Mediating Healthy Female Citizenship in the HPV Vaccination Campaigns

Analyzing the HPV awareness and Gardasil® vaccine campaigns for the United States (US), we argue that the campaigns reflect “the new public health” model that positions individuals as neoliberal citizens responsible for managing their health and maximizing public health opportunities. The campaigns, directed primarily at girls and young women and their mothers, also mobilized neoliberal discourses of risk, choice, and self-management alongside postfeminist political rhetoric that values empowerment, freedom, choice, and rights. Postfeminist tropes were co-opted by Merck's marketing imperatives in order to produce girls and young women as an agentic, niche market of health consumers. We then foreground a low-budget counter-narrative alternative media campaign produced by young women and disseminated through YouTube. This campaign demonstrates the role of new media in producing alternative perspectives on agentic female citizenship and disrupts Merck's campaign imperatives.     

Living in Freedom and Hope: Editors' Introduction

Have radical discourses about children's sexual liberation/empowerment become normative technologies of neoliberal governmentality? How do we see sexualised representations of girls and what does the sexualised child look like? A contemporary consensus between media narratives and radical cultural critiques about the dangerous intolerance of child sexual abuse (CSA) moral panics suggests that the CSA moral panic discourse is caught up in the neoliberal “regulation of intolerance” (Brown 2006) through the governance of the gaze. Focusing on the 2008 Australian media event that erupted over Bill Henson's “art” photographs of naked girls, this article analyses how a perception that the images sexualised children was governed by experts as a reactionary and perverse CSA moral panic gaze. I argue that this form of governance depends on the exclusion of the political gaze of the survivor, a gaze that has been vital to a feminist critique of hetero-normative paedophilia. Re-claiming an affective feminist gaze involves thinking beyond the upwardly mobile discourse of CSA moral panic and through the occluded question of the sexual politics of paedophilia.     

“Kind of like making porn of yourself”: understanding sexting through pornography

This article contributes to the existing literature on sexting and the “sexualisation of culture” by examining how women make sense of their sexting practices by thinking through pornography frames. In doing so, it draws on interview material collected for a study on adult women’s experiences of using digital technology in their romantic and/or sexual relationships. To the women in this study, their private sexual images—as created for the purpose of sexting—were acts of communication that could be both not-pornography and pornography depending on the private and/or public contexts in which they were shared and consumed. They did not distinguish between sexting and pornography based on the content of the images, but based on where they occur and who consumes them. Indeed, they argued that the same private sexual image could take on different meanings, as the predominant conventions within the given context of display and consumption guide the audience’s interpretation. A key argument put forward in this article is thus that, in aiming to understand complex social phenomena like sexting and pornography, we should look to how different types of sexual representations gain meaning within particular contexts as marked by certain conventions.     

Mediating Feminism

This study attempts to understand how A-level media studies plays a role in girls' navigation through today's postfeminist media culture. Of particular interest in this article is to identify the ways in which students cultivate a feminist (as opposed to postfeminist) sensibility through their experiences in media studies. Classroom observations were conducted across three UK institutions. Further data were collected by means of semi-structured interviews with fifteen girls and four educators. Findings suggest that students adopt a feminist voice when discussing young girls' relationships with media and when articulating their own desires for a career and for equality in the domestic sphere. A postfeminist voice, however, persists in their understandings of natural sexual difference and the reclamation of adult women's sexual subjecthood. Interviewees express hesitation to adopt the feminist label, and educators rarely address feminism as a main topic in the classroom. Though the media studies classroom is a site which improves the awareness of existing gender inequalities, suggestions for updated classroom content are considered to improve the development of girls' feminist sensibility, including a clearer and more detailed exploration of transitions from girlhood to womanhood, and a clarification of the media's role in naturalising gender differences.     

Contributions of Parents,Peers, and Media to Attitudes Toward Homosexuality: Investigating Sex and Ethnic Differences

Although research on sexual socialization continues to grow, still little is known about the processes by which youth learn about homosexuality and about how ethnicity and sex influence their learning experiences. To explore these issues, 745 undergraduates were interviewed and asked to indicate the amount and content of parental, peer, and media communication they regularly encounter about homosexuality. Results indicated that media and peers addressed the topic of homosexuality more frequently than parents; men and Black participants tended to receive fewer positive messages than did women and members of other ethnic groups, although results were moderated by religiosity and parental education.     

