A riddle wrapped in an enigma: Demystifying Russian managerial motivation

Western business people are eager to penetrate the vast Russian market that has opened up following the breakup of the Soviet Union and the fall of communism. Yet, many are discovering that their Russian contacts are like the ‘riddle wrapped in an enigma’ that Winston Churchill called Russia in decades past. Using a framework of five components of motivation, Sheila Puffer explains how Russian managers think and act in three time periods: the autocrat in pre-revolutionary tsarist times, comrade communist from the Russian revolution of 1917 to the collapse of the Soviet Union in 1991, and the emergent entrepreneur in the fledgling market-oriented economy of the 1990s.     

Systems thinking and business process redesign: An application to the beer game

Managers are regrettably ignorant of the fact that their business organisations are ‘designable’. But recently, concepts such as business re-engineering and systems thinking, coupled with advances in methods of quantifying business systems, have enabled managers to scrutinise their business systems afresh.Ann van Ackere, Erik Reimer Larsen and John Morecroft use a well-known logistical system — the ‘beer game’ — to illustrate these re-engineering concepts and tools in a multi-stage production and distribution system involving a single brand of beer. This business game raises the fundamental question of why it is so difficult to match shipments and factory production to consumer demand.The authors conclude that such re-design concepts and tools can be applied successfully to full-scale business problems. Systems thinking, modelling and continuous time simulation can provide the framework for carrying the design process from mapping all the way through to redesign. The most effective CEOs of the future will be those who are competent to create corporate design in which employees are allowed to succeed.     

New business development in mature firms

New business development (NBD) is one of the main strategic options for the ‘mature’ company. The authors discuss the reasons why NBD should be considered and suggest a framework for developing new businesses. The results of a two year investigation of a sample of 14 UK companies' NBD initiatives are presented. Half of the sample have either abandoned or are reducing their new business activities. The reasons are manifold and relate to a failure to define specifically the role of the NBD initiatives; a lack of appreciation of the risks, long time spans for development and the high financial commitment associated with NBD; a weakening of the mainstream business (this in itself suggesting that companies often leave NBD ‘too late’); and a naive approach toward marketing. Some lessons for mature companies' future involvement in NBD are drawn.     

Partnering with Russia's new entrepreneurs: Software tsarina olga kirova

This article focuses on a Russian woman entrepreneur who established a very successful software firm under license from an American software company. The case illustrates a productive and successful partnership between a Western company and a new Russian entrepreneur. Recent developments in Russian entrepreneurship are reviewed, and the selection of Russian entrepreneurs as business partners is evaluated. The American company is described briefly, followed by an in-depth discussion of its Russian partner and founder, Olga Kirova. Conclusions and interpretations are offered on choosing the right Russian partners, assessing their personal values, objectives and leadership skills, being a good Western business partner, and considering Russian women as business associates.     

Planning for technological innovation part I. Investment in technology

In the modern industrial age, investment can no longer be seen purely in terms of expenditure on hardware or ‘tangible’ investment; the knowledge content or ‘intangible’ investment is equally important. Of course, intangible investment was always a feature of the manufacturing business but in earlier times the additional effort was mostly supplied by the entrepreneur. The complexity of modern technology, the multidisciplinary skills required and the sheer speed of change have altered this; except possibly in the new venture companies. It follows that a full understanding of the effects of technological change on industry can only be obtained if all aspects of investment are identified and measured. It is then possible to determine how much of its resources any particular industry is allocating to its promotion of products for the future, and whether this has changed significantly over time.

This paper therefore is concerned with the totality of investment, its size, content and economic importance.     

Emerging organizational forms: Work and organization in the 21st century

This article begins with the premise that there is continuous and accelerating change in the Western World in the nature of work and how it is organized. An important contributory force is information technology — itself changing rapidly.When the dynamics of the external environment of organizations are added to changes in IT, we will see new forms of organizations evolving in the business world, such as the ‘starburst’ and ‘internal market’ structures.Michael Scott Morton supplies a diagram to illustrate the framework of research which the ‘1990s’ program at MIT is following — how to balance the dynamic tension between external forces and the internal dimensions of organizations to reward shareholders adequately. He refers to one of Peter Senge's ideas in The Fifth Dimension which is central in creating an organization which learns how to innovate constantly: System Thinking — the search for systemic patterns. It reinforces Scott Morton's argument, and seems a particularly appropriate discipline in a continuously turbulent business environment.     

EC anti-dumping laws as a barrier to trade

Anti-dumping (AD) laws in the EC are intended to establish ‘fairness’ between trading partners. But there are negative effects, in particular, firms with weak firm specific advantages can shelter behind AD laws; they can even follow shelter-based strategies and lobby for protection.Alan Rugman and Michael Gestrin explain how shelter can be used as a management strategy, and how AD laws have grown up in the EC since 1979 to affect sectors of industry and geographic regions. They conclude by pointing out that a shelter-based strategy by a strong firm can undermine the very competitive pressures in its home market that made it internationally competitive in the first place.     

