Management in/as Comic Relief: Queer Theory and Gender Performativity in The Office

Our discussion here focuses on gender performativity — the evocation of gender through stylized modes of interaction and the recitation of particular cultural norms — in the BBC comedy series The Office. We suggest that The Office can be read as a cultural text that brings sedimented ways of thinking about and enacting gender into relief, a technique that effectively ‘queers’ management and organization as gendered phenomena. In doing so, we argue that not only does The Office parody the ways in which management is configured according to the terms of what Judith Butler has described as the ‘heterosexual matrix’, but that it also represents a parodic critique of the gendered ways in which this configuration is enacted in everyday organizational encounters. We also suggest that, in addition to its capacity to be read as a parody of gender performativity, The Office reflects queer theory's concern, particularly as the latter has been articulated in Butler's writing, to reveal something of the pathos inherent in the desire for recognition that underpins the hegemonic performance of gender. In this respect, our reading of The Office emphasizes that, as a popular cultural text, it throws into (comic) relief the extent to which the desire for recognition underpins the organizational performance and management of gender in accordance with the terms of the heterosexual matrix.     

Gender,the Body and Organization Studies: Que(e)rying Empirical Research

Even in organization studies scholarship that treats gender as performative and fluid, a certain ‘crystallization’ of gender identities as somehow unproblematic and stable may occur because of our methodological decision‐making, and especially our categorization of participants. Mobilizing queer theory — and Judith Butler's work on the heterosexual matrix and performativity in particular — as a conceptual lens, we examine this crystallization, suggesting it is based on two implicit assumptions: that gender is a cultural mark over a passive biological body, or is a base identity ‘layered over’ by other identities (class, race, age etc.). Following Butler, we argue that in order to foreground the fluidity and uncertainty of gender categories in our scholarship, it is necessary to understand gender identity as a process of doing and undoing gender that is located very precisely in time and space. Given this perspective on gender identities as complex processes of identification, non‐identification and performativity, we offer some pointers on how the methodological decision‐making underpinning empirical research on gender, work and organization could and should begin from this premise.     

Reproducing Gendered Hierarchies in Everyday Work: Contradictions in an Employment Office

This paper is concerned with the dynamics of producing gendered hierarchies in the workplace. While the focus is on the present day, developments over the past ten years are also examined. The term ‘doing gender’ is adopted as a method of outlining these dynamics within seemingly static gendered hierarchies. Within the case study organization, a Finnish employment office, the ways of doing gender have shifted from maintaining gendered hierarchic harmony towards women? s and men's separate but invisible cultures. However, men's practices are linked in a more direct way to the textual and official goals of the organization, whereas women's working methods show some implicit opposition to the organizational logic. Throughout gendered contradictions are emphasized: between inequality and equal opportunities; informal sociability and formal rules; and the invisibility and visibility of gender.     

‘Over the Pond and Across the Water’: Developing the Field of ‘Gendered Organizations’

This article is concerned with the development of gendered organizations as a field of study. It begins by exploring some of the factors that militate against integrating organization studies and gender studies and gendered organizations scholarship over national/continental divides. Increasingly doubtful about whether traditional (mainstream and critical) organization theories will or can adequately address gender, we contend that scholars of gendered organizations should ‘strike out’ on our/their own, ‘boldly going’ into unfamiliar territory to create new, innovative theories, concepts and ideas. We make various suggestions about possible future directions for theorizing and research.     

