基于培养客户忠诚度的汽车营销策略

根据国内汽车产品的营销市场现状和汽车产业的发展趋势,分析了客户忠诚度在汽车营销中所起的作用,提出了以提高客户忠诚度为中心的汽车营销策略,并分析了提高客户忠诚度的关键和途径。     

浅谈电子商务环境下的顾客忠诚度

随着经济的发展,网络的进步,越来越多的企业和个人进入了构建互联网商业的狂热浪潮中,他们大多把注意力集中在了如何吸引更多的顾客上,却忽略了如何留住之前的那些客户。与传统的商业模式不同,电子商务环境下企业的发展和产品的销售更加依赖于顾客的忠诚度,电子商务企业维持顾客忠诚度不仅是企业生存和发展的关键所在,也是让其健康发展的决定因素。所以,通过什么样的方法维持并提高顾客的忠诚度,是什么因素影响了顾客忠诚度,面对这些问题该如何解决,做好这些对推动电子商务企业积极快速发展有着十分重要的作用。     

怎样培养忠诚顾客

在当今激烈的市场竞争中，拥有稳定的客户群已经成为企业最重要的资源，谁拥有了客户，谁就获得了市场，赢得了利润。二八法则告诉我们，忠诚客户是多么的重要。我也曾与很多企业谈及过这个话题，企业都认为，现在的顾客普遍没有忠诚度。     

浅析CRM在汽车维修企业中的开发与应用

随着汽车市场的飞速发展，客户已越来越成为汽车维修企业发展最重要的资源之一。大多数汽车维修企业认识到建立高效的客户管理系统，是提高客户忠诚度，保证企业生存和发展，提高市场竞争力的关键所在。CRM的开发与应用可以使汽车维修企业形成其自身的核心竞争力。     

提高知识型员工忠诚度的几点建议

知识型员工的忠诚度决定了一个企业竞争优势的强弱。文章简述了知识型员工和忠诚度的内涵，详细分析了知识型员工忠诚度缺失的原因，提出了培养其忠诚度的几点建议。     

基于BP神经网络模型的企业员工忠诚度研究

员工对企业的忠诚度既反应了企业管理的好坏,又关系到企业的成本和利润。随着知识经济的到来,员工流动率增高,员工对企业的忠诚度降低。较高的员工流动率给企业带来严重的影响。如何认识员工的忠诚度及解决人才流失问题,是当前企业人力资源管理所面临的重要问题。     

员工忠诚度的培养研究

忠诚度是指一个人对其所属社会团体的目标、象征和宗旨坚信不疑的品质。员工忠诚是指员工对企业的认同和竭尽全力的态度和行为,具体表现为在思想意识上与企业价值观和政策等保持一致;在行动上尽其所能为企业作贡献,时刻维护企业集体的利益。员工忠诚度是公司发展、受益、最终盈利的关键因素之一。当前各种所有制企业都面临着员工忠诚度不高的问题,导致企业核心竞争力下降,严重地影响了企业的生存和发展。因而员工忠诚度的     

浅析企业客户忠诚度的影响因素

随着电子商务的发展,产品及价格的透明化使得商家与商家间的竞争愈演愈烈,商家的利润率随着竞争的升级在逐步下降。笔者认为,提高客户忠诚度,减少客户流失,必将成为众多商家保证利润增长的不二法则。     

建立员工忠诚度新秩序

一个公司的发展壮大,需要一批忠诚的"卫士".员工忠诚度对企业的发展相当于大厦和基石的关系,再好的企业如果员工忠诚度出了问题,其对公司发展"一票否决"的反作用就可能发生.     

