The organisational environment’s impact on the servitization of manufacturers

The transformation of product-centric businesses towards service provision is claimed to be a viable strategy for manufacturers across industries and sectors. However, previous research on servitization has not paid sufficient attention to explicitly investigating its suitability for manufacturers operating in different organizational environments. Accordingly, the purpose of this study is to establish propositions on the contingency factors in the organizational environment that affect the servitization of manufacturers at the industry level. Drawing on the theory of organisational ecology, the propositions include the effects of population density, competing populations, resource dependency, institutional linkages, technology, and political forces. Our study suggests that the operating environment explains at least part of the difficulties in the servitization process, which have been identified in previous studies, but whose causes have remained without full explanation. The study adds to the current understanding of the contingencies of transformation toward service provision and contributes to the managerial decision-making processes related to servitization.     

Beyond products: new strategic imperatives for developing competencies in dynamic environments

Strategy research has often taken a product-centered perspective. When firms compete in environments characterized by accelerating product life cycles, mass customization, and technological discontinuities, a product-centered perspective on strategy may help explain a firm’s current competitive advantage. However, this perspective adds little guidance in making strategies that create competitive advantage in the future. In this paper, we present a perspective in which dynamic environments require firms to focus on (1) building market-driven, technological, and integration competencies, not a stream of product improvements, and (2) decoupling these competencies from current products in order to create and exploit new opportunities. We discuss the perspective of products as a temporary integration of market and technology trajectories. Research propositions are presented and future implications are discussed.     

竞争供应链中制造商环保技术投资决策研究

本文考虑消费者对质量差异化产品的异质性偏好以及环保意识,建立了消费者效用函数以及产品需求函数,构建了差异化竞争制造商及其零部件供应商之间的动态博弈模型;进而,研究了竞争供应链中制造商环保技术投资策略,考察了市场竞争对供应链均衡定价决策、环保技术投资决策以及消费者福利的影响。研究结果表明：拥有较高技术水平的制造商总是会选择更高的环保技术投资水平,但消费者也需为此支付更高的产品溢价;制造商环保技术投资会影响产品销售价格并有利于提升消费者福利,拥有较高技术水平的制造商总是有动机选择投资环保技术,而技术水平较低的制造商则不会有动机选择投资环保技术;市场竞争会导致供应商和制造商定价决策的变化,但此时供应商反而能够获得更多利润。     

作为企业竞争优势源泉的网络治理--基本的概念分析框架和研究假设

本文以新经济形态下的网络组织交易模式--网络治理为研究对象,试图回答网络治理之所以成为企业竞争优势源泉的原因.为此,本文在新制度经济学交易成本思想的分析背景中,在治理结构连续体的基础上,将网络治理对应于这种分析背景中的混合治理模型展开分析.然后,根据经济学和管理学中已有的治理和战略、价值贡献要素以及竞争优势的规范逻辑关系,得到网络治理和竞争优势的关系.最后,本文应用资源基础论中一个关于企业战略选择价值分析的VRIO模型,尝试解析网络治理作为企业竞争优势源泉的原因,并为此提供了一个基本的概念分析框架和相应的研究假设.     

Internal and External Integration for Product Development: The Contingency Effects of Uncertainty,Equivocality, and Platform Strategy

Effective product development requires firms to unify internal and external participants. As companies attempt to create this integrated environment, two important questions emerge. Does a high level of internal integration lead to a higher level of external integration? In the context of product development, this study considers whether internal integration in the form of concurrent engineering practices affects the level of external integration as manifested by customer integration, supplier product integration, and supplier process integration. External integration, in turn, may influence competitive capabilities, namely product innovation performance and quality performance. Second, using contingency theory, do certain contextual variables moderate the linkages between integration strategy (external and internal) and performance? Specifically, this study considers whether uncertainty, equivocality, and platform development strategy change the relationships among internal integration, external integration, and competitive capabilities. Data collected from 244 manufacturing firms across several industries were used to test these research questions. The results indicate that both internal and external integration positively influence product innovation and quality and ultimately, profitability. With respect to contingency effects, the results indicate that equivocality moderates the relationships between integration and performance.     

Early involvement in the design chain—a case study from the computer industry

This work presents a case study of how a design chain, with more than three tiers of organisations (customer, manufacturer, and supplier), can involve its members in the early stages of the design and development process to meet their needs more effectively. A vertical design chain model, consisting of strategy, process and information levels, is adopted to elucidate how a computer company can provide for different customers and use various suppliers to create synergy within the design chain. The results of this study demonstrate that the re-engineering of cross organisation product design flow, product data management software applications and the integration of information from various parties are critical to the early involvement in a vertical design chain. Based on this case study, the proposed early involvement model can shorten the time taken to develop new products and considerably reduce the number of engineering changes for various manufacturers.     

