Global value chains in international knowledge work: networks,stratifications and labour markets

In this article, I aim to cast light on the arguably indeterminate phenomenon of the global labour market (GLM) by placing the focus on an industry that has sometimes been perceived as epitomizing homogeneity and ‘world flatness’ in its deployment of geographically dispersed knowledge workers, that of international software development. Engaging in a sanguine analysis of this industry with reference to an empirical study of outsourcing to Ukraine it is revealed that labour markets servicing ICT (Information and communication technology) are subject to deep, if fluctuating, social stratifications. With reference to the notion of the global value chain (GVC), 1 1 ¹GVC analysis focuses on the governance patterns and relational dynamics between lead and supplier firms at the sectoral level. The GVC and its predecessor, the global commodity chain (GCC) focus on the inter‐firm linkages and especially power relations between different actors (Feuerstein 2013). The similar concept of global production network (GPN) concerns the broader set of relations of power, positionality and value capture between all relevant firm and extra firm actors within a network (Thompson 2013). For this study on sourcing in the global software industry, the term GVC will be utilized throughout.
the significance of factors such as knowledge, language, citizenship and age as labour market differentiators for knowledge work is brought to the fore.     

Youth,presence and agency: the case of Kigali’s motari

This paper concerns young men who drive motorcycle taxis in Kigali, the capital city of Rwanda. Through an ethnographic account of the livelihoods of these motari, it seeks to account for their continued presence in a city whose authorities are openly hostile to their business, yet in which they remain a significant social force. I argue that it is not either by the exercise of ‘agency’ that motari achieve a social presence in Kigali, but through the social relations in which they are engaged. These relations immobilise them and effectively prevent them from mounting any concerted political challenge to hostile city authorities. However, I suggest that this lack of agency is one reason for their significance, since it makes them available as a resource for the schemes of others. I use this case study to argue for a rethinking of the notion of agency in the anthropology of youth. Rather than celebrating autonomous action or the creative, subversive play of the young, I propose instead a relational understanding in which the capacities and opportunities presented by groups of people in social relations grounds their social significance. It may be the very fact of young people’s domination that makes them socially significant.     

Disruption and the theory of the interaction order

Micro-sociological theory has traditionally stressed interactional pressures towards alignment: actors’ attempts to co-construct a shared definition of the situation. We argue that this model provides an insufficient account of the coordination of action and of the emergence of intersubjectivity among actors. To complement the focus on alignment, we develop a theory of disruption—a perceived misalignment of the dramaturgical structure of interaction in coordinating expected lines of action. We develop a theory of the interaction order that takes the interplay between interactional alignment and disruption as a foundational challenge both for sociology and for actors in their everyday lives. We focus on the practical ways in which actors negotiate both interactional breaches and wider relational ruptures, and how they differentiate between disruptions-of relations and disruptions-for them. By doing so, we connect the interaction order to a wider relational order, providing a bridge between micro-level interactionism and the sociology of culture.

     

Postindustrial Capitalism,Social Class Language Games,and Black Underachievement in the United States and United Kingdom

Against Ogbu's oppositional culture hypothesis, this article offers a class or structural/relational framework to contextualizing and understanding why it is that Blacks have more limited skills in processing information from articles, books, tables, charts, and graphs compared with their White counterparts in the United States and United Kingdom. We synthesize Marxian conceptions of identity construction within capitalist relations of production with the Wittgensteinian notion of “language games” to offer a more appropriate relational framework within which scholars ought to understand this Black–White academic achievement gap in America and the United Kingdom.     

The Globalization of Care

The purpose of this article is to theorize a concept of global citizenship that challenges feminized neo-colonialism. Migrant Filipina domestic workers are creating such a notion out of their experiences and struggles at a number of interconnected levels. We demonstrate the value of a relational approach to rights by showing how Kant’s right to hospitality is transformed as it is actualized within the context of feminized neo-colonial relations of care. We show how Kant’s right to hospitality can frame world citizenship as an anti-colonialist practice and how feminized neo-colonial relations of care in turn reshape this right and the practice of world citizenship. Our overall argument is that in order to dismantle feminized neo-colonial relations of care, world citizenship must be embedded in a multi-layered notion of citizenship.

