Strategic role of public relations in enterprise strategy,governance and sustainability—A normative framework

The purpose of the study was to suggest a normative framework for the development of an organization's enterprise (societal role/stakeholder) strategy, indicating its relationship with governance, sustainability, and CSR. The normative framework contains two dimensions: Enterprise strategy is developed within the context of enterprise governance as well as social and environmental sustainability and responsibility, to achieve the organization's strategic non-financial goals (the sustainability dimension). Corporate strategy is developed within the context of corporate governance as well as economic sustainability and responsibility, to achieve strategic financial/economic goals (the business dimension). PR/communication management plays a strategic role in enterprise strategy development but a support role in corporate strategy development. The development of enterprise strategy necessitates a Triple Bottom Line approach to strategic management.     

The Effects of Resources on Social Activity and Economic Performance in Social Economy Organizations

Social economy organizations (SEOs) represent the European Union's strong commitment to promoting the creation of welfare, employment, and social cohesion. This article examines the financial management model of these organizations by analyzing the impact of their available resources or capabilities on their economic performance and social activity and the possible mediating effect of their economic dimension as a strategic element in obtaining social achievements. In this study, we analyze 1,400 Spanish SEOs between 2009 and 2012 by using a structural equations model (SEM). Our results reveal that SEOs have their own financial management model that is characterized by the mediating role of economic performance and a high ability to adapt to changes in the environment.     

Commodities in action: measuring embeddedness and imposing values

Recent approaches in political economy look at the effects of technology and social values on economic action. Combining these approaches with those of economic anthropologists, this article poses that the way the economy is instituted can be understood by looking at reasons actors have for participating in actor‐networks of production, distribution and consumption. Using the author's research on American recycling, this article first shows that much of the‘making’or instituting of the economy happens outside the market, through political machinations, contracts and standards. Second, it suggests that these relationships impose value upon goods differently than do market relations. The details of the recycling‘chain’show the ways actors shape the network and demonstrate that the social values that add‘economic value’to goods are not uniform, but are highly contextual. Starting from Mark Granovetter's notion of 'social embeddedness', the article explains that the measure of social embeddedness is not as important as the values imposed upon other actors through social structure in the economy. It calls for a close observation of economic action in the locales within which production takes place to understand better the‘actions‐at‐a‐distance’where the politics of technology, social movements and power create the empirical, instituted economy.     

Leading a Large‐Scale Distributed Social Enterprise

Distributed social enterprises with national or international footprints face unique management challenges. To cast a lens on these challenges, we analyze the case of the US‐based social enterprise Goodwill Industries, a century‐old, hybrid nonprofit organization with annual business‐related revenue of more than $5.5 billion. The economic benefits that accrue from this business are used to support a social mission that has continued to evolve for more than 100 years. We explore how Goodwill is organized and how its management works to continually balance economic and social objectives to facilitate long‐term success.     

Avatars of Whiteness: Racial Expression in Video Game Characters

Video games are an enormous segment of popular media today, comparable to television and movies. Moreover, video games represent a new form of media distinguished from previous forms due to the interactive element, where game players have the ability to change and influence the game world. This paper contributes to the study of race and popular media by examining how race is presented in role‐playing video games through the feature of avatar creation. Capabilities for avatar creation are analyzed in over sixty massively multiplayer online role‐playing games (MMORPGs) in service as of early 2010 and twenty offline role‐playing games (RPGs) published over the past 10 years. The analysis shows that the vast majority of games, both online and offline, do not allow for the creation of avatars with a non‐white racial appearance. Forcing an Anglo appearance on avatars that purport to represent the player has the potential to reinforce a sense of normative whiteness as well as shape the social composition of online worlds into all‐white virtual spaces, contributing to the creation of a virtual “white habitus.”     

