Asian urban sustainability in the era of globalization

The process of achieving urban sustainable development is uncharted. We only know that plans should address the economic, environmental and social health of the city and this task can only be accomplished by approaching each of these issues at different scales. For rapidly developing world cities, “sustainability” is becoming an increasingly elusive objective, in part, because of impacts by forces beyond their borders. Using the Asia-Pacific region as a case study, a framework relates regional transnational flows to the state of the urban environment and the social conditions of linked rapidly developing cities. The “functional city system” within the Asia-Pacific increasingly is both the engine of urban growth and the force behind differentiating urban environmental and social issues. At the same time, while globalization forces have been particularly strong within cities in the Asia-Pacific, local factors also play a crucial role in urban development. Globalization driven growth has not translated into a single path of development, rather localities have demonstrated contextually specific paths.     

Urban environment, spatial fragmentation and social segration in Latin America: Where does innovation lie?

To “review the urban question” in terms of sustainable development, the premise is formulated that improving infrastructures, equipment and services to preserve the natural and built urban environment is costly and generates expenses of all kinds—at economic and social levels. Without the introduction of equalisation mechanisms, these expenses will increase inequalities between different parts of the urban population.As confirmed by 2 Latin American case studies in Buenos Aires, Argentina, and La Paz Bolivia, the quality of urban environment depends directly on improving living conditions for the resident population. The aim is to assist the poor in developing a rubbish disposal service for the families living in the informal settlements of La Paz, or to extend water supply to the poorer areas on the outskirts of Buenos Aires. The collective benefits of these “innovations” are self-evident. However, understanding the environmental issues involved, and evaluating the social impact of these innovations, means examining what motivates their implementation.The first difficulty was in finding financial and economic information on the global cost of the new technologies, due to the lack of managerial culture and the discretional attitude of private enterprises and public administration.A second observation is that the social dimension of the environmental upgrading process in Latin America cities has been neglected by the main urban decision-makers. In all the contexts, the evolution of the projects’ implementation clearly demonstrates that social issues cannot be dissociated from political ones. Although the players themselves often find it difficult to estimate economic costs, these are nonetheless real and represent burdens that should be distributed equitably among the beneficiaries of services; but which are, in practice, often viewed in terms of profit. This leads to conflicts between different population groups, the political authorities and private intermediaries.Rather than viewing technological action as an unique “source” of innovation, we must consider its global dimension via the social practices it generates. On the other hand, we should reposition every specific event in its immediate environment and see how it reflects contemporary macro-social processes, in a world of “globalisation”.     

Economic perspectives on public relations

This paper explores the relationship between economic theory and public relations, in order to explain how public relations management contributes to companies’ overall economic gains. It uses a “blend” of economic theories to explain the role and contribution of public relations from the economic point of view. The paper sees a link between the strategic management of public relations as a function, and portions of neoclassical theory, as well as to alternative economic approaches relating to investments and transaction costs.     

Commentary: The media in 2045—Not a forecast, but a dream

The mass media continue to be among the most crucial instruments for the practitioner of public relations, and, to be sure, among the most frustrating. How are the media changing? How will those changes affect public relations? And should there be new public policies about mass media in a twenty-first century where technical, political, social, and economic realities will be radically different from previous centuries, including the twentieth?Although most public relations professionals have shied away from public criticism of the media, and have not been vocal advocates for changing public policies about media, nevertheless they need answers to the questions raised above. In this thoughtful essay, Claude-Jean Bertrand looks at a possible mass media half a century from now and provides a dream scenario.Unfortunately, Professor Bertrand describes some “twentieth-century” public relations practices as part of the “old” problems and “dreams up” some changes in those practices, as well. It may be that a public relations professional or professor should write an essay devoted to a dream scenario for public relations in 2045. The Public Relations Review invites such commentary.     

The Peru Urban Management Education Programme (PEGUP) — linking capacity building with local realities

The development of initiatives for Local Agenda 21 for the cities of Peru, their documentation for the “best practices” programme of HABITAT II, and the demand for a formalized programme of support, capacity building and technical assistance has stimulated the establishment of the Peru Urban Management Education Programme (PEGUP). The PEGUP represents an innovative approach to capacity building, working through different mechanisms of education and training, technical assistance to municipal development of Local Agenda 21 and the promotion of networking and experience exchange. The experiences to date indicate that the set of support mechanisms is in line with the requirements of local governments which need a variety of support on the long road to develop urban management capacities that allow the solution of their urban and environmental problems. PEGUP offers a variety of services which are part of the development strategy of “Forum of Cities for Life” network.     

