The Significance of Community to Business Social Responsibility1

Abstract In this paper, I focus attention on one aspect of business social responsibility, the relationship between businesses and community. Specifically, I explore the impact of business operators' perceptions about norms of collective action in their communities on the level of their support for and commitment to their communities. This relationship was elaborated using data from interviews with 1,008 business owners and managers randomly selected from 30 small Iowa communities (500 to 10,000 in population). Findings indicate the majority of small business operators report that they are committed to and provide support for their community. Also, it is concluded that operators' educational levels and lengths of residence, the success and age of their businesses, and their perceptions of community levels of collective action are significantly associated with levels of business social responsibility.     

Community conflict resolution: the development of social capital within an interactional field

Purpose: In recent years, we have seen the concept of social capital incorporated into academic and popular discourse within the United States and across the globe. Social capital has been linked to the differences in land sale prices among agricultural producers to the economic decisions individuals make as they participate in a market economy to educational attainment, and the collective benefit of more effectively managing the physical and economic resources of a collective.Justification for the focus on social capital has been based on the role social capital plays in enhancing the ability of communities to manage human, economic, and environmental capital. High degrees of social capital have been suggested to enhance a community’s ability to manage controversy. Yet, little is known about the development of social capital within a community. Questions arise such as, “Does a community have to have social capital before a conflict develops if it is to successfully resolve a community wide dispute? If not, then what conceptual framework will provide insight into the development of social capital as a community engages local conflict?”This paper provides a linkage between the community literature, which examines community as an interactional field and the evolving concept of social capital. The concept of community as an interactional field was supported by Kauffman (1959) as he presented an argument that community can be viewed as a field of social interaction, which when strengthened and focused, the result is the creation of public good oriented actions. This public focus provides a structure to better organize and manage community wide resources.Wilkinson, a student of Kauffman, continued this conceptual work as he described two fields. The social field and the community field. The primary distinction between the two fields is that in the social field individuals pursue their own self interest while a community field cuts across these fields and is more generalized. It is within the community field that we see collective action focusing on public good.Methods: Drawing upon a case study the question of “how does social capital develop?” is addressed. This paper examines the development of social capital within the context of a community conflict. By examining the process through the lens of community as an interactional field the development and impact of social capital is highlighted. Utilizing a case study of a small rural Nebraska community the process of social capital development is examined as a small geographically isolated rural community engages across social fields building social capital as it heals and gains skills to manage its human, economic and environmental resources.In this paper I provide a theoretical overview of the conceptual components of social capital, link those to the concept of community as an interactional field and use this theoretical synthesis to examine a case study of a small Nebraskan community as it attempts to resolve a serious community conflict.Results: The findings suggest that social capital is a consequence as well as a cause of community action. The interaction within the social field provides a preliminary forum for increased acquaintanceship densities, which provide in-depth personal knowledge about players across social fields and beyond specific self interests. Norms develop, trust and reciprocity evolve from the increased acquaintanceship density across social fields. Social capital develops as the collective action takes on a community focus versus that of a specific individual or organization. In the case of Alton, Nebraska, social capital developed within the community field as the residents engaged in conflict over a local school.Conclusion: This case study provides insight into how social capital not only can enhance the community’s ability to manage resources but may develop as a consequence of collective action such as resolving a local conflict.     

THE ROLE OF COLLECTIVE IDENTITY IN INHIBITING MOBILIZATION: SOLIDARITY AND SUPPRESSION IN OAK RIDGE

On the basis of documents and in-depth interviews with 80 residents of Oak Ridge, Tennessee, we analyzed the lack of collective mobilization against documented environmental problems. Collective identity is a central concept in new social movement theory and is seen as a major determinant of collective action. We borrowed the concept but examined the converse. Individual activism has consistently emerged in Oak Ridge without the development of the collective processes that mark mobilization. We examined the establishment of a special collective identity for the community in Oak Ridge, then analyzed the role of collective identity in the suppression of health grievances through heightened saliency, consciousness, and opposition to activism.     

Piety over Protest: Cognitive Liberation and Deflected Collective Action in Central India

Cognitive liberation is often treated in the social movements literature as a mediating factor through which political opportunities and mobilizing structures generate protest. This paper unpacks multiple dimensions of cognitive liberation and finds that they may operate in tension with one another. Building on scholarship that focuses on subjective factors in social movements, the paper examines the case of the Korku, an oppressed indigenous community in central India, who choose not to protest despite the presence of several dimensions of cognitive liberation. Rather than engage in collective political action, the Korku’s grievances are deflected toward depoliticized religious goals. The Korku seek communal improvement through Hindu piety in a context of the Hindutva cultural-nationalist ideology, rather than protest against the encroachment of this ideology on their community.     

