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1.
This study employed the organization–public relationship scale to measure member perceptions of an art museum. Analysis shows member perceptions of the museum–public relationship differentiated members likely to continue their membership from those likely to discontinue their membership with the museum. This study confirms the appropriateness of using the organization–public relationship scale with museums. 相似文献
2.
This study was designed to investigate the efficacy of healthy relationship outcome indicators—control mutuality, satisfaction, trust, and commitment—on a public's behavior and attitude toward the banking industry. The relationships between five national retail banks and their customers were measured to test for effects on customers’ attitudes and behavior. Results indicated that all four of the relationship outcome indicators played a significant role in predicting publics’ attitudes toward most of the banks examined. 相似文献
3.
This study explored the organization–public relationship (OPR) within the context of the Sundre Petroleum Operators Group (SPOG) and the local community in Sundre, Alberta, Canada. A qualitative orientation was adopted because of the case study's focus on the individual experience of the relationship and the interest was to explore how the relationship was perceived by the people involved. Key relational elements such as trust, transparency, dialogue, control mutuality, commitment and satisfaction were examined in relation to the importance for relationship building and maintenance. In-depth interviews were conducted with both SPOG industry and community members (N = 18). The results indicated that after a crisis transparency was critical for rebuilding trust which was the foundation for the development of the industry–community relationship. Other relational elements were also considered important for maintaining healthy OPRs, but were considered secondary in relation to trust. 相似文献
4.
This paper develops a better understanding of organization–public relationships (OPR) by analyzing empirical studies published in academic periodicals from 2000 to early 2011. A clear trend in the early years of the past decade was a greater focus on scale development, whereas in the latter half of the decade the emphasis was on scale application. Two main streams of OPR research reflect distinct clusters of authorship and research foci. In addition to providing a research summary, this study consolidates the lessons learned from OPR scholarship and provides suggestions for future research. 相似文献
5.
Although Kelly's (2001) stewardship strategies have been discussed conceptually in public relations literature, they have not been examined through scholarly inquiry outside the fundraising realm despite repeated suggestions in relationship management literature. Through content analysis of the Fortune 100 organizations’ websites, this study examines how the four stewardship strategies are used by for-profit corporations. Results indicate that the current conceptualization of stewardship strategies for virtual behavior may be a better representation of relationship cultivation strategies than relying on the adaptation of interpersonal communication strategies to organizations. 相似文献
6.
The importance of non-profit organisations (NPOs) in the South African development sector is undisputed, especially after the economic recession that negatively affected government's delivery of social services. Despite its important role, NPOs experience great difficulties, obtaining sustained funding. 相似文献
7.
《Public Relations Review》2023,49(4):102371
This study examined the relational maintenance strategies employed by organizations to maintain relationships with employees over remote/hybrid work in a crisis. Thirteen in-depth elite interviews with heads of communication and human resources from organizations on various top employer lists were conducted. The seven main themes generated from the interviews were clustered into two sets of strategies. The first set consisted of strategies that are widely accepted in current relationship management theorizing in public relations, specifically access, assurances, positivity, and openness. The second set included three emergent strategies, namely, empathy, purpose, and diversity climate. Together, these strategies reflected the lived experiences of employers as they grappled with maintaining relationships with employees remotely while navigating uncertain and ambiguous environments. The findings of this study strengthen theorizing on care-based employee relationship management in the context of remote/hybrid work during crises. 相似文献
8.
《Public Relations Review》2023,49(1):102286
This bibliometric study aims to evaluate the state of art of the relationship management literature over the period 1997–2022. Data from 22,926 citations from 219 articles published in six public relations journals enable us to conclude that research on relationship management has grown as it has become a popular topic. The explosive growth is more noticeable after 2010, when the number of articles and citations more than doubled. Peer-reviewed journal articles and books are the two major sources of citations. The topics of interest are: proposing frameworks, testing and validating relationship quality measures, and testing and advancing theories or models. 相似文献
9.
《Public Relations Review》2022,48(2):102157
Focusing on community-based nonprofits with specific missions of serving the Asian American community, this study examined the dynamics between various layers of identity, including ethnicity and panethnicity, and identified how intercultural relationship management contributed to a sense of community and empowerment among minority communities. Interviews from both nonprofit community organizations and community members revealed the following major findings. First, Asian American community nonprofits needed to manage a myriad of identities within their community, particularly the interplay between diverse ethnic identities and the pan-Asian ethnic identity. To help manage these identities, these nonprofits adopted a dual approach using both segmented outreach and coherent advocacy. Second, these community nonprofits used intercultural relationship management to build a sense of community and efficacy, promoting outcomes such as health awareness, communicative activeness, cultural shift, political engagement, and community alliances. This study contributes to relationship management literature through introducing identity-based relationship building strategies. 相似文献
10.
Using a post-test only experimental design with control group, this study investigated the impact of blogs on relationship management during a crisis. Participants (N = 109) were exposed to a personal blog (n = 45), organizational blog (n = 46), or control (n = 18). Results indicate blogs impact the perception of the level of crisis an organization experiences. Additionally, relationships created through blogs impact the perception of crisis. Use and credibility were also investigated. 相似文献
11.