Kelso’s binary economy as social ethics

Professor Robert Ashford (1996) has undertaken to bring attention to the economic ideas of the late Louis Kelso, best known as the inventor of leveraged Employee Stock Ownership Plans (ESOPs). ESOPs are but a small part of a much more ambitious policy program for spreading capital ownership, a program predicated on Kelso’s unique economic theory, dubbed “binary economics,” and intended to create a “binary economy.” This article critically examines two normative arguments for creating a binary economy as a question of social ethics. It finds that the argument that a binary economy would be more just has a serious flaw related to Kelso’s concept of “productiveness,” but that the argument that a binary economy would be more democratic offers a more promising normative basis for instituting a binary economy. It concludes that the rest of Kelso’s theory and his policy program are worth further examination.     

The issue is human quality: In praise of children

This essay is based on the premise that quality in human life is inseparably linked to the well-being of children. In this view, the well-being of children is both the principal challenge faced by a modern society and the principal focal point tor a society “bound to move away from ‘growth’ defined as quantitative product irrespective of what and whom it is for.” Children and their needs provide an anchoring point for adult relationships that is “labor intensive” and intrinsically satisfying when set within a social context rich in enduring, reciprocal interpersonal relationships. The principal threats to the quality of social life are trends toward universalistic rather than particularistic systems for evaluating individuals, and materialistic rather than social criteria for evaluating productivity. Both these trends threaten childrearing as a valued activity. Both emphasize the “hurdensomeness” of children. Large schools and socially isolated families are the contexts in which these two trends find their most dangerous expression. A sustainable society requires a pro-family orientation if it is to meet the needs of children and thus provide for the fundamental psychic needs of adults. A variety of implications for individual action and social planning are derived from this discussion. These implications include the need to preserve and restore socially strong neighborhoods, reduce school size, and conduct “family impact analysis” as a basis for guiding decisions in the public and private sectors.     

Institutionalizing public relations: A case study of Chinese government crisis communication on the 2008 Sichuan earthquake

Research is needed on the “institutionalization” of public relations as a strategic-management function. How and why public relations ought to be institutionalized certainly remains highly debatable. This study, thus, engages the current debate on the necessity and advantages of the institutionalization of public relation by taking on Chinese government crisis communication in the 2008 Sichuan earthquake as a test case.This study employs both qualitative and quantitative methods, consisting largely of online and textual research, convenient and confidential telephone interviews, content analysis of government communication materials, and intercept surveys in Beijing (China's capital city) and Chengdu (the provincial capital of the Sichuan Province where the earthquake hits).The study finds that the institutionalization of government public relations in China has visible results, especially, in the areas of crisis communication and management, as well as stakeholder-relationship building. Within the Chinese context, it suggests, “institutionalization” of the government public relations tends to render legitimacy to public relations practice and empower the practitioners by according PR practice a strategic function toward the achievement of public-institution effectiveness. Although a preliminary analysis, this study supports the argument on the necessity and advantages for PR practice becoming institutionalized.     

Learning from tradition: the planning of residential neighborhoods in a changing world

