From Tupperware to Scentsy: The gendered culture of women and direct sales

Consumer culture has transformed the lives of working women and family life for well over a century. Perhaps one of the most gender distinct forms of consumer culture introduced in the 20th century was the direct sales industry. The business model of direct sales depends on women's social circles as a means to market products directly to consumers, antithetical to retail spaces of malls and shopping outlets. In this literature review, I explore how women construct meaning behind products in this sales culture, while examining the emotional investment that women make as direct sales consultants and the personal outcomes of this investment. To begin, I include a brief history of the direct sales industry with a focus on three pioneering companies: Avon, Tupperware, and Mary Kay as foundational to women's contributions and involvement in the industry today. Next, I explore the pathways that motivate women's draw to direct selling as a form of emotional labor that allows them to balance professional work and family life while yielding minimal financial gain. I analyze the messaging of direct sales companies that cleverly speak directly to women's needs for recognition and assist in constructing personal identity and self‐worth. Finally, I examine trends for the future of direct sales companies as they look to maintain relevance through global markets and brand recognition that will expand beyond women's social circles and parties.     

Local Produce,Foreign Labor: Labor Mobility Programs and Global Trade Competitiveness in Canada*

Abstract Temporary visa workers are increasingly taking on a heightened profile in Canada, entering the workforce each year in greater numbers than immigrant workers with labor mobility rights (Sharma 2006). This paper examines the incorporation of foreign workers in Canadian horticulture under the Seasonal Agricultural Workers Program (SAWP). I argue that foreign labor supplied under the SAWP secures a flexible workforce for employers and thus improves Canada's trade competitiveness in the global agrifood market. Using multiple research strategies, I track the evolution of Canadian horticulture in the global market and the transformation of labor in this industry. I outline the steady growth in the employment of temporary visa workers in the horticultural industry and show how they have become the preferred and, in some cases, core workforce for horticulture operations. The benefits of SAWP workers to employers include the provision of a workforce with limited rights relative to domestic workers and considerable administrative support in selecting, dispatching, and disciplining workers provided at no cost by labor supply countries. I conclude that the SAWP is a noteworthy example of the role of immigration policy in regulating the labor markets of high‐income economies and thus ensuring the position of labor‐receiving states within the global political economy.     

SPLITTING THE ACADEMY: The Emotions of Intersectionality at Work

Using labor market theory, we assess how we have constructed the teaching of required courses on diversity, with the potential splitting of the academy into distinctive labor markets. In‐depth interviews with instructors of color and nonminorities who teach required diversity‐education courses at a predominately white university are qualitatively assessed and describe the differences in the emotional labor attached to this segmented academic market. We identify specific dimensions of diversity teaching that attach to the job conditions of secondary labor markets, including the distortion of work loads and evidence of differential barriers in the emotional labor attached. These labor market conditions may structurally limit opportunities for career survival and advancement of minority and female instructors.     

Les rejetés de la modernisation

In Brazil unlike France two very split labour markets co-exist, the formal and the informal. On the formal labor market in Brazil, union rights prevail, and wage-earners are protected unlike in the informal labor market where none of this exists. Raising industry to an international level pushed many wage-earners out of the formal sector during the 1980s. Did they find jobs elsewhere? If so, in which branches of the economy? To provide answers, two files are crossed, their data having been made longitudinal. Dismissed workers’ trajectories from 1989 till 1995 in two branches and two regions are analyzed: the automobile industry in the São Paulo area and the petrochemical industry in the São Salvador (Bahia) area. These career trajectories shed light on how modernization has affected quite different labor markets; it also brings to the foreground the concept of a systemic restructuring of the labor market. — Special issue: Latin America.     

The Continuing Significance of Race in the Occupational Attainment of Whites and Blacks: A Segmented Labor Market Analysis*

In this article we posit that racial discrimination is not uniform across the U.S. labor market. While it is likely that patterns of racial discrimination occur in some types of jobs more than others, little empirical research has examined the effect of race across segmented labor markets. Incorporating two decades of comparable General Social Survey data, this article revisits William J. Wilson's hypothesis that the significance of race in determining labor market outcomes is declining. We examine the effect of race within two dissimilar labor segments over time, dividing the labor market into technique‐versus social‐skills‐oriented segments. Using this theoretically useful dichotomy, we examine if the net effect of race (African American and white men) on occupational prestige has declined from the 1970s to the 1990s. Our multivariate analysis shows that the net effect of race is different in each labor market. This suggests that racial discrimination against African Americans is not uniform across the entire labor market, but instead is differentiately manifested within various labor market segments. Overall, our findings partially support Wilson's thesis indicating that while the effect of race is no longer a significant indicator of occupational prestige by the 1990s in a technique‐oriented job segment, it remains a significant predictive variable within a social‐skills‐oriented job segment, even when controlling for a range of social class and structural variables.     

