Public relations as “practice:” applying the theory of Alasdair MacIntyre

Public relation’s search for a unifying theory may be fulfilled through application of Alasdair MacIntyre’s concept of a “practice,” a very specific and value-laden concept. This article explores what it would mean to be a public relations practice in MacIntyre’s concept of the term and argues that such an approach to public relations is of value for the field.     

Kelso’s binary economy as social ethics

Professor Robert Ashford (1996) has undertaken to bring attention to the economic ideas of the late Louis Kelso, best known as the inventor of leveraged Employee Stock Ownership Plans (ESOPs). ESOPs are but a small part of a much more ambitious policy program for spreading capital ownership, a program predicated on Kelso’s unique economic theory, dubbed “binary economics,” and intended to create a “binary economy.” This article critically examines two normative arguments for creating a binary economy as a question of social ethics. It finds that the argument that a binary economy would be more just has a serious flaw related to Kelso’s concept of “productiveness,” but that the argument that a binary economy would be more democratic offers a more promising normative basis for instituting a binary economy. It concludes that the rest of Kelso’s theory and his policy program are worth further examination.     

The gendered dimensions of bushfire in changing rural landscapes in Australia

This paper examines gender differences in awareness, preparedness and attitudes towards bushfire amongst landholders in rural landscapes affected by amenity-led in-migration in southeast Australia. It considers the potential of conceptualising bushfire not as a gender-neutral natural phenomenon but as an important means by which traditional gender roles and power relations within rural landscapes are maintained. Landholders were found to uphold conventional views of bushfire management as “men’s business” despite changing social circumstances. Consequently, key gender differences exist within landholders’ bushfire risk awareness, bushfire knowledge, the perceived need for bushfire preparedness measures, the willingness to perform certain tasks, and the belief in personal capacity to act. We argue that covert and less visible as well as overt gender roles and traditions are important factors in understanding landholders’ engagement with bushfire management. When gendered dimensions of bushfire are investigated in the context of hegemony, a paradox emerges between women choosing not to take control of their own bushfire safety and women being denied the opportunity to take control. The complex and contradictory actions and attitudes to bushfire that materialise through an analysis of gendered social experiences complicate attempts to create more gender-sensitive frameworks for bushfire management. The tenacious and embedded nature of gender role divisions within both public and private spheres was furthermore found to act as economic, social and political stumbling blocks for empowerment opportunities. Using a mixed-methods research approach, this paper maps out gendered dimensions of bushfire through landholders’ narratives and actions. The implications of these dimensions for bushfire management have direct relevance to recent international discussions of the vulnerability of the growing number of people living in bushfire-prone rural–urban interface areas.     

“It's practical, but no more controllable”: Social representations of the electronic purse in Austria

The electronic purse (chip-card) is promoted as an option offering consumers an easy means of payment. It also offers advantages to traders and banks by reducing transaction costs. However, successful launching of the electronic purse depends mainly on consumers' acceptance, which in the past was very low in Austria. We study consumers' acceptance of the electronic purse, cash and established non-cash payment systems by analysing social representations of payment facilities. Semantic contents of associations raised in response to the stimulus words “means of payment in general”, “cash”, “cheque”, “ATM-card”, “credit-card” and “electronic purse” have been analysed. Overall, 264 people were studied applying two techniques: the “associative network” and the “conceptual network”. It is shown that means of payment are categorised on two dimensions: cash and non-cash. Non-cash payment facilities are characterised by high abstraction levels, and loss of subjective control over expenditures. The electronic purse is perceived as highly dissimilar to other means of payments.     

Individual, household and gender preferences for social transfers

This paper reports the results of a nationally representative survey that explored willingness to pay extra taxes for increased levels of social transfers in Ireland. Respondents differ in their interpretation of willingness-to-pay questions with respect to the relevant income constraint being the individual’s budget or the individual’s household budget, with an important explanatory variable in this interpretation being the level of financial management integration within the household. Respondents are also shown to take intra-household bargaining considerations into account when stating preferences for specific redistributive policies; a significant gender difference emerges for a specific fiscal policy (child benefit) which alters the intra-household entitlement to income.     

Cooperatives as the “enfants terribles” of economics: Some implications for the social economy

The cooperatives are too economically oriented to be included in the non-profit sector and too socially oriented to be considered as an economic for-profit organization. These “enfants terribles” are wholly depersonalized. They represent a broader phenomenon, going beyond the dominant global economy. As such, cooperatives are seen as a model based on dual components, an economic and a social. Here lies the source of the incompatibility between the hegemonic economic paradigm and an organizational rationale claiming to be based on the co-existence of two features, the social and the economic.Therefore, this article supports the idea of non-profit economy, the cornerstone of the social economy but facing outward offering competing goods and services which can facilitate the market economy and mitigate the tendency towards oligopoly.     

