SUBSTANCE AND STYLE: AN APPRAISAL OF THE SOCIOLOGICAL LEGACY OF HERBERT BLUMER

The substance and the style of Herbert Blumer's legacy to sociology are examined. Examining the former proceeds by specifying essentials and nonessentials of a symbolic interactionist framework, and by distinguishing between Blumer's ideas that do and do not contribute toward the objective of general explanatory theory premised on the framework together with rigorous tests of such theory using a full arsenal of research methods and techniques. Examining the latter proceeds by suggesting that Blumer's style of combative and oppositional argumentation, while not without its utility, has contributed to a present-day scholasticism within symbolic interactionism that inhibits the development of the framework.     

Herbert Blumer and the Study of Fashion: A Reminiscence and A Critique

Recounting my late 1940s graduate student contacts with Herbert Blumer on the topic of fashion, 1 go on to assess his important contribution to the sociological study of fashion. Conceptually rich, the corpus of Blumer's writing on fashion is yet surprisingly small. His major opus on fashion, anticipated only in part by several of his earlier, less exhaustive writings on the subject, did not see print until 1969 with the publication of the justly famous Sociological Quarterly piece “Fashion: From Class Differentiation to Collective Selection.” There Blumer pursues two aims: (1) to challenge the then prevalent functionalist view of fashion as a “trickle down” symbolic mechanism for effecting social class differentiation, a view associated with such sociological eminences as Simmel and Veblen, and (2) to offer in its place his own quite original approach to fashion as a massive “collective selection” process wherein choices are guided more by the elusive lure of modernity than by invidious class tinctions as such. Prominent among the strengths of Blumer's position is the demonstrably greater empirical validity of “collective selection” as compared to “class differentiation.” Among its shortcomings are Blumer's slighting of a salient social psychological theme in Simmers dialectical approach to fashion and, more important, his failure to address in any sustained way the role of the fashion industry in the fashion process. The recently emerging, symbolic interactionist concept of social world offers a means for redressing this omission and for advancing further upon the ground opened by Herbert Blumer's still exciting breakthrough in the sociology of fashion.     

HERBERT BLUMER'S CONTRIBUTIONS TO TWENTIETH-CENTURY SOCIOLOGY

Herbert Blumer's work has had considerable impact on the growth of twentieth-century sociology. He kept alive an interest in George Mead at a time when Pragmatism floundered. Although it is unlikely that Mead's work would have been overlooked, there can be no question that Blumer's forceful advocacy helped bring it to the forefront of modern social thought. Park first organized the subfield of collective behavior, but it was Blumer who kept it going in the face of opposition from structural-functionalism. Whether or not collective behavior endures as a separate area of specialization, sociologists will have to concern themselves with the manner in which human beings adapt to problematic situations. Although his views on methodology have been controversial, some of his positions will probably prevail. His insistence on the direct observation of people in their indigenous settings and his contention that human agency must be taken into account in explanations of social processes are difficult to counter.     

MYTH,TEXT, AND INTERACTION COMPLICITY IN THE NEGLECT OF BLUMER'S MACROSOCIOLOGY

This article depicts a major line of assessment of the work of Herbert Blumer as constituting a series of myths. Portrayals of his work as subjectivistic and ideographic combine with the predominant myth that Blumer ignored issues of large-scale organization and social structure. Documentation of his analyses of corporate power relations, racial stratification, and industrialization and industrial organization reveals the mythical character of much published opinion regarding his work. The micro-macro distinction is an ideology within which these myths have been created and perpetuated. Interactionists who have benignly bought into that ideology contribute to the myth of Blumer's neglect of societal organization. In closing it is suggested that greater attention needs to be given to the influence of Robert Park on Blumer's perspectives and that such an assessment might contribute to a broadening of the base of symbolic interactionism.     

