#MeToo: Before and After

ABSTRACT

This essay asks, why now? What contributed to the rapid public success of #MeToo in this contemporary moment? It situates the explosion of #MeToo within both a longer history of feminist debates and activism around sexual violence, in which feminists of color have played a leading role, and the rage and bewilderment so many women have experienced in the wake of Donald Trump’s election. The author proposes the term “facilitative displacement” as a way to understand how Trump’s election, despite and perhaps because of his known record of misogynist statements and assaultive behavior, may have fueled #MeToo.     

Media advocates,Latino citizens and niche cable The limits of ‘no limits’ TV

In Shot in America, Chon Noriega calls for the study of media activism’s work ‘within the system’ of state institutions and for analysis of the relationships between media activism, the television industry and government policies. This article uses a cultural policy studies focus to answer this call and map the deregulated terrain upon which media advocacy groups must now operate. Liberal governance demands that media advocates find means other than state-directed appeals to advance their agendas. As such, this essay examines the efforts of several Latino advocacy groups to garner viewer support for a Latino-themed cable television show, Resurrection Boulevard, and to use the series as a vehicle for increased Latino participation in the television industry. This article focuses on the issue of access for Latinos to professional positions that affect television programming, and it presents tools for advocacy efforts within political spheres to achieve more socially equitable access to media technologies. First, the paper traces the regulatory history of the broadcasting and cable television industries to show how the federal government narrowly conceives of ‘the public interest’ as a specifically consumerist one. The article then analyses the structures that led to cable television’s ‘narrowcasting’ format, such as Showtime’s ‘No Limits’ programming, and argues that liberalism has created a context wherein several media advocates normalise the ‘citizen-consumer’ model. Having established this groundwork, the author then conducts a case study of the economic and social forces that shape Resurrection Boulevard, which is written, produced and acted by Latinos. Through this study, the author maintains that advocacy groups’ consumer-based appeals to Latinos as ‘citizen-consumers’ fail to serve as effective instruments for achieving increased minority representation in the television industry.     

#IAmNotAfraidToSayIt: stories of sexual violence as everyday political speech on Facebook

ABSTRACT

The debate about the power and influence of networked publics often focuses on large-scale political events, activist campaigns and protest activity – the more visible forms of political engagement. On the other hand, digitally mediated activism is often questioned and sometimes derided as a lesser form of dissent, as it is easier to engage in, highly affective, and offers few assurances of sustainability of the change it calls for. But what about everyday political speech online, where social media platforms can contribute to a personalisation of politics? Can social media users express their views online and make a difference? This paper analyses around 3500 Facebook posts stemming from the #ЯНеБоюсьСказати (Ukrainian for #IAmNotAfraidToSayIt) online campaign that was started in the Ukrainian segment of Facebook in July 2016 by a local activist to raise awareness of how widespread sexual violence and sexual harassment are in the Ukrainian society. The paper argues that networked conversations about everyday rights and affective stories about shared experiences of injustice, underpinned by the affordances of social media platforms for sharing and discussing information and participating in everyday politics, can emerge as viable forms of networked feminist activism and can have real impact on the discursive status quo of an issue, both in the digital sphere and beyond it.     

Predictors of Feminist Activism among Social Work Students in the United States

While social workers advocate against domestic violence, sexual harassment, and restrictive reproductive practices, there have been virtually no studies on the reasons behind their feminist activism. To address this oversight, this study documented the extent of feminist activism among American undergraduate social work students (n = 159). When moving to explanatory analysis, our data suggest that feminist activism was related to greater educational attainment, knowing activist peers, recognizing heterosexism, and internalizing a commitment to social justice. Moreover, electoral activism was tied to the rejection of traditional gender norms in the family and perceptions of social movement tactics were crucial to protesting for women's rights.     

The communication industry in economic integration: The case of West Germany

National economies can be viewed as networks of interdependent relations among the firms, industries and sectors that make up the total economic system. Within this economic system. The communication industry plays a central role by providing message and media products and services, i.e. the linking and coordinating infrastructure.Some limited research has been conducted on the nature and importance of the communication industry in the total economic network of a nation. The study reported here, however, represents the first application of currently existing network analysis techniques to this problem on a large-scale basis. The data used for this study represent the interorganizational relationships among 365 West German firms, with a 1970-based stock value of $333,000 or more. Interorganizational linkages are a function of (1) direction of ownership, and (2) magnitude of ownership (percentage of stock owned weighted by the value of the owned firm).The data analysis reveals that there are a number of dominating industrial groups, including a communication industry. The inter-firm relationships of the communication industry have been mapped and measured. The analysis demonstrates that there is relatively little dominance in and widespread integration with other major economic clusters of the economy. These findings are considered as being preliminary since only publically reported data were available, i.e. privately controlled firms are not included in the analysis. A number of measures for connectedness and integrativeness are presented that suggest themselves in addition to the technique of network analysis per se as potential alternative measures. Media scholars as well as economists may want to utilize network analysis as a method to study various forms of economic concentration and ownership in national industries.     