Culture and Chinese public relations: A multi-method “inside out” approach

This study adopts an “inside out” approach to examine contemporary Chinese public relations and culture's effect on it, based on an analysis of the top 15 domestic Chinese public relations agencies’ Web sites and 17 in-depth interviews of public relations professionals from multinationals operating in mainland China. Results indicate an emerging trend of Chinese strategic management and a new understanding of guanxi as an ongoing process of one-on-one bonding.     

‘Wallbanking’, innovativeness and computer attitudes: 25–40-year-old ATM-users on the spot

Attitudes towards ‘wallbanking’ (making use of banking services through an Automated Teller Machine (ATM)) and self-reported frequency of wallbanking have been related to attitudes towards innovations and towards computers. The investigation also included the perception of advantages as well as disadvantages of wallbanking, factors that determine one's choice of a bank, man-machine problems related to the use of an ATM, and demographic factors. Using a sample of 201 respondents in the age range of 25 to 40 years, structural equation modeling revealed that wallbanking attitudes have a major influence on the frequency of using ATMs. The innovativeness attitude ‘New is wasteful’ also showed a clear negative link with the frequency of wallbanking. On the other hand, the relationship between computer attitudes and the frequency of using ATMs had to be rejected. Income and education proved to have an indirect link with the frequency of wallbanking, which refines other research findings. These results may reflect specific financial management characteristics of the age group under investigation.     

“Beware of the estrogen assault”: Ideals of old manhood in anti-aging advertisements

Previous studies have demonstrated the tendency of recent medical, therapeutic, and pharmacologic discourses on sexuality to advocate a “resexing” of old age, in which aging men purchase means to bolster erections [Marshall, Barbara L. and Stephen Katz. 2006. “From androgyny to androgens: Re-sexing the aging body.” Pp. 75–97 in Age Matters: Realigning feminist thinking, edited by T. M. Calasanti and K. F. Slevin. New York: Routledge.]. This study examines the links between masculinity and age in anti-aging advertisements. Analysis of ninety-six anti-aging websites reveals a vision of manhood as: based on hormones, opposing womanhood, forestalling aging, competing and performing in sexual and employment realms, allowing men to dominate those around them. Rather than challenge ageism, this construction reinforces both age and gender inequalities. It defines men as dominant and defines women in terms of men’s desires. It defines prosperity in old age in terms of younger experiences, and defines aging itself as a sickness that results from a loss of masculinity (testosterone), which only aggressive consumption of anti-aging products can heal.     

“Those people” and troubles talk: Social typing and community construction in senior public housing

Community has developed as an increasingly important research topic in gerontology. As we search for the ever elusive sense of community and social integration among the aged, gerontologists have strangely left aside, for the most part, the interactional formation of community as a phenomenon. How do elders actually achieve this thing in their daily lives? By what interactional mechanisms is it constructed? Using data gathered from an ethnography of a senior public housing complex, I argue that in this particular neighborhood, community is accomplished by residents through “troubles talk.” An important component of this shared talk are social types indigenous to the complex. The act of social typing allows the residents to organize, categorize, and classify each other, providing recognizable and commonly held knowledge of each other, a vital component of community.     

Kuznets’s Inverted U-Curve Hypothesis: The Rise,Demise, and Continued Relevance of a Socioeconomic Law

This paper provides a historical analysis of the changing significance of the most influential statement ever made on inequality and development—Simon Kuznets’s “inverted U-curve hypothesis.” The shifting interpretations and appropriations of the hypothesis over time—from its status as a speculative supposition in 1955, to its rise and fall as a reified socioeconomic law, to its contested standing in the social sciences today—demonstrate how Kuznets’s arguments, originally advanced under more limited conditions, became transformed into overarching theoretical, empirical, and political constructions. This history suggests that even empirically grounded and testable social science models are contingent on the broader social and political contexts in which they are produced and negotiated.     

Stories About Child Sexual Abuse: Textual Analysis of Instruction Manuals in Israel

This paper overviews the socio-historical background underlying the construction of child abuse as a public issue in Israel, and analyzes one cultural product of this process—textbooks and manuals on child sexual abuse prevention. Analysis of the Israeli narratives reveals that they mimic American counterparts and address an ideal Jewish middle-class, ignoring other societal sectors. The narratives individualize and medicalize both victim and abuser. Focusing on stereotyped techniques for the individual’s survival and recovery, they avoid discussion of broader social and political power relations.     

Linking economics with psychology an economist's view

This article deals with some mutual prejudices between economists and other social scientists. By means of a rather new instrument of research, the so-called Income Evaluation Question (IEQ). it is shown that norms with respect to income can be measured quantitatively. It is basically an attitude question. The results are used to derive equivalence scales for family size and climate differences. In the psychological field they are used to estimate the impact of past experiences and the anticipated future on present norms. In the sociological field we mention an application to derive the impact of the social reference group of an individual on the individual's norms. The examples show that research instruments from the psychologist's list of instruments may be fruitfully combined with economic model building to shed some light on central problems in the social sciences, economics included.     

