Using Fear to Encourage Safer Sex

Rogers' (1983) Protection Motivation Theory (PMT) was used as a basis for generating an STD information intervention to encourage positive attitudes toward safer sex practices. PMT identified four components that influence intentions to engage in adaptive behaviors to avoid disease and bodily injury, including (a) perceived severity, (b) perceived vulnerability, (c) responseeff~cacy, and (d) self-efficacy. The effect of severity and response-efficacy messages on safer sex attitudes and intentions of college students was examined in the present study. Those who were exposed to photographs of diseased human genitals (high severity) and messages that presented condoms as effective for reducing STD risk (high responseefficacy) were expected to score highest on percaved STD severity and perceived condom-efficacy. This group was also expected to report the most positive attitudes toward condoms and STD prevention, and the strongest intentions to use condoms in future sexual episodes. The high severity condition produced the strongest perception of STD severity, but the messages about condoms produced no differences in perceived responseefficacy. No differences in attitudinal measures were found, but those exposed to consistent severity and efficacy messages reported greatest intentions to engage in safer sex.     

HPV vaccination campaign fear visuals: An eye-tracking study exploring effects of visual attention and type on message informative value,recall, and behavioral intentions

HPV is the most common sexually transmitted disease, and there are alarming global disparities in cervical cancer and HPV vaccination uptake (CDC, 2016a). To inform HPV vaccination public health campaigns, an experiment with a psychophysiological measure (eye-tracking) explores the effects of visual attention to vaccination messages on message recall, informative value, and behavioral intentions. Results indicate 1) visual type affects recall and informative value of vaccination messages as well as intentions to vaccinate; 2) visual attention is negatively related to message recall only when a non-fear visual is used; and 3) visual attention predicts intent to vaccinate only when a fear visual is utilized. These results suggest the use of fear appeals in health, crisis, and risk public relations campaigns may promote performance of recommended safeguarding behaviors.     

Examining interactions within the theory of planned behavior in the prediction of intentions to engage in cannabis-related driving behaviors

Abstract

Objective: As marijuana use becomes more available to college students through increasing legal reform, this paper seeks to examine intentions for driving under the influence of cannabis (DUIC) and riding with a high driver (RWHD) through the lens of the theory of planned behavior (TPB) and assess potential interactions between personal attitudes, subjective norms, perceived behavioral control (PBC), and sex. Participants: Undergraduate college students (N?=?311) completed online surveys in September, 2013. Method: Participants self-reported their attitudes toward DUIC, subjective norms, PBC, past DUIC and RWHD, and intentions to DUIC and RWHD. Results: Participants’ attitudes toward DUIC, subjective norms, and PBC were strongly associated with intentions to DUIC and RWHD bivariately. In regression models, attitudes and PBC were both positively and significantly related to intentions to DUIC and RWHD. Conclusions: DUIC and RWHD are concerns for college populations. Targeting personal attitudes and perceived behavioral control via interventions may reduce these behaviors.     

Determinants Influencing Male Condom use Among University Students in Portugal

ABSTRACT. A self-administered questionnaire was carried out among university students in Portugal, with the aim to examine determinants influencing male condom use, according to the information–motivation–behavioral skills model (J. Fisher & Fisher, 1992). Students’ levels of information, motivation, and behavioral skills regarding preventive sexual behavior (male condom use) were ascertained and were used to determine their association with condom use among 880 male and 1,807 female students aged 18 to 35 years old. Although 86.9% of respondents indicated that they used a condom during their first sexual intercourse, only 32.8% used a condom always during sexual intercourse in the last 12 months. Most young people, especially women, had a good level of information regarding HIV/AIDS transmission/prevention. They also showed reasonable positive attitudes and had positive subjective norms and intentions toward HIV/AIDS preventive behaviors. Men presented a higher perceived difficulty and a lower perceived effectiveness of HIV/AIDS preventive behavior, therefore reporting higher risk acceptance. A path analysis revealed that preventive sexual behavior did not depend directly on information level but on motivation and behavioral skills (especially among men). Information about HIV prevention/transmission was not significantly associated with condom use. The finding that motivation and behavioral skills were the strongest determinants of condom use suggested that these may be important factors in effective sexually transmitted infection-prevention programs.     

