Strategic management: lessons from success and failure.

Is Corporate Planning a failure or a success? In this article David Hussey assesses the research which has been done on the planning process and concludes that Corporate Planning obviously has the potential to improve business performance but for many reasons this potential has not been realized. He then examines the attempts which are currently being made to persuade managers to ‘think strategically’, to use portfolio analysis scenarios and other techniques of strategic analysis. He asserts that to succeed, the planner or the consultant in planning must use these and other analytical approaches to help managers ‘to change the perceptual boundaries of the strategic problem’ and generate strategies and action programmes which will enable them to compete successfully in world markets.     

Formal planning in major U.S. corporations

As the world about us changes, managers in all types of institutions try to cope in a variety of ways. In the early 1960s, many corporate managers realized they could not make sound decisions about future business activities in an expedient, reactive manner because their firms were growing very large and complex with new technologies, products, markets and competition to deal with. As a result, formal planning techniques which had been used in narrow functional applications were introduced on a much broader scale and formal long-range planning became popular. New corporate planning functions appeared in many companies, as well as new staff planning specialists and planning executives. The author conducted a field study on the design of these systems in the mid-1960s and he argues that they showed great promise for improved management.With this history in mind, we might ask why such subjects as ‘planning techniques’ and ‘problems of implementation’ are still topics of concern. It would seem that such techniques would be well known and established in most firms after 10–15 years. However, this is not the case, for during a second field study of corporate planning systems which was completed in 1976 the author found that many corporations, including some of the largest ones, had redesigned their planning systems in the early 1970s, essentially making a fresh start at formal long-range planning. (See Table 1).From his recent field study the author concludes that all corporations experience problems in implementing and using a formal planning system. The nature of these problems and some possible remedies are the subjects upon which this article focuses.     

企业集团的理论综述与探讨

本文回顾了在企业集团研究中占主导地位的三种理论框架,即经济学(以制度经济学和资源理论为主)、社会学和政治学理论。这些理论从外部市场失效或者市场机制不完全、集团以内部市场替代外部市场并以较低的交易费用使成员企业获得产品或者要素资源、社会关系、传统以及社会规范对组织行为和结构的影响、国家和政府与企业集团的关系,以及双方之间的相互影响等角度出发,对企业集团的起因、角色和组织形式做出解释。在上述三种理论的指导下,相应的实证研究检验了企业集团内部市场的作用、资源分配体制、连锁董事以及政府政策对集团多元化战略和组织结构的影响,并取得了初步成果,本文也对今后企业集团研究的方向提出了建议。     

Organization for long range planning—A survey of German companies

Whilst much is written about the theory of long range planning it is a fact that unfortunately, the organization of long range planning of business strategy within companies, has not proved to be an attractive object of research for business theorists. This paper is the exception. By an examination of more than 200 companies residing in the Federal Republic of Germany, long range planning is shown to be gaining more importance as a tool for company management. The organizational design of the planning system and its integration into the overall company structure is, according to this analysis, shown to be one of the most central problems of the implementation of corporate planning systems. This paper presents a theoretical framework and the empirical findings on structural and procedural aspects of long range planning, systems. The empirical study was carried out by means of interviews and a questionnaire survey. The survey results show some interesting and important features of the problems engendered by corporate planning and some of the advantages accruing from its successful implementation. Additionally, the analysis provides an interesting backcloth against which to view the implementation of planning and the relationships between the different levels of planning.     

Decision-making Autonomy in UK International Equity Joint Ventures

This paper investigates approaches to decision making in international joint ventures (IJVs) from the perspectives of the transactions cost and resource‐based theories of the firm. In particular, the concept of autonomy in decision‐making in a sample of UK‐European equity joint ventures is examined. The study adopts a multi‐method personal interview and self‐administered questionnaire approach to examine managerial perceptions of decision‐making and autonomy in the parent firms and the joint venture. The findings show that there are differences in the perception of autonomy between each of the parent firms, and between the parent firms and the IJV management. When we unpack the nature of autonomy in detail, it is found that IJV managers have greater degrees of operational autonomy than strategic autonomy and that decision making by IJV managers takes place within the context of constraints set within the IJV's business plan. This confirms the transaction cost theory which posits that key internal markets (for management, technology and capital) will be under parent control and also supports the resource based view that key capabilities are protected under the business plan established by the parent firms. The influence on IJV autonomy of the moderating variables IJV performance and IJV duration are also examined.     

