American-British Sporting Rivalries and the Making of the Global Sports Industry

Abstract

This article examines a key aspect of American sports history within a transnational context. Whilst the internal histories of American sport are exceedingly rich and voluminous, our general understanding of the nation’s contribution to the international, global scene is less well-known. The postcolonial rivalries between American and British sports communities fuelled the development of what became open, international cup competitions in such sports as tennis and golf which bolstered an emerging global industry in the first half of the twentieth century. The transnational process of initial American imitation and absorption of British models have been well documented within the scholarly literature and debates in American Studies for decades; however, the gradual reversal of this imitative process to a more reciprocal relationship has received far less attention (especially within sports history). The authors show how the Davis Cup competition is an example of the way in which Americans indigenised a cultural sporting import, namely tennis; created a nationalistic, international sporting competition; and effectively exported it back to Britain within the wider context of a burgeoning, imperial rivalry on the world stage between these two, rival sporting nations. This process not only expanded the worldwide consumption of sport but spreads a spirit of cultural emulation within twentieth-century global consumer culture. This transnational perspective also illuminates the thorough de-provincialising of the notion of “American Exceptionalism” within the field. When, for example, the respective imperial histories of the two nations are considered comparatively, the “American” story does not look so “exceptional” after all. Though American exceptionalism adapted some British sports to suit American sensibilities, the sporting cultures of the two nations and within their zones of influence remained similar in many respects. This was particularly true in amateur sports such as tennis, rowing and track and field (athletics to the Brits) as well as in the sport of golf. In the twentieth century, many sports adapted as focus shifted from nationalism and national worth towards professionalism and international spectacle.     

Mapping the global football field: a sociological model of transnational forces within the world game

This paper provides a sociological model of the key transnational political and economic forces that are shaping the 'global football field'. The model draws upon, and significantly extends, the theory of the 'global field' developed previously by Robertson. The model features four quadrants, each of which contains a dominant operating principle, an 'elemental reference point', and an 'elemental theme'. The quadrants contain, first, neo-liberalism, associated with the individual and elite football clubs; second, neo-mercantilism, associated with nation-states and national football systems; third, international relations, associated with international governing bodies; and fourth, global civil society, associated with diverse institutions that pursue human development and/or social justice. We examine some of the interactions and tensions between the major institutional and ideological forces across the four quadrants. We conclude by examining how the weakest quadrant, featuring global civil society, may gain greater prominence within football. In broad terms, we argue that our four-fold model may be utilized to map and to examine other substantive research fields with reference to globalization.     

The globalization of football: a study in the glocalization of the 'serious life'

Sport, in particular football, constitutes one of the most dynamic, sociologically illuminating domains of globalization. This paper examines the globalization of football with particular reference to Robertson's theorizations of global processes. We examine football's cultural globalization through the concept of 'glocalization', which highlights the interdependence of local and global processes within the game's identities and institutions. We address economic globalization in football by considering the world's leading clubs as 'glocal' transnational corporations. We assess the political globalization of football with reference to the possible enhancement of democracy within the game's international governance. We conclude by affirming the utility of sport in advancing our empirical and theoretical understanding of globalization processes.     

Reading European football,critiquing China: Chinese urban middle class fans as reflexive audience

ABSTRACT

This essay explores European football’s cross-cultural appeals in China by focusing on Chinese fans’ active readings of this globalized cultural text. Using analytical tools from both sport sociology and transnational reception studies, I understand Chinese urban middle-class supporters as a reflexive audience whose meaning-making of European football is contextualized in their local urban experience. The in-depth interviewing reveals that these fans’ interpretations of their favourite European football teams as symbols of ‘collective cooperation’ and ‘beautiful football’ produce critical reflections on the discourses of ‘competitive individualism’ and ‘utilitarian commercialism’ which are part of the rising ideology during China’s neoliberal reform. Through the comparison among European football, Chinese football, and popular ‘national’ sports in China, the participants further contest the prevalence of these discourses in China’s broader economic and social arrangements over which they are engaged in constant material struggles. I further discuss how the transnational consumption of European football offers the Chinese urban middle-class a symbolic space to project their reflexivity on the reforming process.     

