The joint effects of customer participation in various new product development stages

The notion that customers provide distinct inputs that help tackle unique tasks in each new product development (NPD) phase leads firms to engage customers concurrently in various NPD stages rather than involving them only in one NPD stage. Involving customers in diverse NPD stages is based on the belief that the constructive effects of customer participation in each NPD phase could be supplementary. However, little is known about the joint effects of embracing customers in multiple NPD stages such as whether customer participation in a certain NPD stage enlarges or undermines the returns of customer participation in another NPD stage, and whether customer participation throughout the entire NPD process is really beneficial. Drawing upon the knowledge management perspective, this research investigates in which combination of NPD stages (ideation, development, and launch) engaging customers creates a synergistic or destructive impact on new product market performance. The results reveal that involving customers in both ideation and development stages and in both development and launch stages yields synergistic returns, whereas customer participation in both ideation and launch stages does not create any additional gains. Furthermore, customer participation across all three NPD stages does not improve new product market performance beyond the sole and joint effects of customer participation in two NPD stages. These noteworthy findings imply that the joint effects of customer participation do not always lead to synergistic impacts and depend on the value of customer knowledge and the difficulty of knowledge management of transferring and integrating customer knowledge gathered in various NPD stages. In a certain combination of NPD stages, where the difficulty of knowledge management becomes higher, customer participation cannot generate supplementary returns, and thus, firms can achieve a similar level of new product market performance with customer participation in limited NPD stages.     

Supplier involvement in product development in the electronics industry: A case study

The movement of activities earlier in the product development process requires a re-examination of the total supply network. The objective of this paper is to determine the degree of early supplier involvement (ESI) that exists between a multinational electronics company and its key suppliers, in terms of depth of integration, information exchange and buyer–supplier relationships. The paper provides insights into the strategic factors that affect the dynamics of the ESI process. The research indicates that there are considerable impediments for those participants responsible for establishing and managing the implementation of ESI. A number of strategic insights are identified that explain the existence of the impediments to the ESI process. Finally, based upon the findings a number of lessons are highlighted for organisations considering the adoption of the ESI process.     

Barriers and drivers for process innovation in the petrochemical industry: A case study

Process innovation and energy efficiency improvement are among the key options to reduce greenhouse gas emissions in petrochemicals production. This case study presents some of the main drivers and barriers to activities aimed at improving existing processes and developing new processes in the petrochemical industry. Interviews, statistics and related literature were used. The results suggest that as far as strategic scenario planning is concerned, feedstock economics of new processes is of strategic importance, while energy efficiency is much less important. This explains why firms see new processes as strategic innovations, although they are often less energy efficient than existing processes.     

Sustaining growth in the modern enterprise: A case study

This paper describes a model developed to demonstrate the constancy of and virtual need for change in a sustaining organization. Several executives from different organizations were interviewed in order to capture the dynamics structure. Essential variables were listed and causal modeling was used to obtain important relationships. Equations of interrelationships among the variables were developed. Validation of the model was performed at two levels: (1) validation of the structure as suggested by the causal modeling process using a new methodology and (2) validation of the emergent behavior by using case studies of industries which have different time rates of evolution.     

产品创新过程管理模式的基本问题研究

本文综合运用产品创新的思想和企业过程再造的理论 ,分析了产品创新过程中知识要素资源集成的内涵 ,以及产品创新过程的风险性、对各种要素资源的有效配置、加强开发者交流和学习、增进创新过程柔性和重塑企业竞争优势等特征 .在此基础上 ,从创新过程的组织、知识要素资源的运用、沟通和交流、学习技能、协调机制、激励方式、价值观、绩效等方面探讨了与产品创新过程相适应的以知识为核心的网络化管理模式 ,明确了新的管理模式从信息交流、为开发者授权、领导方式、协作方式上对传统的功能顺序式管理模式实现了突破 .     

Interactions in new product development: How the nature of the NPD process influences interaction between teams and management

Effective interaction across organisational boundaries is a critical success factor in new product development (NPD). However, few studies have investigated how different mechanisms enable effective interaction across organisational and particularly hierarchical boundaries.This study explores how the formality of the NPD process influences the nature of interactions across different organisational boundaries and specifically identifies interaction mechanisms used across hierarchical boundaries. Cross-sectional interviews were conducted in nine firms. Findings highlight that in firms with a formalised NPD process, interactions tend to have a transactional/managerial bias. In contrast, in firms where the NPD process is flexible, interactions have a more social objective.     