This paper analyses the community values of residential neighborhoods in the southwestern region of Saudi Arabia as an approach to a new theory in urbanism. The indigenous masterbuilders and tribemen incorporated planning decisions pertinent to climatic, cultural, social, economic and religious factors when designing physical elements in their built environment. This is what makes every traditional settlement in the southwest region of Saudi Arabia unique in terms of urban form and social structure. As a step to examining and evaluating the process of residential neighborhood development, three stages of practiced urbanism are discussed. These stages are labelled “vernacular”, “transitional” and “new vernacularism”. These are planning concepts used worldwide in the development of residential neighborhoods throughout history until the present. “New Vernacularism” is envisioned in this investigation as a design/planning objective implemented in most recently planned neighborhoods in Al-Horaidhah, Southwest Saudi Arabia. The achievement of successful urbanism underlies the political goals of urban planning practice. The Al-Horaidhah planning concept is conceived in the light of preservation of community values in neighborhood design/planning as a critical issue.The paper aims to investigate and reconcile the conflicts in the planning of residential neighborhoods in a changing world. The conflicts are restricted between retaining traditions of architecture, urban design and planning with the necessary social, economic, and technological changes in urban formation, mainly, the vernacular and modern. The paper illustrates the concept “New Vernacularism” by presenting Al-Horaidhah scheme as a model for community development in three administrative regions along the Red Sea coastline. “New Vernacularism” as a planning concept looks at the community development in Al-Horaidhah in the light of Sharicah, the Islamic Law and Customary norms by emphasizing the importance of the involvement of local residents in the planning process and gives suggestions of how this might best be achieved and later implemented into new communities.     

Inequality and public good provision: An experimental analysis

Recent studies report that economic inequality is associated with reduced government expenditures on social programs. Several prominent social scientists, including Putman (Putnam, R., 2000. Bowling Alone. Simon and Schuster, New York), attribute this to the detrimental “psychosocial effects” of group heterogeneity on cooperation. We test the hypothesis that inequality within a group reduces individual contributions in a public goods experiment. Unlike previous examinations of inequality and public good provision, we introduce inequality by manipulating the levels and distributions of fixed payments given to subjects. When made salient through public information about each individual's standing within the group, inequality reduces contributions to the public good for all group members.     

Functional specificity in discussion networks: The influence of general and problem-specific networks on health outcomes

Though commonly used in social science research to measure the influence of social networks, the link between discussing “important matters” within networks and the achievement of instrumental ends is frequently unspecified or untested. To address this gap, we explore the consequences of using the general “important matters” approach versus one in which the substance of discussions is directly linked to the outcomes of interest. The egocentric social networks of people experiencing an acute health crisis are examined. We identify the characteristics of and the degree of membership overlap between “important matters” and “health matters” discussants, and explore their relative power in explaining a wide range of health and health services-related outcomes. We find no evidence for the influence of “important matters” networks, while characteristics of “health matters” networks demonstrate a significant effect across all models.     

Cooperatives as the “enfants terribles” of economics: Some implications for the social economy

The cooperatives are too economically oriented to be included in the non-profit sector and too socially oriented to be considered as an economic for-profit organization. These “enfants terribles” are wholly depersonalized. They represent a broader phenomenon, going beyond the dominant global economy. As such, cooperatives are seen as a model based on dual components, an economic and a social. Here lies the source of the incompatibility between the hegemonic economic paradigm and an organizational rationale claiming to be based on the co-existence of two features, the social and the economic.Therefore, this article supports the idea of non-profit economy, the cornerstone of the social economy but facing outward offering competing goods and services which can facilitate the market economy and mitigate the tendency towards oligopoly.     

Gender violence, fan activism and public relations in sport: The case of “Footy Fans Against Sexual Assault”

This paper is based on the belief that online activism is essential for understanding the role and potential of public relations in modern campaigns. In relation to the issue of gender violence against women in football, analyzed and compared are the responses of two official, resource-rich organisations – the National Rugby League (NRL) and Australian Football League (AFL) – and an unofficial, resource-poor fan advocacy group, called Football Fans against Sexual Assault (FFASA). In cooperation and conflict with the leagues, FFASA positioned itself in the market place, taking the widely unoccupied niche of “fan advocacy”—different from “expert advocacy” or “player advocacy”.The article discusses in more detail the major strategy of the group, the Purple Armband Games, which carries many elements of cutting-edge public relations such as advocacy as third-party endorsement; “fan activism” as empowering of “expert advocacy”; “symbolic outsourcing” of participants by facilitating their mode of engagement, the “emblematic richness” of the purple armband symbol, the “oneness” of which overcomes any confrontational dualism.     

A tale of two regions: Novgorod and Pskov as models of symbolic development

Russian regions display remarkably different patterns of economic and political development. These differences come into sharp focus when comparing two nearly identical northwestern regions, Novgorod and Pskov. Novgorod's success and Pskov's failure are attributed to the local elite's creative use of key cultural symbols and myths to support regional development. Contrasting two popular approaches to culture and development—“cultural adjustment” and “cultural congruence”—the author argues that the cultural congruence model, adopted by Novgorod, dramatically improves the chances for rapid social and economic transformation.     