Art,climate change and (other) eco materials: rethinking the cosmopolitanization of aesthetics and the aesthetics of cosmopolitanization with Ulrich Beck

Based on fieldwork in Japan and Hong Kong, I ask how methodological cosmopolitanism, as formulated by Ulrich Beck, may afford new and highly needed modes for grappling with climatically concerned art and aesthetic practices across geographical regions. I will argue that methodological cosmopolitanism serves as an important framework for approaching such art practices, and suggest that two overall intertwined strands concerning aesthetic practices engaged in global issues of climate change, emerge from this – the cosmopolitanization of aesthetics and, reversely, the aesthetics of cosmopolitanization. Departing from my fieldwork among farming artists in the Hong Kong countryside and in the Japanese satoyama – rural mountain – areas, I will, on the one hand, argue that art practices are ‘cosmopolitanized’ by the awareness of global risks, manifested in anticipation of the comprehensive climatic changes (in)discriminately affecting across nations and regions. At the same time, and importantly, art practices are actively attending to this ‘risky’ cosmopolitanization, giving aesthetic voice, form and ‘visuality’ to unfolding climatic issues and concerns and hereby practising what I will call an ‘aesthetics of cosmopolitanization’.     

Who's a good boy then? Anthropocentric masculinities in veterinary practice

Veterinary surgeons (vets) provide us with a fascinating platform to study anthropocentric and zoocentric beliefs, which we argue are gendered in both their genesis and practice. Gendered in the sense of the double meaning of our title ‘who's a good boy then?’, which reflects both a default male gender and a patronizing masculine claim to mastery over the animal. In addition, veterinary practices are organized in specifically masculine ways that, despite the demographic feminization of the profession, are oblivious to distinctively gendered practices and concerns and thus to the reproduction of gendered inequalities. The research also focuses on how there is a tendency for vets to neglect their own bodies for the sake of the animal's welfare (zoocentrism) but, at the same time, this reflects and reproduces masculine anthropocentric demands for human supremacy involving linear rational and effective control over the animal as a necessary part of their commercial and career success. In the empirical presentation, we show how organizational gendering within the gendered organization of veterinary surgery occurs at all levels, sometimes openly and explicitly, but also covertly and implicitly. In seeking to interrogate the covert and implicit in gender asymmetry, we draw on post‐humanist feminist philosophical perspectives that facilitate our challenging of the gendered anthropocentric organization of veterinary work.     

Towards a performative understanding of deservingness: Merit,gender and the BBC pay dispute

Drawing largely on a high‐profile case of unequal pay at the BBC (British Broadcasting Corporation) as an illustrative example, this conceptual article considers differences and interrelationships between merit and deservingness, where the latter captures how, through appropriate performances, merit is given recognition and value. We propose a performative understanding of deservingness that highlights its gendered and embodied dimensions. Informed by Judith Butler's account of gender performativity, we show that, while merit is conventionally conceptualized as a relatively fixed set of attributes (qualifications, skill) 'attached' to the individual, deservingness captures how, in gendered terms, value and recognition are both claimed and conferred. As we argue, a gendered, deserving subject does not pre‐exist but is performatively constituted through embodied practices and performances of what is seen as worthy in a particular time and place.     

Occupational Cultures and the Embodiment of Masculinity: Hairdressing,Estate Agency and Firefighting

Drawing on data from an Economic and Social Research Council‐funded project, this article explores the implications of different occupational cultures for men's masculine identity. With a focus on embodiment and individual agency, it explores the argument that it is within ‘scenes of constraint’ that gendered identities are both ‘done’ and ‘undone’. In this article we examine embodied experience in occupational cultures commonly stereotyped as ‘masculine’ or ‘feminine’ (hairdressing, estate agency and firefighting), showing how men conform to, draw upon and resist the gendered stereotypes associated with these occupations. What we argue is that gendered conceptions of ‘the body’ need to be differentiated from individual men's embodiment. Instead, processes of identification can be shown to emerge via embodied experiences of particular kinds of gendered body, and in the ways in which men negotiate the perception of these bodies in different occupational contexts.     

