Public relations in Ghana: Work-related cultural values and public relations models

This study explores cultural influences on public relations practices in Ghana. This survey research brief reports data collected from Ghanaian public relations practitioners (n = 64) and describes work-related cultural values as well as the practices of public relations models in Ghana. The result reveals that Ghanaian public professionals tend to utilize international public relations and two-way communication models. The study extends knowledge of international public relations in African cultures.     

Arabs, the west and public relations: A critical/cultural study of Arab cultural values

Using a critical/cultural perspective to examine Arab culture, this study tests the cultural-economic model of international public relations to identify cultural value orientations that influence Arab culture. These orientations include commitment to religion, devotion to the group, resistance to change/attachment to history and recognition of hierarchal order. Based on an initial review of these orientations, the study identifies guiding principles exhorting practitioners to carefully consider the nature, function and purpose of public relations practice in the Arab world and the relationship among cultural value orientations. The study concludes with useful implications and guidelines sensitive to Arab culture for public relations professionals and scholars.     

Views of PRISA-members on South African public relations: An exploration

An exploratory study conducted in South Africa shows that members of the Public Relations Institute for Southern Africa (PRISA) experience the same frustration with the role of PR in the organisation, the bad name of PR, and its educational curriculum that are experienced in other countries. The article asks whether changing the name of PR to something else is sufficient to solve these problems, and argues that more than a cosmetic name change is required. PR should re-examine its role in the organisation, it should re-assert itself as a strategic partner to other business functions, and it should revisit its educational offering.     

Personal influence and pre-industrial United States: An early relationship model that needs resurgence in U.S. public relations

The personal influence model of public relations, using one's influence to seek favor with government and other power bases, is seen as most applicable in Asia but also is found elsewhere in the world. Only a few writings have explicitly broached the possibility that the personal influence model is practiced in the United States. Muzi Falconi (2010) argued that U.S. public relations emphasizes persuasion, espoused by Bernays and brought to fruition through one-way messaging. While it is easy to see persuasion as dominating U.S. practice, such observation ignores the prevalence of personal influence through at least 150 years of U.S. society. As early settlers built agrarian communities, interpersonal communication fostered community pride and solidarity. During World War II, Katz and Lazarsfeld identified personal influence as a major element in U.S. communication, overriding the mass media in importance. Even today much public relations activity in the U.S. consists of organizations seeking favor from the power elites. However, with the focus on message control, scholars have overlooked the efforts and effects of personal influence. The purpose of this paper is to identify early evidences of the personal influence model in the U.S. Today, the increasing power of social media and virtual stakeholders renders the persuasion model as somewhat specious. It is time to reexamine the concept of personal influence and the greater promise it holds for returning to what public relations was and should be in the first place—a function for maintaining relationships.     

Extending cultural horizons: Political economy and public relations

In this article, we aim to offer a conceptual bridge between political economy and the practice of public relations, which should be helpful especially for practitioners and scholars interested in public relations at a global level. The combination of social, political, and economic forces is powerful, pervasive, and highly influential on the public relations activities of organizations, and we assert that these factors must be examined in unison. In turn, we discuss the role of political–economic relationships and the constraints they impart on the goal-seeking behavior of organizations. We conclude by offering suggestions as to how public relations practitioners and scholars can begin to think about their efforts and linkages with political economy.     

An analysis of other countries’ international public relations in the U.S.

The purpose of this study was to examine the various aspects of international public relations by other countries in the U.S. Based on the Foreign Agency Registration Act (FARA) report in 2002, this study analyzed client, activity types, purpose of activity, and key U.S. partners for activity. This study found that (1) business organizations and central governments were major clients of international public relations in the U.S., (2) meeting with governmental officials and congressional leaders was the primary type of activity followed by information dissemination, and (3) economic purpose led by trade promotion was the primary motive for these activities.     

Managing national reputation and international relations in the global era: Public diplomacy revisited

The purpose of this paper is to review and re-examine the concept and practice of public diplomacy in light of the incredible pace of change in global politics and communication, and to discuss implications for future research. It first explains the significance of national reputation and its linkage to public diplomacy. It then surveys and assesses a broad range of literature on public diplomacy, characterized by three basic discourses: public diplomacy as policy-driven rather than relationship-based, the primacy of nation-state governments in the structure and process of public diplomacy, and an emphasis on mass media communication. The paper finally suggests and outlines further research efforts based on the existing literature and the evolving contexts.     

Public relations in the United Arab Emirates: The emergence of a profession

This paper discusses the development of public relations in a fast growing emerging country, United Arab Emirates. The making of the public relations profession in UAE has been affected tremendously by the socio-economic, educational and cultural development of the country. Ministries and government administrations established their in-house public relations departments and sections to respond to the growing demands of their various publics. Journalism and Mass Communication departments launched PR programs to meet the growing needs of the job market with qualified practitioners. International public relations agencies chose Dubai as a base for their activities in the UAE and the region. The future of public relations in the UAE is very promising. Although it is facing some problems, public relations is the job of the future.     

Teaching international public relations: An examination of individual and institutional attributes of public relations educators in the U.S.

The study reported here provides an examination of the attributes of selected public relation educators and their institutions in relation to the teaching of international public relations as a course or as a part of a course.     

