Blurred lines: German freelance journalists with secondary employment in public relations

Nearly half of all German freelance journalists have a second job, mainly in public relations (PR). This work combination can be problematic, since journalists and PR practitioners have different responsibilities. Working as a journalist entails contributing to the public duties of journalism such as informing the public, offering multiple viewpoints, and representing societal interests; in contrast, PR practitioners must advocate solely in their clients’ interests. Conflicts can arise between these two roles if a freelance journalist is, for instance, required to critically investigate his or her PR client. However, there has been little research on freelance journalists with secondary work in PR. This study seeks to address this gap in research; therefore, we conducted a quantitative online survey among German “PR-journalists”. Our results show that nearly half of the participants take on secondary PR work for financial reasons; however, a similar number of journalists take on PR-work voluntarily, as they find the work interesting and enjoyable. Moreover, participants described their professional identity very similarly to that of German journalists in general. The PR-journalists surveyed were aware of the potential for conflicts of interest arising from their dual role. While such conflicts have been rarely encountered by those in the study sample, most participants assumed that other PR-journalists face such conflicts often, and expressed concern that these conflicts are not handled professionally.     

Journalism–PR relations revisited: The good news,the bad news,and insights into tomorrow's news

Extensive research over the past 100 years has shown that the interrelationship between journalism and PR is tensioned and paradoxical, with negative perceptions of PR among journalists and trivialization and demonization of PR as ‘spin’ contrasted by claims of ‘symbiosis’ and evidence that 40–75% of media content is significantly influenced by PR. However, studies have been predominantly quantitative and most predate the recent ‘crisis in journalism’ and rapid growth of new media formats. This article reports in-depth interviews with senior editors, journalists and PR practitioners in three countries that provide new insights into journalism–PR relations today and identify trajectories for future research, education and practice.     

Comparing professional identities, attitudes, and views in public communication: A study of Chilean journalists and public relations practitioners

Public relations (PR) practitioners’ and journalists’ professional views and attitudes toward each other have been a subject of academic inquiry during the past decades; however, much of this research has focused on Europe and North America. In other regions of the world, for example in Latin America, historical developments and social understandings have led to slightly different conceptualizations of PR and journalism. Using Chile as a case study, this paper reports the results of an examination of Chilean journalists’ and PR practitioners’ professional conceptions. While both groups tend to have somewhat similar views of media relations and see themselves as part of the same profession, there are also important differences which are most likely based on professional socialization processes rather than educational backgrounds or sociodemographic and work related variables. Implications for contextually grounded approaches to the study of PR and journalism are highlighted.     

‘Why this story over a hundred others of the day?’ Five journalists’ backstories about writing disability in Toronto

This interview-based study explores the stories behind current disability-based journalism based on the intersubjective experiences of five Toronto journalists whose lives and work intersect with disability. These discussions are divided into salient categories of attitudes, representation, language, framing, gate-keeping, and communication, followed by a list of recommendations on how to pitch disability-based stories to news media. This study uses a dual lens of disability theory and journalism to open a discussion toward further areas of consideration of this apparent gap between journalists and disability-invested organizations/individuals, and to communicate strategies for researchers, allies, and journalists who seek to learn more about how cultural representations of journalism come to exist as they do. Ultimately, participants encourage a shift from dialogue about disability and journalism to a realization that this dialogue is far from oppositional and players in both fields wish to contribute.     

