“Sexy” And “Laddish” Girls

Unpacking ideologies at work within contemporary popular media discourses about young womanhood can be challenging when the terrain of their representation is often presented in a kind of binary-oppositional fashion. There is concern that in contemporary popular culture traditional gender roles are becoming even more entrenched, with femininity increasingly defined around notions of (hyper, hetero-normative) “sexiness.” At the same time, it seems that certain aspects of masculinity, namely sexual hedonism and social, drinking-centred hedonism, have conditionally opened up to young women. The panics that exist around both the figures of the “sexy girl” and the “laddish girl” lead me to unpack here how it is that concerns about women's excessive “sexiness,” and the gendered reinforcement of the sex-object role, relate to discourses of gender “transgression” that often circulate around the figure of the “ladette,” and the supposedly new-found freedoms she is exercising. I suggest that while the figures of the “sexy girl” and the “laddish girl” are both to some extent deplored and constructed as “excessive” and “transgressive” in recent media discourses, they are also both normalised and publicly imag(in)ed through such discourses as central post-feminist paradigms of young womanhood. I go on to explore a possible ideological function of the co-existence of “sexy” and “laddish” girls as normative figures within contemporary media culture.     

Drink Sluts,Brats and Immigrants as Others

Drawing on an analysis of the media debate on two Swedish rape cases involving alcohol, the present article argues that social norms and power structures are made visible both when debaters ascribe explanatory power to alcohol and when they do not. Using feminist intersectional theory, we argue that when debaters employ the concepts of “foreign culture” and “jet-set drinking culture,” respectively, to explain the rapes, they simultaneously (re)produce stereotypical discourses on gender, sexuality, class and ethnicity/nationality. The troublesome positions of the Immigrant, the Drink Slut and the Brat symbolize how these discourses intersect in the specific cases. To understand why alcohol is central in explaining rape in a fashionable area, but not in a socially disadvantaged area, we suggest that the official image of Sweden as a gender-equal, sexually liberal and multicultural society with small class differences blocks discussion of existing inequalities within the country. When rape happens in a place constructed as a “Swedish middle- and upper-class area,” alcohol and intoxication are used to symbolize the “uncivilized,” unpleasant and malicious among Swedish men. When rape happens in “socially disadvantaged neighbourhoods” populated by “immigrants,” the unpleasant instead resides in the “foreign culture.”     

Visibility patterns of gendered ageism in the media buzz: a study of the representation of gender and age over three decades

Abstract

The mainstream media provides a constant flow of visual images of men and women, whether it is via newscasts, billboards, magazines, or television. In media research, these different media types are usually investigated separately. The aim of this study is to analyse the accumulated gender representation of all images that we passively or actively take part in, here defined as “the media buzz.” To capture the representation of gender and age in the media buzz, this study focuses on images from one day in the most circulated media within Sweden: news, feature stories, fiction, and advertising. The empirical data is drawn from three different decades—1994, 2004, and 2014. Overall, the study indicates there to be a general male/female balance in terms of numbers. However, when turning older, both men and women become almost invisible, even though older men are more visible than older women. Older persons rarely reach the news and they are more likely to be found in advertising and feature material. The work presented here suggests that the structures of visibility and the clusters of gender-age representation in the media foster stereotyping. The media buzz not only contributes to ageism, but is also still distinctly gendered.     

“The Consummate Material Girl?”

This paper examines one facet of the media persona of high profile South African liberation struggle figure, Winnie Madikizela-Mandela: how English-language media represented her conspicuous consumption during a monumental decade in the country's history, the 1990s. In the framework of theories of post-coloniality and intersectionality, the paper analyses the discourses in a corpus of thematically coherent media texts featuring Winnie's lifestyle and consumption practices. Media narratives of Winnie's taste for “diamonds,” “champagne,” “mansions,” and “expensive clothes” are deconstructed as ideologically loaded and influenced by racialized and gendered power struggles. The extent to which Winnie is presented as having “sold out” on the liberation struggle and having “bought in” to neoliberal values is theorized in the context of the politics of wealth and poverty in a newly liberated society.     