Our argument differs from Kant’s notion of citizenship because his notion is genderbiased, since servants and women have world citizenship, but are excluded from state citizenship. Our aim is not merely to add women to state citizenship, but to show how the incorporation of migrant domestic workers requires a different multi-layered notion of citizenship that reaches from the household to the global. The case of migrant domestic workers illustrates how the pressing of rights brings paid care

workers and inevitably the issue of care into public discourse and policy. Migrant workers show how the global interdependence of care, because it is negotiated by states, is ripe for a feminist global politics of care.     

The emergence of an Alpine environmental expertise

This article reports on the findings of research carried out on conflicts concerning major transport infrastructure projects in the Southern Alps. These conflicts were analyzed as delineating the gradual emergence of an environmental expertise network. Rather than fighting the administration and/or the transport operator in the field of transport, some opponents try to relocate the expertise into the field of the environment so as to catch the experts in the different administrations off guard. This resulting Alpine environmental expertise is based on the constitution of trans‐Alpine associative networks and the emergence of a constantly more supportive and structuring notion: sustainable development. In this article, we analyze the manner in which this notion is diffused and how it gradually builds up its definition in the course of action. The Alpine Agreement plays a major role in this operationalization: it constitutes a multilateral semantic point of reference for a variable Alpine policy and has influenced both major trans‐Alpine associative networks and official French land transport policy.     

Challenges to the notion of publics in public relations: implications of the risk society for the discipline

The notion risk society offers a conceptual framework for understanding the emergence of new communicatively powerful publics. Focusing on the role of the public for the firm, this paper argues that the emergence of the powerful consumer and the critical public is not coincidental but a symptom of the emergence of the risk society. In looking at the consequences of the risk society at the individual, the institutional, and social political levels, the paper argues that new forms of political discourse are emerging which change the “ground rules” of the interaction between the firm and its publics. Linking the growing interest in identity with risk communication, the paper sheds light on the nature of the arenas in which these public operate and the consequences for business. It is argued that the emerging sub-political arena of direct action and non-governmental organisations (NGOs) has the capability of catapulting public relations into a central role in organisational sustainability.     

Power and identity in theory and practice

Power is often theorised in a way that equates its meaning with A's control over B. Alternatively, it is regarded as a universal transformative capacity. In which case, power is conceptualised in terms of its accomplishment of social order. The central objective of this paper is to expose the contribution and limitations of existing functionalist, action theoretic, radical and relational conceptions of power. This is done by attending to the significance of identity securing strategies in the reproduction of power relations. Highlighting the relevance of this identity dimension, we argue that individuals’ attempts to distance and protect themselves from their ‘powerlessness’ can have important, self-defeating consequences in respect of the reproduction of asymmetrical relations of power. Connecting the search for independence to the preoccupation with securing a stable and valued sense of identity, we explore how this preoccupation sustains the very structural conditions that promote insecurity. Our thesis on power and identity is then applied and illustrated through a critical discussion of relevant aspects of two recent labour ethnographies: Nichols and Beynon's Living with Capitalism and Willis's Learning to Labour.     

Entering into,staying, and being active in a group of football supporters: a procedural analysis of engagement. The case of supporters of a French football club

In football (or soccer) stadiums, one of the ends (virages in French, or curve in Italian) brings together the most organized and ardent fans who support their team manu et voce. This article aims to define the dynamics leading individuals to become a part of a group of supporters, an engagement conceived of according to a sequential process. Through a qualitative inquiry, results show the importance of the relational networks in the process of engagement in this type of organization. Moreover, friendly interaction and the levels of sociability encountered over the course of action as part of supporting make up as much incentive to activism as may be understood in the condition of being set back in the general framework of the supporters' careers. The article ends with a discussion on the use of the sociology of collective action and mobilization in order to study the world of football supporters.     

Relational sociology and culture: a preliminary framework

In this paper I outline a framework for a relational sociology of culture. I begin by briefly defining relational sociology and contrasting it with both individualistic and holistic alternatives. Culture, I suggest, is an inherently relational concept and needs to be theorised and analysed as such. This argument is briefly elaborated through a discussion of the generation and diffusion of culture by way of interaction and social networks. The respective contributions of Tarde, Durkheim, Merleau-Ponty, and Wittgenstein are given particular attention. In the final part of the paper I introduce and discuss Howard Becker's notion of ‘art worlds’, drawing out and elaborating upon its relational foundations whilst also further developing it through a more sustained reflection upon both the facilitative potential of social networks and their shaping, as hypothesised by Peter Blau (and developed by Miller McPherson and Noah Mark), by way of homophilic attraction in ‘social space’. The paper covers a lot of ground and is intended as a sketch which subsequent work will fill out.     