The effect of supply chain integration, modular production, and cultural distance on new product development: A dynamic capabilities approach

Little research has examined how international firms' operations strategies affect dynamic capability creation or how cultural distance affects operations management. This study addresses these gaps by bridging the work on dynamic capabilities, two operations management techniques (product modularization and supplier integration) and cultural distance. Using a sample of 111 Brazilian automobile suppliers, the study finds that new product development is marginally increased by product modularization but decreased by supplier integration. Cultural distance negatively moderated these relationships. This research extends the dynamic capabilities literature and indicates that operations management strategy is an important part of the dynamic capability formation process.     

The Taiwan system of innovation in the tool machine industry: a case study

Recent evidence suggests that the Taiwan’s machine tool industry as a whole is prominent in the world, ranking sixth in output and fifth in exports. This paper explores the current status and features of Taiwan’s national systems of innovation (NSI) for its machine tool industry. It is suggested that five major elements of the NSI explain the extensive diffusion of new technologies in the industry, namely: industry clusters, educational system, bridging institutions, government policy, and global business environment. Further, the structural and institutional problems of the innovation system are identified. Future directions of technology development are also discussed.     

An in-depth case study on the role of industrial design in a business-to-business company

In this paper, we investigate how managers perceive the roles of industrial design, based on their experiences with designers in two product development projects in a business-to-business environment. The study demonstrates that designers can make contributions that surpass the design of physical products, and that influence the effective implementation of product development processes. Our findings extend the limited literature on the role of industrial design in industrial markets, and are of value for managers looking to strengthen their product development processes.     

The impact of social power and influence on the implementation of innovation strategies: A case study of a UK mega infrastructure construction project

Influence plays a key role in reaching consensus among multiple actors involved in project-based decision-making processes. While prior literature devotes considerable attention to describing influence, little attention has been paid to influence at the individual level of the strategic project manager within the context of megaprojects. This research intended to fill this knowledge gap by identifying and describing the influence strategies that a strategic project manager applies when implementing innovation strategies on megaprojects. A qualitative case study was used to examine the complex social processes involved in a major UK capital investment programme. The findings underline a critical subset of influence strategies, notably higher-management support, inspirational appeal and bargaining. The study proposes a utilitarian structure of social power comprising selective, supportive and executory power bases.     

An analysis of vendor innovation capability in the contract electronics manufacturing industry

Limited academic research has been given to analysing the innovation capabilities of vendors in outsourcing contracts. This paper seeks to address this gap in the literature by enhancing our understanding of how the innovation capability of vendors is deployed to win, run and renew outsourcing contracts with their customers. Employing the resource-based view as a theoretical basis and undertaking in-depth case study analysis of three vendors in the electronic manufacturing services industry, the research shows that to achieve the outsourcing objectives of winning, running and renewing the contract, vendors can use different configurations of the competitive priorities of cost, quality, delivery and flexibility. The research aggregates the capabilities that influence the innovative capability of a vendor into the innovation-related capabilities (IRCs) of design, new product introduction and manufacturing. Three strategies are identified for vendors on how to deploy these IRCs, and a number of propositions are developed to indicate the suitability of the three deployment strategies for different operational contexts.     

Strategic responses to imposed innovation projects: The case of carbon capture and storage in the Alberta oil sands industry

Today's ‘activist’ attitudes and strong power of non-market stakeholders (such as government agencies, non-governmental organizations, labor unions) have triggered the phenomenon of imposed innovation projects. These are investment projects carried out by profit-seeking firms primarily in response to the demands of influential non-market stakeholders. Such projects are supposedly instrumental to the emergence of new, socially beneficial products and production processes. We use a stakeholder management perspective to analyze the case study of a set of salient imposed innovation projects in the realm of carbon capture and storage (CCS) technology, pursued in the 2011–2014 period by a number of energy companies in Western Canada. We describe the peculiarities of these projects and reveal the scope and drivers of firm-level actions in response to the pressure to pursue imposed innovations. The findings reveal a spectrum of strategic responses to imposed innovation pressures, with varying degrees of cooperation with other economic actors, and varying levels of engagement to tailor the imposed innovation to the firm's technological profile. We develop a set of propositions on the performance implications for firms implementing imposed innovation projects. The paper concludes with recommendations for policy makers concerned with the improved diffusion and effectiveness of such projects.     