RECONSIDERING BLUMER'S CORRECTIVE AGAINST THE EXCESSES OF FUNCTIONALISM

Blumer's corrective to Parsons' excesses is presented against a backdrop provided by two reformulations of Parsons' concepts: The problems of social order is recast as the problem of nonauthoritarian social order, and voluntaristic action is distinguished from normative action. Blumer's corrective, then, was to see that distinctively voluntaristic action is ineluctably the product of actors' negotiations of meaning (whereas both purposive-rational and non-rational action can more legitimately be abstracted from this process and treated as more reified by social analyses). Parsons' optimism about social order was unwarranted, as was Blumer's complacency about the problem of arbitrary power. It is suggested in conclusion that Parsons' theory ironically evinces more respect for the individual's integrity than does Blumer's.     

Digitalization as “an Agent of Social Change” in a Supermarket Chain: Applying Blumer's Theory of Industrialization in Contemporary Society

In this article I pursue Blumer's argument in Industrialization as an Agent of Social Change that social changes are the consequence of people's interpretation of technology. By examining oral history interviews with managers and other staff of the British supermarket chain Tesco I explore the relationship between “digitalization” and the organization of the business. The analysis reveals how the interviewees interpreted emerging computing technologies, and how the deployment of these technologies in the business impacted the material and ecological arrangement and the distribution of knowledge in the company. The article ends with a discussion of the relevance of Blumer's framework for contemporary studies of “digitalization” and social change.     

HERBERT BLUMER'S CONCEPTUAL IMPACT

Blumer's conceptual development was particularly crucial to the development of sociology. Despite his many talents, Blumer's importance as a sociologist stems from his profound theoretical contributions. He affected the discipline through his insistence on precision of thought in a field that let fuzzy ideas and meaningless numbers take its place. In addition, he offered a serious axiomatic-deductive theory to sociology. Although we do not always recognize his impact, few sociologists are untouched by his work. Ultimately Blumer's impact is what we make it by our own practice.     

Extending and Broadening Blumer's Conceptualization of Fashion: Adding Notions of Generic Social Process and Semiotic Transformation

Abstract

Herbert Blumer's critics and followers have, for the most part, neglected the significance of his theory of fashion. In this paper I revisit Blumer's thesis on fashion by identifying the fashion process as an instance of the generic social process of semiotic transformation. The concept of semiotic transformation refers to the change in meanings of symbolic objects over time. By identifying six elements of the generic social process of semiotic transformation (systemic permeability, systemic freedom, logonomic fluidity, logonomic openness, indeterminacy, and logonomic hegemony) and by viewing semiotic transformation as a joint act grounded in emergence, I argue that the meaning of change over time is a process structuring both the definition of the situation and symbolic objects. I conclude the paper with a set of reflections on the significance of Blumer's work on fashion for the development of a research agenda of semiotic transformation and for the legacy and reception of Blumerian theory.     

Structure,Agency, and Social Reality in Blumerian Symbolic Interactionism: The Influence of Georg Simmel

Mead no doubt had a manifest influence on Blumer's thinking, and Blumer's acknowledgment of his indebtedness to Mead is a central feature of Blumer's writing. While I do not presume to question the importance Blumer assigns to the role played by Mead in the development of Blumerian symbolic interactionism, I argue that the perspective also owes much to the insights of Georg Simmel. In particular, a Simmelian flavor is evident in how Blumer addresses the core sociological issues of the nature of social reality, the nature of the relationship between the individual and society, and the nature of social action.     

The Spirit of Blumer's Method as a Guide to Sociological Discovery

Herbert Blumer did not offer textbook-style instructions for how to do research. What he offered, in his classic 1969 essay “The Methodological Position of Symbolic Interactionism,” is a broad account of what research must entail to accord with symbolic interactionist premises that human social life depends on meanings, interpretation, and interaction. Blumer's essay also voices a spirit of research that is ardently empirical, sociological, and creative. It is this spirit, I argue, that holds great value for guiding sociological research toward fresh discoveries. I make this argument by reviewing what Blumer meant by exploration and inspection, and then drawing out five Blumerian principles of inquiry. By embracing these principles we can avoid the problems of inadvertent theorizing, unreflective mesearch, analytic foreclosure, excessive subjectivism, and aprocessuality. I also suggest how we can enhance the sociological value of Blumer's method by paying more attention to power, inequality, and our own institutional biases. Embracing the spirit of Blumer's method, I conclude, can help a new generation of symbolic interactionists do more imaginative and insightful work.     