The disorganized family: institutions,practices and normativity

This paper considers the value of a normative account of the relationship between agents and institutions for contemporary efforts to explain ever more complex and disorganized forms of social life. The character of social institutions, as they relate to practices, agents and norms, is explored through an engagement with the common claim that family life has been de‐institutionalized. The paper argues that a normative rather than empirical definition of institutions avoids a false distinction between institutions and practices. Drawing on ideas of social freedom and creative action from critical theory, the changes in family life are explained not as an effect of de‐institutionalization, but as a shift from an organized to a disorganized institutional type. This is understood as a response to changes in the wider normative structure, as a norm of individual freedom has undermined the legitimacy of the organized patriarchal nuclear family, with gender ascribed roles and associated duties. Contemporary motherhood is drawn on to illustrate the value of analysing the dynamic interactions between institutions, roles and practices for capturing both the complexity and the patterned quality of social experience.     

The legitimacy of social enterprise

Social enterprise has emerged as a businesslike contrast to the traditional nonprofit organization. This article develops an explanatory direction for social enterprise based on institutional perspectives rather than more traditional rational economic concepts. Through Suchman's typology of legitimacy (1995), the article argues that the origin and evolution of social enterprise is put into dramatically different focus, particularly through the concept of moral legitimacy. Moral legitimacy not only connects the overall emergence of social enterprise with neoconservative, pro‐business, and promarket political and ideological values that have become central in many nations in the Organization for Economic Cooperation and Development but also explains the observation that social enterprise is being more frequently understood and practiced in more narrow commercial and revenue‐generation terms.     

Creating value through communication

Communication can play a significant role in the value creation process of the organisation, considering the fact that the value of the capitals produced by the organisation can increase and decrease depending on what the organisation says and does. Integrating the corporate communication process into the strategic management, governance and value creation processes therefore pose an opportunity for communication professionals to illustrate how communication can contribute to the creation of value for organisations, and as such be of benefit to business and to society. Introducing these communication approaches to value creation in the organisation requires a new responsible, integrative perspective on the role of corporate communication.     

The Differing Values of Multigeneration and First‐Generation Farmers: Their Influence on the Structure of Agriculture at the Rural‐Urban Interface

Recognizing the inherent pressures on farm families and farmland, USDA has been developing policies and programs that simultaneously attempt to retain existing farm families on the landscape, recruit new farmers, and create lasting economic opportunities rooted in agriculture. In this article we argue that to date there has been an overemphasis on economic and structural approaches and a systematic discounting of the way individual farmer and farm household motivations can differ as they relate to the farm household life cycle, enterprise growth, adaptation, and reproduction. We use a sociological lens to qualitatively and quantitatively examine the social differences between multigeneration and first‐generation farmers at the rural‐urban interface by exploring how economic and noneconomic values influence succession plans and enterprise structure. We find that the answers to these questions are complex, layered, and not static, as farm households cycle through the life course. We describe how the differences between young and old multigeneration and first‐generation farmers can influence the structure of agriculture at the rural‐urban interface, and conclude with some practical policy recommendations.     

The impact of income inequality on values and attitudes

Scholars in several social science disciplines scholars have argued from their respective disciplinary perspectives that income inequality has a considerable impact on economic and social performance of a nation. This essay investigates the possible impact of income inequality on 290 values and attitudes in forty industrial nations from an economic perspective. The results show that inequality has a significant impact on values and attitudes especially concerning religion and the family.     

Managerial Control and Strategy in Nonprofit Organizations: Doing the Right Things for the Wrong Reasons?

This article presents the second stage of a study that engages with the debate that has occurred within the nonprofit literature about the propensity and relative merits of nonprofit organizations adopting for‐profit approaches to management. Specifically, this qualitative investigation examines the ways in which nonprofit organizations use management control when implementing their chosen strategies. Although this topic has been the subject of considerable attention in the management accounting research, it has rarely been explored within a nonprofit context. This is surprising not only because of the considerable social and economic impact of this sector, but also because of the apparent trend toward sectoral convergence in many structural and processual respects, including strategic behaviors and approaches to control. Based on interviews with CEOs and senior executives in thirty‐two Australian nonprofit organizations, we find that the relationship between strategy and control in nonprofit organizations is similar to that in for‐profit organizations, but quite different reasons underlie nonprofit organizations' exercising of management control.     