The problem of intersectionality as an approach to digital activism: the Women’s March on Washington’s attempt to unite all women

ABSTRACT

This study examined the convergence of activism and intersectionality to understand how communicators create messages about social justice issues using social media. This is particularly relevant for public relations today, as digital activism almost ubiquitously involves bringing together conflicting publics who are active and social media-savvy, meanwhile maintaining an organizational brand/mission. Using the 2017 Women’s March on Washington (WMW) as an object of study, we explored how campaign messages reflected principles of intersectionality, consensus- and dissensus-based communication, and organizational self-reflection. We conducted a thematic analysis of posts from the WMW’s social media accounts as well as media quotes by the organizational leaders to get at the leaders’ intentions in their message design. Data suggested that messages of inclusivity as well as of necessary discord were employed to enact political change for WMW’s publics. We argue that although the WMW was not wholly intersectional, particularly in determining its political agenda, the efforts toward intersectionality are notable for theory-building and reflective practice, particularly for social mediated campaigns. The study proposes a theory for digital intersectional communication to guide future research and advocacy work.     

The Effects of Discriminate Message Interventions on Behavioral Intentions to Engage in Physical Activities

Objective: The authors attempt to show the usefulness of discriminate messages designed to increase college students' intentions to engage in physical activities. Participants: The authors selected a sample of undergraduate students enrolled in communication courses at a university in the southeastern United States for a baseline online survey (n = 683) and an experiment (n = 99). Methods: The authors selected discriminate beliefs with highest regression weights and sizable effect size with behavioral intention to build messages for classroom intervention. The authors used an analysis of covariance to test the intervention effect of discriminate messages on intention to do physical activities. Results: Students exposed to the discriminate messages were more likely to report positive changes in their self-efficacy and behavioral intentions related to physical activity. Conclusions: Further research on communication theories is required to help design the selected beliefs so that they will be comprehended and ultimately lead to behavioral changes.     

Explaining offline and online civic engagement intentions between Italian and migrant youth / Análisis de las intenciones de participación cívica virtual y presencial entre jóvenes italianos y emigrantes

The aim of the study was to assess the role of some psychosocial factors in explaining offline and online civic engagement intentions in a sample of Italian and second generation migrant (Albanian and Moroccan) adolescents and young adults living in Italy. The theoretical model was an extended version of the Theory of Planned Behaviour including past experience. The sample included 598 adolescents and young adults (M = 19.32, SD = 3.17). Two hundred were Italian (88 males, 44.0%), 197 migrants of Albanian origin (130 males, 66%) and 201 migrants of Moroccan origin (116 males, 57.7%). Moroccan youth reported higher levels of both past civic engagement and future intentions than Albanian and Italian peers. Perceived effectiveness of civic engagement and past experience are consistently associated with stronger intentions to engage in the future (offline and online) in all groups. Internal efficacy plays a limited role, whereas the role of subjective norms differs according to the group and the source of normative influence (parents, peers).     

Factors Influencing African American Adoptive Parents' Attitudes Toward Open Adoption

Abstract

This study explores the attitudes toward open adoption among 83 African American families adopting children through two private California agencies. Independent t-tests compared families who would and would not consider some level of open adoption. Findings reveal that the majority of families were quite hesitant about open adoptions, based primarily on the fear that birth parents would want the child back. Those with attitudes that are more positive were more likely to be in two-parent families and to have had personal experience with informal adoption.     

Psychosocial Correlates of Condom Use Intentions among Junior High School Students in the Bolgatanga Municipality of Ghana

ABSTRACT

Objectives: We explored sociodemographics, sexual experience, and psychosocial factors influencing condom use intentions of adolescents in Northern Ghana. Methods: Based on social cognitive theories and previous empirical studies investigating condom use, a cross-sectional survey was conducted among 2,018 adolescents (M age = 15.8 years) in Bolgatanga, Ghana. Correlations and multinomial logistic regressions were performed. Results: Findings showed that attitudes toward condom availability, injunctive norms toward condom use, sex experience, perceived susceptibility towards STIs, and perceived behavioral control toward buying as well as using condoms differentiated between people with different levels of intentions to use condoms. Conclusions: Implications for intervention development are discussed.     