Social Capital in Korea: Relational Capital,Trust, and Transparency

This article starts by distinguishing two different types of social capital, that is, societal moral resource capital and relational capital. Social capital as a societal moral resource is best characterized in Putnam's works. Social capital as the relational mobilization of information and control is best conceptualized by Coleman. By contrasting these two aspects of social capital, and by contextualizing the peculiarity of social relations in East Asian countries, this article explores the characteristics of social capital in Korea. For that purpose, I focus on the working of relational capital, or inmaek, in the creation and reproduction of social inequality. Moreover, I calculate the macro-level transformation of Korean society in terms of the role of societal moral resources.     

Manifesto for a critical realist relational sociology

In recent years, many different versions of relational sociology have appeared. In this paper, I present a critical realist version developed since 1983, which is also called ‘relational theory of society’ (CRRS). It shares with the other relational sociologies the idea of avoiding both methodological individualism and holism. The main differences lie in the way social relations are defined, the kind of reality that is attributed to them, how they configure social formations, and the way in which their changes are conceived (morphogenesis and emergence). In particular, this approach is suitable to understand how the morphogenesis of society comes about through social relations, which are the connectors that mediate between agency and social structure. The generative mechanism that feeds social morphogenesis resides in the dynamic (that is, in their ways of operating) of the social relations networks that alter the social molecule constituting structures already in place. Social morphogenesis is a form of surplus of society with respect to itself. Society increases (or decreases) its potential for surplus depending on processes of valorization (or devalorization) of social relations.     

Viable Systems Approach and Consumer Culture Theory: A Conceptual Framework

Abstract

The aim of this study is to depict the relational dynamics between the firm/brand and the individual/consumer or communities of consumers. To this aim we propose a conceptual framework, integrating the viable systems approach (VSA) with consumer culture theory (CCT), which considers the individual as an active co-maker of the product/brand (‘prosumer’). The VSA view of the firm overcomes the limitations of CCT research, which is mainly focused on the individual, giving little consideration to the other actors in the context. Among the different approaches under the umbrella of viable systems we chose the VSA because of its emphasis on the analysis of the systemic external relations with the agents in the context, helping to underscore the marketing and social perspectives of CCT. Using a viable systemic perspective, the firm/brand and the individual/consumer can be conceived as viable systems embedded in a social-business context. Therefore, the consumption system can be considered as the momentum for the creation and maintenance of symbolic and cultural relationships between the firm/brand and the individual/consumer or communities of consumers (i.e. brand communities or subculture of consumption). These relationships are finalized to establish a common and consonant language in order to achieve a desired consonance level capable of enabling both the consumer and the firm/brand to co-evolve, maintain, and enhance their systemic viability.     

Being and Landscape: An Ontological Inquiry into a Japanese Rural Community

This essay aims to reflect on the idea of landscape and our relationship with it by taking the Japanese notion of furusato (native place) in its ontological dimension. Grounded in Heidegger’s ‘phenomenology of Being’ and ‘ontology’, a phenomenological understanding of fieldwork experience in a Japanese rural community will be developed in order to rethink both the furusato and the ‘Being-landscape’ relation. As a consequence, we will be concerned not with how people speak about landscape, but with how the landscape speaks through people. What will be brought to light are the landscape’s moral and relational dimensions: namely, (i) the responsibility towards both our communities and future generations and (ii) a more-than-physical understanding of landscape that alerts us to our belonging to a common world comprised of relationships and tasks.     

