is he going to? Shares. What are his tastes? Shares. Charles Dickens, Our Mutual Friend     

Discourses Underpinning Parenting Training Programmes: Positioning and Power

Parenting training programmes (PTPs) aim to improve parenting skills and are widely offered in the UK. Despite evidence of efficacy, this paper hypothesises that PTPs may risk disempowering parents, children and even facilitators by prioritising professional expertise over lay knowledge. A Foucauldian discourse analysis examined six PTP manuals and identified discourses including victimhood, institutional salvation, scientism and collaboration. Power relations favouring government and professionals, and impacting outcomes and parental engagement were suggested to result from some of these discourses. Research into PTP engagement in terms of power relations and acknowledgement by policy‐makers of the impact of discourse was recommended.     

The evolving construction and conceptualisation of ‘disability’ in Bhutan

This study – a year-long ethnographic exploration of disability and education in Bhutan – finds that two dominant discourses around ‘disability’ are entering Bhutan simultaneously: the discourse of the medical model of disability and the discourse of the social or human rights model of disability. In this paper, I argue that these two discourses are especially exposed in the Bhutanese context to be opposing forces in shaping local conceptualisation and construction of ‘disability’. By examining the Bhutan case, it can be seen that these kinds of disparate and contentious exogenous constructions of ‘disability’ occur everywhere in the world and negotiate with local constructions of ‘disability’ uneasily. Understanding the interactions of disability discourses in the Bhutanese context can help to understand the interactions of disability discourses writ large.     

Ending aging in the Shteyngart of Eden: Biogerontological discourse in a Super Sad True Love Story

This article broaches the topic of biogerontology as presented in Gary Shteyngart's dystopic novel Super Sad True Love Story (2010) from the perspective of cultural and literary gerontology and examines how the novel manages to challenge predominant discourses in the field of scientific anti-aging studies, especially the notion that old age is a disease that can be cured. It compares the novel's presentation of biogerontological knowledge to current developments in the field, using Cambridge biogerontologist and immortality prophet Aubrey de Grey's book Ending Aging (2007) as an example. Based on the assumption that cultural criticism can and should impact scientific and medical research on aging, this paper asks whether (the analysis of) fictional texts can be seen as a cultural critical intervention into the ageism so often openly displayed in scientific discourses.     

Between reforms and birth rates: Germany, Japan, and family policy discourse

This paper examines the development of employment-oriented family policy in Germany and Japan, two countries united by conservative welfare legacies and very low birthrates, through a close analysis of discourse. Why have recent reforms in Germany moved well beyond those in Japan despite remarkably similar “human capital” discourses? The relative strength of interpretative patterns—in this case, discursive patterns that successfully frame family policy reform as an economic imperative—and the role of employers are identified as critical explanatory factors. Further comparative attention is called to the role of the state as a guarantor of new family policy entitlements.     

The Dialogue of Civilizations: How the I Ching Can Help Understand The Relationship Between Globalization and Anti-Globalization

I Ching, or the Book of Changes, is a kind of ancient classical philosophy in China, mainly consisting of Yin-Yang theory, five elements and 64 hexagrams, whose wisdom has influenced eastern Asian civilizations for more than 2000 years. The paper attempts to study the relationships between globalization and anti-globalization via its discourses. The interdisciplinary perspective does not challenge the dominant ideologies in current political study, but only attempts to open up a new avenue in studying international relations and to constitute the following codes for reference in international relations study: (1) as an analytical model to observe diverse global issues via the Chinese philosophy; (2) as a mirror or medium to understand global conflicts and to help to exchange ideas and achieve moral or ethical consensus; and (3) as a new discourse contributive to the global debates on the diversity and complexity of globalizations and anti-globalizations.     