“Control frauds” as financial super-predators: How “pathogens” make financial markets inefficient

White-collar criminology scholarship shows that “control frauds” (frauds led by the CEO) use accounting fraud to deceive (or suborn) sophisticated financial market participants. Large control frauds cause greater financial losses than all other forms of property crimes combined. Weak regulation, supervision and ethics produce epidemics of control fraud that cause systemic economic damage. As with the natural world, these financial super-predators act like pathogens that take over a firm and act as a “vector” to cause ever greater damage. Control fraud theory poses a major challenge to the efficient markets hypothesis and the resulting praxis that devalues financial regulation.     

The issue is human quality: In praise of children

This essay is based on the premise that quality in human life is inseparably linked to the well-being of children. In this view, the well-being of children is both the principal challenge faced by a modern society and the principal focal point tor a society “bound to move away from ‘growth’ defined as quantitative product irrespective of what and whom it is for.” Children and their needs provide an anchoring point for adult relationships that is “labor intensive” and intrinsically satisfying when set within a social context rich in enduring, reciprocal interpersonal relationships. The principal threats to the quality of social life are trends toward universalistic rather than particularistic systems for evaluating individuals, and materialistic rather than social criteria for evaluating productivity. Both these trends threaten childrearing as a valued activity. Both emphasize the “hurdensomeness” of children. Large schools and socially isolated families are the contexts in which these two trends find their most dangerous expression. A sustainable society requires a pro-family orientation if it is to meet the needs of children and thus provide for the fundamental psychic needs of adults. A variety of implications for individual action and social planning are derived from this discussion. These implications include the need to preserve and restore socially strong neighborhoods, reduce school size, and conduct “family impact analysis” as a basis for guiding decisions in the public and private sectors.     

Learning from experience or learning from others?: Inferring informal training from a human capital earnings function with matched employer–employee data

A model of informal training which combines learning from own experience and learning from others is proposed in this paper. It yields a closed-form solution that revises Mincer–Jovanovic's [Mincer, J., Jovanovic, B., 1981. Labor mobility and wages. In: Rosen, S. (Ed.), Studies in Labor Markets. Chicago University Press, Chicago, pp. 21–64] treatment of tenure in the human capital earnings function. We estimate the structural parameters of this non-linear model on a large French cross-section with matched employer–employee data. We find that workers on average can learn from others 10% of their own human capital on entering one plant, and catch half of their learning from others’ potential in just 2 years. The private marginal returns to education are declining with education as more educated workers have less to learn from others and share the social returns of their own education with their less qualified co-workers. The potential for learning from others on the job varies across jobs and establishments, and this provides a new distinction between imitation jobs and experience jobs. Workers in imitation jobs, who learn most from others, tend to have considerably longer tenure than workers in experience jobs. Although workers in experience jobs can learn little from others, we find that they learn a lot by themselves. We document several analogies between the imitation jobs/experience jobs “dualism” and the primary/secondary jobs and firms’ dualism implied by the dual labor market theory. However, our binary classification of jobs depicts the data more closely than the dual theory categorization into primary-type and secondary-type establishments. Competition prevails between jobs and firms but jobs differ by their learning technology.     

Gender violence, fan activism and public relations in sport: The case of “Footy Fans Against Sexual Assault”

This paper is based on the belief that online activism is essential for understanding the role and potential of public relations in modern campaigns. In relation to the issue of gender violence against women in football, analyzed and compared are the responses of two official, resource-rich organisations – the National Rugby League (NRL) and Australian Football League (AFL) – and an unofficial, resource-poor fan advocacy group, called Football Fans against Sexual Assault (FFASA). In cooperation and conflict with the leagues, FFASA positioned itself in the market place, taking the widely unoccupied niche of “fan advocacy”—different from “expert advocacy” or “player advocacy”.The article discusses in more detail the major strategy of the group, the Purple Armband Games, which carries many elements of cutting-edge public relations such as advocacy as third-party endorsement; “fan activism” as empowering of “expert advocacy”; “symbolic outsourcing” of participants by facilitating their mode of engagement, the “emblematic richness” of the purple armband symbol, the “oneness” of which overcomes any confrontational dualism.     

Les députés, leurs assistants et les usages du crédit collaborateurs. Une sociologie du travail politique

This analysis of how the staffs of members of the French parliament are organized focuses on the tasks that deputies assign to their parliamentary assistants. The distribution of tasks among assistants suggests that the organization and division of labor should be understood mainly in relation to the pressures generated by elections in the home district. Most staff-members are assigned to this work, since a seat in the National Assembly very much depends on providing services to constituents. The staff is so involved in solving constituents’ “personal” problems of various sorts that its members are forced to devise strategies for regulating demand and providing often token responses. Developing relations with constituents even affects the staff's legislative tasks. For deputies, it is a way to reduce the “occupational” risks inherent in elective office. Deputies adapt to a voting system that pushes them to adopt a conception of representation closer to being a spokesperson for a district's inhabitants than being a representative of the Nation.