Pushing boundaries and blurring categories in digital media and religion research

As religious identity and spiritual practices transform and expand in the digital media moment, this article advocates for more critical scholarship on media and religion that examines the complex ways that individuals make meaning in the digital age. First, I present an overview of foundational media and religion theories that analyze the interactions between these ever‐changing fields, such as the culturalist tradition, mediatization theory, and the social shaping of technology approach. Furthermore, this essay highlights insightful research trends that blur distinctions between media spaces and complicate definitions of religion. Finally, a discussion of gaps in the scholarship will justify an argument for more theories centered in international contexts, as well as analysis of the relationships between media technologies, aesthetics, affect, identity and religious expression. These emerging approaches provide more in‐depth discussions of how the fast‐changing and ever‐complex digital culture is deeply connected to the evolving nature of religion and human existence.     

Towards a theory of digital media

This article puts forward a theory of the role of digital media in social change. It begins by criticizing three theories that currently dominate our understanding of digital media and of media generally: network theory, mediatization theory and actor-network theory. It also identifies a gap in current communication theory, namely, that digital media mostly do not fit the divide into mass and interpersonal communication. A further problem is that insufficient attention is given to the difference between political communication and popular culture or everyday life. The article develops an alternative, focusing on four countries that provide a range of relationships between media and society; the U.S., Sweden, India and China. In all four countries, despite their differences, digital media, in contrast to traditional broadcast and interpersonal media, have led to a more differentiated media landscape. Greater complexity in political communication nevertheless runs up against the continuing dominance of elite agenda-setting. In terms of popular culture, all four countries have experienced a proliferation of media offerings and greater tetheredness between people. Hence, new divides are emerging between more active and variegated as against more passive and restricted media uses. The article concludes with implications of digital media for understanding media generally: with new digital media, there is now a need to rethink media theory in terms of fundamental debates about how media transform or preserve the social order.     

Mediatized Ritual – Expanding the Field in the Study of Media and Ritual

The purpose of the article Mediatized ritual – Expanding the field in the study of media and ritual is to identify the key debates in present‐day scholarship on media and ritual and bring them into dialogue with current theorizing on the mediatization of society and culture. The article consists of three parts. The first presents a short outline of the study of media and ritual in modern life. The second discusses the idea of mediatized ritual as an evolving concept in the field. The third provides an empirical illustration of the mediatization of ritual by applying the concept to the analysis of the death of former British Prime Minister Margaret Thatcher (1925–2013). In conclusion, it is argued that to study mediatized rituals in today's society is to face the theoretical and empirical challenge of engaging the two social realms of ritual and media in a close interplay. This intellectual venture changes our understanding not only of rituals and media (what they are and what they do) but also of society. This said, to study mediatized rituals is, in fact, to study society in action.     

Sources,Characteristics and Effects of Mass Media Communication on Science: A Review of the Literature,Current Trends and Areas for Future Research

A significant amount of science coverage can be found nowadays in the mass media and is the main source of information about science for many. Accordingly, the relation between science and the media has been intensively analyzed within the social scientific community. It is difficult to keep track of this research, however, as a flurry of studies has been published on the issue. This article provides such an overview. First, it lays out the main theoretical models of science communication, that is, the ‘public understanding of science’ and the ‘mediatization’ model. Second, it describes existing empirical research. In this section, it demonstrates how science’s agenda‐building has improved, how science journalists working routines are described, how different scientific disciplines are presented in the mass media and what effects these media representations (might) have on the audience. Third, the article points out future fields of research.     

LGBTQI+ icons between resistance and normalization: looking for mediatization of emotions in hashtags

ABSTRACT

The mediatization of emotions emerges as an affordance of social media, the study of which involves paying attention to digital practices and to the construction and expression of public affection. This happens both for the great events and for the daily demonstrations of support or its denial. In this article we work on the phenomenon of the mediatization of emotions linked to two LGBTQI+ icons and expressed in hashtags on Twitter. Placing it in a specific context – the one of well-known television characters who have declared their homosexual orientation or transgender identity. The objective is to understand if the cloud of feelings they have created on Twitter is to be attributed to a true globally mediatized emotional exchange, or just an expression of emotions on the social media, and discover which emotional dynamics, linked to the LGBTQI+ world, they express.     