RACE RELATIONS AS COLLECTIVE DEFINITION: RENOGIATING ABORIGINAL-GOVERNMENT RELATIONS IN CANADA

Recent trends in Canadian aboriginal-government relations are examined by way of an interactionist perspective on race and ethnic relations. Employing Blumer's notion of group interaction as socially constructed and collectively defined, aboriginal-government relations are proposed to have undergone a reassessment in response to various developments. This is particular true of the situation in Canada where Native Indians have become actively involved in a ‘collective redefinition’ of their relational status. Failure, however, to achieve a constitutionally-based self-governing position has cast light on the politics of aboriginal renewal. In applying Blumer's interactionist perspective, debate over the direction of aboriginal-government relations are shown to embody both competing images and definitions, as well as shifting tactics and adjustments.     

THE POLITICS OF HERBERT BLUMER'S SOCIOLOGICAL METHOD

Prevailing wisdom among sociologists is that Herbert Blumer's sociology is not useful in modern contexts because he did not provide a method for researching his ideas. This article contends that Blumer's appreciative view of the actor's perspective is a methodological contribution; and that his methodological perspective is political in two respects: it is anti-elitist and democratic.     

Toward A Renewed Sociological Jurisprudence: From Roscoe Pound to Herbert Blumer and Beyond

This article, based on the Distinguished Lecture presented on August 21, 2001, at the annual meeting of the Society for the Study of Symbolic Interaction in Anaheim, California, proposes a synthesis of Herbert Blumer's macrosociological perspective on the race question with Roscoe Pound's philosophy and science of law (i.e., his so‐called sociological jurisprudence), Joseph Tussman's and Jacobus tenBroek's juridical methodology, and Philip Selznick's sociology of responsive law. The compound so produced will help to establish a foundation for a praxiological sociology of American constitutional law. The article focuses on the problem of legislative‐made “classifications” and their relations to the legitimate public purposes entailed in the enactment of statutes, laws, and decrees. Such classifications become problematic when they are said to be “underinclusive,” “over‐inclusive,” or both in seeking to effect their aims. Strategic research sites for this issue are racial and ethnic classifications that single out one or a limited cluster of racial or ethnic groups for special benefits (“affirmative action”) or restitution (“reparations”). Calling for a reinvigoration of Pound's pragmatic approach to sociological jurisprudence, I show how Blumer's analysis of the “color line”—when seen in relation to the original intent of the makers of the Thirteenth, Fourteenth, and Fifteenth post‐Civil War Amendments to the U.S. Constitution and, using Tussman's and tenBroek's showing of how such categorizations might be both methodically evaluated and applied to the challenged classifications—provides grounds for reconsidering whether the latter are instances of “reverse discrimination” and, hence, violations of the constitutional requirement of “equal protection of the law.” The science of law is a science of social engineering having to do with that part of the whole field which may be achieved by the ordering of human relations through the action of politically organized society. —Roscoe Pound, Justice According to Law We did not hold it necessary to wait for nature to put a canal across the Isthmus of Panama, and we shall not much longer hold it necessary to wait for nature to dig the legal canals that will give security to neglected human interests which clamor for recognition and protection. —Roscoe Pound, “Juristic Problems of National Progress”     

HERBERT G. BLUMER (1900–1987): A LEGACY OF CONCEPTS,CRITICISMS, AND CONTRIBUTIONS

This article introduces a collection of articles written in honor of Herbert Blumer. It is noted what contributing authors identify as strengths and weaknesses of his theoretical and methodological analyses. Emphasized, however, is his view of reality as an ongoing emergent process. This view, coupled with his fundamental pragmatist stance, are the unifying and enduring themes in his life work. Blumer's impact on the social sciences will grow as more scholars become familiar with the full range of his ideas.     