论企业员工忠诚度的影响因素及策略

在当今社会,人才是企业发展的重中之重,人才是企业的核心竞争力。企业之间的竞争也是人才的竞争。在全球经济趋于一体化,资源共享的同时,需要对员工的忠诚度给予高度重视才能使得企业长青不败。因此,如何吸引和留住员工,怎样培养企业员工对企业的忠诚,已成为很多企业面临的重大挑战。本文找出了影响企业员工忠诚度的因素,并根据这些影响因素提出解决策略,以为企业如何留住人才提供参考。     

Corporate Social Responsibility: Perceptions and practices among SMEs in Colombia

This study sought to understand the perceptions and practices of Corporate Social Responsibility (CSR) among a sample of Colombian SMEs. The data were collected using a selfadministered, online questionnaire (54 SMEs), and from interviews with five opinion leaders and two, representatives of SMEs permitted to assess the activities, motivations, stakeholders, decision-making, processes, communication processes, resource allocation, evaluation, and the benefits of CSR among Colombian SMEs. Colombian SMEs practice informal internal and external CSR characterized by being, influenced by cultural and contextual aspects of the country's society. Customers, employees and, shareholders are the most important stakeholders for SMEs in Colombia. Colombian culture places, importance on interpersonal relationships and these were displayed in the evidence gathered for this study. The perceived benefits of CSR practices by SMEs such as improved organizational culture, attracting and maintaining best employees, improving image and reputation and improve customer loyalty, also reflect the importance SMEs give to satisfying their most relevant stakeholders.     

Sexual health promotion and adult retail stores

To explore the extent to which adult retail stores may contribute to a community's sexual health promotion infrastructure, we collected data from 294 customer service employees of 80 adult retail stores in 61 U.S. cities. Findings indicated that these stores and their employees do possess at least a baseline level of characteristics that indicate they are serving, or have the potential to serve, as sexual health resources in their communities. As researchers and practitioners continue to explore new and effective mechanisms for responding to sexual health issues, they should consider outlets such as adult stores. Enhancing the capacity of these stores to contribute to sexual health may require strategic collaborations between sexual health researchers, sexual health practitioners, and the adult retail industry in order to develop initiatives that are responsive to the unique goals and cultures of each.     

Sexual health promotion and adult retail stores

To explore the extent to which adult retail stores may contribute to a community's sexual health promotion infrastructure, we collected data from 294 customer service employees of 80 adult retail stores in 61 U.S. cities. Findings indicated that these stores and their employees do possess at least a baseline level of characteristics that indicate they are serving, or have the potential to serve, as sexual health resources in their communities. As researchers and practitioners continue to explore new and effective mechanisms for responding to sexual health issues, they should consider outlets such as adult stores. Enhancing the capacity of these stores to contribute to sexual health may require strategic collaborations between sexual health researchers, sexual health practitioners, and the adult retail industry in order to develop initiatives that are responsive to the unique goals and cultures of each.     

Differences in Factors Attracting Consumers to Taiwan's Supermarkets and Traditional Wet Markets

Exit interviews were used to summarize factors attracting consumers to six supermarkets and three wet markets in a representative city. Using the history of the marketplace as the foundation for analysis, the strengths and weaknesses of the two retail formats are introduced and are compared to the consumer response data. Findings indicate that the decline of Taiwan's traditional markets will probably continue until all are replaced by new retail formats. Currently, the traditional market is in the weakest of all the retail positions since it supplies the needs of a shrinking population of older consumers with preferences and shopping behaviors unlike those of younger, nontraditional consumers. Supermarket expansion is slowing because new hypermarkets, convenience stores, and warehouse stores are competing to satisfy the needs of the younger, more mobile target population. Overall, store formats that provide lower prices, sales promotions, a good environment, good product quality, and good service have the greatest opportunity to build consumer loyalty and increase market share.     

The Security of Gambling and Gambling with Security: A Rejoinder

Social media has become an established tool to engage and maintain customer loyalty. However, its successful use involves a balance between promotion, public relations and corporate social responsibility. Nineteen individuals working in the Australian gambling industry were interviewed. The aim was to explore how gambling operators are using social media to engage with users and promote products, their considerations underpinning these actions, and the extent to which responsible gambling practices are included. All operators were active on social media and used these platforms to attempt to increase customer engagement and strengthen existing relationships. Gambling-related content was usually balanced against non-gambling content, or operators focused exclusively on non-gambling content. Sales goals or raising revenue were not direct aims of social media use. Operators sought to use social media as an indirect way to maintain their customer base and attract new customers via favourable ratings and information transfer. Few operators provided specific responsible gambling messages, despite being mindful of the dangers of targeting vulnerable populations, specifically young people and problem gamblers. This study is unique as it provides an in-depth first-hand account of how gambling operators are using social media.     

