Agricultural Journalists' Assessments of Print Coverage of Agricultural News1

Abstract Critics of agricultural news claim farm media and mass media coverage of agriculture is systematically distorted, a condition that could seriously affect the agricultural information system. A national survey used agricultural journalists as expert judges to assess how well three types of print journalists cover agricultural news. Their assessments indicated that mass media reporters who do not regularly cover agricultural news tend to write agriculture stories that are superficial and stereotyped but not biased toward agricultural interests. Farm magazine writers' stories are not superficial or stereotyped, but writers are uncritical of agriculture, biased toward agroindustry, and overlook important social and environmental issues. Newspaper farm beat reporters are closer to farm magazine writers in not trivializing agriculture and closer to general newspaper reporters in avoiding close ties with industry. Both farmers and public thus receive biased and fragmented reporting that may polarize their views on current agricultural issues. Even if reporters are aware of critical shortcomings in their coverage, improvement may require reduction in structural constraints on story choice.     

Farmers' perceptions of agrarian change in north-west Portugal

Geographers have consistently failed to analyse the perceptions of the inhabitants of rural areas, and in particular farmers' views of agrarian change. This paper analyses the perceptions of farmers in the agricultural region of Entre-Douro e Minho in north-west Portugal. Six villages with contrasting levels of innovation adoption were studied in 1983, and it is shown that there are major differences in the perceptions of farmers within these different parts of the region. These differences cannot be explained simply in terms of the age, tenure and education of the farmers, and it seems that the activities of rural extension officers, the general nature of the ‘place’ of each village, and its accessibility play important roles in influencing the perceptions of the farmers. Above all, it illustrates that, rather than being traditional and conservative, many of the farmers of north-west Portugal are keen to adopt new farming techniques.     

Elicitation of farming agendas in a complex environment

Agricultural and environmental issues are currently the subject of a great deal of debate. Many feel that policies affecting farming and the countryside are formulated without sufficient research into their full implications. In this paper a semi-structured interview technique is used to highlight the complexity of the agenda facing a small section of the farming community. Current policy is creating high levels of uncertainty within farming, forcing the farming community into an economic straight-jacket based on short-term survival. It is concluded that policy-makers need to be aware of the complexity of the farming agenda and that a policy framework needs to be constructed which gives clear long-term objectives to farmers and encourages the diverse practice which is central to long-term continuity. The need to develop improved techniques for eliciting information about farming agendas will be seen as a central requirement of this framework.     

Agricultural education: Gender identity and knowledge exchange

Women farmers are underserved in agricultural education and technical assistance. Long held social constructions of farming women as ‘farmwives’ and in some cases ‘the bookkeepers’ rather than farmers or decision-makers influence the direction of most educational programming delivered through extension programs in land-grant universities in the United States. Consequently, many women farmers generally view these spaces as hostile, rather than helpful environments. This paper uses the agricultural training framework developed by Liepins and Schick (1998) to analyze our research on developing educational programming for women farmers. We conducted five focus groups with members of the Pennsylvania Women's Agricultural Network (PA-WAgN) to better understand women farmers’ needs for education. Women farmers reported the kinds of knowledge and information they want, in what kinds of contexts, and through what means of communication. We adapt and extend the original theoretical framework developed by Liepins and Schick to incorporate the seriality of women's identities, their discourses of embodiment and the agency granted to them through social networks. Through a presentation of the results of these focus groups, we discuss both the relevance of gender to agricultural education and the importance of the network model in providing education to women farmers.     

Shifting values in agriculture: the farm family and pollution regulation1

It has long been acknowledged that the notion of family continuity of farm occupation through succession is one of the central tenets of the ethos of ‘family’ farming, but recent evidence suggests that it is being called into question by family members. Farming practices are being pursued in a rapidly changing world, an important feature of which is a greater level of public and political concern for protecting the rural environment. This paper examines a range of new influences affecting farming practice and environmental consciousness and the implications these have for farming values, particularly that of family succession. Using evidence from a study of dairy farm families and pollution regulation in Devon in South West England, it suggests that rural social change is providing new routes through which environmental values can flow through farm households, influencing the ways farmers understand the environmental implications of their practices, and the ways they and their families think about their long-term futures.     