Zine infrastructures as forms of organizing within feminist social movements

This paper explores how feminist social movements are organized and re-generated across and through different media, both online and offline, using the example of zines. We critically examine the emergence and growth of an intersectional feminist zine community through a 6-year in-depth qualitative netnographic and ethnographic study. Theoretically, we build on work concerning feminist digital information and archival infrastructures, bringing it together with work on feminist digital activism. We make three key contributions: first to theorize zines and their communities as infrastructures, which cut across the social, digital, and material. Second in understanding the political potential of engagements in zine infrastructures in which the individual and collective are entangled, and third in revealing how the current generation of young feminists move across and work at the interfaces of formats to benefit from their synergistic, but also their agonistic, relations to form new affective solidarities.     

Picturing Space for Lesbian Nonsexualities: Rethinking Sex-Normative Commitments through The Kids Are All Right (2010)

This article examines representations of lesbian nonsexuality in the film The Kids Are All Right and in responses to the film by feminist and queer scholars. In some moments, the film offers a limited endorsement of lesbian nonsexuality, placing pressure on the category lesbian to include nonsexuality and asexuality. However, in their responses to the film, many feminist and queer scholars rejected nonsexuality as an aspect of lesbian experience, placing pressure on the category lesbian to exclude nonsexual and asexual women. Asexual activism challenges scholars to question their sex-normative commitments and to keep the category lesbian open and flexible.     

Hashtag activism and message frames among social movement organizations: Semantic network analysis and thematic analysis of Twitter during the #MeToo movement

During the #MeToo movement, social movement organizations (SMOs) played a crucial role in the online mobilization by utilizing various message frames and appealing hashtags during the social movement. Applying a co-creational approach and using framing as a theoretical framework, the study explored how SMOs use words and hashtags to participate in the #MeToo movement through Twitter. Based on both semantic network analysis and thematic analysis methods, findings of the study enhance literature of social movement organizations and activism as well as provide practical implications for effective social movement campaigns.     

Early activism and work arrangements of young feminists in Mexico City

The study investigates the relationship between the activism and later work life of young Mexican feminist activists in the context of social movements’ institutionalization and the precarious employment situation. Using the biographical narratives of fifteen feminists in Mexico City who were core activists during the period of high mobilization of the abortion rights movement from 2007 to 2009, this study aims to answer two questions: How does activism impact contemporary activists’ work life in an era of professionalized and institutionalized social movements? And how do their feminist identities and practices differ according to the workplace? The results reveal that (1) young feminists joined women's movement institutions through their activism, although those employment opportunities were unstable, and (2) they used reflexive strategies to manage their feminist identities amidst the uncertainty and to reconcile their work life conditions and their feminist activist identities.     

Before crisis: How near-miss affects organizational trust and industry transference in emerging industries

A near-miss, such as a narrowly avoided collision between vehicles, evades a full-scale accident but can generate media attention that threatens trust. In emerging industries, the effects of near-miss may extend beyond organizational boundaries and influence trust in the industry and technology. This study empirically tests these assertions by examining how media reports of near-miss affect organizational trustworthiness and how trust repair strategies after a near-miss influence organizational and industry trust and technology acceptance in the emerging commercial industry of unmanned aircraft. Notwithstanding parallels to paracrisis, near-miss communication is understudied in public relations research. Further, studies of trust in the context of crisis are recent (see Brühl et al., 2018; Fuoli et al., 2017), and have produced unexpected results that warrant continued exploration in public relations. Underpinned by attribution theory, this study adopts a 2 (near-miss cause: external, low controllability; internal, high controllability) x 3 (trust repair strategy delivered via news story: denial, excuse, apology) scenario-based experiment. This study found that near-miss reduced organizational trustworthiness regardless of whether the event was controllable or not, indicating that when it comes to trust perceptions, near-miss can operate similarly to crisis. Further, apology was the only strategy that arrested a fall in organizational trustworthiness. The study signaled a trust transfer effect where organizational trust influenced industry trust, which led to the acceptance of unmanned aircraft technology. In the context of emerging industries, these findings have implications for organizations that experience near-miss, highlighting the potential for a standardized initial strategy to acknowledge a reduction in trust in order to support trust beyond the organization.     