‘Nation‐state’ and ‘minority’ types of discourse ‐problems of communication between the majority and the islamic minorities in contemporary bulgaria

Ethnic problems may be investigated via either or both of two types of discourse — ‘nation‐state discourse’ and ‘minority discourse’. The first type constitutes a declarative, dia‐chronic‐oriented type of discourse, centred around easily perceivable semiotic codes (language, history, tradition, religion). These codes are invested with qualities which relate to the existence and sustainability of the nation‐state. As a consequence the defence of such codes is experienced as a defence of the nation‐state. By contrast a ‘minority type’ of discourse does not, in principle, centre on nation‐state semiotic codes. In Bulgaria, the discourse of the Islamic communities of the country (Turks, Pomaks, Turkish Gypsies) revolves, by and large, around issues of integration and accommodation, especially of either a demographic and/or economic character. The paper surveys domains that display a close interaction between the nation‐state institutions and the Bulgarian minority communities, namely the mass media, national holidays, educational bodies, army and police. It is argued that a careful and critical appraisal of existing attitudes with respect to these domains is necessary if ethnic conflicts, most likely to emerge during the present atmosphere of post‐totalitarian changes, are to be avoided.

The study of ethnic relations relies on two types of discourse: ‘nation‐state discourse’ and ‘minority discourse’. In the present paper, the minorities under investigation are the Islamic minorities of the Bulgarian Turks and the Pomaks, and the Gypsy minority.     

Normalisation and the psychology of ‘mental retardation‘1

The 1950 and 1960s witnessed a revival of interest among psychologists in mental retardation closely associated with the development of a behaviourist model. These developments effected a decisive break in the discourse of retardation by inserting a ‘behaviour’ component into the definition of retardation. This strengthened claims by psychology of professional primacy vis-à-vis medicine. The objective of professional assertion helped create the conditions in which the service model of Normalisation² took root in North America and, to a lesser extent, the UK. As a semi-autonomous discourse, Normalisation provided a vehicle in which elements of contradictory discourses, principally psychology and interactionism, could be appropriated. The interventions which emerged from this comprised a dual strategy of enhanced social integration and the more precise definition and identification of mental retardation.     

Critical rhetoric’s truth-telling function

The relationship between rhetoric and philosophy reveals competing orientations that guide what a subject can say about a domain of things and how that saying is informed by discourses of truth. In this article, I consider Raymie E. McKerrow’s admirable rendering of a “critical rhetoric” alongside Michel Foucault’s examination of parrhēsia to locate in critical rhetoric a truth-telling function that is formed in the ethopoetic relationship between subjects immersed in public discourse.     

MODEST CHANGES,BIG REVOLUTIONS

In this paper we propose a psychosociological critical theory, which can be applied modestly in particular contexts such as families, organizations and communities. We use discourse analysis as an empirical action-research method, able to study and see families as protagonists with their own history and local culture. We have developed two methodologies, analysis of dominant and alternative discourses and a dialogue based on naïve questions, which have allowed the creation of a link between individual problems and social issues, and have empowered people to do something for themselves and their community. Our methodologies have led us to create a critical and reflective research to resolve psychological problems in families and, at the same time, change the attitudes of their members to more complex social problems, such as gender discrimination, violence, impunity, asymmetric power relations and racism. We propose that social researchers, in particular in Latin America, will take a reflective, critical and political stance, aimed not only at developing knowledge, but also at promoting socio-cultural changes for the families and their communities as a part of the political transformation of society.     

“Tractorettes” or Partners? Farmers' Views on Women in Kansas Farming Households

In the United States, for various reasons, fewer farm families rely solely on their farming operations for their livelihoods. As the structure of agriculture changes and farm families adjust their livelihood strategies, do the discourses around gender relations in households also change? This article analyzes the portrayal of women's roles in farming households by drawing on interviews with Kansas field crop farmers, primarily regarding their land‐use decisions, but also inquiring about their farms and communities. The article addresses the following question: How do farmers' discourses compare to Brandth's (2002a) categorizations of three dominant discourses in the literature on gender in European family farming—the discourse of the family farm, the discourse of masculinization, and the discourse of detraditionalization and diversity? While Brandth finds the discourse of the family farm prevalent in the literature, overall, the discourse apparent from 30 farmer interviews is more characteristic of detraditionalization and diversity. Although men are primarily the principal operators in farming, overall, women were not portrayed simply as helpers. Rather, their roles are depicted as diverse and important to farm operations.