The environmental belief systems of organic and conventional farmers: Evidence from central-southern England

Little comparative work has been conducted on the environmental belief systems and behaviours of conventional and organic farmers, especially in relation to farming culture, the environment and lowland farmland avifauna. Adopting a modified behavioural approach, this paper analyses the ways in which the environmental attitudes and understandings of farmers in central-southern England influence their behaviour. Key stakeholder and farmer interviews and a focus group discussion showed how some organic farmers tend to have small, diverse and untidy farms, ecocentric attitudes and a non-exploitative approach towards farming which includes an appreciation of farmland birds. This often contrasts with the tidy, well-organised conventional farmers with their larger, specialised farms, technocentric attitudes and exploitative view of nature, frequently related to creating pheasant cover and the belief that corvids and birds of prey are vermin and should therefore be eradicated. However, these attitudes and behaviours may not necessarily be representative of any differences between those farmers loosely labelled as ‘organic’ and ‘conventional’.     

Comparison of Amish and Non-Amish Farmers: A Diffusion/Farm-Structure Perspective1

Abstract Considerable attention has focused on farming practices and behavioral patterns that characterize Amish farmers from other agriculturalists. It has been suggested that Amish farmers are more concerned about the physical environment than non-Amish farmers because Amish employ fewer technology-intensive farming practices, though there is little empirical evidence to support such an assertion. To address this issue, data were collected from a sample of Amish and non-Amish owner-operators in Ohio to compare environmental attitudes and farming systems presently in use. Discriminant analysis was used to examine factors chosen to differentiate the two groups. Findings reveal that Amish respondents believed more strongly than other farmers that ground water pollution was an important environmental problem and that farmers should reduce chemical application rates to protect ground water resources. Other farmers exhibited greater willingness to participate in educational programs designed to reduce pesticide application rates. The two groups could not be differentiated by criteria used to make adoption decisions about farm technologies and farming practices; both used productivity and efficiency criteria when making adoption decisions.     

Envisioning agricultural sustainability from field to plate: Comparing producer and consumer attitudes and practices toward ‘environmentally friendly’ food and farming in Washington State, USA

A substantial body of sociological research has examined the relationship between farmers’ environmental attitudes and their conservation behaviors, but little research has compared the attitudes of producers and consumers toward the environment with their behaviors or practices in support of sustainable agri-food systems. This paper addresses these shortcomings by analyzing the intersection between producer and consumer attitudes toward environmental sustainability with their actual practices, drawing data from focus group interviews and surveys with producers and consumers in Washington State, USA. We compare farmers’ attitudes toward several agricultural and environmental policies with their self-reported practices to examine whether support for environmental policies aligns with sustainable farming practices. For consumers, we investigate the relationship between their attitudes toward the same agricultural and environmental policy issues with their interest in purchasing food produced in an environmentally sustainable manner. Through our analyses, we find that consumers’ and producers’ practices are not always consistently correlated with their environmental attitudes, but that support for agricultural land preservation is one policy area in which the interests of producers and consumers intersect with their interest in sustainable farming and food. Findings from our individual and focus group interviews assist us in understanding the multiple, sometimes competing, factors that consumers and producers must weigh in making decisions about environmentally sustainable food and farming.     

Private rights and public responsibilities: the prospects for agricultural and environmental controls

The paper seeks to examine the prospects for the introduction of formal controls over agricultural and environmental change in the countryside through an analysis of the policy preferences of the National Farmers' Union and the Country Landowners' Association and the rapidiy changing context within which they are operating. We argue that it is mistaken to suppose that there exists a generalised objection to regulation within the farming and landowning community. Present developments are, moreover, blurring the distinction between production and conservation policies. In addition the authority of the farming lobby has been significantly weakened. But we suggest, nonetheless, that the persistent power of constraint enjoyed by farming and landowning interests is likely to ensure that a particular view of environmental protection, involving compensation for property rights foregone, remains predominant.     

The Third Sex: Women Leaders in Australian Agriculture

This article uses data from interviews with 20 women involved in decision‐making positions in Australian farm organizations to explore the ways in which women actively create a subject position which locates them as both ‘agricultural leader’ and ‘woman’. This is a subject position one participant describes as ‘a third sex’. In negotiating their outsider status, the participants describe being engaged in a constant process of self‐monitoring and movement between and across different discourses of managerial masculinity and normative femininity. They describe no such difficult identity work being undertaken by the male leaders with whom they work. Based on a range of gender comparisons, the article concludes that women's entry to positions of agricultural leadership does not necessarily suggest that a more inclusive or equitable Australian farming sector is emerging.     

