Social Movements and Ethnographic Methodologies: An Analysis Using Case Study Examples

This paper defines and discusses the viability and applicability of specific ethnographic methods for the study and theorising of social movements and related social mobilisation. Ethnographic methods are shown to be one tool in a box of available methods, but are perhaps especially suited for the in‐depth study of social movements and social networks. Pros and cons of such methods are identified, using examples drawn from an ethnographic narrative comprising over a decade of research; ethnography of UK environmental direct activists, and more recent ethnography of UK publics engaging with human genetic technologies. Ethnography enables developments in latent social interactions to be identified in the field, providing data sources that inform social analysis and the development of theoretical stakes. This ethnographic narrative has contributed to the theorising of complexity in movement collective identity and complex social mobilisation patterns; namely the theorising of social movement. Findings can be disseminated to a range of stakeholders, including the research participants. Thus, ethnography can be both a method for studying social movements and a means of ‘upstream’ public engagement, understanding what is happening at the grassroots, with the aim of enabling capacity building between all actors in the research process. This methodological rationale is defined as ‘action research’.     

The Subpoena of Ethnographic Data

This essay outlines the author's experience of having his ethnographic data subpoenaed. It outlines the challenges of subpoena's to research, and suggests four solutions: (1) Apply for and utilize the National Institutes of Health certificate of confidentiality by asking health‐related questions over the course of one's research; (2) Establish a task force that articulates clear ethical guidelines for ethnographic research, with attention to the conditions wherein ethnographers can break confidentiality (and might also comply with subpoenas). These ethical guidelines should then be made clear to research subjects as a part of informed consent processes; (3) Demand that institutions (institutional review boards) that require confidentiality as a condition of research be required to defend that confidentiality through the office of the general counsel; (4) Socialize the cost of subpoenas, wherein scholars can be part of an insurance pool that will defend them in the event of a subpoena and thereby defend the general enterprise of ethnographic research.     

Identity and the Definition of the Situation in a Mass‐Mediated Context

The importance of identity and the definition of the situation for symbolic interactionist theory and research are discussed. These two concepts have been separated in much research since the 1970s, with identity being used in a variety of ways. This separation is partly attributed to paradigm shifts in social science, as well as to popular culture treatments of identity. Popular culture's emphasis on “collective” and “personal” identities is processed through entertainment formats that emphasize emotional and vicarious involvement, drama and action. Materials illustrate the presence of a mass‐mediated generalized other, media communities, and the significance this has for realist and postrealist ethnography. Suggestions are offered for a reintegration of identity and the definition of the situation in ethnographic work. Sex videos are total fantasy. But people have to realize that even in a fantasy you have to deal with reality. —Pornographic film actress     

Even when those struggles are not our own: Storytelling and solidarity in a feminist social justice organization

This article draws on an eight‐month ethnography in a feminist social justice organization that supports survivors of domestic violence and shares the storytelling practices that fostered solidarity. These storytelling practices stemmed from decades of decolonizing work undertaken by Māori women to have their knowledge and ways of being equally integrated into the organization. The storytelling practices, grounded in Māori knowledge, emphasized that the land is actively productive of our identity and knowledge; our actions and beliefs are part of a non‐chronological intergenerational inheritance; the personal is collective. I contend that these practices fostered solidarity and situated feminism in a collective history of localized struggle. Accordingly, this article expands our imaginative capacity for how solidarity can be thought of and fostered between feminists in different contexts.     

Investigating the organizational everyday: a critical feminist approach

ABSTRACT

This article considers the possibilities and limits of applying institutional ethnography, a feminist theoretical and methodological approach that contributes to collective projects of investigating and transforming social life. Elaborating on the approach, the article reports on an ethnographic exploration of visual artists’ experiences and struggles in Canada's art world – a project that started from the standpoint of practising visual artists, examined their work and relations, and explicated practices and logics of art and valued work conditioning their lives. Speaking back to formal or text-based investigations of particular institutions, the article grapples with how to engage in research that more fully reveals the ‘social,’ attending to everyday life, to the ‘life work’ that people do, and to social forms that are threaded through intersecting, localized intimate and institutional spheres.     

