Der Einfluss von Neuproduktvorankündigungen auf den Shareholder Value: Eine empirische Untersuchung

This paper analyses 220 preannouncements of new products and their effect on shareholder value on American and European stock markets. Overall, the results show a positive significant reaction of abnormal returns on preannouncements. Additionally, determinants of the strength of the shareholder value effect are analyzed. Whereas market-related (country and industry) and preannouncement-related factors (detailedness of preannouncement, mentioning a launch date, and the preannouncement of multiple products) do not have an influence on the size of the effect, company-related and product-related factors can explain the magnitude of the reaction. Our model extends prior empirical literature by showing a higher explained variance of the strength of the shareholder value effect. In particular, there exists a negative relationship between company size and abnormal returns and return on equity and abnormal returns, whereas the newness of the product for the market has a positive influence on abnormal returns.     

Der Einfluss von Kognition und Affekt auf Unternehmensgründungsentscheidungen: Eine vergleichende Analyse von Angestellten und Unternehmern

The relationship between individuals?? entrepreneurial behavior and objective situational characteristics of an entrepreneurial opportunity??individual-opportunity nexus??lies in the focus of entrepreneurship research. The role of subjective appraisals and affective influences in the pre-entrepreneurial process was neglected in this context so far. On the basis of a questionnaire experiment with two different samples of employees and entrepreneurs, our results confirm central assumptions of cognitive appraisal and emotion theories. The subjective appraisals of objective entrepreneurial opportunities better predict entrepreneurial evaluation and exploitation decisions than the objective characteristics of the entrepreneurial opportunity. Furthermore, the results show in addition to an inverse direct effect of negative affect that the relationship between the entrepreneurial evaluation and exploitation is negatively moderated by negative affect. Our analyses indicate that the two subsamples show differences in their cognitive processes, but that they are still generally comparable. The affective influences on the pre-entrepreneurial process, however, demonstrate no group specific differences. These results extend the individual-opportunity-nexus-paradigm that is based on objective characteristics by examining the meaning of subjective appraisals and affective reactions and therefore the intersection of individuals and entrepreneurial opportunities.     

Peter Heinrich, Jochen Schulz zur Wiesch (Hg.): Wörterbuch zur Mikropolitik

Ohne Zusammenfassung     

Coaching für Habilitand/innen am Beispiel der LMU München

This practice report describes coachings for junior faculty members at LMU Munich. First, we describe the challenges junior faculty members are faced with at German universities and the HR development undertaken at LMU to help junior faculty cope with these challenges. In particular, we elaborate on coachings, i. e. we describe the process and topics most frequently mentioned therein. These include the sandwich position junior faculty members find themselves in, the oftentimes informal nature of their leadership position, and the requirement to react to conflicts. Finally, we present the various ways of responding to these challenges developed within the coaching process.     

Der Team Power Profiler – ein Analyseverfahren für virtuelle internationale Teams

Globalization and contemporary technology have made international virtual teamwork a routine aspect of daily business. The requirements are very complex; the results often disappointing. We have identified nine critical success factors that are crucial to successful international cooperation. Our Internet survey tool, the Team Power Profiler, analyzes both the strengths and weaknesses of international virtual teams, and in doing so offers a framework for effective coaching.     

Möglichkeiten der Öffentlichkeitsarbeit für Krankenhäuser

Possibilities of public relations for hospitals While it is normal for hospitals in the USA to advertise or to do public relations, it is rather uncommon in Germany. Since hospitals in Germany are faced with rising competition and budget restrains of the public health system it seems they are recognizing more and more, that it is difficult to compete in the market without doing public relations. Therefore basic possibilities to reach certain target groups with public relations are presented. Subsequently the case of the Schlosspark-Klinik demonstrates, how it is possible to create public relations, which are strictly oriented towards the main strategy of the hospital.     

Peter Bindrich, Thomas Fankhänel: Die ostdeutsche Sozialarbeit im Spiegel der Fachliteratur (hg. von Nando Belardi)

Ohne Zusammenfassung