Japanese Supply Chain Relationships in Recession

The remarkable nature of Japan’s supply chain relationships has been identified as a significant factor in its industrial success, especially in the automotive and electronics sectors. Yet, Japanese companies do not recognise the term ‘supply chain management’. For four decades Japan’s industrial giants developed sourcing strategies based on highly-pressured, customer-dominated supply relationships in which sub-contractors enjoyed the benefits of the success of their customers at the expense of yielding their autonomy. In 1991, the Japanese economy plunged into deep recession and has yet to recover. Large corporations now appear vulnerable and almost all Japan’s banks are technically insolvent. This article explains the ways in which recession has affected the supply chain relationships in Japan and the domestic and international sourcing strategies that shape them. Japanese industrial customers are now putting increased pressure on their suppliers to provide technical solutions and to develop links with other customers for the first time. The sub-structures of the keiretsu appear to be giving way to open competition with ‘parent’ firms selling equity in subsidiaries. Profound changes appear to be underway in Japanese industrial sourcing strategies—suppliers can no longer rely on retaining business simply by obedience and hard work. Instead, they face an open, fiercely competitive environment—at home and abroad. In this new order, Japanese suppliers are developing new competitive technical and commercial capabilities, enabling their Japanese industrial customers to concentrate on real-time, market-driven configuration of products, without needing to hold stocks in their supply chains and distribution channels. Meanwhile, Japan is seeking to re-establish its position of leading player in East Asia.     

International alliance formation and stock market responses:: Industry globalization as an environmental contingency

This study examines the effects of the degree of industry globalization on international alliance formation in terms of the type of alliance chosen by partner firms and stock market responses to the chosen type of alliance. Using a sample of 244 international alliances formed between U.S. and non-U.S. firms for the 1992–97 period, we find that nonjoint venture (joint venture) alliances take place relatively more frequently in global (multidomestic) industries than in multidomestic (global) industries. We also find that in global industries, abnormal returns to nonjoint venture partners are relatively greater than those to joint venture partners, whereas in multidomestic industries, abnormal returns to nonjoint venture partners are relatively smaller, though insignificant, than those to joint venture partners. Our findings suggest that the degree of industry globalization plays an important role in explaining which type of international alliance is likely to be chosen by partner firms when entering an alliance and how stock markets tend to respond to the chosen type of alliance.     

Developing realistic scenarios for the environment: Lessons from Brent Spar

Why did Shell—renowned for its scenario planning—find itself so badly adrift with the Brent Spar? And why, later in 1995, was it wrong-footed again in Nigeria? The answers reflect deep currents already clear to the company's scenario writers in the 1980s, but retaining their ability to surprise. The authors conclude that Shell's scenarios have been ‘individualist’, ‘hierarchist’ or some combination of the two; none have adopted an ‘egalitarian perspective’. They also suggest that the ‘Values Shift’ scenario—developed for European Partners for the Environment—may hold clues to future shifts in business strategy.     

Integrated logistics-call in the revolutionaries!

This paper argues that the ability of logistics to achieve its aim of efficient and effective interfunctional co-ordination is hindered by the particular paradigm to which it unwittingly adheres. We begin by defining and setting out the objectives of both ‘traditional’ and ‘non-traditional’ forms of logistics, and demonstrate that there is doubt about whether even the newer form can achieve proper interfunctional co-ordination or gain widespread acceptance in the practitioner community. In order to understand why, it is suggested that an analysis is required of the theoretical assumptions upon which contemporary logistics is based. Despite recent developments in logistics it may be that it is some unquestioned paradigm, upon which all logisticians hitherto have relied, which is preventing genuine progress being made. A paradigm analysis is conducted which reveals that both traditional and non-traditional logistics are ‘functionalist’ in nature. It is argued that the main problems faced by logistics derive from this. Logistics suffers from the failings of functionalist thinking and its ambitions will continue to be frustrated unless it is able to achieve an ‘epistemological break’ from functionalism. Logisticians must look towards other paradigms in order to progress. Logistics is in need of its own revolutionaries.     

The characteristics of industrial R&D—A study of major manufacturing industries in Hong Kong

An empirical study of 69 firms in Hong Kong identifies the characteristics of industrial R&D activities. Results of the study show that R&D intensity is highest in the manufacture of professional equipment, electronics, scientific, photographic and optical goods; the type of R&D activities is mainly confined to product research and development, and R&D strategies are mainly the ‘follow-the-leader’ strategy complemented by the ‘me-too-strategy’. Through the analysis of the results, recommendations have been made for the promotion of industrial R&D activities in Hong Kong.     

Defining and Dimensionalising Diversity:: Evidence from Corporate Websites across Europe

The corporate ‘diversity statement’ is a new tool increasingly used by large companies to promote diversity management policies on their websites. Through an examination of these on-line texts, we identify how companies construct the meaning of ‘diversity’ through its dimensions. Few companies actually define diversity. However, dimensions of diversity cover a wide-ranging set of individual differences, not just gender and race but other visible and less visible differences that might lead to discrimination in the workplace. By comparing statements from 241 top companies in eight countries (Finland, France, Germany, Netherlands, Norway, Sweden, Switzerland and the UK), we reveal how the definition of ‘diversity’ and its dimensions as used on websites varies across Europe.     

