Audience effects on solitary faces during imagery: Displaying to the people in your head

Subjects imagined situations in which they reported enjoying themselves either alone or with others. Electromyographic (EMG) activity was recorded bilaterally from regions overlying thezygomatic major muscles responsible for smiling. Controlling for equal rated happiness in the two conditions, subjects showed more smiling in high-sociality than low-sociality imagery. In confirming imaginary audience effects during imagery, these data corroborate hypotheses that solitary facial displays are mediated by the presence of imaginary interactants, and suggest caution in employing them as measures of felt emotion.Avery Gilbert and Amy Jaffey had compelling insights throughout the course of study. We thank Paul Ekman, Carroll Izard, and Paul Rozin for extensive comments on earlier drafts. We also thank Bernard Apfelbaum, Jon Baron, Janet Bavelas, John Cacioppo, Linda Camras, Dean Delis, Rob DeRubeis, Alan Fiske, Stephen Fowler, Greg McHugo, Harriet Oster, David Premack, W. John Smith, and David Williams for their valuable comments and suggestions.     

Social determinants of facial displays

A primary function of facial displays is to communicate messages to others. Bavelas and Chovil (1990) proposed an Integrated Message Model of language in which nonverbal acts such as facial displays and gestures that occur in communicative (particularly face-to-face) interactions are viewed as symbolic messages that are used to convey meaning to others. One proposition of this model is that these nonverbal messages will be shaped by the social components of the situation. The present study attempted to delineate more precisely the components of sociality that explicitly affect the use of facial displays in social situations. Frequency of motor mimicry displays in response to hearing about a close-call experience was examined in four communicative situations. In one condition, participants listened to a tape-recording of an individual telling about a close-call event. In two interactive but nonvisual conditions, participants listened to another person over the telephone or in the same room but separated by a partition. In the fourth condition, participants listened to another person in a face-to-face interaction. The frequency of listeners' motor mimicry displays was found to vary monotonically with the sociality of the four conditions. Actual presence and visual availability of the story-teller potentiated listener displays. The results support the proposition that facial displays are mediated by the extent to which individuals can fully interact in communicative situations.This study was conducted at the University of Victoria, Victoria, B.C., Canada, as part of the author's doctoral dissertation and was partly supported by a Social Sciences and Humanities Research Council of Canada doctoral fellowship. I thank Janet Bavelas for her assistance in the development of the study and her valuable comments on earlier drafts. Alan Fridlund helped in the analysis of the data and provided comments on earlier drafts. Linda Coates, Jennifer Halliday, Laura Lane, and Doug Laurie assisted in the collection of data. Laura Lane also helped in the scoring of facial displays.     

The effect of attitudes on emotional reactions to expressive displays of political leaders

One hundred subjects participated in an experiment to assess emotional reactions to the expressive displays of political leaders. Attitudes were assessed through questionnaire items, and facial EMG, heart rate, and skin conductance were recorded while subjects watched silent expressive displays of intense happiness/reassurance, mild happiness/reassurance, and anger/threat by President Reagan and Senator Hart. Half of the subjects reported their global affective reaction during each display, and all subjects reported discrete emotional reactions following each display. For Reagan, main effects were found for display type and for prior attitude in the self-report scales and in facial EMG, although significant Prior Attitude X Display interactions indicated that the intense happiness/reassurance displays most strongly differentiated supporters from opponents. Main effects were found for Hart's displays on the self-report scales and on facial EMG, and post hoc analyses revealed attitude effects. These results support previous research concerning affective reactions to dynamic expressive displays of emotion, but they also show the possible influence of prior attitude toward the expressor on both somatic and subjective measures of emotional response.This research was supported by National Science Foundation Grant SES 83-10176 and the Lincoln Filene Endowment to Dartmouth College and was part of a collaborative project involving Professors Roger D. Masters and Denis G. Sullivan of the Government Department at Dartmouth College. The authors thank Alice Feola for her assistance in preparing the stimulus videotapes. Lauren Bush is now at the Department of Psychology, University of Washington, Seattle, WA. John Lanzetta, our friend and colleague, who contributed so much to this project, died in October 1989 after a year-long illness.     