Uncharted Waters: Exploring the Relationship between Strategy Processes and Management Control Systems in the Nonprofit Sector

The way in which strategy and management control combine has been the subject of much research attention, but rarely, within a nonprofit context. This is surprising, not only because of the considerable social and economic impact of this sector, but also in view of the apparent trend toward sectoral convergence in many structural and processual respects, including strategic behaviors and approaches to control. In this article, we explore the extent to which the relationship between management control and strategy, as found in for‐profit organizations, may prevail within a nonprofit context. Based on questionnaire responses from 182 Australian nonprofit organizations, we find that this relationship in nonprofit organizations is similar to that in for‐profit organizations, thereby lending support to the “convergence” argument. We reflect on the reasons for these similarities and advance an agenda for further research in this area.     

Gender Labor,Assimilationism, and Transformative Practices: The Relational Negotiations of Cisgender Women and their Transgender Men Partners

Despite the rise in research on the experiences of transgender men (female‐to‐male, FTM) in recent years, little academic attention has been paid to the partners of these individuals. The experiences of a large portion of this population, cisgender women whose partners transition from female to male, provide a unique perspective on how individuals negotiate performances of normative gender ideals and heteronormative practices in transitioning non‐normative relationships. Research has shown that when these cisgender women find themselves in relationships that are socially defined as heterosexual, they often begin questioning their sexual orientation in relation to their partner's gender identity as well as the role and applicability of their beliefs regarding gender equality and anti‐heteronormative practices. This article provides an overview of the current literature that addresses the enactment of gender labor, the practice of reaffirming another person's gender through physical, emotional, and sexual care, by cisgender women whose partners transition from female to male. Specific focus is given to how, in some situations, the performance of gender labor manifests in assimilationist ways that adhere to typically heteronormative frameworks as well as how, in others, the performance of gender labor manifests in potentially transformative and destabilizing ways that serve to challenge normative structures. Gaps in the existing literature as well as directions for future research are also explored.     

Parental values in the UK

This article investigates the extent to which parental values differ between social groups in the UK at the start of the twenty‐first century. The study of parental values is an important area of sociological enquiry that can inform scholarship from across the social sciences concerned with educational inequality and cultural variability in family life. We draw on data from the Millennium Cohort Study to show how parent’s social class, religion, religiosity, race and ethnicity, and education are related to the qualities they would like their children to have. Our rank‐ordered regression models show that parents in service class occupations place significantly more importance on ‘thinking for self’ than ‘obey parents’ compared to those in routine manual occupations. We also show that although class matters, the relationship between education and parental values is particularly strong. Parenting values also differ by parental racial and ethnic background and by levels of religiosity.     

What Is Different about the Profile of the Social Entrepreneur?

In recent years, the term social entrepreneur has become increasingly common in academic and business circles. Social entrepreneurs engage in a variety of activities, but always with the intention of solving social problems. Social entrepreneurs are not merely people who perform acts of charity; they have an evident desire to improve social well‐being and develop projects with long‐term vision. The creation of sustainable social value is a key characteristic that differentiates them from well‐meaning individuals who simply engage in charitable works. There are, however, significant gaps in our understanding of social entrepreneurs and few empirical studies on the subject. This present study attempts to identify the characteristics of more socially oriented entrepreneurs, using sociodemographic variables and the theory of universal values toward work. Analysis of a sample of approximately 400 people shows that more than half of entrepreneurial orientation can be explained through the possession of the values of self‐enhancement (with an inverse relationship in this case), self‐transcendence, and conservation. The theory of universal values has proved extraordinarily useful for studying the characteristics of social entrepreneurs.     

