数字商业模式设计:企业数字化转型与商业模式创新案例研究

数字经济浪潮下,面对跨界颠覆者与技术融合的趋势,传统企业数字化转型迫在眉睫,尽管数字技术为企业开发和调整商业模式实现数字化转型提供机遇,但相关研究却对数字化转型的本质与数字情境中商业模式架构系统的变化缺乏深入关注.研究采用多案例研究,对案例企业的5种与数字化相关的商业模式进行分析,总结提炼出4种不同的数字商业模式类型,进而将数字商业模式解构为数字价值主张、数字价值创造与数字价值获取的架构系统,并详细阐释了数字商业模式的设计原理,最终围绕商业模式的双重属性识别出数字商业模式的创新来源.     

The Business Model Paradox: A Systematic Review and Exploration of Antecedents

The business model has become a popular concept in business and management fields. Yet, it is suffering from a paradox between outstanding popularity and severe criticism, which appears to impede the positive development of the scholarly discourse on the business model concept. Against this background, the purpose of this study is to provide insight into the antecedents of this paradox and to understand their implications for the future development of the concept. The following contributions are made. First, the authors apply a narrative approach to recognizing and interpreting the paradox, and introduce the analysis of syntactics of scholarly discourse as a novel method of investigating management concepts. Second, as a result of elaborating on recurrent themes and tensions in scholarly discourse, the authors extend the literature on business models through theorizing on the core of the concept along the dimensions of classification, constitution and configuration. In particular, they identify the simultaneity of separation and attachment as the main antecedent of the business model paradox. Third, the authors offer implications for further advancing the development of this management concept, and highlight the need for spurring integrative research while at the same time maintaining a plurality of perspectives.     

The Global Food Industry and “Creative Capitalism”: The Partners in Food Solutions Sustainable Business Model

Rising global food prices have driven 44 million additional people into extreme poverty—and malnutrition—in developing countries since June 2010. Partners in Food Solutions (PFS), a nonprofit social enterprise affiliated with General Mills, is proposed as the conduit for food industry managers, engineers, and scientists to initially advise small‐ and medium‐sized African mills and food processors—and later other developing countries—on improving supply chain management by addressing manufacturing problems, developing products, improving packaging, extending product shelf, and finding new product markets. In this article, the “creative capitalism” model of sustainability and social and environmental responsibility is applied to the food manufacturing industry's efforts supporting PFS. Furthermore, the evolution of the sustainable business model developed by PFS is thoroughly described, explained, and analyzed as a generic model of social enterprise to be “scaled up” by the global food manufacturing industry. A summary of salient points conclude the article.     

整合能力与企业绩效：商业模式创新的中介作用

经济全球化的背景下,企业为了构建竞争优势,获取更好的绩效,开始利用整合能力和商业模式创新应对多变的外部环境。然而,当前研究对于两者之间存在何种联系的认识是模糊的。针对理论研究的缺陷,基于动态能力的理论视角,通过分析商业模式创新对整合能力与企业绩效的中介作用,揭示企业整合能力和商业模式创新促进企业绩效提高的内在机制,采用中国6省1市319个企业样本数据,运用线性回归的统计方法对理论假设进行实证检验。研究结果表明,整合能力和商业模式创新都对企业绩效具有正向的促进作用,同时整合能力与企业绩效之间存在着一定的中间机制。整合能力通过提高组织变革和价值创造效率两个方面促进商业模式创新,而商业模式创新作为中间纽带将整合能力与企业绩效联系起来。企业的整合能力越高,越有利于开展商业模式创新,进而促进企业绩效的提高。研究揭示了整合能力和商业模式创新共同促进企业绩效提高的内在理论机制,打开了能力与绩效间关系的“黑箱”,对于中国企业开展商业模式创新具有重要的实践指导意义。     

The Speed of Experience: The Co‐narrative Method in Experience Economy Education

This paper proposes a management learning technique called the co‐narrative method. This approach is seen as a useful means of capturing the subtler nuances of experience economy interactions, as well as learning ethics and corporate social responsibility, by nurturing empathy and compassion. A method is presented based on the example of the idea of slow as fast side of organizational and festival experiences, which is explored through autoethnographic studies of participation in experience economy events. It builds upon insights into improving management education through the use of the humanistic approach. The so‐called co‐narrative method is based on a syzygic mode uniting the two oppositions (while preserving their inherent contradictions). It encourages its users to exercise understanding of the experience of the Other, while teaching about concrete cases and events.     