Are fire services ‘extremely gendered’ organizations? Examining the Country Fire Authority (CFA) in Australia

Emergency management organizations often have military‐based histories and continue to maintain militaristic styles of operation. Similar to the military, these organizations tend to be male dominated and culturally masculinized. The militarization and masculinization of rural fire services in Australia are generally unrecognized but highly important elements defining these organizations, and the example of the Country Fire Authority (CFA) is considered here. Using a cultural artefacts approach, historical and contemporary elements of the CFA's structure and practice are analysed using the concept of an ‘extremely gendered’ organization, with a focus on how the CFA is structurally and culturally gendered. We argue there is value in expanding the notion of ‘extremely gendered’ institutions beyond the military, to include other militarized organizations. Doing so not only helps to better understand and address resistance to change and gender equality measures, it also draws attention to the important role that such organizations play in the greater patriarchal order.     

The beautiful game and the proto‐aesthetics of the everyday

Abstract

This article provides a critique of the postmodernist notion that there has been of recent years a dissolution of the divide between aesthetics and practical activities, between Art and Life. It does so by considering the game of soccer from a phenomenological viewpoint, which shows that the game possesses intrinsically ‘aesthetic’ qualities. The conditions of possibility of such qualities are understood by introducing the idea of the ‘proto‐aesthetics’ of soccer and other mundane phenomena. By considering the proto‐aesthetics of the quotidian we argue that recent changes in the nature of practical life should not be regarded as due to ‘aestheticisation’ but rather as springing from processes of commodification.     

Intersections of regulation,space and gender: retail banking in an Australian Regional Town

This paper analyses the intersections of employment regulation, gender and space in the working lives of employees in three banks in an Australian Regional Town, contributing to a socio-spatial analysis of the impact of different levels of regulation. Illustrating our analysis through a dispute around Saturday working at one of these banks, we argue that ‘place’ and ‘space’, in the location and organisation of these banking worksites and in the social organisation of family and market work, create a distinct and gendered pattern of opportunities and constraints for banking employees. The lived experiences of the workers negotiating, accommodating and resisting inadequate staffing and the unilateral imposition of new working time arrangements, highlight the dynamic and contradictory practice of employment regulation, both formal and informal, at the local and individual levels and the ways it intersects with space and gender to shape working lives.     

Discourses of Work–Life Balance: Negotiating ‘Genderblind’ Terms in Organizations

This article examines current debates about gender equality, work‐life balance and flexible working. We contrast policymakers’ and organizational discourses of flexible working and work–life balance with managers’ and employees’ talk about these issues within their organizations. We show how, despite the increasingly gender‐neutral language of the official discourses, in the data studied participants consistently reformulate the debates around gendered explanations and assumptions. For example, a ‘generic female parent’ is constructed in relation to work–life balance and flexible working yet participants routinely maintain that gender makes no difference within their organization. We consider the effects of these accounts; specifically the effect on those who take up flexible working, and the perceived backlash against policies viewed as favouring women or parents. We argue that the location of work–life balance and flexibility debates within a gender‐neutral context can in practice result in maintaining or encouraging gendered practices within organizations. Implications of this for organizations, for policymakers and for feminist researchers are discussed.     

Young people and the gendered and aesthetic dimensions of ‘enterprise’: stories from a ‘Rust Belt’ city

ABSTRACT

In the ‘Rust Belt’ city of Geelong in Victoria, Australia, discourses of young people’s enterprise and innovation provide a counter-narrative to the prevailing material and symbolic consequences of industrial decline, job losses, and the growing insecurity of employment and income. GT Magazine is a weekly, large circulation magazine in Geelong with a significant focus on the activities and aspirations of enterprising young people. In this paper, we examine, by utilising techniques of content analysis and discourse analysis, the particular ways in which young people’s innovation and enterprise are framed and enacted in GT Magazine. Our analysis reveals that ‘youth’ and ‘enterprise’ are, in GT Magazine, given an embodied form that is powerfully marked by aestheticised, normalised enactments of gender, class and race. In doing this work, we make productive contributions to three key themes in contemporary youth studies: new work orders and the youthful self as enterprise; the gendered and aesthetic dimensions of affective labour in these new work orders; and the emerging spatial turn to examine young people's embodied, place-based experiences of employment and enterprise. We seek to make problematic the sense that solutions to multiple disruptions and crises in capitalism and the environment are to be found in young people’s enterprise. Particularly when that enterprise is given form in ways that are aestheticised, gendered, classed, individualised and responsibilised.     