基于上市公司高管人员过度自信的股利分配决策模型研究

在现有相关研究成果的基础上,在假设公司高管人员过度自信的条件下,建立恰当数学模型研究上市公司高管人员过度自信对公司股利分配决策和外部融资决策的影响机理。研究结果表明,当上市公司高管人员对未来经营环境比较乐观时,其现金股利分配水平和债务融资数量将随着其过度自信程度的提高而增多;当上市公司高管人员对未来经营环境比较悲观时,其现金股利分配水平和债务融资数量将随着其过度自信程度的提高而减少。上市公司的现金股利分配水平和债务融资数量随着公司股票价格上涨和债务融资利息率上升而减少;股权融资数量随着公司股票价格上涨和债务融资利息率上升而增加。论文研究工作在理论上扩展和深化了Deshmukh、Goe和Howe等人的相关研究成果。     

Integrating the Content and Process of Strategic MIS Planning with Competitive Strategy*

This paper presents a framework that links strategic MIS planning and business strategy and relates it to competitive advantage and company performance. To achieve this objective, the paper first delineates the dimensions of strategic MIS planning, focusing on both content and process issues. The notion of fit within dimensions, between sets of dimensions (process and content), and between MIS planning and competitive strategy is also introduced. Next, employing the Miles-Snow typology of business strategy, the paper posits normative differences in the dimensions of strategic MIS planning along different business (or competitive) strategies. The implications of our study for both decision makers and scholars are discussed. Propositions that tie competitive strategy, strategic MIS planning, and company financial performance are then presented. The paper concludes by providing direction for future research.     

Crafting business models for conflicting goals: Lessons from creative service firms

The business model construct has become attractive to both managers and academics. It reflects how the most important organization's strategic and tactical choices regarding the allocation of resources interact in order to create and capture value. Yet with the growing entrepreneurial complexity, managers often end up pursuing conflicting and even paradoxical strategic goals, thus rendering the business modelling processes more complex, too. Well-known examples are profit versus social value, stakeholder versus company interests, exploration versus exploitation and environmental sustainability versus economic returns. The academic business model literature so far has provided limited insights on how to implement business models beyond a single goal and focused mainly on the initial strategic choice of a business model, ignoring that such salient tensions are often persistent and resurface within the business practice. In this study we leverage paradox theory to investigate how managers of creative firms make tactical choices to accommodate (not solve) salient tensions within their business models, focusing on the domains like services provided, choice of clients, networking and resourcing practices, revenue models and new venture creation. Based on qualitative case study research, we found four integrating and three differentiating decision-making tactics that managers deploy to create both economic and creative value through their business models. Adding to the business model theory, we show how business models are crafted in managerial practices by making tactical decisions to solve conflicts and paradoxes. The results equally enrich the paradox literature by providing for tactical-level approaches toward working through the paradox.     

Strategic planning for social and political change

Formalized planning is currently applied to planning for operations and capital investment, planning for products and markets, and occasionally for manpower. However, there is little evidence that companies are producing formal plans and programmes to deal with social and political change. Unfortunately, public opinion is moving against business, action groups inside and outside companies are challenging the authority of management, and public officials and politicians are already framing new laws and regulations. Unless managers begin to get more involved in the framing of these controls they are likely to find laws enacted and enforced by people who have little knowledge or sympathy with business. In this article the author points up the necessity to assess the social and political challenge to their business, and formulate and implement social and political strategies and plans aimed at ensuring the survival and prosperity of their organisations.     