Overcoming a collective action frame in the remaking of an antinuclear opposition

Recent research on social movements considers collective action frames and collective identities to be resources or achievements of social movement activity because they symbolicly link individuals to a collective cause. This paper maintains that a collective action frame operates at a sociocultural level and can be redefined by groups external to a movement. Nuclear power proponents worked to suppress the first cycle of protest against nuclear plants by redefining the movements' collective identity, such that individuals were unable to recognize movement organizations as representative of their interests. Citizens within the Ten Mile Radius, a group opposed to the licensing of the Seabrook nuclear power plant, initiated a second cycle of protest by overcoming the collective action frame imposed on the movement. This case suggests that the articulation and the representation of dissent is constrained due to the inability of social movement groups to retain control over their own collective identity. An earlier version of this paper was presented at the Eastern Sociological Society annual meeting, Baltimore, Maryland, April 1994.     

Adult Literacy Education and Community Development

SUMMARY

This article responds to the concern that low-literate community residents often are marginalized in community development processes. They are unable to give voice to their concerns, interests and their vision for their community. Perspectives and approaches in the fields of adult literacy education and community development are explored to determine how adult literacy education might be used to further the goals of community development. While there are parallels between these two disciplines, there are also barriers to overcome if an integrated approach to dealing with community issues is realized. This article reflects an interest in advancing a comprehensive approach to community development in communities with limited economic resources, low-level literacy and limited access. It seeks to address the issue of whether adult literacy education programs have a meaningful role to play in community development. The strengths of participatory approaches such as community-based literacy, and community development principles such as collective action, shared values, participation, social justice, political awareness and action, comprehensiveness, empowerment, and learning and reflection, facilitate an interdisciplinary approach.     

Is the good corporation dead? the community social responsibility of small business operators

This study examined whether social responsibility is a meaningful characteristic with which to differentiate businesses given its supposed demise in the new global economy. The analysis focuses on small businesses and the social responsibility of businesses toward their community. Community social responsibility and competitive strategies were measured by the self reports of 675 small business operators in 10 Iowa cities. Cluster analysis revealed four categories of business operators designated as civic leaders, alienated business operators, followers in high collective action communities, and followers in low collective action communities. Findings demonstrate that business owners and managers can be differentiated on the basis of community social responsibility. The clusters so created are associated with meaningful business and operator demographic features and with the operator’s belief in the importance of community support as a strategy for business success. This analysis shows that in spite of changes in the economy, a significant segment of small business operators believe in tenets of the enlightened self interest model of business social responsibility, that is, that doing good is good business.     

Analyzing Politics and Change in Women's Organizations

Research on women's political action too often passes over women's organizations that do not officially adopt a feminist ideology and do not explicitly set out to change gender power relations. Based on implicit notions that such women's organizations are nonpolitical (or less interesting), the research often supports a false dichotomy between feminist and nonfeminist organizations rather than illuminates women's common political ground. This study addresses women's collective action, politics and change by focusing on the case of Nicaraguan Mothers of Heroes and Martyrs - women who lost a son or daughter in the revolution or Contra War. Although some members in Matagalpa critiqued male domination, the organization itself did not set out to challenge the gendered division of labor; indeed, their collective demands relied upon and in many ways reinforced traditional gender identities. I argue that such movements are important to feminist political analysis. As I demonstrate in this article, an organization's lack of an official feminist ideology does not mean that individual members do not express interests, identities and ideals that challenge the gendered status quo. Such research, however, requires a nuanced approach, recognizing women as both accommodating and resisting gendered social structures. Thus, this study challenges the dominant feminist-feminine dichotomy by demonstrating that women's collective action is not only per se political (and politically important) but may also challenge as well as reinforce gendered power structures.     

Social Structural Location and Vocabularies of Participation: Fostering a Collective Identity in Urban Agriculture Activism

Contextualized within the visible inequality that permeates its local food landscape and the broader elitist food culture of California's San Francisco Bay Area, Oakland's urban agriculture movement comprises actors with rich vocabularies of motive for participation. Drawing from 25 in‐depth interviews with movement activists, I uncover a racial and social class homogeneity among participants that contributes to the formation of a collective identity but also limits the movement's outcomes in important ways. This research draws from Bourdieu's theory of class distinction and social movement theories of collective identity formation to contribute to literature on the reproduction of class and racial privilege in alternative food activism. I find that narratives for movement involvement converge on three discourses: possession of education‐derived knowledge to contend with the agroindustrial complex, the conflation of the creation of community through urban food growing with inclusivity, and a missionary‐like desire to educate others as to the benefits of growing their own food. I argue that the movement could benefit from a more diverse repertoire of action generated from a greater integration of racially and economically diverse actors working together to reorient the food system toward local food production alternatives.     