Kafka on gender,organization and technology: The role of ‘bureaucratic eros’ in administering change

In this article, it is argued that Kafka's novels are satirical portraits of the workings of ‘bureaucratic eros’ in gendered organizations. In Kafka's tragi‐comical fiction, a sexually perverse and uncreative ‘bureaucratic eros’ — the opposite of the ‘poetic eros’ — administers highly sexualized gender relationships in hierarchical organizations: law, bureaucratic regulation, administration and execution are expressions of the male officials' sexual desires. Given the lustful manifestations of ‘bureaucratic eros’, Kafka reveals that organizational and technological change is not some process of rationalization (as Max Weber suggests), but, instead, must be poetically understood as metamorphosis. In Kafka's comical portraits of metamorphoses, the remnants of old myths, old desires, tribe‐like organizational forms and primitive uses of technology continue to operate in distorting, disorienting, sexually perverse ways. Thereby, ‘bureaucratic eros’ brings about an incomprehensible world of lawlessness and anxiety — a deplorable condition that, Kafka suggests, can only be overcome by fleeing administrative dictates, into the aesthetic sphere.     

Keeping up appearances: aesthetic labour in the fashion modelling industries of London and New York

This paper addresses itself to literature on ‘aesthetic labour’ in order to extend understanding of embodied labour practices. Through a case study of fashion modelling in New York and London we argue for an extension of the concept to address what we see as problematic absences and limitations. Thus, we seek to extend its range, both in terms of occupations it can be applied to, not just interactive service work and organizational workers, and its conceptual scope, beyond the current concern with superficial appearances at work and within organizations. First, we attend to the ways in which these freelancers have to adapt to fluctuating aesthetic trends and different clients and commodify themselves in the absence of a corporate aesthetic. The successful models are usually the ones who take on the responsibility of managing their bodies, becoming ‘enterprising’ with respect to all aspects of their embodied self. Secondly, unlike Dean (2005 ) who similarly extends aesthetic labour to female actors, we see conceptual problems with the term that need addressing. We argue that the main proponents of aesthetic labour have a poorly conceived notion of embodiment and that current conceptualizations produce a reductive account of the aesthetic labourer as a ‘cardboard cut‐out’, and aesthetic labour as superficial work on the body's surface. In contrast, drawing on phenomenology, we examine how aesthetic labour involves the entire embodied self, or ‘body/self’, and analyse how the effort to keep up appearances, while physical, has an emotional content to it. Besides the physical and emotional effort of body maintenance, the imperative to project ‘personality’ requires many of the skills in emotional labour described by Hochschild (1983 ). Thirdly, aesthetic labour entails on‐going production of the body/self, not merely a superficial performance at work. The enduring nature of this labour is evidenced by the degree of body maintenance required to conform to the fashion model aesthetic (dieting, for example) and is heightened by the emphasis placed on social networking in freelancing labour, which demands workers who are ‘always on’. In this way, unlike corporate workers, we suggest that the freelance aesthetic labourer cannot walk away from their product, which is their entire embodied self. Thus, in these ways we see aesthetic labour adding to, or extending, rather than supplanting emotional labour, as Witz et al. (2003 ) would have it.     

The Gendered Nature of Managerial Discourse: the Case of a Local Authority

This paper is a response to organizational analysis which highlights the significance of discursive processes in the formation of occupational gender identity. A recurrent weakness in many of these accounts is their focus on the simple dualisms which structure gendered discourse. This tendency is often associated with the abstraction of debate from specific organizational settings. I aim therefore to address the question of the gendered nature of managerial discourse with reference to a case study of a local authority under restructuring. I argue here that the gendered nature of managerial discourse has to be seen as particularly complex, given the way in which it incorporates both ‘feminine’ and ‘masculine’ identities within an overarching managerial ethos, which is itself related to wider hegemonic projects.     