Promoting responsible gambling via prevention messages: insights from the evaluation of actual European messages

Prevention messages are short sentences supposed to broadcast preventive intentions. Three types of messages are noticeable: messages correcting erroneous beliefs, messages informing about the risks and messages promoting responsible gambling. While the results in the literature about messages promoting results are alerting, they are frequently used in European prevention campaigns. The present study relied on language and semantics models to evaluate the communicative and preventive values of 14 messages: 7 were actual European prevention messages and 7 messages were created for the study. Overall, 339 participants answered an online questionnaire in which they evaluated the communicative value of one of the messages and then ranked all the messages according to their preventive level. Results showed that messages informing about the risks and messages correcting erroneous beliefs have a higher level of communicative value than messages promoting responsible gambling. Indeed, the latter are judged as more ambiguous and as less preventive than the two other types of messages. As models of conversational pragmatics suggest that ambiguous messages convey at least two interpretations, the article discusses the possibility that individuals comprehend these messages as incentives to control their impulses (prevention) and incentives to control the game (promotion).     

Primary versus secondary prevention messages: College students' perceptions of effectiveness by marijuana user status

Abstract

Objective: With medical and recreational marijuana legislation expanding throughout the country, the need to educate high-risk populations is evident. The purpose of this study was to assess college students’ perceptions of health communication messages comparing primary and secondary prevention messages concerning marijuana. Participants: Participants (n?=?487) included college students, ages 18–25, enrolled in a Midwestern University. Methods: Participants assessed messages based on likeability, creativity, believability, persuasiveness, relevance, and usefulness using an online questionnaire that also included open-end comments. Results: Rasch analyses indicate that nonmarijuana users rated primary prevention messages higher than secondary prevention messages, whereas marijuana users ranked secondary prevention messages more favorably than primary prevention messages. Conclusion: Interventions designed to address marijuana use among college students may be more effective if tailored toward user status. Specifically, primary prevention materials should be designed for abstainers, while secondary prevention messages that focus on harm reduction strategies should be used with marijuana users.     

Parents’ awareness of lesbian,gay, and bisexual youths’ sexual orientation

This study used a sample of 293 lesbian, gay, and bisexual youth to examine factors that differentiated youth whose parents knew of their sexual orientation from youth whose parents did not know. Earlier awareness and disclosure of same‐gender attractions, greater childhood gender atypicality, and less internalized homophobia were characteristic of youth whose parents were aware of youths’ sexual orientation. Youth with aware parents reported more past verbal victimization on the basis of sexual orientation from parents, yet more current family support and less fear of future parental victimization on the basis of their sexual orientation.     

Testing the Linkages Among the Organization–Public Relationship and Attitude and Behavioral Intentions

Abstract

This research tested a model that posits the linkages among perceptions of the organization–public relationships, attitudes, and behavioral intentions toward an organization among members of a key public. Among the 6 relationship indexes proposed by Hon and J. E. Grunig (1999), perceptions of satisfaction and control mutuality were the best predictors of a positive attitude toward the organization. In this study we also found that positive attitude was a precursor to supportive behavioral intentions toward the organization.     

Health Care Students' Attitudes Toward Addressing Sexual Health in Their Future Profession: Validity and Reliability of a Questionnaire

ABSTRACT

To test the reliability and validity of the Students' Attitudes Towards Addressing Sexual Health Questionnaire (SA-SH), measuring students' attitudes toward addressing sexual health in their future professions. A cross-sectional online survey (22 items) were distributed to 186 nursing, occupational therapy and physiotherapy students in Sweden, April 2015. Validity and reliability were tested. The construct validity analysis led to three major factors: present feelings of comfortableness, future working environment, and fear of negative influence on future patient relations. The construct validity, internal consistency reliability, and intrarater reliability showed good results. The SA-SH is valid and reliable.     

Employees as information influencers of organization’s CSR practices: The impacts of employee words on public perceptions of CSR

This study investigates the impact of employees’ words about their organization’s corporate social responsibility (CSR) activities on external publics’ attitudes and behaviors toward the organization. Specifically, it examines how the valence (positive vs. negative) of employees’ words regarding a CSR campaign interacts with the type of channel (face-to-face vs. social media) of employees’ communication behaviors, and how these factors affect external publics’ perceived authenticity of the organization’s CSR, corporate attitudes, and purchasing intentions, respectively. An online experiment among 221 general consumers in the United States was conducted. The results demonstrated that negative messages regarding CSR distributed by employees in face-to-face communication decreased publics’ favorable attitudes and behavioral intentions to a greater extent than that distributed via social media (i.e., Facebook). However, the effect of communication channel became insignificant when positive messages regarding CSR were shared by employees. The results further showed that perceived authenticity mediated the effects of channel and message valence on publics’ attitudes and behavioral intentions. Theoretical and practical implications for CSR practices and employee communication are discussed.     