Place,space, networks,and the sustainability of collective action: the Madres de Plaza de Mayo

This article provides a framework for analysing social movements and explaining how collective action can be sustained through networks. Drawing on current relational views of place and space, I offer a spatialized conception of social networks that critically synthesizes network theory, research on social movements, and the literature on the spatial dimensions of collective action. I examine the historic and contemporary network geographies of a group of human rights activists in Argentina (the Madres de Plaza de Mayo) and explain the duration of their activism over a period of more than two decades with regard to the concept of geographic flexibility. To be specific, first I show how, through the practice of place‐based collective rituals, activists have maintained network cohesion and social proximity despite physical distance. Second, I examine how the construction of strategic networks that have operated at a variety of spatial scales has allowed the Madres to access resources that are important for sustaining mobilization strategies. Finally, I discuss how the symbolic depiction of places has been used as a tool to build and sustain network connections among different groups. I conclude by arguing that these three dimensions of the Madres’ activism account for their successful development of geographically flexible networks, and that the concept of geographic flexibility provides a useful template for studies of the duration and continuity of collective action.     

Bridging the Fragmented Community

ABSTRACT

In the global era, with the retrenchment of welfare states, people have to turn to their community, a major component of civil society, for support. In this paper, a fluid concept of community is proposed in response to the fragmentation and diversity caused by globalization in the local community. It is argued that to bridge different interests in the community, settlement houses, as a third sector organization in the community, is an effective community-building mechanism. This paper provides a brief history of the success of the settlement house in building solidarity and generating social capital in the local community. The author identifies implications for the role of the social work profession in revitalizing the settlement house as a community-building approach.     

Ethnicity and Organization: Jewish Communities in Eastern Europe and the United States*

In their most essential respects, the immigrant communities of American Jews (and the total American Jewish community) were a direct continuation of those which appeared in East Europe, prior to 1914. Using archives, government reports, and texts (primary and secondary) this paper reconstructs the sociohistorical environment in which they appeared. The extensive communal organization which characterized both settings, actually served the interests of societal demands. These institutions provided needed (often emergency) services to the community, but they also supported the out-group's status, as determined by the larger society. A clear picture emerges of the impact on the collective Jewish, and individual Jew's, adaptation to society within a highly developed and organized community.     

ENTREPRENEURIAL SOCIAL INFRASTRUCTURE AND LOCALLY INITIATED ECONOMIC DEVELOPMENT IN THE NONMETROPOLITAN UNITED STATES

A community embeddedness perspective hypothesizes that nonmetropolitan localities high on entrepreneurial social infrastructure (ESI) are more successful at implementing economic development projects than those lacking ESI. ESI is a format for converting social capital into organizational forms that facilitate collective action. Logistic regression revealed that localities with projects were more likely to have an unbiased newspaper, multiple contributions by financial institutions to community projects, and more external linkages, Project communities place more emphasis on citizen involvement through civic organizations than through local government. Community-based patterns of interactions and organization are associated with successful collective economic development action.     

Social Capital and Participation in Community Improvement Activities by Elderly Residents in Small Towns and Rural Communities*

Abstract This study critically reviews theoretical concepts and measurements of social capital and tests hypotheses that elaborate how four dimensions of social capital (informal social ties, formal social ties, trust, and norms of collective action) and sense of community are related to participation in community improvement activities for elderly residents in small towns and rural communities. Mail surveys of 2,802 elders in 99 small towns and rural communities in Iowa reveal that many elders are actively involved in their community. Social capital and sense of community are very important in predicting elderly participation in community improvement activities, but they relate differently to elderly community involvement. Formal ties and sense of community have much stronger relationships with community involvement than informal ties and norms of collective action. Generalized trust is not significantly related to elderly community involvement.     

The Formation and Manipulation of Collective Identity: A Framework for Analysis

This paper is concerned with how people involved in ‘local’ protest might come to see themselves as part of wider social groupings and even global forces of resistance. An ethnographic study of the No M11 Link Road Campaign in London examines participants' definitions of their collective identity boundaries at different stages of involvement. Cross-sectional material from the beginning and later in the campaign shows that there was a transformation in collective identity boundaries towards a more inclusive definition of ‘community’. Analysis of participants' accounts before and after involvement in the eviction of a tree suggests the role of conflict with the police in producing an oppositional definition of the collective identity, facilitating links to other groups in resistance to illegitimate authority. Finally, biographical material indicates the implications of transformed identity boundaries for co-action with wider social groups. It is argued that the same intra- and inter-group processes that determine how identity boundaries extend to include a broader community might account for how people come to see themselves as part of a global social movement.     