Integration of the information systems in the production process: a case study

This paper evaluates the execution of an ERP – enterprise resource planning in a production process. The changes that were made to processes to make them compatible with ERP modules and adaptations that were required by the ERP implementation are presented. The presented study is different from the normal patterns of a vertical implementation, since its application is not direct. In order to use the standard modules of the ERP system, the internal processes were embellished and the data collection steps were integrated into the production process (production orders, inventory, production, daily consumption, daily output). The case study shows that the ERP implementation caused an improvement of the processes in the areas adjacent to production (purchasing, logistics, distribution, supply and sales). In conclusion, this paper presents the main advantages and disadvantages of the ERP system implementation, as well as some considerations and recommendations for the future ERP implementations.     

A study of supply chain integration in the aeronautics sector

Competitive pressure, high development costs, long lead times, rapidly changing technologies and the risks inherent in projects combined with the delays seen in the latest aircraft models (with the rise in costs that these have entailed) highlight the need to reorganise the supply chain in the aeronautics sector paying special attention to an improvement in inter- and intra-organisational integration. The aim of this study is to analyse the situation of supply chain integration (SCI) in the aeronautics sector using three dimensions (information integration, coordination and resource sharing and organisational relationship linkage), considering both internal integration and external integration with customers and suppliers. A group of first-tier supplier experts analyse the dimensions and assess the degree to which the factors that define SCI have been achieved. The results enable strengths and weaknesses to be determined and indicate possible improvements to the situation that is detected with clear managerial implications.     

Managing big data in the retail industry of Singapore: Examining the impact on customer satisfaction and organizational performance

Much of the research on big data analytics has been centered on technical or system development. Research has been carried out on the usage of big data analytics to understand customer relationships and experience, amongst others. Still, there is a lack of research in the retail industry considering big data management, examining the impact on customer satisfaction and organizational performance in the retail sector. Retailers explore analytics to gain a unified picture of their customers and operations across the store or online channels and make strategic decisions contributing to the growth of the retail industry. Thereof, this study has been conducted by majorly focusing on the Singapore retail industry to clarify the feasibility of big data management analytics. Quantitative research method was employed involving 500 participants from the retail industry of Singapore. The results of the study stated that amongst the different big data analytics utilized within the retail industry of Singapore, social media analytics had been majorly answered by the participants. Future researchers can study about the upcoming retail trends in Singapore and how the effects of big data analysis changed in the past few years and deal with the unexpected future recessions in the retail industry within Singapore.     

Task parallelism in distributed supply organizations: a case study in the shoe industry

This paper describes the application of the parallel integration evaluation model (PIEM) in an industrial case study. The PIEM model is based on modelling the interactions among supply network parties. It generates the parallel configuration of production and supply servers yielding the minimum total production and supply time/cost for the system, Φ. The design solution recommended by the model obeys the tradeoff that parallelism introduces into the networked supply operating system: while direct-production/supply time Π decreases, the overhead of interaction time among the networked parties, T, increases. The interaction time comprises two delay generating factors, limiting the implementation of massively parallel supply networks: the delay due to communication, negotiation, and coordination among the parties, K, and the congestion delay Γ at shared resources in the supply network. These two types of delay factors are positively correlated with the network's degree of parallelism, Ψ, and they affect inversely the total production supply and delivery time of the organization. The PIEM model has been applied to the case of a globally distributed shoe supply network. The resulting recommendations yielded significant savings of about 35% of the annual operating costs. Following the success of this case study, the model has been generalized and implemented as a supply network design optimization tool.     

Analytical network process for software selection in product development: A case study

Application of software for manufacturing processes is one of the resolutions many enterprises have resorted to in the 21st century. This has been a result of increased complexity of products, globalization, rapid changes in technology and so on. The idea was that application of software especially for product development would increase the competitive advantage of industry nevertheless the irony has been that most of the investment in software has not achieved the expected results. We carry out a case study to introduce a methodology, the analytical network process as a multiattribute strategic decision making approach to help in the selection of appropriate software to suit the product development process of a particular product.