Assessing outcomes for sufferers of severe mental disorder: A conceptual framework and review

A conceptual framework is presented for classifying the outcomes of services for sufferers of severe mental disorders. The proposed classification framework contains three dimensions: (a) the respondent type; (b) the social context; and (c) the domain of treatment outcomes. Respondent types include the client, the family, the extended social network, the clinician and the scientist. Social contexts include the individual, the family, work/school and the broader community. Domains of treatment outcome include “clinical status,” “functional status,” “life satisfaction and fulfillment,” and “safety and welfare.” This multidimensional framework is used to organize an illustrative review of existing outcome measures. It is concluded that: (a) measures of safety and welfare raise important social and policy questions and these measures require considerable development in order for utility to be realized; (b) although a good beginning has been made, more attention needs to be focused on defining and measuring “life satisfaction and fulfillment” and combining this domain with others to produce “well being” or “quality of life” scales; (c) the functional status area requires additional research and development especially when measurement is conducted in contexts other than work/school; and (d) although measures of clinical status are relatively well developed, the family perspective and context must be integrated into these measures.     

Attachements indésirables, attachements acceptables : autour d’un échange de seringues en prison

To inquire into innovation in public policy, attention is focused on the work done by a group that proposed an innovative project for “preventing” drug-use in a prison in Luxembourg. After several events and reversals, the final arrangements, which brought together disparate interests, was grounded in the contingent attachment of various persons to the leading role played by a general practitioner and the “permanent attachment” of authorized needles distributed in a case. In a situation where attempts to work out a theory in terms of “positions”, “power” and “control” would have difficulty coming up with a convincing explanation of this surprising process, preference is given to describing this innovation in terms of “passages” and “attachments”.     

The economic importance of air travel in high-amenity rural areas

The western United States offers a case study on the importance of access to large population centers and their markets, via road and air travel, for economic development. The vast distances between towns and cities in the American West can be a detriment to business, yet they also serve to attract technology and knowledge-based workers seeking to live in a picturesque setting. In spite of the increasing importance of amenities to migration and business location, also needed is access to markets, particularly via commercial air service. We test a new county classification system for the western United States to reflect differing degrees of access to population centers and account for the increasing importance of airports. Past classifications are based on population size and cross-county commuting. We examine the validity of this new classification and test for differences in economic performance among the three county types. Our findings show that there are three distinct Wests that can be classified using economic performance measures and socioeconomic characteristics. The results show that “metro” and “isolated” counties are clearly distinct, but “connected” counties, those that are rural in nature but have ready access to metropolitan areas via air travel, can be difficult to distinguish from “metro” and “isolated” counties. Much of the variation is explained by travel distance to airports. The findings illustrate the importance of airports in rural development, and the limitations facing those communities that are isolated from markets and population centers. The results apply to other parts of the world with similar characteristics that include large expanses of open space, natural amenities that attract migrants and stimulate new business, and different degrees of access to large population centers via road or air travel, and therefore different rates of economic growth.     

The changing morphology of the gulf cities in the age of globalisation: the case of Bahrain

Cities in the Gulf region have been witnessing dramatic changes in their morphology and internal structures during the last three decades due to the successive shifts from endogenous to exogenous types of urban growth. In the past, the urban space was mainly shaped by the tribal structure and the economy of subsistence that is based on fishing, pearl trading and/or farming. After the discovery of oil, a first shift towards an exogenous form occurred. Due to the accumulation of wealth, the kingdom adopted a distributive and comprehensive welfare policy, and became a major and unique actor in shaping the city. At present, a second stage of “exogeneity” is occurring due to globalisation. The installation of large multi-national companies, the liberalisation of the economy and the integration with the world banking system are having a direct impact on the socio-economic, cultural and thus, urban morphology. Bahrain seems to reflect the three stages through the changing urban morphology of its two main cities; Muharraq and Manama. Analysed in the light of the endogenous–exogenous model, it opens a debate on the conditions for the survival of the old cities and defines a theoretical framework for the approach to management and planning to be adopted.