Myth of symmetry: Public relations as cultural styles

相似文献   

Public relations (PR) in nation-building: An exploration of the South African presidential discourse

This research explored public relations strategies employed in the presidential discourses for building relationships among South Africans in a democracy. This was done through analyzing political discourses of the three South African Presidents since 1994–2009 of Mandela, Mbeki and Zuma. A comparative discourse analysis was used to examine five important dimensions in political discourses concerning nation-building. Different themes were identified: relationship managing, democracy, national identity, and national development. Additionally, an exploratory discourse analysis was conducted to further investigate the characteristics of the presidential political discourses on nation-building. These analyses in the present research provide contributions to foster cooperation, developing a common national identity agenda and social cohesion using political campaign strategies, particularly for government, policymakers and public relations practitioners (PRP's), government communication practitioners, who strive to build a better relationship between government and the public.     

Introduction to this special section: The impact of globalization on public relations

Globalization has thrust public relations into the limelight providing new opportunities while posing immense challenges as well. Whereas globalization has impacted the public relations industry in many ways, public relations also has contributed to the spread of globalization. Using the global diffusion of the top 10 public relations agencies, this article argues that public relations is often erroneously perceived as only involving corporate activities. The body of knowledge is almost completely silent on the use of public relations for altruistic and information campaigns. This special issue presents some of the papers presented at the 14th International Public Relations Symposium (also popularly known as Bledcom 2007) whose theme was “The Impact of Globalization on Public Relations”.     

An inside-out exploration of contemporary Chinese public relations education

This study provides an inside-out examination of contemporary Chinese public relations education. Particularly, it seeks to explore (1) how Chinese public relations educators make meaning of the imported U.S. body of knowledge of public relations; (2) how Chinese educators conceptualize Chinese public relations; and (3) the connection and disconnection between academia and industry. We conducted 49 face-to-face in-depth interviews and performed content analysis of 22 Web sites of Chinese universities with public relations programs. Research findings reflected the movement of Chinese PR from a merely technical function to a more strategic function centering on relationship building, reputation, social responsibility, and organizational identity. The findings also suggested significant influence of the U.S. PR education on the development of Chinese public relations education manifested through textbook adoption and core curricular design. However, the study has also shown that educators have undertaken substantial effort to localize the imported knowledge in accordance with China's unique cultural, economic, and political systems.     

PR goes to the movies: The image of public relations improves from 1996 to 2008

This qualitative analysis of public relations in popular Hollywood films from 1996 to 2008 looks at three questions: first, how is the PR practitioner portrayed in recent films? Second, what kind of public relations activities and models of public relations are depicted? Third, how do other scholars’ results in prior studies apply to the portrayal of public relations in current films? Results show that for major films from Mars Attacks! (1996) to Hancock (2008), public relations practitioners are more credible, respected and influential, and PR work is more varied and complex than found in studies of films through 1995.     

Public relations and lobbying: New legislation in Slovenia

This article reviews lobbying in the political sciences and public relations literature, and it also provides a conceptualization for the regulatory practices of lobbying around the world. Then, it presents the newest law on lobbying instituted in 2010 in the Republic of Slovenia, the Integrity and Prevention of Corruption Act. This Act treats lobbying in two ways: (1) as a communication technique used by interest groups to privately influence government officials and (2) as a process of access to information by the same interest groups. This inconsistency follows the same trend for lobbying regulation in Europe and raises important questions regarding lobbying practice and regulation. Lobbying is fundamentally a public relations practice exercised in private and public sectors, and it uses direct and indirect communication between interest groups and their respective government.     

International public relations as a predictor of prominence of US news coverage

This study aims to test the public relations efforts of other countries as a predictor of their newsworthiness in the US news media, after controlling for national traits and social significance. Based on a content analysis of US newspaper and television news coverage (New York Times, Washington Post, ABC, NBC, CBS, and CNN) of 97 countries, this study found that the public relations of other countries’ governments is a significant predictor of these countries’ prominence in the US news coverage.     

Public relations role in a global competition “to sell” alternative political and socio-economic models of market economy

This article extends the transitional public relations approach to international public relations research. The arguments are presented that public relations strategies and instruments were and are further on used in that competition to promote, and sometimes impose certain political and socio-economic models of market economy. The main global players, first of the United States, but most recently also China are trying to “sell” their own model not only in the former socialist/communist but also in developing countries. On the other hand, the campaign to promote European social model has just been initiated by the European Parliament.     

Telling the American story to the world: The purpose of U.S. public diplomacy in historical perspective

This paper seeks to provide an historical reflection on the central purpose of U.S. public diplomacy through an examination of the manifest mandate of the three major institutional settings for such international communication programs, i.e., the Committee on Public Information, the Office of War Information, and the United States Information Agency, and to shed light on the current public diplomacy endeavor spearheaded by the Department of State. The review demonstrates that U.S. public diplomacy has been principally an ad hoc instrument of American foreign policy to meet wartime exigencies and has been underscored by the promotion of American values of democracy and freedom. Over the years, it has expanded to encompass multiple modes of engagement, while at the same time there has been constant tension concerning the role of public diplomacy as a strategic, policy function versus merely as a “mouthpiece” within the foreign affairs apparatus. All of these themes continue to reverberate in the contemporary practice of public diplomacy.