The Role of Human Agency in the Creation of Normative Influences Within Individuals and Groups

Abstract

This article suggests that human agency affects the formation of social norms far more significantly than previously recognized. The article traces the history of normative influence and provides an historical overview of the theoretical foundations and research literature on the study of norms. Traditionally, social scientists viewed norms in linear and deterministic ways. Current researchers generally believe that norms are derived from micro and macro sources and that norms emerge on localized levels through culturally determined, informal hierarchical status relations between and among individuals within groups. This article contends that current theories of normative influence do not adequately account for the role of human agency in the creation of norms. Social scientists have long recognized the effects that norms have on individual and group behavior. Nonetheless, with a new or revised theoretical structure, they might also better understand the role of human agency in the development of norms. Then, social workers, theorists, managers, and group leaders will have the means to support and facilitate the creation of new, more effective, productive, and democratic norms.     

Education effects on authoritarian-libertarian values: a question of socialization

Over the past decades an authoritarian–libertarian value dimension has become increasingly important to electoral behaviour across western countries. Previous analyses have shown that education is the most important social antecedent of individuals' positions on this value dimension; high education groups tend towards the libertarian pole and low education groups tend towards the authoritarian pole. It remains an open question, however, what aspects of education cause this relationship. The article examines a range of explanatory models: a psychodynamic, a cognitive, a socialization, and an allocation effects model. The results strongly favour the socialization model in which the relationship between education and authoritarian–libertarian values is explained as a result of differences in the value sets transferred to students in different educational milieus. The value differences between the educational groups should thus not be seen as reflecting economic differences between the groups but rather as the result of a more fundamental value conflict.     

Measuring social values in philanthropic foundations

Philanthropic foundations are seen as organizations that allocate resources to achieve their visions of a better world. Drawing on a sample of foundations in Canada, the United States, and Europe, this research undertakes to reveal the social values that constitute such visions and to measure the consistency between espoused social values and those conveyed by resource allocations. A social values identification and measurement instrument is described and tested. The social values that comprise the instrument are presented in a chart of social values. A methodology for measuring the consistency between social values espoused by a foundation and those actually conveyed by resource allocation decisions is described, tested, and critiqued. It is argued that the results of this research provide a basis on which to pursue development of a standardized vocabulary of social values that may enhance understanding and discourse regarding the purposes and work of foundations, as well as provide a basis for cross‐cultural comparative analyses of foundations.     

A cosmopolitan approach to the explanation of social change: social mechanisms,processes, modernity

In recent years social science has been characterized by a cosmopolitan turn. Of the many questions that arise from this the most important are those that concern the implications for explaining social change. While cosmopolitanism is centrally about social change, much cosmopolitan theory due to its normative orientation lacks a capacity for explanation. The problem of explanation is also a problem that besets all ‘big question’ approaches in social science. In this paper a broad definition of cosmopolitanism is given and elucidated by an outline of its epistemological, ontological and methodological frameworks. Emphasizing the latter two, a relational conception of cosmopolitanism is developed as an alternative to dispositional/agency based and systemic accounts. First I argue that there are four main kinds of cosmopolitan relationships, which together constitute the social ontology of cosmopolitanism. These are the relativization of identity, the positive recognition of the other, the mutual evaluation of cultures, and the creation of a normative world culture. A methodological framework is advanced that distinguishes between the preconditions of cosmopolitanism, its social mechanisms and processes (of which three are specified: generative, transformational and institutionalizing) and trajectories of historical change. The argument is made that cosmopolitan phenomena can be accounted for in terms of this ontological and methodological framework. The advantage of this approach is that it offers cosmopolitan analysis a macro level account of social change that is broadly explanatory and which can also account for both the diachronic and synchronic levels of the emergence of cosmopolitanism as both a counter‐factual normative cultural model and as a part of social and political practices and institutional arrangements.