海外上市、制度跃迁和银行绩效——“中银香港”案例分析

在考察中国银行业整体状况和总结海外上市理论的基础上,本案例分析了“中银香港”重组、发行上市和上市后的制度演变和绩效表现。本文认为,海外上市能够引致“中银香港”公司治理和管理机制的改革,破除路径锁定、提高企业绩效。“中银香港”管理层出现的历史丑闻无法否定“中银香港”在公司治理上的大幅进步。通过海外监管环境的强制和海外市场竞争的诱致,国家绝对控股的“中银香港”成功地实现了内部制度根本变迁,摆脱了传统国有银行的弊病,显著提高了企业的竞争力。     

国有企业内部收入分配公平性研究——基于M公司的案例研究

国有企业内部收入分配是否公平是一个客观现实问题,至今没有给出一个令人信服的答案。本文采用案例研究方法,通过调查和数据收集,分别从薪酬程序的制定、委托代理理论、企业公平理论和社会公平理论的角度,考察国有M公司内部收入分配的公平性问题。从研究结果来看,公司内部薪酬制定程序不公平,企业的收入分配集中于公司管理人员、特别是高层管理人员,管理人员的收入既与企业业绩无关,也与其投入不相称,并且这种分配差距已经到达了社会收入分配的警戒线。本案例研究为判断目前国有企业收入分配和社会收入分配是否公平提供了微观基础。     

Mission statements: selling corporate values to employees

This article investigates the reasons for the increasing use of the Company Mission Statement. Using information from a survey of U.K. companies in 1989 it looks at the types of statements issued by companies, their content, usage, and value to managers. Of particular interest is whether the mission is primarily used for the motivation of staff, or for external image building. Related issues are the value of the mission drafting process in bringing managers together to agree common objectives and the use of a hierarchy of statements to reconcile internal and external stakeholders' interests. The conclusion is that the Mission, which includes a statement of company values, is an important tool for managers to assert their leadership within the organization.     

Aggregate planning in decentralized organizations

This paper deals with aggregate planning problems in decentralized organizations, i.e. organizations where the suborganizations have a fair amount of autonomy in control because information load, uncertainty and fast changing circumstances limit the possibilities of centralized control. The functions of aggregate planning, its place in the overall control structure of the company and the control variables involved are discussed and subsequently the additional complications of a decentralized setting. As a typical example of aggregate planning problems in a network of semi-autonomous organizations the so-called ‘internal business cycle’ is discussed: due to this phenomenon the network is not able to follow smoothly its final demand but moves from shortages in one period to surplusses in another. The causes, various positive feedback mechanisms through variations in the buffers between the units, are analyzed and illustrated with a simple simulation model. The paper concludes with a discussion on the use of aggregate planning to improve the control of the network and to dampen this internal business cycle.     

Environmental leadership in business education: Where's the innovation and how should we support it?

General managers have the power to shape environmental performance through the strategic decisions they make about products, markets and investments. Yet, often times managers fail to fully recognize the link between improved environmental performance and business performance. Over the past ten years, many business schools have added environmental content to their classes and research to help future business leaders recognize and act on these links. Ironically, although business leaders articulate ambitious environmental goals, corporate recruiting demands have not kept pace with the growing supply of these graduates. The following recap of the World Resources Institute's recent study, Grey Pinstripes with Green Ties: MBA Programs Where the Environment Matters, helps identify information barriers firms encounter in seeking new managers with a combination of business training and technical competence.     

Economic impact reports—Management controls for the 1980s

Modern management thinking has evolved according to the problems and opportunities encountered by business managers in their socio-economic environment. The radical changes of economic environment experienced by companies in Western Europe since the early 1970s have rendered many traditional management concepts obsolete or proved them inadequate. In economies where markets may be either growing, falling or oscillating, one major problem is that actual results often differ considerably from planned results. How much of this variance is due to what is going on in the economy at large and how much is due to company performance? A simple tool for controlling the organization in this situation is the monthly ‘economic impact report’, designed to subtract the effect of the economic environment from company performance in order to assess net performance in meeting marketing goals.     