Geah Nicole Pressgrove Brooke Weberling McKeever 《Journal of Public Relations Research》2016,28(3-4):193-211
Through a survey of organizational stakeholders (N = 660), this study contributes to the understanding of nonprofit public relations in three key areas. First, a new five-factor scale to measure perceptions of the relationship cultivation strategies of stewardship was tested. Second, group differences between organization stakeholder types were explored. Third, a new working model that extends previous organization-public relationship (OPR) models to include variables of loyalty and behavioral intentions was advanced. Findings revealed theoretical, measurement, and practical applications. 相似文献
12.
Though scholars have explored the impact symmetrical relationship maintenance strategies from interpersonal and marketing communication in public relations contexts, they have largely ignored stewardship. Explicated by Kelly [Kelly, K. S. (2001a). Stewardship: The fifth step in the public relations process. In R. L. Heath (Ed.), Handbook of public relations (pp. 279–289). Thousand Oaks, CA: Sage] as a core component of the ROPES process of public relations, the “S” or stewardship proposes four elements that foster relationship growth when incorporated into organization's strategic efforts. This study created original scales to measure the impact of reciprocity, responsibility, reporting, and relationship nurturing in the fundraising setting. Results indicate that donors favor these strategies, and path analysis demonstrates they have significant impact on how donors evaluate the nonprofit organization–donor relationship. 相似文献
13.
This study examines the dialogic features of corporate Web sites in order to determine the Web site practices of the corporations for building relationships with their publics. Content analysis of 100 Fortune 500 companies’ Web sites revealed that the corporations designed their Web sites to serve important publics and foster dialogic communication. The corporate Web sites appear to promote control mutuality, trust, satisfaction, openness, and intimacy. However, the corporations need to maintain repetitive interactions with their publics to enhance trust, commitment, and exchange relationship. 相似文献
14.
Identifying the best practices of media catching: A national survey of media relations practitioners
Web-based services, like Help-A-Reporter-Out (HARO), that allow journalists to send content requests to a multitude of public relations agents are becoming more popular among media relations practitioners. The purpose of this study is to examine how practitioners are using HARO and to measure success rates of media placements against the proposed best practices of “media catching”. An online survey (n = 110) was conducted of members of Public Relations Society of America who identified themselves as working in media relations. Analysis revealed five best practices that had a positive significant correlation to journalist response rates and placement success rates. The results also indicated what media outlets practitioners preferred to reply to using the HARO service. As more practitioners are integrating media catching services in their daily routine, it is important to ensure they are employing best practices in order to develop and maintain positive working relationships with journalists. 相似文献
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16.
Player transgressions in sport relate to on- or off-field incidents that are out of the ordinary and may bring negative repercussions for stakeholders as a result of their association with the team, athlete or sport. Based on a series of depth interviews conducted with executives representing major Australian team-based sporting organizations, this paper outlines the effects that these incidents can have on relationships with sponsors from a sport organization perspective. The findings serve to develop a conceptual model that illustrates that the impact of transgressions is determined by a number of factors, which are discussed. The paper further presents a number of implications for the sport organization's public relations strategy, given that the role of public relations has evolved from primarily a communications focus to a more strategic management of relationships with various publics and stakeholders. 相似文献
17.
Jarim Kim 《Journal of Public Relations Research》2016,28(2):87-101
The study, using a survey of 508 university student publics, investigates (a) the impacts and mechanisms that a relationship has on a public’s perceptions and behavior around an issue and (b) how relationship types impact a public’s perception toward a tuition increase issue differently. The situational theory of publics was used as a theoretical framework. The results generally supported the theories. More important, the findings indicated that a communal relationship and an exchange relationship had different impacts on problem recognition, constraint recognition, and involvement recognition. 相似文献
18.
Leysan Khakimova Storie 《Journal of Public Relations Research》2017,29(6):295-310
Political public relations and public diplomacy both focus on managing communication to build and maintain relationships for a political purpose. Public diplomacy focuses on foreign publics and involves governments and organizations seeking to build relationships internationally. This study explored relationship cultivation, i.e., the process of initiating, nurturing positive, and recovering from negative relationships between various public diplomacy actors. Data included 32 in-depth interviews with communication officers in the United States. Results confirmed some of the previously developed relationship cultivation dimensions and suggested new ones. The study offers a nuanced discussion of relationship cultivation factors and an explanation of how they apply to public diplomacy engagement. 相似文献
19.
在城市社会管理的语境中,网络舆情就是公众通过互联网就城市相关的公共问题和社会管理者所表达的意见、态度的总和。本文分析了城市社会管理中网络舆情的特点,并结合实际案例,提出网络舆情与城市社会管理具有刺激、沟通和邀约三种关系模式。在此基础上笔者认为城市社会管理应在平台、主体和制度三方面进行创新。 相似文献
20.
Linjuan Rita Men Yi Grace Ji Zifei Fay Chen 《Journal of Public Relations Research》2017,29(2-3):90-113
This qualitative study examined relationship cultivation and public relations practices in start-up companies in Mainland China. Findings from 28 in-depth interviews with entrepreneurs in China1 suggest that employees and customers are the most important strategic publics for start-ups, followed by investors, the media, and the government. Symmetrical relationship cultivation strategies suggested in previous literature apply to the start-up context in China with specific variations. New strategies such as vision and value communication, empowerment, authentic communication, and proactive reporting were identified for start-ups to build quality relationships with various strategic publics. Compared with large established corporations, start-ups have unique public relations purposes, needs, and scope of practice. Theoretical and practical implications are discussed. 相似文献