Performances of social class,race and gender through youth subculture: putting structure back in to youth subcultural studies

This paper aims to advance debates in youth studies about the contemporary relevance of social structures of class, race and gender to the formation of youth subcultures. I demonstrate how drawing on a cultural class analysis and education literature on learner identities and performativity can be productive in theorising the continued significance of class, and indeed also race and gender in young people's lives. In examining school-based friendships and (sub)cultural forms through empirical research in urban schools, I argue that not only are young people's subcultural groups structured by class, race and gender but also they are integral to the production of these identities. By examining the discursive productions of two school-based subcultures as examples: the ‘Smokers’ and the ‘Football’ crowd, I further argue that these identity positions embody resources or capitals which have differing value in the context of the urban school and thus demonstrate how race, class and gender privilege are maintained and reproduced through youth subculture.     

Performance and Performativity: Undoing Fictions of Women Business Owners

This article explores the representation of women small business owners in three contemporary novels; Chocolat, The Shipping News and Back When We Were Grownups. The primary contribution is to demonstrate how fiction can both challenge and collude in dominant constructions of entrepreneurship, which is more generally gendered as male and masculine. Judith Butler's thinking on performativity with regard to gender and sexual desire is applied to women's identities and extended to include their behaviour as entrepreneurs. The article demonstrates that these novels both ‘do’ and ‘undo’ gender and business ownership. They portray women who are successful in business while displaying culturally accepted norms of femininity but who are set apart from other female characters. However, their partial and conflictual identification with norms of gender and entrepreneurship could lead a reader to question those norms and through the undoing of the protagonists, the novels offer alternative performances and performativities of doing gender and of doing business.     

‘To Do Or Not To Do (Gender)’ and Changing the Sex‐Typing of British Theatre

Concepts of doing, and undoing, gender have become increasingly prevalent within studies of sex‐typed work. However, these concepts, as currently figured and applied, contain a significant analytical lacuna: they tend not to register changes in the sex‐typing of work. In this study we engage this research gap by addressing the changing sex‐typing of British theatre — specifically, the shift from female‐dominated amateur to male‐dominated professional theatre work. We draw upon and develop concepts of doing and undoing gender to understand changes in the sex‐typing of work. In so doing, we explain how spatially and temporally differentiated ways of doing ‘male’ and ‘female’ become implicated in how people make sense of, and enact, the changing spaces and times of ‘amateur/female’ ‘professional/male’ work. Our analysis of theatre work suggests that, despite recent criticisms of their wider significance, concepts of un/doing gender are useful to understand broader changes in the sex‐typing of work. Thus, it also appears possible to (un)change such sex‐typings by undoing gender. However, our analysis suggests that such subversive acts remain ineffective, unless those involved in such gendered undoings engage with, rather than renounce, the gendered doings that help enact the changing sex‐typing of work.     

Corporate Strategy and Gendered Professional Identities: Reorganization and the Struggle for Recognition and Positions

Will decentralization of responsibilities in services give women service workers at the lower levels of the organization better and more ‘professional’ jobs and a recognition of their importance in the organization? This article looks at the valuation of so‐called women's skills in services in reorganization processes involving dehierarchization and decentralization of responsibilities. Through four cases of reorganized private and public services in Norway it is shown that more focus on customers and decentralization of responsibilities for the services may lead to recognition of gendered skills and an improved position for women service workers at the lowest levels of the organization. When the tasks of the workers are closely linked to the core function of the organization and not dominated by the organization's ‘dirty work’, the women at the lowest levels may obtain a more ‘professional’ work role and their work be recognized as important for the organization.