How SES May Figure in Perceptions of Zika Risks and in Preventive Action

abstract

The present study intended to determine how the socioeconomic status (SES) of citizens and public health communications help explain citizens’ risk perception and actions taken during Zika virus outbreaks in 2016. We used data from a nationally representative study conducted in March 2016 by the Associated Press–National Opinion Research Center to analyze 831 American adult responses regarding Zika. We found that respondent risk perception and actions taken diminished as SES level rose. Risk perception was also found to mediate preventive actions’ associations. To quell the global spread of emerging infectious diseases (EIDs) like Zika, health organizations worldwide must understand how SES contributes to Zika (and other future EIDs) risk perception and preventive action. A more compelling form of public health communications must be developed that takes into account the impact made on future outbreaks and infections by these higher-SES “risk assessments.”     

Correlates of union membership and joining intentions in a unit of federal employees

Correlates of membership and joining intentions in the federal sector, where union representation is broadly available but membership is relatively low, are examined. Key independent variables — attitude toward joining, normative influence, perceived instrumentality of joining, union activism, and satisfaction with the union — are all positively correlated with both membership and joining intentions. In regression analyses, attitude toward joining predicted both membership and intentions. Union satisfaction and activism predicted membership, but normative influence and instrumentality did not; and normative influence and instrumentality predicted joining intentions, but union satisfaction and activism did not. Other important variables include: general attitude toward unions, which predicted both membership and intentions; membership in the previous union, which predicted intentions, but not membership; race, which predicted intentions, but not membership; satisfaction with pay, which predicted (negatively) joining intentions, but not membership; and satisfaction with fellow workers, which predicted membership, but not intentions. We attempt to explain why determinants of membership might differ from determinants of joining intentions. This research was supported by a grant from the John A. Walker College of Business, Appalachian State University. The authors gratefully acknowledge the helpful comments of Paul D. Geyer on an earlier draft of the paper.     

The Influence of Family Environment Factors on Self-Acceptance and Emotional Adjustment Among Gay,Lesbian, and Bisexual Adolescents

Abstract

The quality of an adolescent's family environment has been shown to contribute to their self-acceptance and emotional adjustment. Studies suggest that sexual minority adolescents face unique challenges while negotiating family relationships but few studies have specifically examined the relationships between these family environments and the adolescent's psychological adjustment. This study examined general aspects of family functioning (family cohesion, family expressiveness, family conflict, parental support) and parental attitudes toward homosexuality as predictors of self-acceptance of sexual orientation identity and emotional adjustment among 102 gay, lesbian, and bisexual adolescents ages 15 to 19 years. Family variables did not predict a significant amount of variance in self-acceptance of sexual orientation identity. However, measures of general family functioning and parental attitudes toward homosexuality accounted for significant amounts of variance in emotional adjustment.     

Designing effective corporate social advocacy campaigns using valence,arousal, and issue salience

Corporate social advocacy (CSA) is a growing communications practice that involves corporations taking a public stance on a controversial social issue. Some CSA campaigns have failed in the past (e.g., Pepsi’s 2017 Live for Now Moments Anthem video) by generating public backlash and damaging corporate reputation. To test how to design CSA campaigns that are beneficial for both the corporation and the advocacy issue, the current between-subjects experiment (N = 508) employed a 2 (issue salience: moderate vs. high) X 2 (valence: negative vs. positive) X 2 (arousal: moderate vs. high) factorial design to test the effects of salience, valence, and arousal on memory and four persuasion outcomes: company attitudes, purchase intentions, political participation intentions, and social media intentions, while also analyzing the mediation of information processing. Findings support prior research suggesting that negative valence increases persuasion in CSA contexts. A high-salience issue and high-arousal language increased political participation and social media intentions but had no effect on company attitudes or purchase intentions. Practical implications for CSA campaign designers highlight the persuasive potential of negative valence in CSA messages, and the utility of high-salience and high-arousal for political action and social media engagement.