Is baseball a global sport? America's ‘national pastime’ as global field and international sport

Abstract A myriad of organized sports and physical leisure activities took shape in the nineteenth century and spread quickly from the West to the Rest through imperial and mercantile circuits. Among them, the competitive team spectator sports of soccer, cricket, and baseball were perhaps the most consequential in reach and influence, adopted and adapted in what I have called elsewhere ‘uncanny mimicry’. The differences in the world histories of the three sports are as significant as their commonalities, and in this article I focus on some of the distinctive features of baseball's development in the USA and its move through the Caribbean and the western Pacific regions. Unlike soccer and cricket (and American football), baseball developed outside elite schools; it was fully commercialized and professionalized early on; it never had antagonisms or rivalries with amateur or school forms of the sport; and it never had very strong ideological associations with a ‘character’ ethic. On the other hand, it was quickly ‘nationalized’ as the American pastime, and in that image it was emulated and resisted in the locations in which it took root. The argument is extended through a case study of ‘samurai’ baseball in Japan and its uncanny mimicry.     

Sport and globalization: transnational dimensions

Abstract The aims of this special issue are to both raise the social scientific status of sport and to advance understanding of transnational processes through the role of sport in global change. The Introduction argues that sport, like globalization, can be understood in transdisciplinary terms, and the papers included contributions informed by sociology, anthropology, political sciences and history. As well as placing the issue in the context of recent studies of sport and globalization, the Introduction outlines the seven papers. Placed together they move from analyses of broader globalizing and multi‐sport issues towards consideration of how transnational processes impact upon individual sports – with examples from cricket, baseball and association football – ending with regional and national dimensions.     

International migration,international relations and foreign policy

Recent literature on migration, international relations, and foreign policy is reviewed in this article, stressing applications of global systems paradigms, studies of state entry and exit rules, and anatomies of domestic policy-setting processes on migration. After a concise assessment of the contemporary theory of global political economy, the paper argues for seeking mid-range generalizations on the international relations of migration. It also suggests that analysis begin with the policy-setting processes of the state. Especially through the use of comparative perspectives available from domestic policy making studies and from the field of international comparative public policy, this approach offers the opportunity to fix empirically the political roles of transnational social forces, which often present themselves as participants in domestic policy contests. Promising future directions in the study of state-to-state relations are also evaluated, with the anticipation that verifying regional or other intermediate patterns of world migration politics may contribute to more general theories of international political economy.     

Climate justice and sustained transnational mobilization

ABSTRACT

Samir Amin’s final essay called for the creation of a new international organization of progressive social forces. Here I review evidence from twenty-first century transnational movements germane for understanding the likelihood of the emergence of such an international organization and the issues and sectors most likely to facilitate coalitional unity. More specifically, the ecological crises identified by Amin in the form of global warming and climate change have created an unprecedented global environmental threat capable of unifying diverse social strata across the planet. The climate justice movement has already established a global infrastructure and template to coordinate a new international organization for confronting neoliberal forms of globalization. Pre-existing movement organizing around environmental racism, climate justice in the global South, and recent intersectional mobilizations serve as promising models for building an enduring international organization that will represent subaltern groups and have a substantial impact on world politics.     

Not playing around: global capitalism,modern sport and consumer culture

Abstract The development of modern sport is bound up with processes of economic and cultural transformation associated with the global diffusion of capitalist forms of consumption. In this article I draw attention to aspects of the globalization of modern sport that were becoming apparent towards the close of the nineteenth century and then move on to consider the factors that contributed to sport becoming a truly global phenomenon in the course of the twentieth century. Consideration is given to the development of international sport and sports goods companies, the growth in media interest and the increasing significance of sponsorship, consumer culture and sporting celebrities. The global diffusion of modern sport that gathered momentum in the course of the twentieth century involved a number of networked elements, including transnational communications media and commercial corporations for which sport, especially through the iconic figure of the transnational celebrity sport star, constitutes a universally appealing globally networked cultural form. Association with sport events and sporting figures through global broadcasting, sponsorship and endorsement arrangements offers commercial corporations unique access to global consumer culture.     