Communicating Global Activism

Many observers doubt the capacity of digital media to change the political game. The rise of a transnational activism that is aimed beyond states and directly at corporations, trade and development regimes offers a fruitful area for understanding how communication practices can help create a new politics. The Internet is implicated in the new global activism far beyond merely reducing the costs of communication, or transcending the geographical and temporal barriers associated with other communication media. Various uses of the Internet and digital media facilitate the loosely structured networks, the weak identity ties, and the patterns of issue and demonstration organizing that define a new global protest politics. Analysis of various cases shows how digital network configurations can facilitate: permanent campaigns; the growth of broad networks despite relatively weak social identity and ideology ties; transformation of individual member organizations and whole networks; and the capacity to communicate messages from desktops to television screens. The same qualities that make these communication-based politics durable also make them vulnerable to problems of control, decision-making and collective identity.     

Let’s be careful out there … : how digital rights advocates educate citizens in the digital age

From the early days of the printed press, citizens have challenged and modified the information environment as constructed by governments and media organizations. In the digital era, this struggle is manifested in the work of civil-society organizations calling to expand the boundaries of digital rights such as access to the internet, freedom of speech, and the right to privacy. Alongside their traditional activity of confronting governments and internet organizations, these bodies have also engaged in educating citizens about their rights. In order to shed light on such educational efforts, I examine the activities of four civil-society organizations operating in three countries (Germany, Israel, and the U.S.) by conducting a content analysis of their websites between 2013 and 2015. The results suggest that the organizations’ interactions with the public are guided by three main principles: (1) cultural informational framing: delivering accurate technological and political information, which is framed so as to resonate with the cultural premises and everyday lives of the target audiences; (2) personal activism: propelling citizens toward participation, primarily through political clicktivism and by providing them with technological guidance and tools for digital self-protection; and (3) branding digital rights activism: fostering a unique image for a particular organization’s digital rights activism, mostly through selling merchandise to citizens. Using these strategies, the organizations aim to construct the social–political–cultural identity of a generation who are knowledgeable, politically active, and aware of their rights in the digital age. The characteristics of this identity are discussed in the conclusion.     

Digital media and cultural institutions in Russia: online magazines as aggregates of cultural services

ABSTRACT

Focusing on online magazines, this article sheds light on Russian cultural institutions from the perspective of digital media. My analysis concentrates on urban lifestyle magazines, a sub-category of consumer magazines and a media genre, which emerged in Russia in the glossy magazine format and is now experiencing a powerful ‘second rising’ on the internet. My article asks how the adaptation to the digital communication environment by lifestyle publications re-defines the very concept of a magazine and reorganizes the institutional ties between media and cultural industries. This focus enables me to analyse lifestyle magazines as a dynamic field of interaction in which cultural meanings are produced and negotiated. Based on new media studies, I see the cultural transcoding (Manovich 2002) of the networked and automatized information transmission into the magazines’ content as being a significant factor in the development of contemporary culture and media. Ultimately, my article introduces an attempt to analyse new media titles combining qualitative media analysis with the developing theory of ‘algorithmic culture’ (Striphas 2015). My argumentation is based on two case publications: Afisha, established in 1999 as a weekly glossy magazine introducing all cultural events in Moscow, and Inde, a digital-born regional lifestyle magazine focusing on urban culture in the Republic of Tatarstan. Urban lifestyle magazines are important for the institutional organization of Russian culture, as they direct their readers’ attention to a broad selection of arts, products and events; strengthen the link between consumers and cultural entrepreneurs and build on a long tradition of print journalism, thereby transmitting the values of reading and literacy to a popular public. Moreover, my analysis shows that, through their multi-platform publication strategy, online magazines (re)organize as aggregates of digital resources helping to manage cultural decision-making in a consumerist setting.     

Academic opportunity structures and the creation of campus activism

Past research points to elite, liberal and/or wealthy universities and colleges as the most likely sites of campus activism. In addition, periods of high social movement mobilization in society in general are given credit in spurring student activists. In contrast, this study examines how a feminist activist subculture is created on a conservative campus at a time of subdued societal activism. I draw on a four-year ethnography of a U.S.-based, feminist-oriented student organization to conceptualize how universities facilitate student groups through an ‘academic opportunity structure,’ and in the process promote the development of an activist subculture. In doing so, I argue that universities, like the political and cultural environment, can be open or closed to campus activism. When there is a favourable environment, universities require the creation of formalized organizations, centralized leadership, and an institutional history. In response to meeting these requirements, universities then provide necessary resources to student groups and facilitate activism. These academic opportunity structures then foster activist subcultures that allow student groups to continue over time with the potential to influence the larger university culture.     