Media and information praxis of young activists in the Umbrella Movement

Young people were key participants in the Umbrella Movement in Hong Kong and the media also played an important role in this protest. This study examines how Hong Kong’s young activists developed communication strategies and media practices to mobilize this social movement. A framework termed “media and information praxis of social movements” is proposed for the analysis. The findings showed that in their praxis, the young activists used their media and information literacy skills to initiate, organize, and mobilize collective actions. They not only used social media and mobile networks but also traditional mass media and street booths in a holistic and integrated approach to receive and disseminate information. Hence, these young activists served as agents of mediatization. The results also indicated that the young activists moved away from the traditional movement mode which just tried to motivate a large number of people to protest in the streets. They actively engaged in the new movement mode, which emphasizes the media and information power game. Their praxis in the Umbrella Movement reflects the trend toward the mediatization of social movements in Hong Kong.     

The engineering of consent: A state-of-the-art review

This study systematically analyzes Engineering of Consent (EOC)-focused scholarly papers published between 1947 and 2018 using content analysis and text mining. It aims to shed light on the progress of EOC research and related disciplines as well as the methodologies, data collection methods, major perspectives, and most frequent words used within these writings. Additionally, this study considers publications by region and the affiliations of first authors. The results show that only a small number of EOC-focused papers have been published since 1947; this area of public relations research has suffered from a lack of scholarly attention despite its relevance to various disciplines, and this is a situation that we hope improves. Recent trends have shown some reasons for optimism. We found that at least one EOC-focused paper has been published annually in most years since 2000 (the exceptions are 2001, 2006, 2010, 2011, and 2015). Our research shows that scholars in the fields of public relations, media studies, and political science published more papers on EOC than scholars in other fields. Research articles usually utilize qualitative research methodologies. Interviews stand out as the most widely used data collection method. Our analysis of publications by region and first-author affiliation shows that the majority of EOC papers were written by faculty and students working or studying in the United States. Seven perspectives frequently discussed by scholars and the most frequently used words within EOC papers are highlighted in a follow-up qualitative review.     

A Hybrid Model of Moral Panics: Synthesizing the Theory and Practice of Moral Panic Research

We seek to address criticisms of the concept of moral panics (MPs) by offering a hybrid model of MPs that synthesizes theory and practice of MPs research. A review of the literature on MPs from sociology, media studies and related fields shows a wide variety of usage and lack of conceptual clarity of the term ‘moral panic’. Yet there are few articles explaining how to analyze MPs. We present a theoretical clarification of MPs by addressing elements of scope, intensity and reception, to create distinction from other related theoretical concepts. To develop a working method for researching MPs, one must have an understanding of social conditions that give rise to, sustain and result in the success or failure of MPs, as well as possible lasting effects. We synthesize Cohen’s process-oriented model of MPs and Goode & Ben-Yehuda’s attribution-oriented model of MPs, creating a critical hybrid model of MPs that integrates processes and attributes. We then utilize the hybrid model to offer practical suggestions for researching and analyzing the conditions, processes and effects of MPs, in the hopes of encouraging a more rigorous research agenda for scholars of MPs.     

The social-mediated crisis communication research: Revisiting dialogue between organizations and publics in crises of China

The rapid diffusion of social media is ushering in a new era of crisis communication. To enhance our understanding of the social-mediated dialogue between organizations and their publics in crises of China, this study conducts a content analysis of 61 relevant journal articles published in 2006–2018. Results of this research present an overview of ongoing research trends such as theoretical frameworks and methodological preferences. This research also explores how the unique Chinese social media characteristics affect the dialogue between types of organizations and their publics. Contextual factors such as face and favor, relationship (Guanxi) and sentiment (Renqing), and the centralized political system that may facilitate/inhibit dialogue in crises of China are identified as well. Finally, this study suggests promising new directions such as a scholarly assessment tool for the social-mediated crisis communication research in China.     

Media meta-capital: Extending the range of Bourdieu’s field theory

This article addresses a general problem in media sociology – how to understand the media both as an internal production process and as a general frame for categorizing the social world, with specific reference to a version of this problem in recent work on media within Bourdieu’s field-based tradition of research (work previously reviewed by Rodney Benson in Theory and Society28). It argues that certain problems arise in reconciling this work’s detailed explanations of the media field’s internal workings (and the interrelations of that field’s workings to the workings of other fields) and general claims made about the “symbolic power” of media in a broader sense. These problems can be solved, the author argues, by adopting the concept of meta-capital developed by Bourdieu himself in his late work on the state, and returning to the wider framework of symbolic system and symbolic power that was important in Bourdieu’s social theory before it became dominated by field theory. Media, it is proposed, have meta-capital over the rules of play, and the definition of capital (especially symbolic capital), that operate within a wide range of contemporary fields of production. This level of explanation needs to be added to specific accounts of the detailed workings of the media field. The conclusion points to questions for further work, including on the state’s relative strength and the media’s meta-capital that must be carried out through detailed empirical work on a global comparative basis.     