SPEAKING OF BODIES,PLEASURES, AND PARADISE LOST: EROTIC AGENCY AND SITUATIONIST ETHNOGRAPHY

This ethnographic account of a love story of two elite-level bodybuilders addresses the ways in which broad cultural histories are relevant to understanding contemporarily situated problematics of sex and sexual identity. Specifically I argue that strategically placed historical and cross-cultural studies are useful in understanding in this context how: (1) subjects are configured as gendered, sexed, and sexually-oriented; (2) subjects make love; and (3) attempts to remake love outside the episteme of sexuality are confined. The love story, configured as a ‘paradise lost’ narrative, provides evidence suggesting that the occularcentric and muscularcentric practices of bodybuilding within this specific setting combined to offer the featured couple the material grounds upon which to venture temporarily beyond the pleasures circumscribed by the historical shift in subjectivity associated with Modernity. I conclude the piece by looking to the 1960's European revolutionary aesthetic movement of the Situationists to suggest how a ‘situationist ethnography’ might be used to create conditions of possibility for progressive work in the area of sexuality.     

Knowledge co-production with social movement networks. Redefining grassroots politics,rethinking research

Drawing on ethnographic research with social movement networks in Spain, this article explores the challenges and possibilities of research collaboration. My project focused on the emerging logics and practices of collective action, the ongoing re-definition of grassroots politics. The engagement with social movements as reflexive communities – not simply objects to be studied, but subjects actively producing their own analysis and explanations, their own ‘knowledge-practices’ – deeply transformed the in-fieldwork encounter. Through a series of co-analysis workshops, designed and implemented together with the research subjects/collaborators, this research became an open-ended dialogue of reflexivities. The shift from working on social movements to working and thinking together with social movement activists as co-researchers produced new scholarly knowledge, advancing our understanding of contemporary collective action, while simultaneously making research useful for the activists. Moreover, locating epistemic and methodological questions at the centre of the project, I addressed salient debates in social science, exploring collaborative frameworks in order to problematize traditional forms of knowledge production and validation.     

"THERE ARE SURVIVORS": Telling A Story Of Sudden Death

This article is a personal narrative of a family drama enacted in the aftermath of my brother's death in an airplane crash. "True" stories such as this fit in the space between fiction and social science, joining ethnographic and literary writing, and autobiographical and sociological understanding. My goal is to reposition readers vis a vis authors of texts of social science by acknowledging potential for optional readings and encouraging readers to "experience an experience" that can reveal not only how it was for me, but how it could be or once was for them. This experimental form permits researchers and readers to acknowledge and give voice to their own emotional experiences and encourages ethnographic subjects (co-authors) to reclaim and write their own lives.     

Commodities,merchants, and refugees: inter‐Asian circulations and Afghan mobility

This article consists of an analysis of ethnographic material on Afghan trading networks involved in both the export of commodities from China to a variety of settings across Eurasia and the movement of ‘refugees’ from Afghanistan to Europe. Much recent work on trading networks has deployed the concept of trust to understand the functioning of such social formations. By contrast, in this article I assess the durability of Afghan networks in three ways. First, recognition of how they are polycentric and multi‐nodal. Second, how they are successful in transforming their collective aims and projects in changing shifting political and economic circumstances. Third, how they are made up of individuals able to switch their statuses and activities within trading networks over time. Furthermore, I argue that a focus on the precise ways in which traders entrust capital, people and commodities to one another, reveals the extent to which social and commercial relationships inside trading networks are frequently impermanent and pregnant with concerns about mistrust and contingency. Recognition of this suggests that scholars should focus on practices of entrustment rather than abstract notions of trust in their analyses of trading networks per se, as well as seek to understand the ways in which these practices enable actors to handle and address questions of contingency.     

Ethnography and the digital fields of social media

Qualitative researchers struggle to study the transient fields of social network sites like Twitter through conventional ethnographic approaches. This paper suggests that, in order to step further, we should distinguish between the relatively stable ‘contextual’ fields of bounded online communities and the fluid, ‘meta-fields’ resulting from the aggregation of scattered communicative contents based on their metadata. Both these two intertwined layers of the digital environment interplay with users’ online social practices – which are embedded within offline everyday life and vice versa. While Internet ethnography largely dealt with contextual digital fields, recent developments in the realm of online research allow the ethnographic exploration of digital meta-fields and their publics. This shift recalls Marcus’ appeal for a multi-sited ethnography but, in fact, goes further beyond, towards a truly ‘un-sited’ ethnography. I highlight and discuss the main methodological implications of meta- and contextual fieldworks by presenting an exploratory study of European exchange students’ Facebook identities.     