Retail competition in the fast-moving consumer goods industry: The case of France and the UK

UK retailers in the fast-moving consumer goods industry focus their strategy on building loyalty through quality ‘own’ labels. By contrast, French retailers compete aggressively on price. Judy and Marcel Corstjens, and Rajiv Lal argue that either a ‘two-tier’ or parallel system will evolve in the future or a national industry will tend to oscillate from one strategy to another. Retailers must decide which of the two strategies they will consistently adopt.     

The contingent nature of best practices in national competitiveness: The case of American and Japanese innovation processes

We propose that the differences in competitiveness of companies from different countries is not just a question of the adoption of ‘better’ management models, as conventional wisdom would have us believe; rather, we contend that national competitiveness can change radically over time without significant changes in management practices. Contrary to much of the management literature we hold that changes in the global business environment often determine to a large degree the competitiveness of companies. Based on our assumptions we offer four specific lessons of how companies can increase their competitiveness within the constraints of the socio-cultural context in which they operate.     

Pricing and the Internet:: Frictionless Commerce or Pricer’s Paradise?

Are firms competing in a new world of frictionless e-commerce or is the Internet a pricer’s paradise? It is not safe, at the moment, to say that the Internet is lowering online prices, decreasing price dispersion and increasing online customer price sensitivity.The strategic issue for firms pricing on the Net is avoiding the ‘commodity trap’ and taking advantage of the ‘other side’ of information transparency. Firms should increasingly rely on finer segmentation of their customers and resort to dynamic and smart pricing, product and price versioning and bundling. Multichannel and customer lifetime value pricing will become strategic issues.     

Components supplier patterns in the UK motor industry

There has been tremendous Western interest in the ‘Japanese’ model of manufacturing, particularly in the motor industry in recent years. Western vehicle assemblers profess to be developing closer, higher trust relations with their suppliers to support practices such as just-in-time production and total quality. Comparatively little work has been carried out into the relations between first tier suppliers and their suppliers. This paper reports a study into the relations between a UK ‘first tier’ supplier to the European vehicle industry and 29 of its suppliers, and describes how the Japanese manufacturing model is making itself felt beyond the first tier suppliers.     

Lessons from the ‘made in Switzerland’ study: What makes a world-class manufacturer?

Many executives are currently striving to develop world-class manufacturing operations to ensure that they remain competitive in increasingly global markets. To do this, they are adopting a range of practices, from organisational changes such as empowerment and teamwork to the use of techniques such as pull production. Their goal is to substantially improve performance: faster cycle times, reduced manufacturing costs and greater customer satisfaction.The question of how far companies have moved towards world-class manufacturing is at the heart of the ‘Made in Switzerland’ project, a major benchmarking study of Swiss manufacturing practice and performance. The study was carried out in 1995 by IMD faculty and researchers working with consultants from IBM Switzerland. It is part of the internationally-based ‘Made in Europe’ project comprising similar studies in the UK, Germany, The Netherlands and Finland.The central hypothesis of the studies is that the adoption of best practice leads to high performance. The objective is to establish a benchmarking database for participating manufacturers around the world. The studies, which are highly structured, examine six areas of manufacturing practice and performance in detail and assess the relationship between them at individual plants. The areas covered in the study are quality, organisation and culture, concurrent engineering, logistics, lean production and manufacturing systems.Plants in each country are grouped according to their position on the practice and performance indices and then studied in order to pinpoint the issues and challenges facing the manufacturers within that group. Less than three per cent of the 800 plants currently on the ‘Made in Europe’ database are considered ‘world-class’. Yet for manufacturers striving to reach this level of performance, this small minority can provide some valuable insights for the way ahead.This article discusses many of the issues raised by the analysis described above, with particular reference to the ‘Made in Switzerland’ study. In the first section, it looks at the key lessons arising from the Swiss study and what insights these can provide for manufacturers, not only in the Swiss market, but across Europe. In the second section, it looks at how the study can be used for benchmarking and provides manufacturers with some general recommendations to help them focus their improvements and move closer to becoming world-class.     

The indifference band in multiple criteria decision problems

A case study of a discrete multiobjective problem using the ‘Indifference Band’ approach is presented. An outranking relation among the various alternatives was obtained and compared with the management's own ranking. It was found that the ‘Indifference Band’ approach can be used in ranking procedures.     

Separating research from development: Evidence from the pharmaceutical industry

From an organisational point of view, corporate research and development (R&D) has always been viewed as one function. That view, however, has undergone some changes in the last few years, and many major corporations have changed their R&D organisation or re-thought their overall structure on the basis of their technical competencies.With the example of the pharmaceutical industry, in which R&D has a particularly strong role to play, Vittorio Chiesa reports on a survey of nine major pharmaceutical firms which have recently instigated such changes. Among the changes are a separation of the ‘research’ and ‘development’ activities organisationally and sometimes physically. The author puts forward explanations for this trend and weighs the advantages and disadvantages.