What is Flint? Place,storytelling, and social media narrative reclamation during the Flint water crisis

ABSTRACT

The Flint Water Crisis became a national news story in January of 2016, when major publishers such as The New York Times began covering the story. In the same month, an influx of social media activism occurred in response to the crisis, with citizens developing hashtag campaigns such as #FlintFwd in order to disseminate news and stories from a citizen’s perspective; these campaigns often positioned Flint positively ? as a recovering community ? rather than a city in the middle of a public health crisis, and often addressed not a national public but a local audience. This paper considers Flint-based social media activity to investigate the emergence of place-based activism within the ostensibly global network of social media. In doing so, it identifies three key themes; 1) leveraging social media to forward a critique of deficient journalistic storytelling; 2) using the affective process of storytelling via social media to claim authority over their own material offline existence, and 3) using place-based storytelling to implicate others as witnesses via the global network of social media. These themes coalesce around a distinctly critical logic of connectivity. This logic extends the notion of connectivity articulated by Van Dijck and Poell [2013. Understanding social media logic. Media and Communication, 1(1), 2–14.] and the strategies of platform activism explored by Tufekci [2017. Twitter and tear gas: The power and fragility of networked protest. New Haven: Yale University Press.] to explain how social media works to expose discrepancies between the public story of the water crisis and material, lived conditions of Flint, rendering visible a discursive identity of Flint thus far unrecognized.     

The problem of intersectionality as an approach to digital activism: the Women’s March on Washington’s attempt to unite all women

ABSTRACT

This study examined the convergence of activism and intersectionality to understand how communicators create messages about social justice issues using social media. This is particularly relevant for public relations today, as digital activism almost ubiquitously involves bringing together conflicting publics who are active and social media-savvy, meanwhile maintaining an organizational brand/mission. Using the 2017 Women’s March on Washington (WMW) as an object of study, we explored how campaign messages reflected principles of intersectionality, consensus- and dissensus-based communication, and organizational self-reflection. We conducted a thematic analysis of posts from the WMW’s social media accounts as well as media quotes by the organizational leaders to get at the leaders’ intentions in their message design. Data suggested that messages of inclusivity as well as of necessary discord were employed to enact political change for WMW’s publics. We argue that although the WMW was not wholly intersectional, particularly in determining its political agenda, the efforts toward intersectionality are notable for theory-building and reflective practice, particularly for social mediated campaigns. The study proposes a theory for digital intersectional communication to guide future research and advocacy work.     

New maps of struggle for gender justice: Rethinking feminist research on organizations and work

The 2018 Gender, Work and Organization conference was held in Sydney. That fact is relevant to the issues now facing feminist organization research. The journal was launched in 1994 in the global North, in the wake of the women's liberation movement but after a first wave of neoliberal politics. Gender studies has changed since then, especially with growing recognition of feminist thought and activism in the global South. There have been changes in the object of knowledge ‐ that is, work and organization ‐ especially managerial transformation of organizations and global economic restructuring. There are related changes in the political arena, most recently the rise of an authoritarian populism with new patterns of masculinity politics. Proposals are made for an agenda of feminist research in this field, relevant to the new circumstances and the continuing struggles for gender equality.     

The ‘proper’ way to spread ideas through social media: exploring the affordances and constraints of different social media platforms as perceived by Italian activists

Social media have become a relevant arena for different forms of civic engagement and activism. This article focuses on the affordances and constraints of different social media platforms as they are perceived by Italian activists. Instead of focusing on single protest movements, or on single platforms, we adopt a media ecological approach and consider a variety of environments where people can choose to express protest‐related content. Our main goal is to explore whether, and how, the affordances and constraints of different social media platforms are perceived by users, and how such perceived differences are integrated in everyday social media activities. To this end, we combined in‐depth interviews with an adapted version of the cognitive walkthrough and thinking aloud techniques. Respondents reported that they act on social media platforms according to specific representations of what each platform ‘is’, and how it works. Such perceptions affect users’ protest‐related social media practices. Although they perceive major social media platforms filtering strategies and are aware, to different extents, of their commodified nature, they report continuing to use them for activism‐related communication, often adopting an instrumental approach.     

The public is personal: reflections on the ethical dimensions of selfie research

Derived from the standards of feminist qualitative research, this methodological reflection develops ‘the public is personal’ as a mode of critical awareness for visual culture researchers working with social media data such as the selfie. Against the prevalent logic of ‘but the data is already public’, this paper draws on empirical and theoretical insights to argue that the publicness of digital data is no indication of an individual’s consent to its use in contexts beyond how they originally intended. Rather than treating digital data as purely metric or divorcing it from its creator, researchers must be cognisant of the complex negotiations of privacy, agency, and subjectivity such artefacts represent. By centring the person behind the data, ‘the public is personal’ asserts the qualitative dimensions of publicly available digital data as key ethical considerations which defy generalities and require adaptive, reflexive responses.