Taxonomy of ERP integrations and performance outcomes: an exploratory study of manufacturing firms

Building and deploying network capabilities of firms are crucial for sustaining competitive advantage. Enterprise resource planning (ERP) systems are useful to enhance such network capabilities thorough effective information flows. Their intended goals are measured in terms of production costs, operational flexibility and supply chain performance outcomes. However, the impact of ERP system implementation on firm performance has been reported as somewhat inconclusive. This study contends that a missing link in the story is the scope and extent of ERP system implementation after investigating how the extent of ERP integration is associated with the performance outcomes of manufacturing firms. The study also posits that restructuring in the organisation and supply chains are positively associated with manufacturing performance. Since ERP often entails restructuring in an organisation and supply chains, it is anticipated that restructuring plays an important role in inducing positive impact of ERP implementation to the firm. Using a global sample of 641 manufacturers, this research identifies four distinct ERP systems integration patterns, epitomised by different extents and directions of integration, and finds a significant association among the broadest degree of ERP systems integration, restructuring and plant performance improvement. The empirical results also show that restructuring takes place most actively in a firm that implement ERP with widest scope and scale.     

供应链中具有产能限制的竞争企业中的信息共享研究

本文研究由一个供货商和两个制造商组成的二级供应链中，制造商之间的横向信息共享策略和供应商的定价问题。在模型中，上游供应商同时为下游两家制造商提供价格相同的原材料，下游制造商生产具有替代性的商品进行数量竞争，并受到相同的产能限制。以Cournot博弈为研究手段，求解了制造商的均衡订货决策和信息共享策略，分析比较了在不同的信息共享策略下制造商的利润、供应商的利润和批发价格。本文在研究制造商的信息共享策略时考虑了上游供应商的批发价格的影响。研究表明，当均衡解受到产能约束时，制造商的信息共享策略会反向。在某些情况下，完全信息共享和完全信息不共享都可能成为博弈的占优策略。上游供应商通过调整批发价格可以影响制造商的信息共享决策。该模型为上游供应商提供了一种最优定价策略，也为下游制造商提供了求解自身最优订货量和信息共享决策的方法。     

Critical success factors and green supply chain management proactivity: shedding light on the human aspects of this relationship based on cases from the Brazilian industry

Abstract

By applying the resources-based view (RBV) theory to green management, this study aims to analyse the relationship between critical success factors (CSFs) and the adoption of green supply chain management (GSCM) practices for some Brazil-based manufacturers of automotive batteries considered focal in their supply chains. It also analyses how human issues, known as green human resource management (GHRM) aspects, can help to increase the effectiveness of CSFs for GSCM strategies that are still not totally well-managed, justifying a RBV perspective. This research assumes that firms tend to be in different stages of GSCM development (more strategic or less strategic) and tests four research propositions to determine whether more proactive GSCM is related to higher levels of effectively managed CSFs. Three focal companies that operate in the Brazilian automotive battery industry were studied. Research results suggest that more proactive GSCM practices correlate to more effectively managed CSFs and to a greater support from GHRM. We argue that managers with a clear GHRM strategy will have more success in GSCM adoption, using more green training, green recruitment and selection, green performance evaluation and employee rewards.     

An integrated approach for the electronic contract manufacturer selection problem

In the global competitive environment, lead companies have to outsource their manufacturing to electronic contract manufacturers (ECM) in order to reduce operational cost and capture higher profit. Thus, the process of selecting contract manufacturers to be strategic partners is important for these companies. For this reason, this paper proposes an integrated approach for the electronic contract manufacturer selection problem, combining the voting method and the goal programming (GP) model to take into account quantitative factors involved in the selection process, which is applied to a real-world ECM selection problem encountered by a leading provider of complete broadband access solutions. Results of the case study indicate that the voting method can acquire the rating information quickly from manufacturing managers based on suitable evaluating criteria. The rating information simultaneously incorporates ECMs' performance scores as a weight for each ECM. A production planner can easily employ the GP model and ECMs’ weight information to effectively assign demand quantities to ECMs. Therefore, the integrated approach is a practical and useful tool for solving the contract manufacturer selection problem.     