Identities under construction: professional journalism in a phase of destabilization

Is journalism going through ‘de-professionalization’ or is it just entering a new phase – taking a different shape? And what is the meaning of professional ideals such as scrutiny and autonomy in these processes? My article aims at analysing those matters, focusing on the case of Swedish journalists. Empirical support is drawn from a national survey conducted four times since 1989 on the Department of Journalism and Mass Communication at Gothenburg University. Questions about journalists’ perceptions of various ideals offer excellent opportunities to explore possible homogenization vs. fragmentation, as well as what the attitudinal dimensions actually say about the professional content of Swedish journalism. The results are analysed by the conceptualization of Bourdieu's field theory, along with current professional theory, and point at a possible separation of professional levels: where a few ideals constitute an all-embracing umbrella of professional ideology, while the flora of attitudes below is more diverse and dependent on factors of organization, gender and age. The professional ideals may furthermore be regarded as a form of cultural capital, used as legitimizing tools in journalism's struggle for maintaining status quo. The main conclusion is that journalism is not de-professionalizing on an ideological level, but going through a re-formation. Traditional journalistic ideals have attained increasing support over time and the efforts to fix professional boundaries are fierce. This does not mean that the democratic functions of journalism should not be guarded: as the ideals start taking discursive shapes, they are also increasingly bound to clash with praxis.     

Time to “Get” Religion? An Analysis of Religious Literacy Among Journalism Students

A survey (N = 503) tested religious knowledge for journalism students and nonjournalism students. Journalism students scored poorly on basic religious knowledge and fared no better than nonjournalism students. When advertising and public relations majors were added to the journalism majors to create a new mass communication major variable, that group scored higher than students studying something else. Within the mass communication major, there were differences by chosen field, with photojournalism, print journalism, and public relations students scoring highest. The results indicate that while journalism students and nonjournalism students agree on the need for journalists to have religious literacy, journalism schools are falling short of making sure journalistic training is resulting in proper levels of religious literacy.     

Journalists’ and Educators’ Perspectives on News Media Reporting of Islam and Muslim Communities in Australia and New Zealand

We know much about how the news media report on the topic of Muslims and Islam, but we know very little about the journalistic practices and processes that contribute to the way these issues are framed and reported. Whereas research has until now largely focused on the ways in which Islam and Muslims are represented in various news media, there is relatively little research that explores the issue from the perspective of key people working in the news media. In order to address what we perceive as a significant gap in the research, we draw on data from interviews with 29 journalists, editors, media trainers, and journalism educators located in Australia and New Zealand to explore their understandings of the ways stories about Islam and Muslims are reported and why. The article also investigates the interviewees’ perceptions of the effects of news media coverage of Muslims and Islam. Our findings present a starting point to improving practice for those reporting on Islam and Muslim and inform the development of training modules in the reporting of Islam for journalists and journalism students.     

The Professionalization of Journalism: Impetus or Impediment to a “Watchdog” Press*

How have recent efforts by American journalists to “professionalize” affected their capacity to serve as “watchdog” over offcial misconduct? This article examines the organization, ideology, and legal status of American journalism with a view to answering that question. Past and present obstacles to the professionalization of news reporting are evaluated. The growth of professional consciousness and prerogatives has strengthened journalistic resources for critical scrutiny of public life. This conclusion casts doubts on sociology's prevailing view of professionalization as little more than status-seeking and self-aggrandizement. As critical journalism has increasingly come to depend on professionalizing ideology and professional organization, efforts to hamper critical journalism have increasingly taken the form of attacks on the professional autonomy of newsmen.     

Dueling,Dancing, or Dominating? Journalists and Their Sources

The study of journalism has long included a close examination of who gets to be a news source. With their privileging of the objectivity paradigm and distrust of direct reportorial experience, journalists turn to outside sources to provide evidence for their accounts. But this is not a mere exchange of information; patterns of news sourcing confer authority and legitimacy on certain sources or groups while ignoring others. Over time, sourcing routines reinforce notions of who possesses social power. This essay reviews conceptualizations of how journalist–source dynamics result in the production of certain representations of the way things are. Three perspectives receive attention: viewing the journalist–source relationship as symbiotic and mutually beneficial, as dominated by sources who set the cultural definition of events and problems, and as marked by incessant competition over news access and the ability to shape news frames. While the work on news sources has been extremely productive in conceptualizing the relationship between definitional power and journalism, the shifting media environment requires renewed attention to the relationship between journalists and their sources.     

