Power struggles: A sociological approach to activist communication

This paper proposes an alternative approach to the scholarship of activist public relations, based on the ideas of the sociologist Pierre Bourdieu; notably his understanding of activism in society. Although Bourdieu is one of the most quoted sociologists in the world (Santoro, 2011; Truong & Weill, 2012), his work has only received limited attention in public relations, and has been entirely ignored within the context of activist communication. This is despite his focus on power, relationships and the role of activists in modern democracies, all of which are central themes in public relations practice and research. Based on Bourdieu’s theory of practice, the discipline’s prevailing, dominant, industry serving, functionalist paradigm positions public relations’ role in society as to perpetuate social inequalities. However, drawing on his ideas leads us to question if public relations skills could be equally utilized to challenge existing power imbalances in society, either in support or on behalf of those groups and individuals whose voices have been drowned out by traditional public relations efforts. The author argues that Bourdieu was not only an accomplished scholar, but also an activist in his own right. It is this combination of personal experience with academic ideas that lends weight to his scholarly work through which he urged the scholarly community to utilize their skills, knowledge and research to challenge (perceived) inequalities in society. The emergence of this type of activist academic, committed to giving voice to multiple coexisting, sometimes directly competing points of views, would arguably further justify and strengthen the existence of public relations as a scholarly discipline in its own right.     

Experimenting with dialogue on Twitter: An examination of the influence of the dialogic principles on engagement,interaction, and attitude

Much of the public relations research on online relationship building has examined social media content for the use of the dialogic principles outlined by Kent and Taylor (1998). These studies, using content analysis as the primary methodology, have found that the dialogic capabilities of social media are under-utilized. However, there is limited research on the effectiveness of these methods. Therefore, the goal of this study is to examine the influence of social media content utilizing these principles on engagement, interactivity, and attitude. Results of this study indicate that usefulness of information can have a significant influence on engagement and attitude.     

Reflections on the absence of formal reflection in public relations education and practice

This content analysis is a part of wider research into the value of reflective practice in public relations education and practice. Examination of this topic is important given that reflective practice is widely recognised as an essential element for claims of professionalism (Dewey, 1933; Schön, 1983, 1987), and professionalism remains an elusive goal for PR practitioners (L’Etang, 2009). This article examines the extent to which the terms and processes associated with reflective practice are formally included in the contents of a range of widely used and well regarded public relations textbooks. The aim is to provide insight into the significance (or lack of it) of reflective practice in contemporary public relations curricula. Given that textbooks are highly influential teaching media that both reflect and shape curricula, conclusions about the emphasis of reflective practice in public relations teaching can be drawn as a result of this analysis. The findings indicate that – based on the content of the textbooks analysed – reflective practice is not formally included in the public relations teaching curriculum. Further research is needed to determine whether this omission also reflects the situation in public relations practice. This research has relevance for public relations educators given that they play a significant role in influencing future generations of public relations professionals. It concludes with a call for a shift in public relations education that includes greater emphasis on reflective practice.     

HPV vaccination campaign fear visuals: An eye-tracking study exploring effects of visual attention and type on message informative value,recall, and behavioral intentions

HPV is the most common sexually transmitted disease, and there are alarming global disparities in cervical cancer and HPV vaccination uptake (CDC, 2016a). To inform HPV vaccination public health campaigns, an experiment with a psychophysiological measure (eye-tracking) explores the effects of visual attention to vaccination messages on message recall, informative value, and behavioral intentions. Results indicate 1) visual type affects recall and informative value of vaccination messages as well as intentions to vaccinate; 2) visual attention is negatively related to message recall only when a non-fear visual is used; and 3) visual attention predicts intent to vaccinate only when a fear visual is utilized. These results suggest the use of fear appeals in health, crisis, and risk public relations campaigns may promote performance of recommended safeguarding behaviors.     