Creating and sustaining competitive advantage in collaborative systems: The what and the how

Initially this paper asks two questions: In order to create and sustain competitive advantage through collaborative systems WHAT should be managed? and HOW should it be managed? It introduces the competitive business structure and reviews some of the global trends in manufacturing and business, which leads to focus on manage processes, value propositions and extended business processes. It then goes on to develop a model of the collaborative architecture for extended enterprises and demonstrates the validity of this architecture through a case study. It concludes that, in order to create and sustain competitive advantage, collaborative systems should facilitate the management of: the collaborative architecture of the extended enterprise; the extended business processes and the value proposition for each extended enterprise through a meta level management process. It also identifies areas for further research, such as better understanding of: the exact nature and interaction of multiple strategies within an enterprise; how to manage people/teams working along extended business processes; and the nature and prerequisites of the manage processes     

The persistence of platforms: The role of network,platform, and complementor attributes

Existing research on digital platforms emphasizes the contexts that enable such platforms – and their sponsoring firms - to emerge and achieve market dominance. However, this body of research has not sufficiently addressed the ability of certain platform sponsors to persist over time, despite the existence of competing platforms or new entrants. Drawing upon research on network effects, competitive dynamics, and complementor interaction, we develop propositions highlighting the role of network, platform, and complementor attributes that facilitate or hinder the persistence of a technology-based platform in the market. In doing so, we conceptualize platform dominance as part of a dynamic process, rather than a static outcome as often characterized by previous literature. Our propositions advance research on digital platform strategy and user networks by examining the factors that enhance the continued viability of a platform, and generates a number of important directions for future research on technology management, innovation, and strategy, as well as for managerial practice in platform-mediated markets.     

考虑产品体验性和营销努力的分销渠道合作策略研究

有关产品分销渠道合作的研究主要集中在渠道成本、风险规避、消费者公平偏好等方面,较少关注产品本身属性。对于体验性低的产品,消费者在网络渠道就能较为准确判断产品价值。而对于体验性高的产品,网络渠道由于其虚拟性导致消费者不能准确判断产品价值,实体渠道则可以凭借现实产品的体验吸引更多的消费者。但由于线下零售商营销努力的溢出效应,部分消费者在线下体验产品后转移到线上消费,因此有必要从产品体验性和营销努力角度研究多渠道的合作策略。本文从消费者效用角度分析了产品体验性和营销努力对不同渠道需求的影响,基于此研究了制造商和线下零售商的三种分销渠道合作策略,探讨产品体验性和营销努力对不同分销渠道选择的影响：第一种为制造商支持线下零售商实施营销努力的单一合作策略;第二种是在单一合作策略下,制造商与零售商采取价格协调契约的双重合作策略;第三种是制造商与零售商之间进一步引入收益共享契约的多重合作策略。通过对三种合作策略的数值仿真,结果表明：三种合作策略均能有效提高制造商与线下零售商的收益水平,并且产品体验性越低,合作策略作用越显著。制造商在进入市场初期,往往需要快速增加企业价值,此时双重合作策略是最优选择。当市场发展成熟,双重合作策略虽然能够有效提高线下零售商收益,但却减少制造商收益,为了激励制造商支持线下零售商实施营销努力,需要将合作收益再分配,此时多重合作策略是最优选择。     

The effects of suppliers’ trust on manufacturers’ innovation capability: an analysis of direct versus indirect relationships

The study offers an alternative explanation for the role of trust in economic exchange, answering the critical research questions of how and under what conditions suppliers’ trust affects manufacturers’ innovation capability. The study adopts a transaction value approach suggesting combining strategy and organisational economic literature to fully investigate the processes through which joint value is generated and developed by interacting partners. Using survey data from a sample of 235 supplier–manufacturer relationships, we find broad support for the model hypotheses. The results confirm the mediating role of asset specificity and knowledge sharing as procedural dimensions in the relation between suppliers’ trust and manufacturers’ innovation capability. However, the direct path between trust and innovation capability was not confirmed. The study provides theoretical and practical implications for firms seeking to translate inter-firm trust into innovation-based competitive advantage.     

Application and evaluation of packaging postponement strategy to boost supply chain responsiveness: a case study

The purpose of this study is to demonstrate how packaging postponement can be effectively leveraged in a dynamically changing diverse retail market where responsiveness is key. The study also guides about the empirical evaluation of how packaging postponement affects the performance in the sanitary pads supply chain by considering operating measures. The focal company belongs to the Indian Fast Moving Consumer Goods sector, hygiene products category. It examines the measures that are critical to a responsive supply chain and presents a comparative analysis of selected measures before and after implementation. The findings illustrate that the packaging postponement not only improves competitive advantage but also significantly contributes to improving product proliferation and supply chain responsiveness. The study provides understanding of drivers and obstacles for packaging postponement strategy with operational insights about ‘how-to’ implement. Most of modelling-based research studies justify the adoption of postponement through savings in inventory only and underplay on other operating measures. While justifying, studies emphasise ‘form’/manufacturing aspects and underestimate the packaging aspects of postponement. This paper addresses these gap areas by systematically highlighting prerequisites and demonstrates the benefits of adopting a packaging strategy to handle variety and responsiveness in an emerging economy.     