Towards a language of sexual gray zones: feminist collective knowledge building through autobiographical multimedia storytelling

This article examines the narrative and discursive feminist labor of the Swedish 2010 Twitter-initiated #talkaboutit campaign focusing on sexual “gray areas.” The campaign sought to lessen the perceived gap between experience and discourse and work towards an adequate language encompassing difficult sexual situations presented as residing in the gray area between choice and coercion. Autobiographical narratives of negative sexual situations amounting to something less than rape were summoned, produced, and intensively disseminated online and in print media. I mainly analyze the autobiographical stories produced by what could be called the core members of the campaign as they signal the purpose of collective autobiographical storytelling as well as what is sayable and culturally exigent. I analyze how new grounds of contention in between sex and violence are staked out focusing equally on the feminist act of personal/political storytelling and on the story told about sexual “gray areas.” The article discusses the tension between the feminist collective, side-by-side, mode of storytelling and knowledge building and the equally present neoliberal narrative arc which culminates in a subject personally responsible for acting differently next time.     

“It's Up to the Women”

In 1932, Ladies' Home Journal (LHJ) ran an extensive campaign, orchestrated by public relations pioneer Edward Bernays, to persuade American women to end the Great Depression through consumer purchases. Although the campaign failed, it is historically significant, illustrating how PR and magazines worked together to prescribe women's roles—a point little explored by feminist historians. While some women read the campaign hegemonically, others resisted its message, even adapting campaign language to suggest alternative plans. Foremost among these, I argue, was Eleanor Roosevelt (ER), whose 1933 book title, It's Up to the Women, is identical to the campaign's slogan. Attributed to ER alone, the slogan has been reprised in twenty-first-century Democratic presidential campaigns and used elsewhere. Patriotic shopping has also reemerged in recent crises. Although less important to feminists, FDR's (Franklin D. Roosevelt) famous “fear” line from his First Inaugural address resembles language in LHJ's campaign. Thus, the campaign can be seen not only as a site where the contested nature of women's roles was played out but one that illustrates how media language can be repurposed to shape changing cultural and political messages.     

“So Tight in the Thighs,So Loose in the Waist”

While a wide range of research documents how media continue to devalue female athletes, negatively affecting female body image and perceptions of female athletic ability, new media technologies are allowing athletes to potentially challenge these representations. This essay focuses on @SoccerGrlProbs, the Twitter handle of an anonymous group of soccer players, and their interaction with over 180,000 followers. Examining how @SoccerGrlProbs constructs female athletic identity, it considers how this identity is taken up by girls and young women in their own self-constructions as athletes. It argues that @SoccerGrlProbs enables young female athletes to negotiate the conflicting demands of emphasized femininity and athleticism by inspiring self-constructions that allow them to claim athletic “somebodiness” while simultaneously subverting sports discourses emphasizing self-mastery and female athletes' (hetero)sexual attractiveness.     

Clinton and the playing-the-gender-card metaphor in campaign news

This article offers a critical discourse analysis of the use of the playing-the-gender-card metaphor in US campaign coverage, with a focus on its use in Senator Hillary Clinton's campaign for president in 2007. I argue that the media use the gender-card metaphor to stand in for a variety of complex arguments about women in politics. The essay serves as a case study to validate how political metaphors can be used to obscure socially unacceptable and empirically unsupportable arguments. It also reveals that it is taboo for women candidates to talk about sex discrimination on the campaign trail and that the culture operates to silence its legacy of proscribing women from the political field. Finally, the essay encourages future women candidates to plan rhetorical responses to the gender-card metaphor by understanding the latent arguments and connotations buried in it.     

郑州市大学生性行为现状及影响因素

本文利用2006年3月在郑州市4所大学调查的326名大学生性观念和行为的调查数据,分析了郑州市目前大学生性行为现状及影响因素。结果表明,有45.6%的男大学生和40.6%的女大学生承认与异性有过接吻、抚摩等性接触经历;其中,有36%男性和16%的女性与异性有过性交经历。比较而言,女大学生比男大学生更喜欢非性交的性接触。影响大学生性行为的因素不仅在男女之间有很大的差异,在男性和女性内部也有很大的差异。对待性的态度(性观念)和家庭社会经济地位对大学生的性行为有很强的影响,其中,家庭社会经济地位低的和高的大学生比条件一般的大学生更容易与异性发生性行为。家教的严格程度、家庭关系的和谐程度,与家庭联系的频繁程度等对女大学生的性行为有强烈的影响,但对男大学生没有影响。抽烟对男大学生的性行为,有很强的影响,对女大学生的性行为则没有影响;而喝酒只影响男大学生的非性交性行为和女大学生的性交性行为。在未来可能实施的一些降低女大学生的高危行为的项目中,家庭的参与是非常重要的一个方面。     