But Will it Raise My Share Price? New Thoughts About an Old Question

In valuing any investment project or acquisition, executives must decide what discount rate to use to estimate the value of the projected cash flows. This paper argues that the traditional approach, which bases its estimate of the company’s cost of capital on the Capital Asset Pricing Model, places the company at risk. Specifically, ‘beta’ is unreliable and captures only a portion of the risk that managers and shareholders agree are important. The authors then offer an alternative measure—reflecting a company’s total risk—that they say provides a reliable estimate and is consistent with the evolving theory of strategic management.     

The planning function and input-output analysis

Long range planning has been defined as a decision-making process involving the commitment of resources—money, people, time, capital—today, the payback or return on which will not be realized until some future period. Since the heart of the planning process is the making of decisions about allocations in some systematic way, economic analysis, armed with its concepts of opportunity cost, indifference theory, marginal analysis, and investment theory, provides much of the theoretical framework for good long range planning models.

If planning is to be done in a scientific manner, there shouldexist common principles and study approaches, regardless of the nature of the organism being planned for. Thus planning for the individual, family, company, industry, association or state should vary according to the relevant information to be used in making decisions and the priorities of the objectives but not in the essential method by which decisions are arrived at. This is major theme of the paper.

As a result of more, than a decade of experience as a ‘planner’ for a number of diverse business and government groups, and through the process of articulating this planning experience as a teacher, I have developed a systematic approach to the planning process. The model has its own conceptual framework that includes, as information filters and display devices, unique adaptations of input-output notation. First in this article I will highlight some of the elements of the planning process, as I have constructed them. Then I will proceed to describe the specifications of the planning system, with particular emphasis on the use of input-output analysis.     

Der Personalverantwortliche als strategischer Partner

Since Ulrich (Human resource champions: the next agenda for adding value and delivering results, Boston, Harvard Business School Press, 1997) shaped the strategic role of HR managers, his concept of an HR business partner has been controversially discussed by researchers and practitioners. Explanations about when and how HR managers act as strategic business partners have found limited attention in the literature. Based on the theory of reasoned action developed by Ajzen und Fishbein (Understanding attitudes and predicting social behavior, Englewood Cliffs, Prentice-Hall, 1980; J Pers Soc Psychol 27(1):41?C57, 1973), we hypothesize a positive relation between personal attitudes as well as subjective norm and the behaviour of HR managers to act as a strategic business partner. Results of the German Cranet survey in 2009 show that expected positive consequences influence the personal attitude, whereas the acceptance of the human resources as well as the existence of an HR strategy within the organisation is positively related with subjective norm. Hence, both attitude and subjective norm positively influence the behaviour of HR managers to act as a strategic business partner.     

Transnational diaspora entrepreneurship in emerging markets: Bridging institutional divides

Transnational diasporan entrepreneurs are migrants and their descendants who establish entrepreneurial activities that span the national business environments of their countries of origin and countries of residence. We explore how business incubators contribute to the economic development of emerging markets by organizing their programs to bridge the institutional divides that transnational diaspora entrepreneurs face when establishing their multi-territorial ventures in these markets. Drawing on qualitative fieldwork conducted in the Netherlands during 2007, we present the case study of IntEnt, an incubator providing services exclusively to transnational diasporan entrepreneurs. We apply Bergek and Norrman's (2008) assessment framework to this case, examining IntEnt's goals, model (selection, business support, and mediation activities), and outcomes. Employing Eisenhardt's case-based theory development approach (1989), we then leverage case findings to generate theory about the institutional challenges faced by transnational diaspora entrepreneurs and the role that incubators can play in helping these entrepreneurs overcome these challenges.     

Processes of senior managers' sensemaking and learning in a transitional economy

The purpose of this paper is to use sensemaking and learning theory to gain insight into how senior Ethiopian managers are coming to terms with radically different political and economic forces. These theories have developed in mature Western contexts and a further purpose is to test their applicability in an African context. The methods employed were detailed data gathering in five cases using semi-structured interviews and documentary analysis. The research found that senior managers in the five enterprises constructed very different sense-making patterns about the business environment and about appropriate business strategies depending on the degree of market or state dependency which they perceived. The analysis also reveals how these actors reflected upon the implications of their sense-making for their own and their organizations' future learning and capability development.