Tinder and humanitarian hook-ups: the erotics of social media racism

In March 2014, at the height of the popularity of the hook-up application Tinder, The Guardian published the “Seven Shades of Cliché” of user profiles claiming that Humanitarians of Tinder are the “creepiest ticket yet to laidsville.” Humanitarians of Tinder are Tinder users (a hook-up application) who have selected to present images of themselves in humanitarian or volunteer settings outside of the West (or Global North, developed world). With a Tumblr devoted to this subgroup of Tinder users, and mainstream media outlets including The Washington Post, The Atlantic, The Huffington Post, Yahoo News, and the feminist blog Jezebel following this story, Humanitarians of Tinder evoke dialogue about the intersections of sexiness and racialized benevolence. This article takes seriously Humanitarians of Tinder to think through the connections between social media hook-ups, racial affect, feminist studies humanitarianism, and racisms in development. It asks: why do people use humanitarian photos to generate hook-ups on social media? How does holding an African baby make someone “hot”?     

Acting on the Body of the Audience

This paper studies the particularly restrictive context of patriarchal culture against the backdrop of the political dictatorship in Portugal in the middle of the twentieth century, in terms of its moral hegemony and the rigid boundaries that it imposed on gender roles. It is within this context that media reception was forced to find a space for interaction with everyday life. Based on biographic interviews with women born in the first decades of the Estado Novo dictatorship (1933–1974), some modes of receiving radio and television are discussed, along with the extent to which they constituted an adaptation of the then “new media” to deeply internalised censorship regimes of female and male behaviours and relationships between the genders. Further to the institutional censorship that strictly filtered content in the media in accordance with the regime’s official ideology, there was also, on the reception side, a system of stipulated, conditioned, and supervised practices that were marked by social and symbolic censorship producing what we call “gender-based censorship.” The analysis provides a new way of understanding the contexts inherited in the formation of our current identities, in terms of potential for women’s emancipation.     

After September 11

A major question in studying the relationship between mass media and society is whether mass media are agents of social change or reinforcers of the status quo. This study examined media portrayal of women to explore the relationship between the media and society within the Chinese context. Through a content analysis of 352 cover pictures of Women of China, China's official English women's magazine for foreign publicity, the authors investigated whether and how the media portrayal of Chinese women relates to China's social changes. Our findings show that the image of Chinese women presented by the covers of Women of China is to a large extent influenced by the socio-economic and political-ideological changes in China. Rather than a literal portrayal of the “reality,” it is a symbolic representation of the Chinese women created through the interaction of party ideology, editorial policy, and readers' taste as well as the changing reality of Chinese women's life and work. The interlocking of party control and societal influences has determined the typical images of “Chinese Women” suited to particular periods of time in the contemporary Chinese history.     

Post-feminism at an impasse? The woman author heroine in postrecessionary American film

In this article, I sketch some of the ways in which postrecessionary films such as Young Adult problematise post-feminism as a “genre of living.” In deploying heroines who orient themselves toward the post-feminist good life by taking up the desirable subjectivity of “woman author” and yet find themselves unable to reap the promises of post-feminism, these texts exemplify what Lauren Berlant terms “cruel optimism.” Through its analysis of Young Adult, this article advocates for the need to integrate affect theory concepts and methodologies in the study of post-feminist media culture. Affect theory, and in particular the framework of cruel optimism, I contend, has the potential to open up new avenues of enquiry within the study of post-feminism, a critical genre that has arguably arrived at an impasse.     

Taking time between g-string changes to educate ourselves: Sinéad O’Connor,Miley Cyrus,and celebrity feminism

This article examines the feminist response to a 2013 online “feud” between singers Miley Cyrus and Sinéad O’Connor that began when Cyrus connected the video for her single “Wrecking Ball” to O’Connor’s video for “Nothing Compares 2 U.” O’Connor’s response criticised Cyrus’ sexualised image, and the exchanges that followed sparked debate among feminists over the limits of sexual “agency,” and the sexual politics of feminism. This took place within a wider media context that has seen an apparent increase in female celebrities explicitly identifying themselves as feminist. Critics of this “celebrity feminism” argue that the sexualised star systems of its proponents are at odds with the aims of feminist politics. This article draws on post-structuralist feminist theory to question the positioning of celebrity feminism as exterior to an imagined “feminist movement.” Using the Cyrus/O’Connor feud, I argue that such a binary potentially reaffirms the structures of power that feminism seeks to oppose, and ignores the ways celebrity culture and contemporary media practice might combine to produce new understandings of the field of feminism.     