Framing the Purchase of Human Goods: Cosmetic Surgery Consumption in Capitalist South Korea

Sociological and cultural research on market participation has been preoccupied with creative markets and traditional labor markets, overlooking alternate types of markets, particularly those of human goods which have proliferated in Asia. This article analyzes South Korea's cosmetic surgery market to examine how and why consumers participate in markets of human goods on the microlevel vis-à-vis macrolevel social structures in an advanced capitalist economy. This article theorizes two cognitive frames (normative conformity and competitive edge) that rationalize and motivate surgical modifications as an alternative vehicle for financial and marital stability in response to macrolevel economic challenges from the nation's developmental trajectory and cultural anxieties from its Confucian traditions about marriage.     

The geography of Washington's world apple: global expressions in a local landscape

This article explores how the globalization of food and agriculture is linked to local processes of agrarian transformation in the case of the apple industry in the United States. The local, regional history concerning environmental, technological and social change in the apple industry reveals the ways in which the local landscape has changed as this agro-industry has developed and globalized over the last century. Our focus embraces three themes: the social construction of value in fresh apples, the changing structure of the apple industry, and the changing social relations of production as they concern transnational wageworkers. The social constructions of value ascribed to apples in the industry's advertisements aimed at national and international consumers exist in sharp contrast with the local level intensification of farming practices. Changes in farm structure, production technology, labor process and relations, and the composition and settlement patterns of farm labor reflect both the industry's regional development as well as how the globalized apple industry is manifested in the region's development history and geography.     

The new rural-urban labor mobility in China: Causes and implications

As the Chinese economy reforms, a huge new floating population of rural-urban migrants is transforming the urban labor force. This article explores some of the most important reasons for the emergence of the floating population in China. We argue that the neoclassical model alone is not adequate to explain the massive rural-urban internal migration underway in China. Instead, ideas drawn from both sociological theories of segmented markets and institutional economics are used to supplement the standard neoclassical explanation. We found that Chinese policy reforms in both rural and urban areas decreased the balkanization of labor markets and opened up employment opportunities for many rural-urban migrants. In rural areas, a set of agricultural market reforms, starting in 1978, increased farm incomes and simultaneously produced a large surplus labor supply. In urban areas, reforms beginning in the 1980s created an effective demand for rural migrants. Of particular importance was the development of a contract labor system and the emergence of a private sector.     

Global Changes and Gendered Responses: The Feminization of Migration From Georgia

While frequently discussed, the feminization of migration remains among the least understood trends in migration literature. Existing research links feminization of migration to socioeconomic change in migrant origin countries, changes in destination‐country labor markets, structural factors, and changing social attitudes. However, questions of how the feminization of migration begins and how it becomes socially institutionalized remain largely unanswered. Having experienced a recent, dramatic increase in female migration, Georgia provides an excellent case to study the emergence of women's labor migration. Our findings highlight the importance of human capital, increasing divorce rates, and an absence of local economic opportunities in motivating increasing numbers of women to migrate. Additionally, changing destination patterns and shifts in labor‐market demand toward feminized occupations act as key initial conditions enabling the growth of women's migration. As migration is feminized, cultural beliefs stigmatizing female migrants can be renegotiated to frame women's migration within normative gender approaches, providing pathways for cultural maintenance. In the early stages of the feminization of migration, we find the initial attempts to reframe migration are powerful; they can challenge, or at least delay, the expansion of women's autonomy that is often associated with migration.     

Fair Trade Flowers: Global Certification,Environmental Sustainability,and Labor Standards

This article analyzes the organization of the fair trade flower industry, integration of Ecuadorian enterprises into these networks, and power of certification to address key environmental and social concerns on participating estates. Pursuing a social regulatory approach, I locate fair trade within the field of new institutions that establish and enforce production criteria in international markets. My research finds that while firm owners and managers support fair trade's environmental and social goals, these commitments are delimited by mainstream market expectations related to production efficiency and product quality. In environmental arenas, certification helps ensure that conditions exceed legal mandates and industry norms. In social arenas, certification helps ensure that labor standards exceed legal and industry expectations and funds important programs benefiting workers and their families. Where unions are absent, fair trade's greatest impact may be in the establishment of workers' committees that can build collective capacity. Although these new labor organizations face numerous challenges, they may strengthen the social regulation of global flower networks, making firms accountable to their workers as well as to nongovernmental organizations, retailers, and consumers.     