What is political about political ethnography? On the context of discovery and the normalization of an emergent subfield

Despite recent interest in political ethnography, most of the reflection has been on the ethnographic aspect of the enterprise with much less emphasis on the question implicit in the first word of the couplet: What is actually political about political ethnography and how much should ethnographers pre-define it? The question is complicated because a central component of the definition of what is political is actually the struggle to define its jurisdiction and how it gets distinguished from what it is not. In this article we aim to show how ethnography can actually lead us out of this conundrum in which the political is paradoxically both predefined and, at the same time, the open question that leads the process of inquiry. We do so by advancing a formal and relational approach that provides us with procedural tools to define the nature and specificity of the political bond not ex ante, but rather during the process of research itself. In the first part of the article we historicize the development of political ethnography as a distinct avenue for inquiry and show what have been the challenges to its normalization. This is followed by the article’s main section, which focuses on the four ways in which what is political has been conceptualized in contemporary socio-ethnographical literature. In the conclusion of the article, we advance a lowest common denominator definition proposal, with examples from other scholars as well as from our own research to illustrate how this approach would work.     

Children’s Strategies for Agency in Preschool

This article is based on an ethnographic study of children’s everyday life in Swedish preschools. The ethnography is used to explore children’s strategies for influencing, defending and constructing the social order of a preschool institution. The focus of our concern is on how the children, in their interactions with each other and with the preschool teachers, manage the collective regulation and how they negotiate their participation in collective activities. There is an inherent tension between free play and the high degree of routinised and collective activities within the preschool institution. The study shows that children are active in playing at the border, acting as if the institution is the children’s place. It also shows how they draw on different strategies as resources for managing the regulations, accounting for personal autonomy and negotiating the social order. In taking a child perspective and acknowledging children as active agents, it is possible to see how they influence and shape their everyday life in a preschool context. In addition, the article illustrates individual children’s strategic and pragmatic use of resources and in doing so contribute to their own childhood and thereby become part of a social and cultural construction process.     

Driving to Work: The Front Seat Work of Paramedics to and from the Scene

The work paramedics do in the front of the ambulance on their way to and from the scene is central to the safety and well‐being of both paramedics and patients. However, most research on paramedics and emergency medical services assumes rather than empirically explores the actual happenings of what paramedics do in the front of their ambulance. In this article, I move beyond this taken‐for‐granted understanding of front‐seat work by taking readers in the front of the ambulance and exploring the hidden work paramedics do on their way to and from the scene. I draw on data from an institutional ethnography into the socially organized work and work settings of paramedics, which included over 200 hours of observations and over 100 interviews with paramedics. This article adds to research on the sociology of work and health and illness by focusing explicitly on how paramedics give meaning to their work setting, the social conditions and relations central to their work practices, and how their work knowledge is actually put into practice. In doing so, I shed light on an ever‐important occupational group in health care that has garnered little sociological attention to date.     

Narrating Nursing Jurisdiction: “Atrocity Stories” and “Boundary‐Work”

Sociologists have long recognized that the division of labor is, at its root, a process of social interaction. Although “negotiations” figure centrally in symbolic interactionist studies of work, relatively little attention has been given to the ways in which the structure of workplace talk contributes to the social constitution of occupations. Drawing on the insights of discourse and conversation analysis, this article examines occupational atrocity stories and considers how they accomplish boundary‐work in the hospital setting. I focus on the stories British nurses told about doctors and use data generated in ethnographic research into the routine accomplishment of nursing jurisdiction. I conclude with some general observations about how the detailed analysis of stories and storytelling can contribute to the wider study of social group formation.     