Definitions of conflict and the legitimation of resources: The case of environmental risk

This paper examines the social construction of conflict over environmental health and safety issues (i.e., environmental risk). Four explanations for such conflict are commonly offered in the environmental policy literature. We examine the interests served by each. We hypothesize that environmental policy professionals hold definitions of conflict consistent with the values and interests of the organizations for which they work and the professions of which they are members. These definitions enhance the legitimacy of the resources those groups possess in relative abundance. Data from a survey of risk professionals are generally consistent with these hypotheses. We conclude by generalizing beyond environmental conflict to identify ways in which disputes about the nature of a social problem or conflict are often at the same time struggles to determine the value of the resources available to social movements and their opponents.An earlier version of the paper was presented at the 1984 annual meeting of the American Sociological Association. The views expressed herein do not necessarily represent those of George Mason University, George Washington University, or the National Research Council or any of its constituent units.     

Sustainable Computing

The term Sustainable Computing is used to transfer the political concept of sustainability to computer systems, including material components (hardware) as well as informational ones (software), development as well as consumption processes. Six dimensions of Sustainable Computing are being distinguished. Empirical discourses, initiatives and social movements within the IT industry are assigned to these dimensions. The introduced Sustainable Computing Concept serves as a classification system to better understand different discourses or debates within the IT world, partly historical, partly current. It allows to synthesize these discourses by emphasizing what they have in common: the aim to balance economic, social and ecological interests.     

Neither ‘family’ nor ‘corporate’ farming: Australian tomato growers as farm family entrepreneurs

For the past two decades there has been much debate about the future of family farming. The basic question on which this debate has turned is whether current pressures on family farm systems should be understood as symptomatic of a terminal condition, in which farmers are replaced progressively by corporate ownership; or whether family farms will persist as a social formation, albeit increasingly subsumed by off-farm interests. Using evidence from the Australian processing tomato sector, this article documents the changing social and economic formation of ‘family farming’. We argue that in this industry, the appropriate way to describe farmers is through the deployment of that a new category of farming; farm family entrepreneurs. This phrase is coined to describe the situation where family units remain at the social and economic heart of farm ownership and operation, but in the context where they relate to their land-based assets through legal and financial structures characteristic of the wider economy. As this article explores, this formation seems to represent an accommodating modus operandi for farm units within neo-liberal agricultural governance. Nevertheless, however, this duality of family-based structures and capitalist entrepreneurialism inevitably provokes a series of tensions, whose resolution requires a variety of organizational strategies to be put in place.     

Regulating Land Development: Local Market Structures and Structured Markets

Current rounds of economic restructuring together with the changing priorities accorded to agricultural production are leading to significant shifts in rural property and tenure relations. This paper analyzes these processes with reference to rural Britain; it reports on empirical evidence collected in the county of Buckinghamshire in southeast England. Two significant types of new rural land development are considered—small-scale industrial units arising out of the conversion of agricultural buildings and golf course developments and their ancillary leisure-based activities. Post-war productionist forms of regulation and particularly established types of agricultural tenure are now being modified by farmers and nonagricultural interests committed to the development of rural land. New demands and market structures are requiring more diversity and flexibility by which land is owned, occupied, and used. These emergent, more flexible macro tenures are based on new sets of social and political alliances between farmers, developers, and local planning systems. Agricultural land is increasingly being viewed as a capital rather than as a productive asset associated with more volatile and regionally defined markets whose regulation is formative.     

Farm Work Satisfaction and Acceptance of Sustainability Goals by Australian Organic and Conventional Farmers1

Abstract Farmer dependence on large-scale organizations for inputs to production is an attribute of Australian agriculture and has changed the character of farm work and how farmers see the future of agriculture. We discuss how these changes are related to farmer satisfaction with their work and their commitment to an alternative or conventional agricultural paradigm. Organic and conventional farmers are compared and findings show that organic farmers experience higher levels of work satisfaction and endorse the alternative agricultural paradigm more strongly than conventional growers. Personal success in using organic methods explains differences between organic farmers in their work satisfaction and commitments to the alternative paradigm. Similarly, conventional farmers confident about the future of their farms are satisfied with their work and express some commitment to the sustainability paradigm. Organic and conventional farmers share concerns about environmental sustainability, but are thinking differently about what sustainable farming is and how it will affect the future of Australian agriculture.     

Return of the gentleman farmer?: Conceptualising gentrification in UK agriculture

In this paper, processes of gentrification are assessed in relation to non-commercial farming: the production of agricultural commodities without the intent of earning a living. The author argues that due to the connection between residence and productive assets (particularly land) inherent in farming, agricultural gentrification represents a special case, distinct from rural and urban gentrification, where gentrification is possible from within the existing farm household. Pluriactivity of the farm household enables both economic capital accumulation and alterations in the cultural capital held. Similar to rural and urban gentrification processes, agricultural gentrification leads to landscape change. Both non-commercial farming and gentrification processes are found to have been encouraged by the state, through post-productivist polices and laws aimed at commercial agricultural producers. The author argues for further research on farmers as consumers of rural amenities, and raises questions about the environmental impacts of ‘non-commercial farming’ and the acquisition of farm land by the wealthy elite.     