Discrimination and Reaction: The Practical Constitution of Social Exclusion

This article explores and extends Blumer's work on race prejudice and discrimination by using empirical data from an ethnographic study of minority communities in Greece. Blumer explains prejudice as the result of an interactional process through which one group defines itself as superior or dominant in relation to the other. His work on race prejudice has often been misinterpreted as emphasizing the individual's subjective imaginary of the “other.” Here I illustrate the importance of the intersubjective processes involved in defining a particular social situation as discriminatory. A central point of the article is to elaborate on his analysis by looking at the experience of prejudice and discrimination from the receiving end, through the participants' interpretation of their social interactions with the dominant group. Therefore I focus on how members of the subordinate group interact with the process that Blumer identifies.     

White Universal Identity as a “Sense of Group Position”

This article seeks to expand upon Blumer's “Race Prejudice as a Sense of Group Position.” I argue that Blumer's group position model invites us to critically consider the role that dominant group identity and “threats” to identity play in reproducing racial inequalities. Identities seat both material and ideal concerns, and white identities, in particular, may provide “ontological security” that whites will defensively protect. I draw on ethnographic research conducted in 1994–96 in two demographically distinct high schools. Young whites in both schools expressed identities that positioned them as “universal,” and they responded reactively, even prejudicially, when their universal group position was threatened.     

Interpreting definitions of public relations: Self assessment and a symbolic interactionism-based alternative

This article reviews several popular definitions of public relations and explicates the shared elements and assumptions inherent in these definitions. Further, the article presents an alternative conceptualization of public relations based upon Herbert Blumer's symbolic interactionism.The purpose of this essay is to stimulate questioning and self assessment as well as to introduce alternative goals, ideals, and directions for the field of public relations.     

CULT FICTIONS: CULT MOVIES,SUBCULTURAL CAPITAL AND THE PRODUCTION OF CULTURAL DISTINCTIONS

Using the work of Pierre Bourdieu and Sara Thornton, the paper investigates the problems of ‘writing as a fan’ through an analysis of cult movie fandom. It starts out from a critique of Jeff Sconce's work which claims that he fails to question the subcultural ideology through which fan cultures produce a sense of identity through their supposed difference from the ‘mainstream’. It then moves on to an analysis of fan writing on the ‘cult movie’, which examines not only the complex and contradictory strategies through which these writings produce a sense of subcultural identity, but also the extent to which these writings seek to construct identities through the construction of an inauthentic Other. The next section examines both exhibition practices and intellectual trends to illustrate the ways in which cult movie fandom emerged not as a reaction against the market or the academy,but rather through their historical development. Finally,the paper looks at the role of mass, niche and micro media within the production and maintenance of the scene and at the functions of rarity and exclusivity within it. In the process, the essay explores the contradictory and problematic nature of the concept of ‘mainstream, commercial cinema’, and the ways in which it is produced as the other of supposedly radical and alternative taste cultures, whether subcultural or academic.     

An Embattled Yet Enduring Influence: Introduction to a Special Issue on Blumerian Symbolic Interactionism

The papers in this special issue celebrate and build on the insights Blumer provides in his pivotal book Symbolic Interactionism: Perspective and Method. In setting the context for these papers, we discuss the significance of Blumer's variant of interactionism, his contributions to the discipline of sociology, the misinterpretations and misrepresentations of his approach, and the way in which the papers in this issue carry forward his legacy.     

INFORMATION VALUE UNDER DEMAND UNCERTAINTY AND ENDOGENOUS MARKET LEADERSHIP

In an oligopoly model with firms choosing to produce in one of two periods, we identify the circumstance under which a firm's having early information regarding stochastic demand results in market leadership. High demand volatility leads to Stackelberg competition with the information‐advantaged firm leading. In the N‐firm case an equilibrium with multiple leaders and multiple followers emerges endogenously. In a duopoly information acquisition game we identify conditions that determine whether neither, one, or both firms will pay to acquire early information and note that one firm's obtaining early information may generate a positive externality benefitting its competitor. Both symmetric and asymmetric outcomes are possible and Stackelberg market leadership may occur in equilibrium, but only when firms have different costs of information. Our finding that an information advantage may convey leadership which then affects the value of information to the players applies to other settings exhibiting first‐mover advantage such as certain public good provision games. (JEL C72, D82, L13)