“Sexy” And “Laddish” Girls

Unpacking ideologies at work within contemporary popular media discourses about young womanhood can be challenging when the terrain of their representation is often presented in a kind of binary-oppositional fashion. There is concern that in contemporary popular culture traditional gender roles are becoming even more entrenched, with femininity increasingly defined around notions of (hyper, hetero-normative) “sexiness.” At the same time, it seems that certain aspects of masculinity, namely sexual hedonism and social, drinking-centred hedonism, have conditionally opened up to young women. The panics that exist around both the figures of the “sexy girl” and the “laddish girl” lead me to unpack here how it is that concerns about women's excessive “sexiness,” and the gendered reinforcement of the sex-object role, relate to discourses of gender “transgression” that often circulate around the figure of the “ladette,” and the supposedly new-found freedoms she is exercising. I suggest that while the figures of the “sexy girl” and the “laddish girl” are both to some extent deplored and constructed as “excessive” and “transgressive” in recent media discourses, they are also both normalised and publicly imag(in)ed through such discourses as central post-feminist paradigms of young womanhood. I go on to explore a possible ideological function of the co-existence of “sexy” and “laddish” girls as normative figures within contemporary media culture.     

Girls’ “New Femininity” Refusals and “Good Girl” Recuperations in Soap Talk

The “new femininities” produced in postfeminist media confront girls with complex and challenging subjectivities that reach into the spaces where girls engage in their own productions of self. Feminist scholarship has interrogated and critiqued the “girl” produced in postfeminist popular culture texts, highlighting her internal contradictions and often problematic re/production within the heterosexual matrix. Yet, despite an intensified focus on girls featured in popular culture, the ways that girls themselves make sense of the “girl” in contemporary femininity texts has been relatively neglected. Viewing girls' sense-making of femininity in popular culture texts as crucial in the process of their subjectivity or self-production, in this paper we examine pre-teen girls' negotiations of femininity through their talk about Scarlett, a main teen girl character in a New Zealand soap drama. Our analyses and discussion focus on girls' management of the contradictory and regulatory productions of femininity in the text, in particular the often classed conditions under which girls recuperate the “good girl” discourse to refuse the regulatory femininities inside the heterosexual matrix. We suggest that an absence of empowering discourses outside of postfeminism's sexual empowerment limits girls' resources for critiquing and challenging regulatory femininities, “new” and “traditional.”     

Is Patients' Sexual Orientation a Blind Spot of Family Physicians?

ABSTRACT

Even though certain health needs of gay, lesbian, and bisexual (GLB) patients are unique and different from those of the heterosexual patient, physicians do not usually ask patients about their sexual orientation. This study investigates family physicians' common practice regarding their patients' sexual orientation. Most of the physicians surveyed knew of less than 0.5% GLB patients in their practice; 44.4% did not know of any GLB patients. Only one physician commonly asked his patients about their sexual orientation; other physicians rarely or never asked. Asking patients about their sexual orientation significantly (P < 0.01) predicted the number of GLB patients known to the physician. Asking about patients' sexual orientation is not a common practice for family physicians, and, thus, they are usually unaware of the GLB patients in their practice.     

“Honk Against Homophobia”: Rethinking Relations Between Media and Sexual Minorities

The theory of “symbolic annihilation” or “symbolic violence” has been used in academic literature to describe the way in which sexual minorities have been ignored, trivialized, or condemned by the media. This article aims to de-center research from issues of media representation to consider the capacity for minority groups to proactively use new media and its various avenues for interactivity, social networking, and feedback to fight social exclusion. This work suggests that new media has become a space in which the nominally marginal in society may acquire “social artillery”—a term used to describe how sexual minorities utilize their expanding and more readily accessible social connections in digital space to combat instances of homophobia. The research draws on the results of an inquiry into the relation between media and a regional youth social justice group in Australia tackling homophobia. The research demonstrates that the group is becoming increasingly adept and comfortable with using a cross-section of media platforms to fulfill their own objectives, rather than seeing themselves as passive subjects of media representation. This article argues that this sets an example for other socially excluded groups looking to renegotiate their relation with the media in regional areas.     