Agri-environmental policy in Spain. The agenda of socio-political developments at the national,regional and local levels

EU agri-environmental legislation provides that every Member State may enact its own regulations specifying standards and environmentally sensitive areas. Thus Member States have substantial scope for adapting basic principles and implementing them in their own way. This has enabled competing interest groups to promote their own priorities. Spanish environmental policy has been influenced by its membership of the EU and by the political interests of Spain's Regional Governments. Before EU agri-environmental legislation came into force, environmental considerations were virtually ignored when shaping farming policy. The agri-environmental measures were the last of the new CAP accompanying measures to be introduced into Spanish agriculture, the national basis for their application being laid down in 1995. Only two of the seven types of measures provided in Regulation 2078/92 have been adopted at a national level. The other five have been incorporated, very unevenly, into regional programmes designed to help environmentally sensitive areas. Only 6 out of 66 programmes had been developed and implemented by the end of 1998. Local effectiveness of regional measures is low as a result of scheme factors (lack of policy coordination, competition from other CAP subsidies) and attitudinal factors (farmers’ scepticism and reluctance of the agricultural authorities).     

Environmental Harm and “the Good Farmer”: Conceptualizing Discourses of Environmental Sustainability in the Beef Industry

Maintaining sustainability discourses in the face of evidence to the contrary is a topic of considerable interest in sociology. We approach this topic with a focus on the beef industry in Alberta, Canada. By studying the discourses of cow and calf producers this article addresses the following questions: (1) What are the discourses that producers draw on to support their self‐perceptions as stewards of the land, (2) how are these discourses used by producers to negotiate and reconcile their involvement in a system that contributes to environmental degradation, and (3) what are key elements to interpreting these discourses of sustainability? Methods include semistructured interviews with attention to the potential of genomics for enhanced cattle breeding to ameliorate harmful methane emissions. Our findings indicate that producers draw on narratives of balance between economic and environmental concerns, focus on epistemic nearness, and fragment their understanding of the beef industry to maintain discourses of sustainability. These findings offer insights into the impacts that embodied, material forms of knowledge have on farmers’ perceptions of the land, and demonstrate that these narratives and ways of knowing predicate farmers’ understandings of sustainable development.     

“Tractorettes” or Partners? Farmers' Views on Women in Kansas Farming Households

In the United States, for various reasons, fewer farm families rely solely on their farming operations for their livelihoods. As the structure of agriculture changes and farm families adjust their livelihood strategies, do the discourses around gender relations in households also change? This article analyzes the portrayal of women's roles in farming households by drawing on interviews with Kansas field crop farmers, primarily regarding their land‐use decisions, but also inquiring about their farms and communities. The article addresses the following question: How do farmers' discourses compare to Brandth's (2002a) categorizations of three dominant discourses in the literature on gender in European family farming—the discourse of the family farm, the discourse of masculinization, and the discourse of detraditionalization and diversity? While Brandth finds the discourse of the family farm prevalent in the literature, overall, the discourse apparent from 30 farmer interviews is more characteristic of detraditionalization and diversity. Although men are primarily the principal operators in farming, overall, women were not portrayed simply as helpers. Rather, their roles are depicted as diverse and important to farm operations.     

Co-construction of agency and environmental management. The case of agri-environmental policy implementation at Finnish farms

One of the main challenges of European environmental policies is to recruit local-level actors to fulfil set targets. This article explores how targets of European agri-environmental policy have been achieved in Finland. It also analyses how implementation practices produce conditions for agri-environmental management and how policy success—or sustainability in general—relates to the different actors’ capacities to act. It is argued that we need to adopt a relational view in order to analyse the success and outcome of agri-environmental policy. This article assesses the ways in which the actor-network theory could contribute to this discussion by a notion of co-construction of agency. The empirical part of the article follows farmers’ sociologies. The practices and conceptualisations through which the policy goals are translated into farming practices are analysed, and it is shown how different forms of knowledge have become relevant stakes in the politics of agri-environmental management. It is argued, that the notion of co-construction of agency will help to open up the translation process and scaling between local and universal knowledge. Most importantly, it reveals the different forms of resistance deriving from farming practices. Finally the challenges that the notion of co-construction of agency poses for the agri-environmental policy are discussed.