Common ground: cultural action as a route to community development

Cultural action has been used to promote community developmentfor at least thirty years in the UK, often with good results.During that period, the theories, values, and approaches ofprofessionals have varied and evolved, but there has been anoticeable shift in focus – particularly in cultural policy– from collective to individual outcomes, in line withthe growing individualization of policy since the 1980s. Yetthe potential of cultural action to bring people together andto build a foundation for lasting community development workremains important. This article considers the processes by whicharts-based community projects can lead to the development ofboth informal and formal collective organization, and theirpotential in empowerment. Central to this process, it is argued,is culture's focus on people's strengths and interests, ratherthan on externally defined problems. The paper draws on twocontrasting examples to demonstrate the continuing importanceof cultural action in very different social and economic situations:the author's research into voluntary arts development in ruralEngland and Wales, and his experience of community culturalprojects in south-east Europe.     

PERCEPTIONS OF SOCIAL SUPPORT AVAILABILITY AND COPING BEHAVIORS AMONG GAY MEN WITH HIV

Analyzing face-to-face, semistructured interviews, we discuss how perceptions of social support availability are formed among gay men coping with HIV. Experiences of receiving support increased perceived availability for specific types of support from specific individuals, but receiving support also gave these men a general sense that someone would be available for assistance. Other aspects of social relationships, such as closeness and role expectations, contributed to gay men's perceptions of support availability. The results suggest that when people with common problems cope together, collective knowledge of support availability may emerge from observations of others' support exchanges as well as from discussions of support experiences. Individuals or groups of individuals may actively create and modify their perceptions of support availability when they cope with anticipated problems. Thus, the study provided an opportunity to integrate concepts of coping and social support into the collective action and social constructionist frameworks.     

Going All the Way: Politicizing,Polarizing, and Radicalizing Identity Offline and Online

This essay conceptualizes radicalization as a collective process that evolves within the context of global, national, or local intergroup tensions. People do not radicalize on their own, but as part of a group in which a collective identity is developed. Some members of the group may take a radical activist route to promote or prevent social change. Their interactions with their opponents intensify, while their ideas and beliefs sharpen. In this essay, I propose an interpretative framework to analyze radicalizing collective identities. The framework departs from the notion that supranational processes shape and mold the micro level of (radicalizing) citizens' demands, the meso level of social movements and political parties, and the macro level of national political systems. The answer to questions such as who radicalizes, why people radicalize, and the forms radical action takes lies in the interaction of supranational processes, national political processes, and the context of political mobilization. It is argued that radicalizing identities are key in this process, no radicalization without identification!     

Conservation,community, and culture? New organizational challenges of community forest concessions in the Maya Biosphere Reserve of Guatemala

Community-based forestry has received much recent attention as an effort to protect threatened Southern forests by linking conservation with sustainable livelihoods. Many researchers have emphasized the importance of effective organization for successful community-based forestry. While significant attention has been paid to community-level organizational design for collective action, less attention has been given to the role secondary-level grassroots associations play in supporting forest governance. The case of the Association of Forest Communities of Petén (ACOFOP) in Guatemala's Maya Biosphere Reserve is discussed, using a framework drawn from research on multipurpose agrarian federations. As it confronts ongoing problems of representation, equity and legitimacy, ACOFOP now encourages associated community forest concessions to diversify beyond commercial timber into collectively organized non-timber forest activities. Diversification, however, brings new governance issues with new participants, objectives and organizational logics that challenge ACOFOP to change while maintaining characteristics that support successful advocacy of its members' interests. ACOFOP and its members actively experiment with several organizational alternatives, each with diverse implications for the balancing of political and economic roles. To better understand and support community forestry initiatives, their associations and similar agrarian organizations should be viewed in dynamic rather than static terms, and the central role local participants play in adapting their own organizations recognized.     

Social Capital and Communities of Place1

Abstract This paper develops a framework for examining the questions: Does social capital make a difference for well being in communities of place? How might rural sociologists utilize social capital to further well being in communities? The author reviews social capital literature, contrasting rational choice and embeddedness perspectives. Opting for a marriage between embeddedness and conflict theory, he introduces entrepreneurial social infrastructure (ESI) as an alternative to social capital. ESI adds to social capital the notions of equality, inclusion, and agency. Research results are presented which support the embeddedness approach: community-level action (the community field) is not simply an aggregation of individual or organizational actions within the community; social capital and ESI contribute jointly and independently to community action. Examining economic development as a form of collective action, the author concludes?the following: a) ESI contributes to economic development, and b) inclusiveness (internal solidarity) is more closely related to community self-development while industrial recruitment is better predicted by strong external ties.