Trade shows and the creation of market and industry

This study addresses the question of the constitution of markets in advanced societies. Specifically, the article studies the role of the traveling trade show in creating the real time computing market, which is part of the US electronics sector, during the mid‐1990's. Real time computing products assist the transfer, storage and processing of digital signals in real time and support many of the internet applications we use today. By applying ethnographic methods, we explore the general question of how economic actors cope with uncertainty in the phase of market‐making and at the cutting edge of technology. The paper makes two contributions to the existing literature. First, it shows that the attempt to organize a trade show in real time computing was triggered by the uncertainty experienced by sellers regarding the identity of prospective buyers and about the exact use to which they would put the emergent technology which is offered for sale. Secondly, we trace the history of an emergent market. We claim that trade shows for innovative products are important venues at which markets coalesce. The identification and ordering of market actors, the institutionalization of a distinct business culture and the social networks developed among market actors and across the subsidiary markets provided the basic social infrastructure for what later became known as the real time computing industry.     

The Sonoran Desert’s Domestic Bracero Programme: Institutional Actors and the Creation of Labour Migration Streams

This paper traces the journeys of male migrants to Empalme, Sonora, Mexico to uncover the development of the often overlooked domestic bracero programme that operated in conjunction with its well‐known international equivalent. Drawing on interviews and observations with ex‐braceros who met at a park near the Mexico‐US border, I examine their experiences and participation in Mexico’s domestic bracero program, an unintended and unexplored consequence of its international counterpart. The study shows how regulation and control were constantly reinvented at every step of the selection process by state actors and their affiliates in Mexico. The paper reveals how the oversupply of labour and modernization of agriculture in Sonora resulted in the development of a migration industry where local municipal leaders, coyotes, the state, and Mexican agribusiness capitalized from men’s displacement. The migration industry during the bracero selection process controlled who gained access to the United States labour market by capturing migrant labour en route to the United States in the process fueling a thriving cotton industry in the otherwise stagnant Sonoran Desert economy. The study concludes by taking the lessons from the historic domestic bracero programme to show one instance in which internal and international labour markets were closely interwoven. In the end, I call for more research that examines the relationship between markets on both sides of the border that uncovers how networks are not only structured by personal ties but also by state and market relations.     

No Human Resource is an Island: Gendered,Racialized Access to Work as a Performer

This article explores the reproduction of gendered, racialized conceptions of age and appearance in structuring access to performing work. Analysis of this issue leads to discussion of a key supposition: that central work experiences of women performers are manifestations of their position as formal and informal proxies for women's experiences in wider society. Women performers are formal proxies in that they are employed to ‘be women’; to represent women for consumption in the circuit of culture. They are informal proxies in that they are allocated to highly segmented labour markets based on wider patterns of gendered, racialized social relations.     

OCCUPATIONAL DISPARITY IN A MIGRANT METROPOLIS: A CASE STUDY OF ATLANTA

ABSTRACT

As the populations of immigrant and migrant groups swell in Atlanta, Georgia, the nature of race and ethnic relations in the metropolis, one historically dominated by a black-white dichotomy, is changing. In the 2000 census nearly 40% of the Atlanta metropolitan area's working-age population was an immigrant, a return migrant, or a northern-born migrant. We use the 5% Public Use Microdata Sample (PUMS) from the 2000 census to examine over- and under-occupational representation in the metropolitan area among migrant and nonmigrant groups. The results indicate that there remains a racial and ethnic hierarchy that is related to occupational queues and segmented labor markets. By comparing different types of migrant groups, and by taking into account race, ethnicity, and nativity, we more clearly delineate economic stratification in the metropolitan region.     

Gender‐Related Opportunities and Turnover: The Case of Medical Sector Employees

This study examined the relationships between gender, objective and perceived work‐related opportunities, and turnover behavior. This was achieved using an interdisciplinary approach that combined the macro‐level perspective on opportunities in internal and external labor markets, with the micro‐level perspective of individual perceptions of opportunities. The results revealed that the opportunities–turnover linkage is gender‐specific rather than gender‐neutral. Women's turnover behavior was affected by their ‘perception’ of employment opportunities in the organizational and local labor markets. By contrast, men's turnover behavior was affected by ‘objective’, organizational and local labor market conditions. These findings indicate that the objective opportunities of the work market may be compatible with men’s, but not women’s, work needs and hence question existing assumptions of a ‘gender‐neutral’ effect of opportunities on turnover decisions.     