An analysis of the encoding and decoding of spontaneous and posed smiles: The use of facial electromyography

Twenty subjects judged 80 video segments containing brief episodes of smiling behavior for expression intensity and happiness of the stimulus person. The video records were produced under instructions to (a) pose, (b) experience a happy feeling or (c) to both experience and show a happy feeling. An analysis of the integrated facial electromyogram (EMG), recorded over four muscle regions (zygomaticus major, depressor anguli oris, corrugator supercilii, andmasseter), showed that judgments of happiness and of intensity of expression could be predicted in a multiple regression analysis (multipleR = .64 for perceived happiness and .79 for perceived expression intensity). The perception of happiness was affected by EMG activity in regions other thanzygomaticus major. The use of parameters other than the mean of the integrated EMG, namely variance, skewness, kurtosis and properties of the amplitude distributions across time, provided accurate classification of the elicitation conditions (pose happiness versus experience happiness) in a discriminant analysis. For the discrimination of posed and felt smiles variables describing aspects of facial activity in the temporal domain were more useful than any of the other measures. It is suggested that facial EMG can be a useful tool in the analysis of both the encoding and decoding of expressive behavior. The results indicate the advantage of using multiple-site EMG recordings as well as of using amplitude and temporal characteristics of the facial EMG measures.The research was supported in part by funds associated with the John Sloan Dickey Third Century Professorship (Kleck) and in part by grant BNS-8507600 from the National Science Foundation (Lanzetta). Ursula Hess and Arvid Kappas were supported by stipends from the Deutscher Akademischer Austauschdienst (German Academic Exchange Service).     

Effects of erotic guided imagery on female sexual arousal and emotional response

The discrepancy between survey findings that women require a romantic context for arousal to erotica and the results of laboratory research which have failed to confirm this effect has led to continued controversy over the role of context in female sexual arousal. Methodological criticisms of laboratory research have focused on the passive nature of cue manipulations utilized to create casual versus committed contexts and failure to validate the effectiveness of context manipulations. The present study investigated the effects of erotic guided imagery on female sexual arousal in committed and casual contexts. Sixty‐five women listened to tapes of erotic guided imagery. Participants imagined either themselves or another woman engaging in a committed or casual sexual relationship. Dependent variables consisted of three measures of subjective sexual arousal and the Differential Emotions Scale. A self‐report measure revealed that subjects clearly differentiated the two contexts. Examination of mean scores on the dependent variables indicated that all subjects were sexually aroused by the guided imagery, experienced moderate interest and enjoyment, and experienced minimal negative emotional responses. Multivariate analysis of variance revealed no significant differences for the main effects of context, person, or the interaction between person and context. The findings reaffirm previous laboratory research indicating that women do not require a committed context as a prerequisite for sexual arousal and positive emotional response to imagined erotic stimuli     

Psychophysiological and Subjective Arousal during Gambling in Pathological and Non-pathological Video Lottery Gamblers

Two groups of video lottery gamblers (pathological N =30, and non-pathological N =34) were compared while they participated in gambling and gambling related tasks using subjective ratings of excitement, electromyographic activity (EMG), skin conductance level (SCL) and heart rate (HR). Although the groups experienced similar levels of increased physiological response the pathological gamblers reported greater levels of subjective excitement. It was concluded that the pathological and non-pathological gamblers might perceive their responses to gambling and gambling related situations differently.     

Social context and the experience of emotion

This study examines the relationship between the social context of events and emotional experience. For each of six emotions four different vignettes were devised. Two of these four events took place in private circumstances and two in public. Furthermore, the sociality of each situation was systematically varied, and subjects were presented with situations framed in one of three social contexts: alone, in the presence of a stranger, or in the presence of a friend. Subjects were asked for self-reports of emotional state, evaluations of pleasantness and loneliness, perceived ability to cope with negative situations, and the likelihood that they would share the emotional experience with another person. Anger was the only emotion that varied as a function of the social context manipulation, and this effect disappeared when evaluations of social context were controlled for. However, for all emotions, the intensity of experience differed between private and public situations, suggesting that sociality and emotionality are related at a more global level.     