Economic experts or laypeople? How teachers and journalists judge trade and immigration policies

It is widely acknowledged that lay and expert perspectives on the economy widely diverge. In this context, teachers and journalists play a major role because they act as promoters for economic knowledge transfer through schools and media. This study analyzes how teachers and journalists judge economic policies and whether they are closer to an expert or a lay way of thinking. In four separate surveys, randomly chosen German adults (n = 190), economists (n = 80), social studies teachers (n = 97) and economic journalists (n = 90) were presented two policy proposals from the trade and immigration policy domain. Consistent with existing evidence, a large majority of the economists favored free trade and labor mobility and judged them as economically efficient and fair, while most of the laypeople hold contrary views. The answers from journalists and teachers generally lay in between economists and laypeople—with teachers being closer to laypeople and journalists tending more towards the economists. Interestingly however, teachers and journalists reverted to the same criteria for the judgment of economic policies as laypeople. All three groups based their judgments nearly exclusively on a policy proposal’s perceived fairness, while economists strongly focused on its economic efficiency.     

Journalism and Social Science: A New Relationship?

This article argues that the use of social science perspectivesand methods by journalists is not a recent phenomenon, but onewhich began to develop long ago within the dominant humanisticphilosophy of professional journalism. Changing definitionsof news in recent times, however, are likely to enhance therole of the social sciences in both professional journalismand journalism education, especially as some journalists seekto move beyond the reporting of specific, isolated events toproviding a context which gives them meaning. If journalisticand social science methods are to become more closely wedded,one very important condition, in addition to interest by editorsand availability of talent, is financial support from thosewho own and control mass media.     

A mission beyond journalism: advocacy and media practices of award giving in China

Chinese media organizations do not yet have an established and widely adopted journalistic paradigm. Thus, some journalists believe they should go beyond journalism's conventional roles and participate directly in social advocacy. They practice not only advocacy journalism but also social advocacy by hosting public forums, organizing journalism training camps, and giving various awards to social activists, cultural elites, celebrities, business people, and fellow journalists. This research explores the award-giving practices of several influential Chinese media organizations. It contends that a complex array of forces and factors interact to shape the award-giving practices of contemporary Chinese media. In contemporary China, the marketized and mission-burdened media tend to use the award-giving practice as a means to build their brand image and fulfill their social mission (i.e. advocacy of values). Award giving is also intended to help media organizations network with like-minded representatives of civil society. This analysis thus demonstrates that award-giving practices help build mutual recognition between the media and a specific group of social elites in China and lead to the formation of an alliance of “the weak” when confronting the authoritarian state machine.     

How Journalists Think about Media Effects—And Why We Should Care

Research suggests that journalists’ beliefs about media effects are influenced by unsystematically gathered knowledge and subjective-intuitive judgments. However, it has also been shown that these presumptions must be considered important factors for the formation of journalistic coverage. Against this background, this article synthesizes existing research on dimensions, determinants, and consequences of journalists’ presumptions of media effects. The resulting framework offers researchers in the field of journalistic content production a comprehensive overview of the possible role that presumptions of media effects could play for journalistic content creation. In a second step, we summarize the implications that the current state of research points at. We discuss why journalism scholars should integrate presumed media effects into their research agendas and what communication researchers, as well as journalists themselves, could do to promote more realistic beliefs about media effects among journalists.     

Dutch public relations practitioners and journalists: Antagonists no more

The increasing interdependence of public relations and journalism and the demands they make on each other raise the question how they perceive and evaluate each other. How do they view their roles, methods, relationship, and quality of media reporting on organizations? How do government and business public relations differ in this respect? Our survey of a representative sample of Dutch journalists and public relations practitioners in both government and business (n = 791) showed that while there were differences of opinion between the two professions, these were neither predominantly negative nor fundamental. Our results, therefore, do not confirm the difficult relationship between the press and public relations that was identified in research carried out in the United States between 1970 and 1990. Given the Dutch tradition that the government practitioner be a neutral servant of the public interest rather than a spokesperson for the organization, the general absence of differences between government and business public relations was striking. Our findings indicate that government public relations professionals have adopted the same norms and standards as their colleagues in business organizations.     