Emerging,attracting and challenging: how some of the world's largest media companies perceive their challenges and opportunities in China

China's emerging media market, despite having heavy entry regulations, attracts foreign companies that suffer from saturation and stagnation in their home markets. This paper seeks to provide an understanding of how some of the world's largest media companies perceive their opportunities and challenges in China by discussing research interviews with company managers. It analyzes the findings of the interviews in the light of existing conceptualizations, which suggest that in emerging and opening media markets, cultural barriers to the success of imported media increase with the waning interest in foreign media and the increasing strength of the domestic media industry. The article suggests that Chinese audiences will become more inwardly oriented in their media tastes and that if the Chinese media market opens further in the future, the existing advantages that the Western media companies appear to have over their Chinese counterparts will have diminished by that time.     

Like Oil and Water in the American West: Water Market Access amid Unconventional Oil Production in Colorado

Characterized as a “wicked” problem, water shortage in the American West will soon become a reality—due to increasing population, climate change, and decreased flows. Concurrently, water‐centered technologies such as hydraulic fracturing and directional drilling have facilitated the rapid and widespread growth of unconventional oil and gas (UOG) production in the United States. Water markets are increasingly touted as the best, most efficient, and fairest mechanisms for allocating vital and scarce resources. Yet this contention is largely unexplored at the food‐energy‐water nexus, particularly from an environmental justice perspective—where equitable water access for all users is a central concern. We utilize a case study in Colorado's South Platte basin based on 41 in‐depth interviews to show: (1) distortions created in regional water markets as wealthy UOG operators participate in them and (2) ways in which access to water markets becomes blocked for smaller, newer, or water‐poor water users. We also highlight how UOG producers’ presence may inhibit the formation of alternative systems for water exchange. Thus, the participation of UOG operators in Colorado's water markets appears to drive environmental injustice and increased inequity at the food‐energy‐water nexus, rather than facilitating fair or efficient access to water for all users.     

CO-MOVEMENTS IN RELATIVE COMMODITY PRICES AND INTERNATIONAL CAPITAL FLOWS: A SIMPLE MODEL

Suppose a number of countries produce a commodity which employs local labor and a type of capital that is internationally mobile. Within the framework of a specific-factors model the paper argues that there is a presumption about the international movement of capital when the relative price of the industry using that capital rises on world markets. Capital flows towards countries less heavily involved in producing the commodity; internal labor flows contribute toward worldwide industry dispersion; and the volume of international trade in that commodity tends to fall.     

Minimum Wages in a Segmented Labor Market: Evidence from South Africa

The segmented labor market model describes the impacts of minimum wages on covered and uncovered sectors. This paper examines the impacts of an industry-specific minimum wage in South Africa, a state characterized by high unemployment, a robust union movement, and the presence of a large informal sector. Under the industry-specific wage law, formal agricultural and household workers are covered, while workers in other sectors are not. The unique aspect of this paper lies in the ability to compare the impacts of minimum wage legislation on formal covered, informal covered, formal uncovered, and informal uncovered workers. This natural experiment allows us to test whether industry-specific minimum wage legislation leads to higher wages, whether wage increases are restricted solely to covered formal sectors or if there are spillover effects, and whether such legislation manifests in disemployment effects. We find evidence of higher wages yet disemployment among black workers in formal markets. In informal markets we find no employment effects, but higher wages in formal markets appear to have spilled over into informal markets in covered sectors.     

Masculinity,Gender, and Rural Policy*

Abstract This paper explores the operation of gender relations in the context of rural policy. Framed by debates on new rural governance, it considers how both the content and the culture of recent rural regeneration policy reflect highly masculine values and the maintenance of traditional power relations. New forms of decision making in rural areas promote a style of policy making that values and grants priority to male networks in the construction of elite groups and styles of management, and devalues community participation. We use examples from the United Kingdom to demonstrate the implications of shifts in the mechanisms and practice of policy making and implementation for men's and women's differential involvement and experience with rural regeneration. We go on to show how gender relations are also reflected in the content of contemporary rural regeneration policy. Decisions concerning the most appropriate types of initiative are predicated on a male‐oriented view of previous economic activity and local labor markets, and represent a highly masculinist approach to regeneration.