The Private Life of Public Ritual: Interaction, Sociality and Codification in a Jewish Orthodox Congregation

This article develops an account of the relationship between codification, interactional achievements and forms of sociality in the context of religious worship. Based on ethnographic fieldwork in a Jewish Orthodox community in Los Angeles, I argue that an important part of what makes public worship situations compelling is how they interactionally highlight individual participants’ lives, creating pressures to engage in predictable forms of sociality. This argument is then developed in two contexts: (a) “information gaps” encoded in the structure of daily Orthodox prayer, and; (b) the religious requirement to pray with a quorum of ten adult men. Through these examples I argue that codified aspects of public ritual give rise to variations that participants may understand to highlight individual lives. In many situations, public worship is compelling precisely because it actually individualizes participation. As these interactions are predicated on a codified structure, they provide “institutional fingerprints” for the construction of specific patterns of sociality. An appreciation of this aspect of public worship provides grounds for a broad comparative agenda, focusing on the relationship between codification, interactional patterns and forms of sociality within, and beyond, religious contexts.     

Emotional Experience as a Function of Social Context: The Role of the Other

Inconsistencies in previous findings concerning the relationship between emotion and social context are likely to reflect the multi-dimensionality of the sociality construct. In the present study we focused on the role of the other person by manipulating two aspects of this role: co-experience of the event and expression of emotion. We predicted that another's co-experience and expression would affect emotional responses and that the direction of these effects would depend upon the manipulated emotion and how the role of the other person is appraised. Participants read vignettes eliciting four different emotions: happiness, sadness, anxiety, and anger. As well as an alone condition, there were four conditions in which a friend was present, either co-experiencing the event or merely observing it, and either expressing emotions consistent with the event or not showing any emotion. There were significant effects of co-experience in the case of anger situations, and of expression in the case of happiness and sadness situations. Social appraisal also appeared to influence emotional response. We discuss different processes that might be responsible for these results.     

Gender,relationship stage,and sexual behavior: The importance of partner emotional investment within specific situations

This study examined the relationship of type of sexually instigating situation (partner behavior conveying emotional investment or not), relationship stage, and gender to self‐reported likelihood of engaging in sexual behavior. Participants (200 female and 122 male college students) read scenarios describing partner behavior in eight hypothetical sexual situations. Five of the sexual situations were proposed to explicitly communicate a sense of emotional investment in the relationship, and three other scenarios were conceived as not explicitly conveying emotional investment. Emotional investment situations were hypothesized to influence likelihood ratings as a function of imagined relationship stage (dating or in a serious relationship), manipulated across participants. Situations not conveying investment were hypothesized to influence ratings as afiinction of both relationship stage and gender. In large part, hypotheses were confirmed. The few exceptions were consistent with other gender‐role considerations related to trust and power.     

Children’s Nonverbal Displays of Winning and Losing: Effects of Social and Cultural Contexts on Smiles

We examined the effects of social and cultural contexts on smiles displayed by children during gameplay. Eight-year-old Dutch and Chinese children either played a game alone or teamed up to play in pairs. Activation and intensity of facial muscles corresponding to Action Unit (AU) 6 and AU 12 were coded according to Facial Action Coding System. Co-occurrence of activation of AU 6 and AU 12, suggesting the presence of a Duchenne smile, was more frequent among children who teamed up than among children who played alone. Analyses of the intensity of smiles revealed an interaction between social and cultural contexts. Whereas smiles, both Duchenne and non-Duchenne, displayed by Chinese children who teamed up were more intense than those displayed by Chinese children who played alone, the effect of sociality on smile intensity was not observed for Dutch children. These findings suggest that the production of smiles by children in a competitive context is susceptible to both social and cultural factors.     

Emotional Empathy as Related to Mimicry Reactions at Different Levels of Information Processing

The hypotheses of this investigation were based on conceiving of facial mimicry reactions in face-to-face interactions as an early automatic component in the process of emotional empathy. Differences between individuals high and low in emotional empathy were investigated. The parameters compared were facial mimicry reactions, as represented by electromyographic (EMG) activity, when individuals were exposed to pictures of angry or happy faces. The present study distinguished between spontaneous facial reactions and facial expressions associated with more controlled or modulated emotions at different information processing levels, first at a preattentive level and then consecutively at more consciously controlled levels: 61 participants were exposed to pictures at three different exposure times (17, 56, and 2350 ms). A significant difference in facial mimicry reactions between high- and low-empathy participants emerged at short exposure times (56 ms), representing automatic, spontaneous reactions, with high-empathy participants showing a significant mimicking reaction. The low-empathy participants did not display mimicking at any exposure time. On the contrary, the low-empathy participants showed, in response to angry faces, a tendency to an elevated activation in the cheek region, which often is associated with smiling.     