Towards a Radical Body Positive

Under the auspices of the “body positive movement” there has, in recent years, been a proliferation of websites dedicated to nurturing bodily acceptance. Responding to the barrage of media images reflecting a narrow bodily ideal, the movement and its related sites provide a space to showcase bodies of all shapes and sizes. There has already been significant engagement with the question of whether these sites are helpful or harmful, asking whether they fulfill their mission of combating the very narrow definition of the ideal body with which we are constantly bombarded. Yet this project addresses an aspect of these sites that is less readily interrogated—the kinds of bodily performances actually facilitated. Looking at three US-based “body positive” websites, this work explores how the body is both conceptualized and enacted on these sites and examines how narratives of authenticity, identity, and revelation are negotiated when the body is performed and disseminated online. What it finds is that body positivity more closely mirrors than challenges a neoliberal paradigm of bodily compliance. It then proposes a way body positivity might be reimagined as a more radical project than its current state.     

“Honk Against Homophobia”: Rethinking Relations Between Media and Sexual Minorities

The theory of “symbolic annihilation” or “symbolic violence” has been used in academic literature to describe the way in which sexual minorities have been ignored, trivialized, or condemned by the media. This article aims to de-center research from issues of media representation to consider the capacity for minority groups to proactively use new media and its various avenues for interactivity, social networking, and feedback to fight social exclusion. This work suggests that new media has become a space in which the nominally marginal in society may acquire “social artillery”—a term used to describe how sexual minorities utilize their expanding and more readily accessible social connections in digital space to combat instances of homophobia. The research draws on the results of an inquiry into the relation between media and a regional youth social justice group in Australia tackling homophobia. The research demonstrates that the group is becoming increasingly adept and comfortable with using a cross-section of media platforms to fulfill their own objectives, rather than seeing themselves as passive subjects of media representation. This article argues that this sets an example for other socially excluded groups looking to renegotiate their relation with the media in regional areas.     

Underneath we’re angry: feminism and media politics in Britain in the late 1970s and early 1980s

In the late 1970s, a billboard advertisement for Gigi underwear was installed at street level in various British cities. It depicted a woman in a trench coat walking on the street at night and looking defiantly at the camera. A second image portrays her unbuttoning her coat and revealing her underwear. A caption reads “Underneath they’re all Lovable.” This billboard evoked a wave of feminist opposition exemplified by Rosalind Coward’s essay “Underneath we’re angry” attacking the Gigi advertisement for being an invitation to rape women as well as photographic works by The Polysnappers condemning the ad. This article contextualizes the passionate resistance to the Gigi advert within the time’s feminist debates, which characterized media images as oppressive towards women, the discourse around the ideological functioning of advertisements, debates on “the sexual politics of representation,” the political role of photography, social historical events, and the political significance of the street.     

Sexism Re-Loaded … or Sexism Re-Presented?

If part of the project of a feminist media studies is to explore the various ways in which sexism operates through the media, then how might this be achieved? Any answer to this question will depend upon how the concept of “sexism” is understood. Much existing research has tended to approach sexism as an etic, analyst-driven phenomenon; that is, as something to be defined by the analyst during the study of media representations that may be sexist, but that are very rarely about sexism. In this article, however, attention is given to the hitherto largely unexplored idea of sexism as an emic, participant-driven phenomenon that gets defined within media representations that are, very directly, about incidents of sexism. Newspaper reports of an incident of sexist behaviour in the world of English Premier League football are analysed for the ways in which they re-presented complaints about that behaviour. Developing the concept of “irrelevant precision,” this article shows that and how those re-presentations worked to undermine the legitimacy of the complaints and, by implication, the idea that anything sexist had taken place. The article concludes with a discussion of how this concept contributes to the project of a feminist media studies.     

“But we still try”: affective labor in the corporate mommy blog

This article studies three “mommy blogs,” online platforms catering to (in these cases) American mothers of various sub-demographics, through an affective labor framework. Using digital labor and Althusserian subject formation to inform my reading of the common rhetorical gestures made in these blogs, I ask how they conceive of their readership and contributors. I argue that mommy blogs should be understood as sites of digital labor because of the ways in which their publishing conditions and rhetorics establish labored expectations of the “mommy” subject. Contestations of the nature of affective labor in motherhood are reflected by anxieties around digital labor, which play out via ideological conflicts that manifest rhetorically in the blogs under discussion. This analysis is informed by affect theory, Althusser and Butler’s work on subject formation, and the existing feminist literature on digital labor and the mommy blog.     