Graph and semigroup homomorphisms on networks of relations

The algebraic definitions presented here are motivated by our search for an adequate formalization of the concepts of social roles as regularities in social network patterns. The theorems represent significant homomorphic reductions of social networks which are possible using these definitions to capture the role structure of a network. The concepts build directly on the pioneering work of S.F. Nadel (1957) and the pathbreaking approach to blockmodeling introduced by Lorrain and White (1971) and refined in subsequent years (White, Boorman and Breiger 1976;Boorman and White 1976; Arabie, Boorman and Levitt, 1978; Sailer, 1978).Blockmodeling is one of the predominant techniques for deriving structural models of social networks. When a network is represented by a directed multigraph, a blockmodel of the multigraph can be characterized as mapping points and edges onto their images in a reduced multigraph. The relations in a network or multigraph can also be composed to form a semigroup.In the first part of the paper we examine “graph” homomorphisms, or homomorphic mappings of the points or actors in a network. A family of basic concepts of role equivalence are introduced, and theorems presented to show the structure preserving properties of their various induced homomorphisms. This extends the “classic” approach to blockmodeling via the equivalence of positions.Lorrain and White (1971), Pattison (1980), Boyd, 1980, Boyd, 1982, and most recently Bonacich (1982) have explored the topic taken up in the second part of this paper, namely the homomorphic reduction of the semigroup of relations on a network, and the relation between semigroup and graph homomorphisms. Our approach allows us a significant beginning in reducing the complexity of a multigraph by collapsing relations which play a similar “role” in the network.     

Role similarity and complexity in social networks

A new concept of role similarity is presented; this definition is a generalisation of structural equivalence but is stricter than the idea of regular equivalence of White and Reitz (1983). This new definition forms a standard part of graph theory literature and as such has been well researched. Consequently a complexity measure first proposed by Mowshowitz, 1968a, Mowshowitz, 1968b, Mowshowitz, 1968c can be given a definite meaning in terms of network concepts. A new measure of structural complexity based on role similarity is also introduced.     

The relationship between reputation,employer branding and corporate social responsibility

Reputation management requires coordination between internal understanding and external expectations (Cornelissen, 2011). The focus of this study were external expectations of potential employees. The main goal of the study was to contribute to the understanding of corporate reputation and its connections with perceived corporate social responsibility and employer brands. All three concepts were investigated amongst 550 senior college business students. The units of analysis were top twenty national organizations, rated according to a syndicated study on employer attractiveness. The results show that students assign good reputation to those organizations that are perceived as socially responsible and with a good employer brand. Reputation, at least according to our results, seems to be the umbrella concept that encompasses both perceived corporate social responsibility and perceived employer brands. Organizations that develop different strategies, policies and practices with regards to socially responsible behavior and nurturing employer brands have higher levels of perceived reputation among students. Additionally, students' perceptions and position on the list of the most attractive employers is consistent.     

Tripartite structural analysis: Generalizing the Breiger-Wilson formalism

Tripartite graphs have three types of nodes and ties exist only between nod this paper, we indicate the background of work in structural analysis that leads to the use of such graphs and we develop the associated matrix methods. Fundamentally, the idea is to move another step forward in our ability to treat in analytical terms the general phenomenon of overlapping inclusions, such as that of persons and groups. We relate this idea to classic concerns with the interpenetration of persons, social systems, and cultural systems. In detail, the framework and results generalize those of Breiger (1974) and Wilson (1982).     

Predicting informant accuracy from patterns of recall among individuals

This paper examines the question of informant accuracy in reporting patterns of communication in face-to-face groups. We are attempting to establish the extent to which it is possible to predict individual differences in accuracy from the patterns of recall among informants. We use data from a series of studies by Bernard, Killworth, and Sailer (Killworth and Bernard, 1976, Killworth and Bernard, 1979Bernard and Killworth 1977;Bernard et al., 1980, Bernard et al., 1982) in which they collected observed behavior interaction frequencies and subsequently asked informants to recall and rate the degree of previous communication. In this paper we attempt to predict the accuracy of recall, i.e. how well each individual's ranking corresponds to the overall observed interactions for the group as a whole, by looking solely at the recall ranking. Using this method, we are able to account for a major share of the variance in accuracy among the subjects. We outline a theory and method for predicting accuracy based upon recall data that may be generalized to a variety of situations beyond social interaction data.     

An analysis of cyclically dense data using EBLOC

Everett (1982a) has proposed a graph theoretic technique for analysing social networks. It is not usually possible to apply this method to data which contain a large number of interlocking cycles. We demonstrate a technique which overcomes this problem by referring to the data analysed by MacRae (1960).     

A game theoretic approach to measuring degree of centrality in social networks

We present a new measure of degree of centrality in a social network which is based on a natural extension of the Banzhaf (1965) index of power in an N-person game.     

An extension of ebloc to valued graphs

In this paper we show how the algorithm EBLOC can be extended to deal with valued data directly. The technique is then applied to Sampson's (1969) monastery data and comparisons are made with the original EBLOC algorithm.     