Enchanting the worn-out: the craft of selling second-hand things at Milnerton Market,Cape Town

This paper considers the trade in second-hand things at Milnerton Market, Cape Town. We describe the labour of traders in making these worn-out objects into saleable products, detailing the displays and discussions which are integral to their valorisation. We show that Milnerton becomes imagined by traders and customers as an alternative to routine shopping at malls and boutique stores. The critical work of protecting and maintaining this alternative form of sociality is enabled by the policing of what can be sold of the market. This work of demarcation is intimately bound to racialised notions of value. In our conclusion, we bring international research on flea markets together with recent South African writings on consumption to consider how alternative trade may assert racial identity in post-apartheid South Africa.     

Neonate and Infant Emotion Expression Perceived by Adults

This exploratory study investigates the meaning that adults attribute to the facial expressions of neonates and young infants using different types of scales, and tries to assess whether adult judgments get more precise as the infants get older. We videotaped longitudinally six infants' facial expressions in 5 everyday life situations at 3 days, 1 month, and 3 months old. Untrained adult decoders had to assess the activation and pleasure/displeasure levels signaled by the isolated videotaped facial expressions, recognize the stimulus situations, and attribute a verbal label to each expression. Our results showed that inter-decoder agreement was higher when the babies' facial expressions were considered as signals of activation or of pleasure/displeasure, and decreased significantly when the expressions had to be interpreted as signals of specific situations or when a verbal label had to be ascribed. The specificity and the accuracy of the answers, and inter-decoder agreement, were higher for the older infants.     

Affective and Autonomic Responses to Erotic Images: Evidence of Disgust-Based Mechanisms in Female Sexual Interest/Arousal Disorder

Disgust has recently been implicated in the development and maintenance of female sexual dysfunction, yet most empirical studies have been conducted with a sexually healthy sample. The current study contributes to the literature by expanding the application of a disgust model of sexual functioning to a clinically relevant sample of women with low sexual desire/arousal and accompanying sexual distress. Young women (mean age = 19.12 years) with psychometrically defined sexual dysfunction (i.e., female sexual interest/arousal disorder [FSIAD] group) and a healthy control group were compared in their affective (i.e., facial electromyography [EMG] and self-report) and autonomic (i.e., heart rate and electrodermal activity) responses to disgusting, erotic, positive, and neutral images. Significant differences were predicted in responses to erotic images only. Specifically, it was hypothesized that the FSIAD group would display affective and autonomic responses consistent with a disgust response, while responses from the control group would align with a general appetitive response. Results largely supported study hypotheses. The FSIAD group displayed significantly greater negative facial affect, reported more subjective disgust, and recorded greater heart rate deceleration than the control group in response to erotic stimuli. Greater subjective disgust response corresponded with more sexual avoidance behavior. Planned follow-up analyses explored correlates of subjective disgust responses.     

Facial expression in pain: A study of candid photographs

A number of investigators have reported that observers can reliably distinguish facial expressions of pain. The purpose of this study was to describe the consistencies which might exist in facial behavior shown during pain. Sixteen candid photographs showing faces of individuals in situations associated with intense, acute pain (e.g., childbirth, various injuries, surgery without anesthesia) were coded using the anatomically-based Facial Action Coding System (FACS) of Ekman and Friesen. A characteristic pain expression—brow lowering with skin drawn in tightly around closed eyes, accompanied by a horizontally-stretched, open mouth, often with deepening of the nasolabial furrow—occurred consistently in this series.During this work the investigator was supported by NIMH Grant No. 5T32MH 14592. The author wishes to thank Paul Ekman for supplying the pain photographs and Paul Ekman and Jerry Boucher for helpful suggestions throughout the course of this research.     