Commodities in action: measuring embeddedness and imposing values

Recent approaches in political economy look at the effects of technology and social values on economic action. Combining these approaches with those of economic anthropologists, this article poses that the way the economy is instituted can be understood by looking at reasons actors have for participating in actor‐networks of production, distribution and consumption. Using the author's research on American recycling, this article first shows that much of the‘making’or instituting of the economy happens outside the market, through political machinations, contracts and standards. Second, it suggests that these relationships impose value upon goods differently than do market relations. The details of the recycling‘chain’show the ways actors shape the network and demonstrate that the social values that add‘economic value’to goods are not uniform, but are highly contextual. Starting from Mark Granovetter's notion of 'social embeddedness', the article explains that the measure of social embeddedness is not as important as the values imposed upon other actors through social structure in the economy. It calls for a close observation of economic action in the locales within which production takes place to understand better the‘actions‐at‐a‐distance’where the politics of technology, social movements and power create the empirical, instituted economy.     

Trust and Relational Commitment in Corporate Crises: The Effects of Crisis Communicative Strategy and Form of Crisis Response

The purpose of this article is to examine the extent to which crisis communicative strategy and form of crisis response affect trust and relational commitment with respect to crisis contexts at the firm level, after controlling the effects of crisis type and organizational association. A survey of communication managers, crisis managers, and public relations and/or public affairs managers from Taiwan's top 500 companies was conducted. The results showed that in crisis managers' assessment, the form of crisis response (timely response, consistent response, and active response) is more powerful than crisis communicative strategies (denial, diversion, excuse, justification and concession) in predicting trust and relational commitment. Moreover, the result, on one hand, supports the robustness of concession as an effective communicative strategy above and beyond the impacts from crisis type and organization association. On the other hand, however, it challenges this traditional wisdom involving concession by emphasizing the intriguing mediating role of form of crisis response by demonstrating that form of crisis response is necessary for more concession communicative response to generate more favorable relational outcomes.     

RACE RELATIONS AS COLLECTIVE DEFINITION: RENOGIATING ABORIGINAL-GOVERNMENT RELATIONS IN CANADA

Recent trends in Canadian aboriginal-government relations are examined by way of an interactionist perspective on race and ethnic relations. Employing Blumer's notion of group interaction as socially constructed and collectively defined, aboriginal-government relations are proposed to have undergone a reassessment in response to various developments. This is particular true of the situation in Canada where Native Indians have become actively involved in a ‘collective redefinition’ of their relational status. Failure, however, to achieve a constitutionally-based self-governing position has cast light on the politics of aboriginal renewal. In applying Blumer's interactionist perspective, debate over the direction of aboriginal-government relations are shown to embody both competing images and definitions, as well as shifting tactics and adjustments.     

Grounding Twenty-first-Century Public Relations Praxis in Aristotelian Ethos

ABSTRACT

By grounding public relations praxis in Aristotelian ethos, practitioners can function as liaison officers with balanced perspectives, capable of co-creating meaning with both client organizations and their publics between whom experts are hired to facilitate mutually beneficial relationships. This approach locates persuasion at the nexus of speaker ethos in the public relations process. It allows practitioners to balance their commitment to the ethics of their profession with loyalty to clients, while empowering audiences (organizations and their publics) to function as the final arbiters of any courses of action proposed to them. Moreover, because the approach enables practitioners, based on their credible ethos, to participate in organizational decision-making, it has the potential to transfer their ethical worldview to client organizations. Ultimately, the central theoretical contribution of this essay is an alternative approach to public relations praxis founded on an analysis of Aristotle’s notion of phronesis, arête, and eunoia.     

On the definition of public relations: a European view

The article confronts a U.S.-based definition of public relations as relationship management with a European view that besides a relational, argues also for a reflective paradigm that is concerned with publics and the public sphere; not only with relational (which can in principle be private), but also with public consequences of organizational behavior. The article is based on a three year research project on the European Public Relations Body of Knowledge and it reflects on the consequence of that project for definitional activities in the US practitioner and academic communities.     

Shifting frames: Collective action framing from a dialogic and relational perspective

This article discusses (a) sustained critiques of framing theory and of collective action frames, (b) the development and implications of a dialogic and relational alternative, and (c) suggestions for how to pursue this alternative approach using mental models. Proponents of framing theory have advocated that a dialogic and relational alternative could prove fruitful in advancing sociological understanding of the variety of contexts in which social movement discourse takes place. Drawing insights from the work of several scholars, I propose what this alternative entails in terms of both theory and research. Parallel to the development of relational sociology, academics have developed discourse mapping techniques that blend network analysis with cultural analysis. I suggest that one way researchers can integrate a dialogic and relational approach into their analyses of framing is through the use of mental models.