Theorizing Media Memory: Six Elements Defining the Role of the Media in Shaping Collective Memory in the Digital Age

This article wishes to untangle the relationships between media and collective memory and present the contribution of communication scholarship in general, and journalism studies in particular, to our understanding of the term “collective memory.” After presenting the roots of the concept, the article deconstructs it by providing six perspectives on the term: (a) its multidirectional disposition (from the present to the past and vice versa), (b) its concretization in media texts and other products, (c) the functional role it plays for the community, (d) its socio‐political aspects, (e) the technological qualities of the process of the mediatization, (f) its narratological characteristics and formation. Each of the abovementioned attributes throws a different light on the mediation of collective memory and provides insights regarding the role of the media in the construction of cultural memory and shared recollections in the digital age.     

Editors’ letter: New research and opportunities in public relations and visual communication

We are proud to present four articles exploring the intersections of public relations and visual communication as a way to move both fields forward, together and separately. The articles focus on health communication, crisis communication, social media, and corporate social responsibility, and the editors end with concrete suggestions for future research, including expanding theory and methodological applications.     

A Postmodern Turn for Social Media Research: Theory and Research Directions for Public Relations Scholarship

The public relations literature on social media has focused primarily on how social media platforms can be leveraged to the advantage of organizations for relationship building and so-called dialogue with publics. Yet most research has positioned relationships in social media merely as opportunities for information exchange, perpetuating models of public relations grounded in systems theory that ignore power imbalances. Consequently, this article offers insights from postmodernist theories to first deconstruct existing research and then offer suggestions for future social media scholarship. The article argues that social media scholars have privileged dominant rational models of social engagement. Dissensus and disorder, according to Lyotard, may be as legitimate and more liberatory states of discourse for marginalized publics. Postmodern theories of language games and differential consciousness are also positioned as ways in which social media theory and practice may be advanced. The article thus complicates how relationships are theorized in contemporary scholarship and challenges both scholars and practitioners to rethink approaches to social media practice through a postmodern lens.     

Corporeal Interactions in VRChat: Situational Intensity and Body Synchronization

Erving Goffman's work on interaction in everyday life focuses on joint spatio-temporal and face-to-face situations and denies the constitution of social situations via mediatized interaction. In contrast, we argue that shared immersive media such as Social Virtual Reality enable intense, delocalized forms of co-present interactions that constitute closeness and intimacy. By discussing Goffman in the context of current works that open up his perspective for mediatization, we present an understanding of social situations that focuses on intensity and synchronized embodiment—physical, digital, and corporeal. On the Social VR platform VRChat, synchronized bodies allow for intimate corporeal practices, such as cuddling, dancing, or cybersex. Virtual Reality technology facilitates delocalized forms of affective-bodily interaction, thereby contributing to the social negotiation of mediatized closeness and intimacy—despite physical distance. Our findings are based on a digital ethnographic analysis of lifeworlds and practices of enthusiast VRChat-users, combined with qualitative semi-structured interviews.     

QUANTIFYING THE LIFE CYCLE OF SCHOLARLY ARTICLES ACROSS FIELDS OF ECONOMIC RESEARCH

Does the life cycle of economic papers differ across fields of economic research? By constructing and analyzing a large dataset that combines information on 9,672 articles published in the top five economic journals from 1970 to 2000 with detailed yearly citation data obtained from Google Scholar, we find that published articles do have a life cycle that differs across fields of economic research (which we divide into the categories of applied, applied theory, econometric methods, and theory). Applied and applied theory papers are the clear winners in terms of citation counts. For the first years after their publication, they receive higher numbers of citations per year than papers in other fields of research do. They also reach a higher peak number of citations per year and apparently sustain those peak levels for longer, in addition to being cited over longer periods of time (i.e., they have a longer lifespan). Citation patterns are much less favorable for theoretical papers, which are the object of fewer citations per annum in the first years following publication, have lower peak numbers and a shorter lifespan. Econometric method papers are a special case; the pattern for most of these papers is similar to the pattern for theory papers, but the most successful papers (as measured by the number of citations) on econometric methods are also the most successful papers in the entire discipline of economics. (JEL A14)     