Older Single Gay Men’s Body Talk: Resisting and Rigidifying the Aging Discourse in the Gay Community

Previous research saw older gay men as subject to structural marginalization of ageism but yet possessing agency to interpret aging in diverse ways. I move beyond this duality, drawing on the theory of defensive othering to understand how older gay men live with the aging discourse in the gay community. Informed by grounded theory, I analyzed interviews with 25 self-identified single gay men aged 50 or above in England inductively. It emerged that many older gay men found it difficult to escape the discourse that marginalizes the aging body. Even when they argued they were the exception and “looked good,” they were discursively producing a two-tier system: they themselves as the “good older gay men,” as opposed to the other “bad older gay men,” who “had given up.” Such a defensive othering tactic seemingly allowed them to resist age norms from applying to them personally, but unintentionally reinforced an ageist discourse.     

The Performance and Reception of Televisual "Ugliness" in Yo soy Betty la fea

According to an old Portuguese saying, in quarrels “between husband and wife, nobody sticks in a spoon,” indicating, in other words, that certain domestic issues are to be kept “private.” Although when applied to domestic violence this is now legally false and despite the many national deaths and injuries to women and children, many social constraints keep the issue out of the national public sphere. The exceptions to this are the police or officially sourced news in the press and the rare occasions when public figures are involved. Because of the awareness public figures can give to the cause, feminists should research the role of the media in the latter cases. This being the opportunity to bring a socially silenced issue to the public fore, we need to understand the role of the media in breaking down the public/private distinction that feminists have long argued for. The article discusses how the Portuguese media covered two such cases of domestic violence involving public figures. By considering both feminist claims and media theory, it argues that media logics and workings must be considered when discussing their role in voicing the issue of domestic violence in the public sphere.     

“It Is What It Is”: Masculinity,Homosexuality, and Inclusive Discourse in Mixed Martial Arts

In this article we make use of inclusive masculinity theory to explore online media representations of male homosexuality and masculinity within the increasingly popular combat sport of mixed martial arts (MMA). Adopting a case-study approach, we discuss narratives constructed around one aspirational male MMA fighter, Dakota Cochrane, whose history of having participated in gay pornography became a major talking point on a number of MMA discussion/community Web sites during early 2012. While these narratives attempted to discursively rescue Cochrane’s supposedly threatened masculinity, highlighting both his “true” heterosexuality and his prodigious fighting abilities, they also simultaneously celebrated the acceptance of homosexual men within the sport that Cochrane’s case implied. Thus, we suggest that these media representations of homosexuality and masculinity within MMA are indicative of declining cultural homophobia and homohysteria and an inclusive vision of masculinity, as previously described by proponents of inclusive masculinity theory.     

Destroying False Images of God: The Experiences of LGBT Catholics

This article is about how lesbian, gay, bisexual, and trans (LGBT) Catholics imagine God and how images of God change in parallel with their self-image. The study is based on qualitative research with LGBT Catholics, most of whom are members of Drachma LGBTI in Malta or Ali d’Aquila in Palermo, Sicily. LGBT Catholics’ image of God changes as they struggle to reconcile their religious and sexual identities and as they go through a process of “conversion” from deviants and sinners to loved children of God. One study participant compares his faith in God to peeling an onion: “With every layer one peels off, one destroys false images of God.” Most study participants have moved away from the image of God as a bearded old man and father of creation and moved more toward a conception of God as love once identity conflicts are resolved.     

Selectivity Of Migrants To A Metropolis In A Developing Country: A Mexican Case Study

A proper evaluation of native-migrant differences requires information on migrant selectivity. Are migrants positively or negatively selective or are they representative of the populations from which they originate? This question was posed for a sample of male migrants to Monterrey, Mexico, a rapidly growing metropolis in a developing country. A comparison was made between the characteristics of migrants and census information for the origin populations for 1940 and 1960. Overall, in terms of education and occupational position, migrants are positively selective. However, using three time-of-arrival cohorts, it is shown that migrants have become less selective over time. There has been a shift from a “pioneer” to a “mass” pattern of migration, with the latter group more closely approximating the characteristics of the origin population. Besides having lower educational and skill levels, the “mass” migrants are more likely to be made up of married men and their families. To the extent that the Monterrey pattern will be encountered in other large and fast-growing urban areas in Latin America, it suggests that the assimilation of migrants in these places will become more rather than less difficult.