Studying the Sociology of Journalists: The Journalistic Field and the News World

This article makes a case for a socially situated and theoretically sophisticated approach to the sociological study of journalists. This is urgently needed for us to understand the increasingly complex news production environment and the rapidly evolving nature of journalistic practice. Two theoretical approaches to studying the sociology of journalists are outlined and discussed. The first is a development of Pierre Bourdieu's field theory; the second – the ‘news world’ approach – emerges from the social worlds approach commonly associated with Howard S. Becker. Each approach on its own shows considerable promise for the analysis of the increasingly complex news media environment. The article concludes that the journalistic field and the news world approaches could be combined to create a new framework for the sociological study of journalism that would provide a way forward for the important empirical research on journalists that is now needed.     

Media relations in Korea: Cheong between journalist and public relations practitioner

This study applied the concept of Cheong – the fundamental foundation for Korean relationships – to analyze the relationship between journalists and PR practitioners in Korea. Research drew on in-depth interviews with 10 pairs of journalists and practitioners. Most respondents said they felt Cheong through common encounters and that Cheong provided a positive force for their interaction.     

How journalists engage in branding on Twitter: individual,organizational, and institutional levels

In a social media age, branding is an increasingly visible aspect of identity construction online. For media professionals generally and journalists especially, branding on spaces such as Twitter reveals the complicated set of forces confronting such public-facing actors as they navigate tensions between personal disclosure for authenticity and professional decorum for credibility, and between establishing one’s own distinctiveness and promoting one’s employer or other stakeholders. While studies have begun to reveal what journalists say about branding, they have yet to provide a broad profile of what they do. This study takes up that challenge through a content analysis of the Twitter profiles and tweets of a representative sample of 384 U.S. journalists. We focus on the extent of branding practices; the levels at which such branding occurs, whether to promote one’s self (individual), one’s news organization (organizational), or the journalism profession at large (institutional); and how other social media practices may be related to forms of journalistic branding. Results suggest that branding is now widely common among journalists on Twitter; that branding occurs at all three levels but primarily at the individual and organizational levels, with organizational branding taking priority; and that time on Twitter is connected with more personal information being shared.     

Current Issues in Alternative Media Research

Research in alternative media has burgeoned since the turn of the millennium. The majority of studies has examined the political and social dimensions of alternative media and has focused on the media of social movements. The value of these amateur media projects lies not only in the content they produce, but also in the educational and political empowerment they offer to their participants. Other forms of alternative media, such as blogs and fanzines, present challenges to mainstream journalism; they challenge the exclusive authority and expertise of professional journalists. Recent research has begun to examine the relationship between alternative and mainstream media practices, particularly examining how alternative media offer ways of rebalancing media power and how 'ordinary' people are able to represent their own lives and experiences and concerns in ways that are often ignored or marginalised by the dominant media institutions. However, we need to learn more about specific alternative media practices and how audiences use their content.     

The same everywhere? Exploring structural homologies of national social fields using the case of journalism

Pierre Bourdieu argued for the existence of general properties and even laws of social fields. In contrast to spaces of class relations and patterns of cultural lifestyles, however, almost no systematic comparative research exists on the homologies of national social fields of a more specialised nature. Also, the large majority of research is done on Western countries, raising concerns about the relevance of the concept for less differentiated societies. Using the field of journalism as a case, typical structures of 67 national fields (n = 27,567) are in this article investigated using a reverse approach: First, the subjective spaces of journalists' experienced constraints and imperatives in their jobs are sketched as a proxy for field structure using variants of multiple correspondence analysis, and second, the distribution of the social and professional properties of journalists are used to suggest capital structures. The results suggest great stability in the fundamental organising principles of fields of journalism around the world, although with considerable variation in their autonomy.