Mixed Emotions to Near-Miss Outcomes: A Psychophysiological Study with Facial Electromyography

Near-misses occur across many forms of gambling and are rated as unpleasant while simultaneously increasing the motivation to continue playing. On slot machines, the icon position relative to the payline moderates the effects of near-misses, with near-misses before the payline increasing motivation, and near-misses after the payline being rated as aversive. Near-misses are also known to increase physiological arousal compared to full-misses, but physiological measures to date have not been able to dissociate positive and negative emotional responses. The present study measured facial electromyography at the corrugator (brow) and zygomaticus (cheek) sites, as well as electrodermal activity (EDA), following gambling outcomes on a two-reel slot machine simulation in 77 novice gamblers. Behavioral data was collected using trial-by-trial ratings of motivation and valence. Wins were rated as more pleasant and increased motivation to continue playing, compared to non-win outcomes. Wins were also accompanied by increased EDA and zygomaticus activity. Near-misses after the payline were rated as more aversive than other non-wins, and this was accompanied by increased EDA and zygomaticus activity. Near-misses before the payline increased motivation to continue playing, and were accompanied by increased EDA. Thus, both subjective and physiological responses to near-misses differ for events falling either side of the payline. The ‘near-miss effect’ is not a unitary phenomenon. Facial EMG has differential sensitivity to positive and negative valence and may be a useful measure for future studies of gambling behavior.     

Facial Expressivity at 4 Months: A Context by Expression Analysis

The specificity predicted by differential emotions theory (DET) for early facial expressions in response to 5 different eliciting situations was studied in a sample of 4‐month‐old infants (n = 150). Infants were videotaped during tickle, sour taste, jack‐in‐the‐box, arm restraint, and masked‐stranger situations and their expressions were coded second by second. Infants showed a variety of facial expressions in each situation; however, more infants exhibited positive (joy and surprise) than negative expressions (anger, disgust, fear, and sadness) across all situations except sour taste. Consistent with DET‐predicted specificity, joy expressions were the most common in response to tickling, and were less common in response to other situations. Surprise expressions were the most common in response to the jack‐in‐the‐box, as predicted, but also were the most common in response to the arm restraint and masked‐stranger situations, indicating a lack of specificity. No evidence of predicted specificity was found for anger, disgust, fear, and sadness expressions. Evidence of individual differences in expressivity within situations, as well as stability in the pattern across situations, underscores the need to examine both child and contextual factors in studying emotional development. The results provide little support for the DET postulate of situational specificity and suggest that a synthesis of differential emotions and dynamic systems theories of emotional expression should be considered.     

Marital relationships and purchasing decisions — to buy or not to buy,that is the question

Wives and husbands from 47 households rated their wellbeing in situations, where they imagined either to buy or not to buy a desired product, with their spouse either agreeing or disagreeing with the purchase. The product was female-specific for wives and male-specific for husbands. For 23 households the product was relatively cheap, for 24 households the subjects imagined to desire an expensive commodity. The approach was similar to Kelley and Thibaut's (1978) analysis of interdependence matrices. The data, in general, support the following hypotheses: (a) When the partner objects the purchase, the utility of the product will outweigh the perceived social costs more for husbands than for wives, especially in male-dominated families; (b) the wife's wellbeing with purchase decisions will depend more than her husband's wellbeing upon the partner's agreement, especially in male-dominated families, (c) the husband's wellbeing in conflict (buying a product despite the partner's objection) will be positively related with his dominance and vice versa; (d) mutual appraisal of situations will correspond higher in happy than in unhappy couples.The results are discussed with respect to differences in male and female strategies to cope with authority and social emotions in buying decisions. Shortcomings of economic theories on determinants of family consumer decisions are pointed out.     

On Specifying Specificity: Facial Expressions at 4 Months

Izard (2004/this issue) clarifies the position of differential emotions theory by proposing a distinction between hard and soft versions of event‐emotion expression relations. We concur that the best design to examine situational specificity in facial expressions is one that utilizes multiple stimulus situations assessed over multiple occasions and ages. However, the problem of how to identify, a priori, a family of stimulus situations remains. We offer an example from our own recent work demonstrating how facial expressions and physiological indexes may converge to indicate the presence of a meaningful family of stimulus situations. Specifically, we found evidence for a family of frustrating, goal‐blocking events that elicited expressions and cortisol responses indicative of anger at 4 months. Yet, individual differences exist in that these situations also elicited expressions and cortisol changes indicative of sadness. Identification of a more comprehensive set of such situations throughout infancy will allow researchers to more systematically examine the degree to which situational specificity of emotions is present.