Transnational Diaspora and Civil Society Actors Driving MNE Internationalisation: The Case of Grameenphone in Bangladesh

Multinational enterprises (MNEs) are viewed as proactive global economic actors that enter new and emerging markets with intentional strategies, building on their inherent resources and firm-specific advantages. However, an international joint venture involves numerous actors in the market entry process. While emerging markets tend to feature complex institutional contexts and idiographic entry challenges, our study with a focus on emerging market presents two under-examined types of stakeholders as distinct social actors' that affect internationalisation process: the transnational diaspora and civil society actors. It provides evidence of the reactive internationalisation of an MNE, showing how the transnational diaspora drove the MNE's internationalisation and how a civil society actor, in conjunction with a diaspora member, facilitated the creation of an international joint venture (IJV) in Bangladesh. This case study analyses and describes the stages of development, documenting how Norwegian Telenor, American Gonophone, Japanese Marubeni and Bangladeshi Grameen Bank created an IJV named Grameenphone in Bangladesh, and how diaspora and civil society actors made up the prime movers and organisational capability base for this process, which would not have happened without their market-driving and enabling influence. The findings illustrate the central role of transnational diaspora entrepreneurship and the related innovation, motivation, contextual intelligence, networking and funding that supported this emerging-market IJV development. The study contributes to research on international joint ventures, transnational diaspora entrepreneurship and civil society actors and the internationalisation of MNEs.     

International Experience in International Business Research: A Conceptualization and Exploration of Key Themes

International experience, the experience that firms accrue from operating internationally, is a key concept in explaining firm internationalization. This paper reviews the conceptualization of international experience in the international business literature. It highlights how prior research has identified three dimensions of the international experience construct (length, scope and diversity), thereby demonstrating that international experience should be treated as a multidimensional construct. In addition, intensity is presented as a fourth and novel dimension of international experience. The importance of this multidimensional conceptualization is highlighted in an explanation of why the international diversification and international experience constructs are not synonymous. In light of the importance of international experience in explaining firm internationalization, the authors explore how the source of the firm's international experience will determine the limits to its application in foreign markets. In particular, the authors distinguish between location‐bound international experience and non‐location‐bound international experience as sources of firm‐specific advantages (FSAs). The FSAs that the firm develops from its experience with equity and non‐equity entry modes are presented as examples of specific FSAs developed within the firm's bundle of FSAs concerning internationalization. The paper concludes with some implications of the conceptualization of international experience for several issues of international business research as well as providing managerial implications.     

The Effect of Outward and Inward Internationalisation on Different Types of Innovation: Evidence from UK SMEs

This paper empirically examines the effect of outward internationalisation, inward internationalisation activities and outward-inward internationalisation (i.e., exporting and importing) on different types of innovation undertaken by UK SMEs. Specifically, we differentiate between product innovation and process innovation and examine the potential effect that they can generate individually and in combination. The results show that both inward and outward internationalisation support product and process innovation in SMEs. However, such an effect is found to be stronger for the combined outward-inward internationalisation operations than for the single mode undertaken by SMEs. The results are found to be robust across the different types of innovation. However, sub-sample analysis shows that, although innovation responds to different internationalisation operations in micro and small firms, for medium-sized firms, only the combination of outward and inward internationalisation operations increases the probability of undertaking both innovations. Using the organisational learning theory, we argue that engaging in both internationalisation activities simultaneously enables firms to acquire a more diverse and richer set of knowledge and key information — through double loop learning, which is translated into increased levels of innovation. Hence, our results have important theoretical, managerial, and policy implications and stimulate the existing debate in the area.     

企业竞争中的消耗战及其模型研究

企业竞争中消耗战无处不在。如何选择正确的消耗战策略,直接关系着企业的存亡。本文拟以博弈论的方法,建立企业竞争中的消耗战数学模型,分别对其离散时间模型及其均衡、离散时间模型过度到连续时间模型、完全信息模型及其均衡、不完全信息模型及其均衡进行系统分析,为企业的消耗战策略提供理论依据。     

CEO Narcissism and Global Performance Variance in Multinational Enterprises: The Roles of Foreign Direct Investment Risk-Taking and Business Group Affiliation

This study examines key mechanisms through which CEO narcissism influences global performance variance in the context of Asian emerging market multinational enterprises. Building on the contextual reinforcement model of narcissism and the cushion hypothesis, we focus on the role of foreign direct investment (FDI) risk-taking and business group affiliation (BGA). We test our moderated mediation model on data from 149 South Korean multinational enterprises from 2006 to 2016. The results show that CEO narcissism is positively associated with FDI risk-taking. The effect of CEO narcissism on global performance variance is mediated by FDI risk-taking. Furthermore, BGA moderates the above-mentioned relationships. Our findings offer important contributions to the international business and CEO narcissism literatures.     

Age,Experience and Corporate Synergy: When Are They Sources of Business Unit Advantage?

When do older businesses have a competitive advantage over new startups? When do the corporate subsidiaries have advantages over independent firms? This paper tackles these questions by comparing the performance of businesses classified according to age and affiliation in the game of competitive survival. The research is based on an analysis of 377,000 United States business units between 1978 and 1984. Our results suggest that age confers substantial advantages in competitive environments where intangible assets, accumulated through experience, are critical to success. These include industries with high-labour intensity, high skill levels and heavy reliance on push marketing. For other industries, e.g., where competitive advantage can be built through superior service or media hype, age advantage is generally much more limited. Affiliation with a corporate group, meanwhile, allows young businesses to overcome some of their handicap by ‘borrowing’ experience through their parent. Once a business is well established, however, affiliation is immaterial.