“Empowered Criminals and Global Subjects”: Transnational Norms and Sexual Minorities in India

In this paper, I comparatively examine the influence of transnational advocacy on legal struggles around sex work and homosexuality in contemporary India. While transnational scholars of sexuality understand globalization as a contradictory and uneven process, there has been little attention to how this unevenness is manifest in the realm of sexual rights and law. Based on qualitative research, I show how transnational discourses on health—in particular, HIV/AIDS interventions—and on human rights interact unevenly with national discourses on sexuality. Whereas discourses regarding HIV/AIDS enable sex workers to mobilize at the national level, global anti-trafficking discourses effectively reduce sex workers to “victims.” For Indian LGBTQ groups, discourses regarding the HIV/AIDS epidemic and global human rights enable these groups to problematize the anti-sodomy law in national politics. However, national legal discourses effectively reduce LGBQ individuals to “criminals,” and legal advancements in this arena are uneven. Focusing on this unevenness produced by transnational advocacy this paper highlights how sexual rights are articulated in context of asymmetric and uneven globalizations.     

From intergovernmental negotiations to (sub)national change

In the last thirty years, a process of global norm creation in the field of gender equality has taken place. The Convention on the Elimination of All Forms of Discrimination Against Women marks a milestone in this process: it emerged as the first legally binding international instrument for the protection of women's rights. The 180 states that have ratified the Convention have interpreted their treaty obligations in diverse ways, ranging from reluctance to active incorporation. Beyond its original mandate, CEDAW has increased attention on gender issues within the UN human rights framework. Further, it has motivated transnational NGO activism that uses the Convention to connect local understandings of women's rights with global standards to influence national policy developments. Taking these global, national and transnational dynamics together, the article argues that CEDAW has been transformed from a ‘classical’ intergovernmental regime to a transnational network enforcing women's rights. Based on these findings, a theoretical view on global norm creation and enforcement is developed that stresses the reciprocal interrelation between global, national and local spheres. Instead of assuming a ‘trickle-down’ dynamic as a consequence of global agreements, it is argued that the legitimacy and authority of global norms depends on their active interpretation and appropriation within national and local contexts all over the world.     

Decolonial strategies in world politics: C.L.R. James and the writing and playing of cricket

Discussions of decolonizing world politics have flourished in international studies recently but few of these engage with popular culture, especially sports. In this paper, I address this gap and consider sports – specifically the sport of cricket – as a global phenomenon, useful for discussing key decolonizing strategies. This paper argues that cricket, as a form of popular culture, offers language and practices to critique oppressive sociopolitical norms and global hierarchies. It draws upon the cricket-writing of C.L.R. James, specifically his book Beyond a Boundary, as well as on the experiences of playing cricket to outline some decolonial strategies. These strategies include shifting perspectives on world politics, the role of biography and autobiography as critique, and the relevance of positionality in describing global processes and in the construction of knowledge. Overall, this paper claims that popular culture, especially those which are popular in the Global South, offers ways to rethink and rework relations between the powerful and less powerful. Cricket provides examples of ways in which these various decolonial strategies can be enacted in practice.     

Olympic and world sport: making transnational society?

This paper introduces the special issue of the British Journal of Sociology on the subject of the transnational aspects of Olympic and world sport. The special issue is underpinned by the perspective that because sport provides a space for the forging of transnational connections and global consciousness, it is increasingly significant within contemporary processes of globalization and the making of transnational society. In this article, we examine in turn eight social scientific themes or problems that are prominent within the special issue: globalization, glocalization, neo-liberal ideologies and policies, transnational society, securitization, global civil society, transnational/global public sphere, and fantasy/imagination. We conclude by highlighting five 'circles' of future research inquiry within world sport that should be explored by social scientists.     

Integration policy in Singapore: a transnational inclusion approach

A number of models of integration have been developed to highlight the experiences of immigration and integration in the Western world. However, the existing models do not adequately capture the complexities of contemporary international immigration and integration, especially the integration process in the light of migrant transnationalism in Asia. This study examines the models of integration through a case study of Singapore. This paper introduces a new concept ‘transnational inclusion’ to conceptualize Singapore's initiative to embrace its transnational global Singaporeans as well as its transnational immigrants, estimated to make up one-fourth of the total population. The paper shows that a transnational inclusion model of integration can provide better insights into the dynamics of transnationalism and integration in today's complex migration scenario. We point to Singapore's integration approach that regards integrating migrants into the different spheres of the society as a process rather than an end.     

Transnational Debt Movements: Challenging States and International Decision-Makers,or Intermeshed with These?