A brief history of ‘customers,’ or the gradual standardization of markets and organizations

This article focuses on the history of the ‘actor-customer’ and his/her place in the functioning of organizations and markets. Big business first ‘invented’ the customer in order to better control a global marketplace where fluctuation was too strong; lawmakers then created a rights-endowed consumer to protect citizens from potential abuses by commercial enterprise. This hybridization of business and law was quickly followed by standardization, which, working to reconcile the interests of business, the state, and consumers, ended up giving final customers a ‘consumerist’ voice. The new requirements pertaining to product ‘quality’ and ‘traceability’ have had the effect of subordinating the industrial customer to the consumer customer, and they are transforming relations between organization and marketplace.     

Exit,voice and loyalty in the course of corporate governance and counsel’s changing role

Striking changes in the norms and practices of corporate governance have occurred since the 1980s. Corporate directors have become more independent and diligent and institutional investors have become more activist. If we apply Albert O. Hirschman’s insights about the interactions of exit, voice and loyalty, we find that over-reliance on exit as the remedy of choice of shareholders failed to discipline and educate managers effectively. After the wave of hostile takeovers, the extent of management failure became apparent and the increased power of voice was an important factor in accelerating changes in conduct and norms. The new Team Production Model is useful in describing how public corporations are increasingly being governed. The model helps to explain why corporate boards should function as independent arbitrators among the corporate constituents that have invested in the entity. Mechanisms to increase stakeholder voice and loyalty can help the board function effectively and may increase both efficiency and fairness. The role of corporate counsel, as co-agent with corporate management, and having an independent fiduciary duty to the entity and not its management, is essential to assist the corporate board in meeting its obligations within the Team Production Model. Lawyers, as honest brokers with duties to the enterprise can play an important role in increasing stakeholder voice and loyalty.     

Company spokesperson vs. customer testimonial: Investigating quoted spokesperson credibility and impact in business-to-business communication

Through the framework of source credibility, this study examines the impact of quoting a company executive versus a customer testimonial in a business communication context. A 2 (spokesperson) × 7 (media channel) full factorial experiment (N = 514) showed partial support for enhanced perceived credibility of information conveyed by a customer testimonial compared to a company spokesperson in independent and controlled media channels online. When evaluated through a measure of media credibility, a customer spokesperson rates higher than a company spokesperson. In addition, a product is viewed more positively by an audience receiving information quoting a customer spokesperson rather than a company spokesperson. An audience with low business expertise considers both types of spokespersons as more trustworthy than a high-expertise audience; however, a customer is considered more trustworthy than a company spokesperson. The study provides public relations professionals with insight in determining the use of spokespersons when communicating to businesspeople.     

Public relations and customer service: Employer perspectives of social media proficiency

Social media has enhanced integration between marketing and public relations. As such, public relations professionals have had to adapt and grow their knowledge and skillsets to stay relevant and current throughout the evolution of the digital landscape (Gesualdi, 2019). One of the growing areas of focus for public relations professionals has been customer service skills online. This specialization, often referred to as social care or social customer service, has been promoted and discussed heavily in industry circles and publications, but not in academic research. This study focuses on the survey results from 396 employers exploring the social media skills they most prefer university graduates to possess when entering the workforce. The results indicate that public relations and customer service are the social media skills most sought after by employers of university graduates ahead of proficiency in areas such as social media content production, strategy development and analytics. The potential implications of these findings to the public relations profession are examined and future research is also discussed.     

Virtual Servants: Stereotyping Female Front‐Office Employees on the Internet

This article focuses on the service providers of the future: virtual assistants on the Internet. Recent technological developments, supported by intensive research on artificial intelligence, have enabled corporations to construct ‘virtual employees’ who can interact with their online customers. The number of virtual assistants on the Internet continues to grow and most of these new service providers are human‐like and female. In this article I profile virtual employees on the Internet — who they are, what they do and how they present themselves. I demonstrate that the Internet suffers from the same gender stereotyping characteristic of customer services in general and that the unreflective choice of female images is, at the minimum, a symbolic reinforcement of the real circumstances of gender divisions in customer service.