Structures of connectivity

From the earliest days of research on blockmodeling, one primary goal was to develop a method that would exploit the algebra of the social relations among individuals to describe the social structure of the group. This goal was reluctantly abandoned, however, because the presence of idiosyncratic relational ties in the data obscured the structure and no reliable method for identifying these ties existed. This paper presents such a method. We have found it useful to distinguish emotionally weak ties (Granovetter 1973), those with low intensity, from structurally weak ties, those that fail to conform to the pattern of ties that exist in and are reinforced by the social structure. The latter type of weak ties are the idiosyncratic ties that interfere with attempts to describe a social structure. This paper operationalizes the concept of structurally weak ties and presents an algebraic method for identifying them in sociometric data. This enables us to use the algebra of social relations to identify a blockmodel that describes the social structure of the group.     

Reviewing the ‘march to standards’ in public relations: a comparative analysis of four seminal measurement and evaluation initiatives

To many, development and adoption of professional standards for measurement and evaluation (M&E) is one of the most promising approaches for advancing public relations practice. In recent years, there has been a surge in efforts to develop standards for M&E in different parts of the world. Prominent examples of this include standard terminologies, metrics, principles for best practice in the field, and evaluation frameworks. Regardless of their alleged importance, however, the acceptance and application of such M&E standards in the practice varies significantly. To better understand the process by which standards in this field are developed and adopted, this article draws on recent concepts from organization studies (cf. Slager, Gond, & Moon, 2012) to analyze the trajectories of four seminal standards attempts: The Barcelona Principles and the AMEC Integrated Evaluation Framework on an international level, the DPRG/ICV Framework used in German-speaking countries, and the GCS Framework in the United Kingdom. The article reveals, by way of an interpretive qualitative approach, the various strategies undertaken to a) develop common sets of terms and rules, b) engage relevant actors in the design, promotion, and implementation of proposed standards, and c) to reinforcing standards symbolically.     

Bridging ties at the neighborhood level

This paper examines the relevance of the “strength of weak ties” model (Granovetter 1973) in devising community development strategies for urban neighborhoods. The policy implications of this model for activities designed to promote neighborhood identification and cohesion are outlined, and Granovetter's specific assumptions about the structure and functioning of urban neighborhood social networks are assessed in light of existing research. Little support is found for the presumed absence of bridging weak ties among urban neighbors, or for the assumption that strong ties create an obstacle to effective political mobilization in working-class neighborhoods. An alternative model of local-level integration is suggested, which retains Granovetter's concept of dense clusters of network ties linked by “local bridges”, but re-examines the role of weak ties in effecting such bridges.     

A State of Neglect: Public Relations as ‘Corporate Conscience’ or Ethics Counsel

Ryan and Martinson (1983) Ryan, M. and Martinson, D. L. 1983. The PR officer as corporate conscience. Public Relations Quarterly, 28(2): 20–23.  [Google Scholar] and other scholars argued that the corporate conscience role should belong in the public relations function. But, how common is the use of ethics counsel among public relations professionals? This qualitative research found that many public relations practitioners indeed perform the role of ethics counsel or corporate conscience in their organizations. However, a state of neglect of this role exists in terms of education and support—even lacking support among some public relations practitioners! The well-being of both organizations and publics could be enhanced through both academic study and professional attention to public relations managers performing the role of ethics counsel to the dominant coalition.     

The Status of Online Public Relations Research: An Analysis of Published Articles in 1992–2009

This study was designed to identify trends, patterns, and academic rigor in research studies focusing on Internet-related public relations through a review of articles published between 1992 and 2009. ^{1 1}Please see the appendix for a bibliography of the 115 articles studied. This study examined the authorship, theoretical frameworks, methodological approaches, and research topics addressed in these published articles. Key findings suggested an increasing trend in the number of published articles, a lack of applied theoretical frameworks, a dominance of quantitative research, and an emphasis on use of the Internet in public relations.     

Derived Equivalence Relations of Geometry Skills in Students with Autism: an Application of the PEAK-E Curriculum

The present study evaluated the efficacy of equivalence-based instruction (EBI) as described in the PEAK-E curriculum (Dixon, 2015) for promoting the emergence of derived geometry skills in two children with high-functioning autism. The results suggested that direct training of shape name (A) to shape property (B) (i.e., A-B relations) was effective for both participants. Following A-B training, both participants demonstrated emergent relations that are consistent with symmetry (B-A), as well as emergent shape name (A) to shape picture (C) relations that are consistent with transitivity (A-C). The results expand on existing literature by demonstrating the emergence of an A-C relation when neither A nor B stimuli were ever trained to C stimuli and illustrate the efficacy of EBI for training geometry skills.