Media Uses in Disaster Situations: A New Focus on the Impact Phase

The media, in the sociology of natural disasters, are mainly viewed as management tools used to influence people's preparedness and response to natural disasters. As a consequence, research in this area has been limited to the warning, preparedness, and recovery phases. Through interviews with residents of eight communities in Mayagüez, Puerto Rico, impacted by Hurricane Georges in 1998, this paper shows that through integrating mass communication research to disaster theory we can obtain a more accurate picture of the media–audience relationship during natural disasters. In addition to the manifest functions of providing information, the media also have latent functions in disasters, which consist of emotional support and companionship. The media also help isolated individuals to feel connected with the "outside world." These functions are most salient in the impact phase of disasters. These functions are also particularly crucial as they have been shown to reduce the negative effects of stressful life events.     

The discursive construction of gay teenagers in times of mediatization: youth's reflections on intimate storytelling,queer shame and realness in popular social media places

New media applications such as social networking sites are understood as important evolutions for queer youth. These media and communication technologies allow teenagers to transgress their everyday life places and connect with other queer teens. Moreover, social media websites could also be used for real political activism such as publicly sharing coming out videos on YouTube. Despite these increased opportunities for self-reflexive storytelling on digital media platforms, their everyday use and popularity also bring particular complexities in the everyday lives of young people. Talking to 51 youngsters between 13 and 19 years old in focus groups, this paper inquires how young audiences discursively constructed meanings on intimate storytelling practices such as interpreting intimate stories, reflecting on their own and other peers' intimate storytelling practices. Specifically focusing on how they relate to intimate storytelling practices of gay peers, this paper identified particular challenges for queer youth who transgress the heteronormative when being active on popular social media. The increasing mediatization of intimate youth cultures brings challenges for queer teenagers, which relate to authenticity, (self-) surveillance and fear of imagined audiences.     

Generalizing from social media data: a formal theory approach

ABSTRACT

Researchers increasingly draw on social media data to answer big questions about social patterns and dynamics. However, as with any data source, social media data present both opportunities and significant challenges. One major critique of social media data is that the data are not generalizable outside of the platforms from which the data originate. Problems of generalizability stem from non-universal participation rates on various platforms, demographically biased samples, as well as limited access to data based on infrastructural constraints and/or user privacy practices. We suggest that instead of empirical generalizability, social media data are theoretically generalizable in the formal theory tradition. Through a case example in which we use YouTube comments to test and extend a key tenet of identity theory, we show how social media data can instantiate theoretical variables and thus generalize to theoretical propositions. Mediated through formal theory, social media data maintain the capacity to address broad social questions while upholding methodological integrity.     

How publics react to situational and renewing organizational responses across crises: Examining SCCT and DOR in social-mediated crises

The prevalence of social media among networked publics calls for more research regarding how organizations can conduct effective crisis communication on social networking sites. Based on the situational crisis communication theory (SCCT) and the discourse of renewal (DOR) theory, this study examined how social media publics’ sentiments were affected by situational and renewing organizational responses in various clusters of crises. Twitter data of six crises representing three crisis clusters varying in the responsibility attribution (i.e., ambiguous, accidental, and preventable) were collected. We conducted a content analysis on organizations’ official tweets during crises (N = 59) and sentiment analysis on publics’ replies on Twitter (N = 4,340). The results showed that publics’ positive sentiments toward organizations were affected by organizational crisis responses that included instructing information, sympathy, systemic organizational learning, and effective organizational rhetoric. We recommend that crisis managers express sympathy toward publics as well as organizational learning that prevents a crisis from happening again.     

Mental health and the media: From illness to wellbeing

The media are a main source of information about mental health for many people, and an ever‐growing body of literature is evaluating their coverage of the topic. To help keep track of such research, several comprehensive but now dated literature reviews have been published. We assess more recent studies (2007–2017) and suggest future directions by integrating (a) the “circuit of mass communication” model from media and communication studies which posits that production, content, and reception need to be analysed for an in‐depth understanding of the media, (b) the holistic view of mental health as comprising both illness and wellbeing, and (3) the critical psychiatry literature questioning the assumptions underlying psychiatric knowledge and practice. We find that recent studies have focused on content and “the illness side” of mental health by examining the representation of particular mental disorders and events involving individuals with specific diagnoses. We identify as a promising development the growing interest in “the wellbeing side” of mental health whereby authors have started to analyse recovery messages. We invite more production and reception research and more critical content studies which use diagnostic labels cautiously and analyse the representation of people with mental health problems as the victims of violence.