The complementarity of internal integration and product modularity: An empirical study of their interaction effect on competitive capabilities

Modular product design and internal integration are commonly adopted by manufacturers to improve operational performance. A number of studies argue that the adoption of product modularity significantly alters organization design, which affects the impact of internal integration on competitive capabilities. This paper thus aims to empirically explore the individual effects as well as interaction effects of product modularity and internal integration on competitive capabilities. The competitive capabilities studied in this paper include product innovativeness, low price, product quality, delivery, flexibility and customer services. After analysing the data from 251 Hong Kong manufacturers through moderated multiple regression analysis, the study found that better internal integration can significantly improve product innovativeness, product quality, delivery, flexibility and customer services, while a high level of product modularity enhances product innovativeness, flexibility and customer services. More importantly, the study shows that internal integration and product modularity can interact to improve product innovativeness and product quality. These results enhance our understanding of the interaction of product design and organizational coordination.     

Supplier involvement in integrated product development: evidence from a group of Italian SMEs

Integrated product development (IPD) is gaining increased attention from practitioners and the academic community as a source of innovation and competitive advantage. However undeniable the importance of the issue is as to how the different actors involved in the process interact among themselves and the supporting factors not being well understood even in the SME context, the availability of empirical research and a comprehensive framework to drive this research remains unavailable. This article contributes to these research gaps by providing theoretical and empirical findings. First, a research framework on IPD is identified. The proposed framework represents a conceptualisation of IPD principles as consisting of three groups of integration enablers, which aim to achieve high internal (among departments) and external (with suppliers and customers) integration: (a) organisational enablers, (b) technological enablers and (c) methodologies. Then, a multiple case study approach is used in order to empirically explore external integration with suppliers in product development in 22 SMEs from the machine tool sector.     

Integrating the Content and Process of Strategic MIS Planning with Competitive Strategy*

This paper presents a framework that links strategic MIS planning and business strategy and relates it to competitive advantage and company performance. To achieve this objective, the paper first delineates the dimensions of strategic MIS planning, focusing on both content and process issues. The notion of fit within dimensions, between sets of dimensions (process and content), and between MIS planning and competitive strategy is also introduced. Next, employing the Miles-Snow typology of business strategy, the paper posits normative differences in the dimensions of strategic MIS planning along different business (or competitive) strategies. The implications of our study for both decision makers and scholars are discussed. Propositions that tie competitive strategy, strategic MIS planning, and company financial performance are then presented. The paper concludes by providing direction for future research.     

An Empirical Study of the Alignment Between Manufacturing and Marketing Strategies

It is widely recognised that manufacturing can be a formidable competitive weapon if equipped and managed properly, and that to achieve this success a company must have the correct alignment of manufacturing and marketing strategies. The authors considered there to be a need for empirical research into the effect of such methods within industry today. Their research was based on two questionnaires: the first was sent to 319 companies looking at levels of integration, the second to 20 of the responding companies concentrating on the development process and content of their individual strategies. Known models, internal integration and formal procedures were also investigated, none of which seem to be fully functional within any of the companies contacted. It became evident that the size of the company must be taken into consideration when formulating development plans, and that communication, cross-functional teams and formal product development techniques are essential to the success of any marketing strategy.     

A conceptual framework for evaluating designs for corporate innovation

Innovation is becoming mandatory for an increasing number of organizations in order to sustain competitive advantage. This paper explores how designs for corporate entrepreneurship fit within other dimensions of a strategy configuration. To do this, first, seven innovation-related problems are diagnosed. The specific problem patterns arising in three representative approaches to corporate innovation efforts (internal research and development, joint ventures, and acquisition) are discussed. Next, issues related to strategy configuration are examined. The problem-accommodating characteristics associated with specific environmental domain choices and with two routes to competitive advantage are proposed. Hypotheses that reflect the problem characteristics of innovation approaches with the problem propensities resulting from organizational choices of domain and competitive advantages are offered. Specific directions for future research, as well as the practical applications of these concepts, are discussed.