“We wouldn’t say it to their faces”: online harassment,women sports journalists,and feminism

In April 2016, a US-based independent sport media organization Just Not Sports launched #MoreThanMean, a digital media campaign to raise awareness about online harassment of women in sports journalism. The video quickly reached 3.7 million views and generated widespread coverage in mainstream news media, sports media, and online-only outlets. Using the #MoreThanMean campaign as a case study, this study assesses how discourses circulate in the sports media environment and, in particular, how feminist messages travel as the content moves from social media to mass media. This study engages with post-feminism in order to examine how various producers of media content position online harassment and sexism in sport and society. While the campaign positioned online harassment as gendered workplace discrimination, the mainstream and sports media coverage typically centralized men in the discussion. Feminist perspectives were constrained to platforms with a progressive, women-centered, and/or explicitly feminist take. Implications for digital feminist activism in the context of sport are discussed.     

Exploring First Sexual Intercourse,Sexual Orientation,and Sexual Health in Men

In this study the characteristics of the sexual debut of men who have sex with men (MSM) and men who have sex with women (MSW) age 35 or younger (N = 1,201) were compared with one another. We investigated whether these characteristics were associated with sexual health and behavior, and to what extent. Compared to MSW, MSM tended to be older when they had their first sexual intercourse; their first sex partner was older, they felt less ready, and they experienced more pain. We also found that they reported a higher number of lifetime sexual partners and less condom use compared to MSW. Similarities were also ascertained, such as the fact that individuals from both groups do not differ significantly regarding how they experienced their first sexual intercourse emotionally. Many differences between these groups should not always be seen as problematic, whereas others still indicate a need for targeted interventions.     

LGB Identity Among Young Chinese: The Influence of Traditional Culture

Based on the social construction perspective, this research aims to investigate how traditional cultural values may affect the way individuals interpret and negotiate with their minority sexual identity. Using an online survey questionnaire with a student sample of 149 Chinese lesbian, gay, and bisexual (LGB) individuals, 2 elements of traditional Chinese culture were found to be associated with negative LGB identity among Chinese LGB students—namely, perceived parental attitudes toward marriage and participants' endorsements of filial piety values. In addition, the endorsement of filial piety moderated the relation between perceived parental attitudes toward marriage and LGB identity, such that the effect of parental attitude on LGB identity was only present among LGBs of high filial piety. This study suggests the importance of cultural values in shaping the way LGB individuals perceive their sexual identities.     

Toward Authenticity

Scholars suggest we construct stories or narratives to help us create order and rationalize events that are difficult to explain. In contemporary society, journalists serve as mediated storytellers, and one story journalists have told from the perspective of sense-making is that of mothers who kill their children, a crime that can defy understanding. This qualitative textual analysis examines ten cases of maternal infanticide to determine the collective narrative told by journalists, exploring the dialectical and rhetorical functions of narrative. The analysis reveals that the news narrative offers moral lessons about the consequences of maternal incompetence and “inappropriate” feminine sexual behavior. The author questions whether the journalistic paradigm of detachment—traditionally associated with a masculine narrative style—is the best way to tell stories of women's lives and suggests feminist research practices can be used to capture the complexities of mothering work, as well as other complicated situations in women's and men's lives.     

Innocent victims,creepy boys: discursive framings of sexuality in online news coverage of the celebrity nude photo hack

Following the hack, theft, and digital dissemination of hundreds of nude celebrity photographs—colloquially referred to as “The Fappening”—in August 2014, online news sites filled with speculation about and commentary upon the actions of both the hackers and the celebrities. Through a critical discourse analysis of coverage of the female celebrities and hackers in six online news outlets this project presents “The Fappening” as a case study for better understanding the ways in which the media produces discourses about sexuality, particularly sexual deviancy and victimhood. The discourse surrounding this incident was inflected with feminist ideals. The celebrities were constructed as victims not only of the hack but of broader structural issues around women’s bodies, while the hackers and posters of the photos were derided as perverted, lonely thieves. Overall, the feminist leanings of the discourse around “The Fappening” indicate that the actions of the celebrities—that is, taking and privately sharing nude photographs—can be integrated into dominant understandings of sexuality, while the online communities that stole and shared their photos must be rejected. However, the coverage indicates that celebrities who use their sexual allure for publicity deserve their victimization, undermining the apparently progressive focus of the discourse.