A new wave of transnational civil society campaigning has emerged since the last quarter of the twentieth century. Major changes in world order occurred over this period, which impacted on the context for transnational campaigning. These changes include the end of the Cold War, followed by the embedding of the concept of global governance, including the norm of civil society participation. This article examines the strategies of transnational debt campaigns against this background. It describes the shifts in strategies over time between more consensual engagement approaches and those seeking fundamental transformation, and considers the implications for the relationship between civil society campaigns and states/international decision-makers. It concludes that transnational debt movements fit better with a Gramscian perspective on civil society as containing consensual, and counter-systemic elements, than with a view of civil society as independent of official decision-making structures. It highlights, however, the need to grasp the on-going dynamic between these different elements within civil society.     

Globalization and Technology Divides: Bifurcation of Policy between the “Digital Divide” and the “Innovation Divide”*

The global diffusion of digital technology, which occurred more rapidly than the global diffusion of any technology previously, has been mired by its uneven distribution across, and unequal effects on, societies worldwide. In addition, policy initiatives to close this global digital divide, which peaked with the two World Summit on Information Society conferences, still did not change the course of this differentiated globalization process. In this article, I attribute the cause of such stalling of policy on the issue of the global digital divide to the bifurcation of current international policy: attention is split between concern for the impeded access of the poor to this revolutionary technology, on the one hand, and the race to lead the world in creating the next “hot” technology, on the other. These two concerns, which have been given the pithy titles of the “global digital divide” and the “global innovation divide,” are leading to two separate policy tracks, targeting the world’s laggards and leaders as separate entities and operating under separate logics. This separation is problematic because the issues of access to technology and ownership of rights to technology are intertwined. This article describes the two global technology divides and analyzes the policies that are currently charted to address them.     

Introduction to the special theme: theorizing transnational labour markets

In this introduction to the special themed section, ‘Theorizing transnational labour markets: economic‐sociological approaches’, I introduce the reader to the topic and give an overview of the four contributions. The terms ‘global labour market’ and ‘transnational labour market’ are broadly used to account for contemporary social phenomena as diverse as the ever‐closer integration of China or India, with their huge labour forces, into the world economy, the off‐shoring of specific operations of MNCs to countries with cheap labour, or cross‐border labour migration. In most of these cases, the existence of global or transnational labour markets is taken for granted by the media, consulting agencies and other economic actors. However, scholars in labour market research and cross‐border migration alike have largely ignored the categories of global or transnational labour markets. Thus far, it remains unclear what these terms really mean and how we should address them theoretically. The aim of this themed section, therefore, is to view cross‐border labour migration through an economic‐sociological lens and thus bring into dialogue migration and labour market scholarship. By introducing a transnational perspective into labour market research, we hope to make a useful contribution towards theorizing on cross‐border labour markets and thereby overcome the methodological nationalism that seems to have crept into this area of scholarship.     

国际体育产业中的运动员代言——以贝克汉姆为例

随着世界逐渐成为地球村,体育组织开始针对不同的客户群体拓展其市场和扩大球迷人数。贝克汉姆,一位拥有高调的婚姻生活和众多媒体关注的英国足球明星,由于代言过许多产品,因而成为研究当前国际体育产业中运动员代言趋势很好的案例分析素材。本文结论提供了一些关于影响运动员代言成功因素的见解。     

The End of Football and Fiesta? Social Insurrection and National Identity in Twenty-First-Century Brazil

ABSTRACT

Carnaval and futebol (football) have both been central to the construction of Brazil in the imagination of global audiences. This includes contributing to stereotypes of Brazil as a country of peaceful, festive, and sensualized people, even though historically Brazilian Carnaval and football have always been sites of social contestation and popular participation in the construction of collective identity. In recent years, Brazil has burst onto the global stage as a key player due to its economic rise, its more proactive international diplomacy, and its venture as the host of major global sport events. Protest and political violence have erupted on the streets of Brazil in a manner quite at odds with the circulating reports on the ‘success story' of Brazil. A combination of the country's increasing global prominence and developments in media and communication technologies of the global era means that global and local audiences have access to more detailed, nuanced, and grounded information about Brazil than has ever been possible before. This moment of intensified visibility has brought Brazil's imagined identity (both within Brazil and within the global imaginary) to a turning point; one where national symbols such as Carnaval and football are declining in relevance. In this article we argue that due to this combination of forces, Carnaval and football, at least in their manufactured forms that are visible to global audiences, no longer have the popular potency within Brazil that they once did, but have rather become what Bakhtin would call ‘mere spectacles’. We consider Carnaval and football within historical and contemporary context drawing upon a variety of sources, including secondary literature and mainstream and alternative media reports.