Constructing “Social Change” through Philanthropy: Boundary Framing and the Articulation of Vocabularies of Motives for Social Movement Participation*

I embrace Mills's (1940) conception of motives to offer new insight into an old question: why do people join social movements? I draw upon ethnographic research at the Crossroads Fund, a “social change” foundation, to illustrate that actors simultaneously articulate two vocabularies of motives for movement participation: an instrumental vocabulary about dire, yet solvable, problems and an expressive vocabulary about collective identity. This interpretive work is done during boundary framing, which refers to efforts by movements to create in-group/out-group distinctions. I argue that the goal-directed actions movements take to advance social change are shaped by participants' identity claims. Moreover, it is significant that Crossroads constructs its actions and identity as social movement activism, rather than philanthropy. This definitional work suggests that analyzing the category social movements is problematic unless researchers study how activists attempt to situate themselves within this category. Hence, methodologically attending to organizations' constructions of movement status can theoretically inform research which essentially takes social movements as a given, in exploring their structural components.     

‘Scarier than another storm’: values at risk in the mapping and insuring of US floodplains

How do people respond to the ways in which insurance mediates environmental risks? Socio‐cultural risk research has characterized and analyzed the experiential dimension of risk, but has yet to focus on insurance, which is a key institution shaping how people understand and relate to risk. Insurance not only assesses and communicates risk; it also economizes it, making the problem on the ground not just one of risk, but also of value. This article addresses these issues with an investigation of the social life of the flood insurance rate map, the central technology of the U.S. National Flood Insurance Program (NFIP), as it grafts a new landscape of ‘value at risk’ onto the physical and social world of New York City in the aftermath of Hurricane Sandy. Like other risk technologies, ubiquitous in modern societies as decision‐making and planning tools, the map disseminates information about value and risk in order to tame uncertainty and enable prudent action oriented toward the future. However, drawing together interview, ethnographic, and documentary data, I find that for its users on the ground, the map does not simply measure ‘value at risk’ in ways that produce clear strategies for protecting property values from flooding. Instead, it puts values‐beyond simply the financial worth of places‐at risk, as well as implicates past, present, and future risks beyond simply flooding. By informing and enlarging the stakes of what needs protecting, and from what, I argue that plural and interacting ‘values at risk’ shape how people live with and respond to environmental risks that are mediated by insurance technologies.     

Crafting an Architectural Blueprint: Principles of Design for Ethnographic Research

The purpose of this article is to enrich our conceptual understanding of ethnography through principles of design by offering a blueprint for ethnographic ways of knowing. Drawing on published ethnographic research, this article develops and defines principles of design that help facilitate the process and product of ethnographic research. Through the metaphor of an architectural blueprint, we consider the epistemological value of identifying foundational principles supporting ethnographic research and writing. The architectural blueprint offers a foundation for creating, writing, revising, teaching, and evaluating ethnographic scholarship. The article closes with a discussion of the utility of the metaphor as well as how other metaphors that currently guide ethnographic research could be used in tandem with the blueprint metaphor.     

Underground Markets as Fields in Transition: Sex Work in New York City

Most ethnographers visualize their fieldwork study vis‐à‐vis their long‐term commitment to a bounded sociospatial context—an “ecology.” In this manner, the majority of ethnographic studies are presented as studies not only of practices but also of recognizable physical ecologies that breathe life into the practices—for example, homes, ghettos, firms, schools, and so on. In the pages that follow, I consider the ways in which the status of place has shifted in urban sex work. The shifting commerce of sexual services in New York enables me to open up a set of methodological issues about the role of space in ethnographic work. One in particular is at the core of this paper: namely, because so many ethnographic labors begin with the selection of a field site, what conceptual issues arise that fieldworkers must pay attention to vis‐à‐vis that decision? For example, the field site may change, the field site may itself be shaped by wider societal forces, and it may be simply dissolve over time. How does any of this impact a technique that is premised on the dependability of “sitting” so that others may be dependably followed? I draw on the notion of “strategic action fields” to present an alternative analytic framework, one more useful for the challenges ethnographers face.     

The devolution of social work knowledge

I am interested in the conditions under which practice knowledge can be used and developed in social work. I argue that the images we tend to have of how social workers apply theoretical knowledge, or appeal to practice wisdom, are misleading because they exaggerate the epistemological significance of individual experience. The concept of ‘practice theory’ is not of much help here because its attempts to codify implicit knowledge, quite apart from begging several questions, illegitimately confer paradigmatic status on the individual's relationship with a text. Instead, we need to begin with a collective analysis of experience, an example of which is offered in the second half of the paper. In effect, this illustrates a systematic process of induction which subjects both personal impression and encounters with theory to some stringent intellectual tests.